The relationship between a business and its stakeholders is strengthened with better communication. Establishing good relationships becomes imperative with businesses operating in a competitive environment.
Press releases are one form of communication that the company has with the public to keep them informed. In this blog, we take you through 15 press release templates you could use in your company too.
What is a press release?
A press release is an official statement made by a company to the public through the media. Along with providing essential information, a press release also acts as a marketing strategy for a business.
What are the types of press releases?
Here are some types of press releases:
New product launch
When a company launches a new product, it issues a press release to inform the audience about the same.
Executive hiring announcement
When there is a new hire in the top management, a company issues a press release to keep stakeholders informed.
A press release is issued when a company expands to new locations or introduces new product lines.
A press release is issued to announce any event launch by the company.
A company issues a press release to inform about any awards received to improve brand value.
15 Press release templates for different kinds of announcements and events
When your business is ready to introduce a new product, you should announce the same to the public to create interest in the audience. A press release for a new product launch will include information about the launch and carry some prominent benefits.
To generate leads early, it is essential that the press release is crisp and convey all crucial information like cost, how to buy, etc. You could follow the below template for a product launch press release.
When you introduce any improvements toyour product, you can issue a press release to communicate the same to the stakeholders. When preparing this press release, it is important to take care that you highlight the difference in your product after the update, and how the user will benefit from it.
A product update press release should also consist of prominent details like pricing, point of contact, etc.
Relocation of business
When you are relocating to a new address, you should keep your customers informed. A press release with your new address details should be circulated even if you intend to communicate this personally to your clients. The reason for relocation should also be informed to the customers.
May it be your first office opening or a new branch opening, a press release is necessary. You should keep your clients informed and also invite them to the grand opening. This press release will typically include the venue, date, and time of opening.
Milestones are achievements for a business and are worth sharing with your stakeholders. You can issue a press release to announce your achievement to the public. Such announcements also help improve brand identity and can pull in new leads. You could share what your CEO wants to convey on reaching this milestone.
Appointment of top leaders
A press release is mandatory when a new leader takes charge of the company. This is to inform the public and make them aware of who they are communicating with. Mentioning key points about the new leader fortifies trust in the company. This is important even for experienced companies, as this conveys that you maintain your standards.
Fundraising for startups
Fundraising is very important, especially for startups. Whether this is your first round of fundraising or you are raising funds for expansion, issuing a press release helps. Letting the public know about the stage of your company and the reasons for fundraising will attract the attention of investors. Any angel investor who is interested in investing in a startup may get in touch with you.
Rebranding is a major move and must be communicated to your stakeholders. It is hard to maintain the same level of commitment from your customers after rebranding unless they trust that this process is imperative. So your press release should mention the reasons for rebranding and build confidence in the minds of the readers.
With a press release, you can inform the world about your new event in town. You should mention the date, time, venue, and purpose of the event in your press release.
Award/ recognition announcement
Let the world know about the awards you receive to improve your trustworthiness. Since trust is an important component that supports business survival, announcing your awards and recognitions through press releases is important.
In rare circumstances a company may recall a product due to launch of an upgraded version or identification of any defect. In such cases issuing a press release becomes mandatory to keep the audience aware.
Financial results announcement
Announcement of financial results to the public indicates a company’s transparency. This helps build brand image.
New acquisitions or partnerships announcement
Any new venture by the company must be shared with the stakeholders and a press release is the best way to do it. Mention the reasons for merger or partnership and how it will benefit the stakeholders.
Sometimes a press release is needed to defend your side from false representations. For example, an ex-employee may fraudulently represent your company and can bring down your reputation.
CSR initiative announcement
Letting the stakeholders know about your contribution to the society helps improve brand image. The press release creates a good impression and conveys that your company is focussed beyond just profits.
Press releases examples by brands
Here are some press releases by popular brands:
1. Type of press release: Acquisition
Strengths: The key strength of this press release is its title. In a simple sentence, it talks about the companies involved and the benefits for the public.
In this press release, the company also provides information about the cost of acquisition and quotes from CEOs of the companies. Overall, it has everything that a stakeholder is interested in and makes the press release a one-of-a-kind example for others to seek inspiration from.
2. Type of press release: Award announcement
Strengths: The title of the press release has it all. It is catchy and conveys the message to the audience.
This press release is a public announcement by the company to share its accomplishment. It mentions how prestigious the award is and thereby creates a good image. The statement also has a quote from the CEO who shares the amount of effort that has gone into achieving this.
3. Type of press release: Program announcement
Strengths: The main aim of the program is stated in the title of the press release itself and this makes it captivating and powerful.
HubSpot’s new initiative to support companies aiming for growth is the press release's content. It has all information as to who would benefit from the program and the amount of investment involved.
4. Type of press release: Grand opening
Strengths: The press release along with being an announcement, reemphasizes the quality of pizzas at Domino’s.
The press release by Domino’s informs the public of new store openings and also mentions about the offers available. The statement informs the public about the store timings. A unique feature of this press release is that it announces job vacancies available at the store too.
5. Type of press release: Appointment of top leaders
Strengths: The press release has a statement from the new CEO with words of praise about the outgoing CEO. This gives a very good opinion to the audience about the company.
This general press release to announce the stepping in of the new CEO becomes special with the quote from the new CEO, the major part of the press release is only quotes by the two CEOs, making the press release different and attractive.
Press releases, being an important medium of communication by the company, should be crafted with clarity and be attractive too. A good press release can act as a very good marketing strategy and help augment your growth. Implement any of these 15 amazing templates as per your next press release type.