Consumer & Loyalty

Customer Loyalty Programs

A Comprehensive Guide to Customer Loyalty Programs

A customer loyalty program is a well-structured marketing strategy that a brand implements to get customers (associated with the program) to continue to use their products or services for added benefits in return.

Neha Surana
Neha Surana
Consumer & Loyalty
Point System for Customers

The Anatomy of an Ideal Reward Point System for Customers

To gain the loyalty of your customers, you may feel rewarding is your way out. However, if you start your reward point system with this notion, you are probably beginning on the wrong note.

Manoj Agarwal
Manoj Agarwal
Consumer & Loyalty
Customer Incentive Programs

How to Setup Customer Incentive Programs: A Beginner’s Guide

Nothing feels more ‘right’ than gaining more and more (and more) customers, right? Well, a well-planned customer incentive program can help you achieve precisely that!

Mohit Bansal
Mohit Bansal
Consumer & Loyalty
Customer Rewards Program

A Guide To Building A Successful Customer Rewards Program

Customer rewards programs are the point-based loyalty programs to boost sales, customer engagement, build loyal customers and convert casual buyers into brand advocates.

Priyanka Desai
Priyanka Desai
Consumer & Loyalty
Digital Customer Expectations

Meeting Digital Customer Expectations - What Do Customers Expect From Customer Service?

A definite guide to understanding what customers expect from customer service so that you can better meet and greet the customer service expectations.

Mohit Bansal
Mohit Bansal
Consumer & Loyalty
Consumer Incentives

Consumer Incentives: Programs, Benefits, Examples, and Ideas

Consumer Incentives are rewards given out to the ‘customers of a business’ for brand-building purposes. They include reward points, digital gift cards, cashback, etc.

Priyanka Desai
Priyanka Desai
Consumer & Loyalty
Customer Engagement Strategies

8 Customer Engagement Strategies That Actually Work

The best customer engagement strategies foster growth, customer loyalty, and improve customer experience. Here are the 8 best strategies to drive customer engagement.

Leeza Manocha
Leeza Manocha
Consumer & Loyalty
Compelling Rewards Mechanism

CRM = Compelling Rewards Mechanism?

Rethink your CRM. Correct, preen and optimize it as-you-go to progressively engineer smarter business outcomes by deep-integrating rewards within your CRM ecosystems. Not sure how to begin? PLUM makes it delightfully easy.

Manoj Agarwal
Manoj Agarwal
Consumer & Loyalty