Sales & Channel Incentives
According to Forrester, 58% of channel incentive programs fail to achieve their objectives. With that said, we will tell you why and how you can be a part of the 5% that achieves every goal. The real currency of any partner program is driving a behavior change. ‘Loyalty Rocks,’ an
According to recent research conducted by Accenture, 77% of partners stated that they have more choices of providers than they had three years ago. With rapid technological progress, the business world has seen a significant power shift between large technology suppliers and strategic partners, with the latter now having more
For IT and SaaS brands, indirect sales channels have always been direct ways to grow. According to Forrester, 64% of the revenue comes through indirect partner channels in the tech industry. If you translate that into dollars, it’s almost $2.26 trillion. However, the channel ecosystems have changed over
According to Incentive Research Foundation, the per person incentive spent is expected to rise to $806 in 2022 from $764 in 2021. As a result, the overall incentive budget will increase by 34%. If that stat wasn't convincing enough, then hear this interesting story. Last Saturday, I was at a
Channel partner incentives are due for a change - in fact, they are already innovating. So what does the ‘next’ channel ecosystem look, feel and smell like? Let's explore the channel incentive picture of the future.