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Swags are the secret weapon for businesses aiming to cultivate a thriving company culture and build a strong brand presence.

Forget boring branded pens! Mailchimp turned company swag into a marketing masterstroke, boosting brand recognition and customer engagement. Here's how: 

  • The power of prizes: Mailchimp launched a series of themed giveaways, with the grand prize being unique and desirable company merchandise. This gave customers a strong incentive to participate. 
  • Multi-channel mania: They didn't just rely on one platform. Mailchimp spread the word across social media, email marketing, and even partnered with influencers to reach a wider audience. 
  • Building buzz: Mailchimp limited the entry window for their giveaways and heavily promoted them closer to the deadline. This created a sense of urgency and excitement. 
  • Community through collectibles: By focusing on high-quality, desirable swag, Mailchimp fostered a sense of community among their customers.  People wanted to be part of the club, sporting the coveted merch. 
  • Beyond just a T-shirt: The swag became so popular that it transcended mere giveaways. It transformed into collector's items, further increasing the perceived value of the brand. 

In short, Mailchimp gamified brand loyalty with strategic giveaways and clever use of swag. This innovative approach not only boosted brand recognition but also created a passionate community of engaged customers. 

What is a swag company? 

A swag company is your business's partner in creating and distributing high-quality, branded merchandise. They specialize in transforming your logo and brand message into tangible items – the "swag" – that resonate with your target audience. Think of them as a bridge between your brand identity and the physical world. 

Beyond products: A range of swag services 

The services offered by swag companies go far beyond simply providing products. They offer a comprehensive solution, taking care of everything from initial concept to delivery: 

Design: Many swag companies have in-house design teams that can help you create customized artwork for your swag, ensuring it aligns perfectly with your brand. 

Product sourcing: With extensive networks of suppliers, swag companies can source a wide variety of products to fit your budget and needs. Whether you're looking for classic T-shirts or cutting-edge tech accessories, they'll find the perfect match. 

Customization: The magic of swag lies in personalization. Swag companies offer various customization options, allowing you to add your logo, company name, or a specific message to each item. This creates a unique and memorable experience for recipients. 

Warehousing and fulfillment: Managing swag inventory can be a hassle. Swag companies take care of storage and logistics, ensuring your chosen items are readily available and efficiently shipped to recipients. 

The benefits of using a swag company 

Boosting employee morale and building a strong team spirit 

Receiving branded swag can be a powerful way to make employees feel valued and appreciated. When employees wear or use company-branded items, it fosters a sense of belonging and pride within the team. This translates into a more cohesive and positive work environment. 

Swag can also play a vital role in employee recognition programs. Rewarding top performers with high-quality, relevant swag can significantly boost motivation and performance. Recognizing achievements with tangible rewards sends a strong message of appreciation and encourages continued excellence.   

Expanding brand awareness 

Imagine your employees as walking advertisements for your company. When they wear branded swag in their everyday lives, they subconsciously promote your brand to a wider audience. This passive brand awareness can be highly effective, sparking curiosity and generating positive word-of-mouth marketing. 

Swag distributed at industry events or conferences can also be a powerful tool. Eye-catching and well-designed swag attracts attention, sparking conversations and generating leads. It's a fantastic way to stand out from the crowd and create a lasting impression on potential partners and clients. 

Strengthening customer relationships and attracting new clients 

Offering high-quality swag to your customers can significantly enhance their brand experience. It demonstrates your appreciation for their business and leaves a lasting positive impression. Branded swag can also be a valuable incentive for customer loyalty programs, encouraging repeat business and positive referrals. 

Moreover, swag can be a strategic tool for attracting new clients. Offering branded items at trade shows or events can grab attention and introduce your brand to potential customers. It's a tangible way to showcase your company and its values, potentially converting leads into loyal customers. 

Streamlining swag management  

Managing the entire swag process – from product selection to design, customization, and fulfillment – can be time-consuming and resource-intensive for businesses. Swag companies take care of everything, allowing you to focus on your core business activities. 

This streamlined approach not only saves you valuable time and effort but also ensures efficiency and cost-effectiveness. Swag companies leverage their buying power to negotiate competitive rates with suppliers, potentially saving you money on individual items and shipping costs. Additionally, their expertise in inventory management eliminates the headache of overstocking or understocking swag items. 

Top 10 swag companies in 2024 

Creating a strong brand presence and fostering a positive company culture are crucial for businesses in today's competitive landscape. Swag companies can be your secret weapon, helping you achieve both goals through the power of branded merchandise. But with so many options available, choosing the right partner can be overwhelming. Let's have a look at the top 10 swag companies, exploring their strengths, weaknesses, and how they can best serve your needs. 

