Sales & Channel Incentives
Your Ultimate Guide to Channel Incentive Programs for the Complete Distribution Value Chain
According to Forrester, 58% of channel incentive programs fail to achieve their objectives. With that said, we will tell you why and how you can be a part of the 5% that achieves every goal. The real currency of any partner program is driving a behavior change. ‘Loyalty Rocks,’ an
12 Types of Channel Incentive Programs with Examples for IT Products
According to recent research conducted by Accenture [https://www.accenture.com/us-en/insights/high-tech/future-partner-relationship] , 77% of partners stated that they have more choices of providers than they had three years ago.With rapid technological progress, the business world has seen a significant power shift between large technology suppliers and
Modern Channel Incentive Programs for IT & SaaS Products: What Works Today
For IT and SaaS brands, indirect sales channels have always been direct ways to grow. According to Forrester [https://www.forrester.com/blogs/what-i-see-coming-for-the-channel-in-2020/], 64% of the revenue comes through indirect partner channels in the tech industry. If you translate that into dollars, it’s almost $2.26 trillion.However,
10 Popular Channel Incentive Programs that Works Perfectly for FMCG/FMCD Businesses
According to Incentive Research Foundation [https://theirf.org/research/the-irf-2022-trends-report/3271/], the per person incentive spent is expected to rise to $806 in 2022 from $764 in 2021. As a result, the overall incentive budget will increase by 34%.If that stat wasn't convincing enough, then hear this interesting story.
Alone we can do so little; together we can do so much.
Channel partner incentives are due for a change - in fact, they are already innovating. So what does the ‘next’ channel ecosystem look, feel and smell like? Let's explore the channel incentive picture of the future.