Consumer & Loyalty
Customer Experience vs Customer Service: The Real Difference
Customer service is just one small piece of the puzzle called customer journey, which drastically impacts the overall customer experience. In that sense, they aren’t just closely intertwined but share a deeply correlative existence.
A Complete Guide to Customer Experience
Customer experience is the holistic impression that a customer has on a brand in every aspect of a buyer's journey. This impacts the bottom line of a brand, including revenue.
A Comprehensive Guide to Customer Loyalty Programs
A customer loyalty program is a well-structured marketing strategy that a brand implements to get customers (associated with the program) to continue to use their products or services for added benefits in return.
The Anatomy of an Ideal Reward Point System for Customers
To gain the loyalty of your customers, you may feel rewarding is your way out. However, if you start your reward point system with this notion, you are probably beginning on the wrong note.
How to Setup Customer Incentive Programs: A Beginner’s Guide
Nothing feels more ‘right’ than gaining more and more (and more) customers, right? Well, a well-planned customer incentive program can help you achieve precisely that!
A Guide To Building A Successful Customer Rewards Program
Customer rewards programs are the point-based loyalty programs to boost sales, customer engagement, build loyal customers and convert casual buyers into brand advocates.
Meeting Digital Customer Expectations - What Do Customers Expect From Customer Service?
A definite guide to understanding what customers expect from customer service so that you can better meet and greet the customer service expectations.
Consumer Incentives: Programs, Benefits, Examples, and Ideas
Consumer Incentives are rewards given out to the ‘customers of a business’ for brand-building purposes. They include reward points, digital gift cards, cashback, etc.
