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A well-timed and well-executed referral marketing program is all about creating a killer strategy that encourages your referrers to refer others. While every brand does this, there are a few that stand out. Here are some of the most-talked referral program examples from B2B and B2C brands.

While there are many effective referral marketing strategies, offering compelling rewards has always been the best bet. Rewards provide an extra nudge for customers to refer others. Also, they are more likely to participate in a referral program that offers a tangible benefit than one that does not.