Marketing

Corporate Gifting Platform: When and How to Choose One
To ensure the success of your referral program, a good corporate gifting platform is the secret weapon. It seamlessly embeds incentives, from coveted products to unforgettable experiences. With a few steps, unlock a treasure trove of rewards, captivate audience, and transform them into advocates.

10 Referral Program Examples: Successful B2B & B2C Brands to Learn From
A well-timed and well-executed referral marketing program is all about creating a killer strategy that encourages your referrers to refer others. While every brand does this, there are a few that stand out. Here are some of the most-talked referral program examples from B2B and B2C brands.

Referral Rewards & Incentives: Ideas for Customers, Employees, and Channel Partners
While referral rewards and incentives come in many forms, digital gift cards have been in the limelight recently. For businesses, they are cost-effective than physical gift cards as they don't require printing, packaging, or shipping. They are easy to send, redeem, and track.

7 Best Referral Marketing Strategies that Work like a Charm
While there are many effective referral marketing strategies, offering compelling rewards has always been the best bet. Rewards provide an extra nudge for customers to refer others. Also, they are more likely to participate in a referral program that offers a tangible benefit than one that does not.

A One-stop Guide to Referral Marketing
The goal of a referral marketing program is to leverage the power of word-of-mouth marketing to attract new customers and expand the business's reach. By incentivizing customers to refer others, businesses can tap into new networks and acquire new customers cost-effectively than other channels.

13 New Year's Resolutions for Product Managers in 2023
After an amazing holiday season, it's time to set some new goals for the year ahead. Here are 13 new year resolutions for product managers!

AIDA Model in Marketing: How to Increase Conversions at Each Stage using Rewards
Understand how to use rewards at every stage: Attention, Interest, Desire, and Action to increase sales and the pace of your customers’ purchasing decisions.

How to Run Successful ABM Campaigns Using Rewards?
While a great landing page and a compelling message are a crucial part of running successful ABM campaigns, what really drives results is the element of ‘reward’ in it.