1. Xoxoday 

Description: A leading Indian platform offering a comprehensive swag and reward solution. Xoxoday provides a vast gifting catalog, user-friendly platform, and customization options. Experience the power of automation with Xoxoday’s AI Swag-on-demand platform. Tailor your swag strategy with personalized and branded items that reflect your unique brand Identity.  


Extensive product selection, vast catalog, user-friendly platform, strong presence in the Indian market. 

Multi-lingual, multi-currency features 

Custom-generated gifts available 

G2 rating- 4.6 stars 


Description: A prominent player in the US market, boasts a massive product selection, including classic and innovative options. They cater to businesses of all sizes and budgets. Their user-friendly platform makes managing swag a breeze, allowing you to create custom "swag closets" and ship in bulk or directly to individual recipients around the world. 


Wide product variety, caters to various budgets, user-friendly platform, custom gifts for delivery. 

G2 rating- 4.6 stars 


3. SwagMagic   

Description: More than just a swag provider, SwagMagic helps businesses tell their story through custom-branded products. They offer premium quality items paired with creative design options, empowering you to: 

Create eye-catching merchandise that reflects your unique identity. 

Spark team pride and excitement with thoughtful swag. 

Delight your customers with high-quality, branded keepsakes. 


Focus on high-quality, on-trend products, design assistance available, caters to a global audience. 

G2 rating- 4.3 stars 

4. Vista Create 

Description: A well-known printing company, VistaPrint offers a broad selection of promotional products, including branded merchandise. They are known for their focus on customization. 


Extensive customization options, user-friendly platform, established brand reputation. 

G2 rating- 4.1 stars 

5. Swagger   

Description: Swagger offers a curated selection of high-end, luxury swag items. They cater to businesses seeking a premium branding experience. 


High-quality, luxury products, ideal for creating a sophisticated brand image, personalized service. 

6. Zazzle   

Description: A popular online platform allowing for user-created designs on various products, including some branded merchandise. Zazzle offers a vast product selection but with a focus on user customization. 


Extensive product variety, allows for complete design freedom, caters to a global audience. 

7. SwagUp   

Description: SwagUp delivers seasonably curated swag packs, your secret weapon for employee motivation, client connections, and elevated brand experience.  Their expertly chosen swag goes beyond the ordinary, fostering team spirit, leaving a lasting impression on clients, and seamlessly integrating into your corporate gifting strategy. 


Swag shops enable internal purchases. In-house team offers professional design services. Personalization available. 

G2 rating- 4.4 stars 

8. EverythingBranded  

Description: EverythingBranded is your one-stop shop for innovative promotional products.  They offer a vast selection of unique items beyond the standard options, allowing your brand to create a lasting impression at events and marketing campaigns. This diverse range makes it easy to find merchandise that perfectly aligns with your brand identity and values.  


Unique product selection, focus on sustainability, caters to a global audience. 

9. Swageazy 

Description: A prominent Indian swag company known for its top-notch product quality, transparent pricing, and fast turnaround times. An easy-to-use and industry-agnostic solution trusted by 300+ enterprise businesses like Coursera, LinkedIn, Amazon, Wipro, PhonePe and more to increase brand visibility and engagement amongst their workforce and customers via branded merchandise, pre-made custom kits etc. 


Excellent product quality, transparent pricing structure, fast turnaround times. 

10. Printfection  

Description: A popular online printing service offering a selection of customizable apparel and merchandise. Their impressive catalog boasts a variety of name brands and products, spanning categories like home goods, wellness, apparel, tech, and even fun novelties.  This one-stop shop caters to a wide range of needs, making Printfection a practical choice for your corporate swag needs. 


User-friendly platform caters to various budgets, broad selection of customizable apparel options. 

G2 review- 4.4 stars 


As we've explored, partnering with a swag company unlocks a treasure trove of benefits for your business. From boosting employee morale and brand awareness to streamlining swag management and fostering customer loyalty, the impact can be significant. 

Ready to elevate your brand experience with the power of well-designed swag? Consider implementing a strategic swag program and witness the positive transformation firsthand. 

Xoxoday, a leading name in the swag and reward space, stands ready to be your partner in success. Explore our user-friendly platform and discover a vast product selection, customization options, and a commitment to sustainability practices.  

Kirti Kautalaya

Kirti Kautalaya