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When you hear the words like gift-giving or gift-receiving, what comes to your mind? More or less, receiving a gift reminds you of moments of happiness. Today, we will discuss corporate gifting, which differs from the standard gift boxes we get on New Year's eve or the birthday. Let's see how:
What is Corporate Gifting, and Why do Companies use it?
Have you ever received a gift card, swag products, or premium items for free or via sale? And it's certainly a cause of delight. After all, who doesn't like to receive gifts? But note that most brands use these gift ideas for a reason.
Corporate gifting is the practice of interaction among actual and prospective customers, employees, or partners through an employee gift to attract and retain them in a very grateful and generous way. From this description, it is easy to guess that the purpose of granting a gift lies in establishing a connection and sharing a feeling or emotion. Just remember the time when you received a present from your friend, or you gave one to someone. In both cases, the aim was to convey a specific message as well as to establish a relationship. Similarly, brands come up with corporate gifts for employees to accomplish the same exact outcomes through exciting and personalized gifting options.
While zeroing on a gifting program, it is undeniably significant to acknowledge recipients' diverse backgrounds, personalities, preferences, and tastes. Remember: employee gifts can become a unique event only when they resonate with recipients’ desires - making your gift ideas relevant and thereby valuable.
Whichever gift basket and program you choose from a broad range of options available, it should be aimed at strengthening your relationship with the recipient. And corporate gifts exist for that sole reason.
2) Think outside the holidays
It's a mistake to rely only on holiday gift seasons to show your appreciation. Disappearing for months won't create that much-needed kinship with your close apprentice. While other brands wait for some occasion to come, find a logical reason to strengthen your business relationships through corporate gifts. Fortunately, the gifting world of today is full of digital gift options that are indeed affordable.
Moreover, gifting on non-traditional days also comes with an element of surprise. There is probably no better powerful emotional boom than a sudden surprise.
3) Automate corporate gifting system
Corporate gifts vary from calendars to headphones and from notebooks to Power Banks. However, the dawn of digital corporate gifting has opened a wide vista of digital products, services, and experiences that companies can choose. Black Friday and winter holidays are just around the corner - and many platforms,like Xoxoday are distributing unique and experiential digital gifts.
As you can guess, the insistence on an automated system for selecting, storing, packing, and shipping stems from its ability to save time and cost. A software development company like VironIT can even support you in developing a concrete digital reward platform.
4) Be generous, but don't go to extremes
Our ways of pleasing our customers or teammates may go far beyond simple generosity. After accepting a gift card, they might start wondering how much it is worth and the huge input they should bring instead. Corporate gifting is neither about buying your clients a 3-month PRO version of some big brand's service nor about promoting your staff for special accomplishments. It is just a non-intrusive way to encourage and praise.
Picking a present is a meaningful thing. You have to think wisely about the available budget and determine the appropriate occasion. Only after these essential boxes get ticked, you can come up with a gift idea that is a win-win for you as well as for the receiver.
Due to the agility and ease in scaling up, digital presents are less daunting to deliver and share among a wider audience. Able to take shapes of movie tickets, newspaper subscriptions, eBooks, and much more, they can hit the ground running. Also, a code-based reward can negate transferring issues and time delays. The main reason for it is receiving an online gift takes just a single click. Here is how it works -
Recipients (clients, employees, sponsors) find the reward code of a gift
The website provided assists them in choosing a type of gift
The receiver receives the gift and awaits the upcoming one
How can Corporate Gifting facilitate further Business Growth?
You can maximize your corporate gifting efforts in multiple of ways. But, surely, it is better to measure how it aids your company if you set more certain objectives. How can you attain your business growth with the help of corporate gifting? Let's find out together:
1. Creating a long-lasting relationship with new clients -
Remember that consumers are never going to purchase from a company they have vaguely heard of. This unfamiliarity halts the bond of trust. That's where Corporate gifting works like a silver bullet, as it stimulates a better interaction with a happy note from an early stage. Note that the decision to purchase, particularly in the B2B segment, is hard to come by unless there is a strong affinity and familiarity between buyers and the brand.
2. Articulating admiration for actual customers
You can evoke a feeling of appreciation if you choose a present pertinent to the utilization of the recipients. A loyal customer feels valued - fulfilling the first criterion to become a repeat buyer. In an era of fierce competition, where retaining customers based on product diversification alone is getting more and more difficult, devising a gift basket to strengthen professional relationships is more economical and manageable.
3. Supercharging partnership and approaching new sponsors, suppliers, etc
It is vitally important to maintain a long-term relationship between your organization and its suppliers, sponsors, or partners. Over time, you will need to get feedback, ideas, or even investments to keep effective cooperation. And business gifting is an amazing tool to show your care to those you work with or are potentially willing to become your future partners. Furthermore, when the product launch comes, gifting is by far the best way to keep them updated on progress. Whether in the form of events or free trial offers, you will always be within the range of their eyeballs.
4. Improving the image of your company
A regular brand audit is a must to get to grips with your organization's performance and assess the future possibilities. It can be done creatively through the right present at the right time and right place. A strong brand image is vital to keep thriving and developing. That's where the fervent need to invest efforts towards authority improvement arises. Send a gift once, and it will bring amazing results many more times next time.
5. Introducing new products or services
While expanding your business, it is always a good idea to celebrate your company's anniversary or launch new products and services along with some presents. Indeed, there are hundreds of ways to market new items in your catalog or send invitations to your meeting, but it may come with a budget or resource concern. Luckily, corporate gifts primarily exist to solve these issues. You can significantly change the way your company is seen by others and ensure a proven growth in sales of promoted goods and services.
To wrap up, corporate gifts are one of the best ways to show everyone their value and entertain. It is fun and enjoyable. However, you need to demonstrate this appreciation in a genuine and thoughtful manner, so it is not perceived as a brand's bribery or trick. Pick an excellent gift that is neither too expensive and extra funky, nor too needless, and your relationships will be automatically improved and strengthened. That's a key to a sustainable business.
Digital corporate gifting made simple with Xoxoday. Drive behaviors that power business results with engaging rewards including gift cards, experiences, discounts, merchandise, & more. Want to know more? Schedule a demo now!
At Xoxoday, we deeply understand the intrinsic and extrinsic motivation and engagement drivers of people, be it an employee, supplier, contract staff, gig, or consumer. We bring simplicity and continuity to a complex everyday problem.