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Event marketing software is the latest buzz in town! With marketers and businessmen always looking for new and innovative ways to introduce, promote, and drive product sales, event marketing is one of the driving forces to elicit change.
A report has concluded that 80.4% of event organizers believe that events are crucial marketing channels to achieve business goals. Events are one of the fantastic ways to create an audience for a product or service launch by making a buzz in the market, therefore giving you the right platform with a focus on your brand.
However, the requirements require advanced intervention as a physical team no longer handles in-person events. Event management teams need to work both in the physical and the online market to generate the right hype and spotlight attention. 61% of event professionals in the industry believe that keeping the attendees engaged is one of the challenges they face.
With more and more events shifting to online marketing, invite management, and streaming services, event marketing softwares has become a must for companies today. 60% of users of event management software have claimed that they can better track the ROI and improve the place where it needs improvement.
Factors to consider while choosing the softwares
Here are the factors to consider while choosing the softwares.
1. Ease of use
The top priority for any software user is how easy it is to use the software. The software must have an intuitive UI, with many tools and functions embedded to ensure that all event-related activities are taken care of quickly.
2. Attendee survey-taking tool
It is essential for softwares to include a tool that helps in taking a post-event survey to understand how well they could engage with the brand, how well the product or service was introduced and if the attendees could engage with the product. It helps in measuring the success and the satisfaction level of customers after the event.
3. Attendee management
The software must be able to send out digital invites, collect invitee details upon confirmation, create a directory, organize essential attendee information for formal invites, and also be able to manage the turnout of the event for a post event analysis.
4. Lead generation and management
Leads are the most important reason these events are held in the first place. Customers who show preliminary interest in the product are the prospective customers for the product or service that you launched in the event.
5. Digital invite management
The software must be able to communicate with customers on multiple channels and touchpoints and must also be able to track invitations, acceptance, declines and turn out details.
Top 11 best event marketing software solutions
Here is the list of top 11 best event marketing software solutions.
1. Xoxday Plum
Xoxoday Plum is an all-in-one software solution that seamlessly combines event marketing and rewards management. It is designed to help businesses boost virtual event attendance, engagement, and connections by offering personalized digital gifts to participants.
This innovative tool enables event marketers to fight virtual meeting fatigue and achieve their revenue targets while keeping attendees excited and engaged.
Key features of Xoxoday Plum:
- Xoxoday Plum features an automated rewards engine that instantly delivers personalized digital gifts to virtual event attendees, encouraging their participation and engagement.
- The software allows for the customization of rewards to ensure they are relevant and desirable, catering to the unique preferences of participants.
- Xoxoday Plum helps in creating anticipation and buzz around virtual events by offering a sneak peek of impressive swags that attendees will receive, effectively combating FOMO.
- By providing digital gifts as incentives, the software enhances attendee engagement, making virtual events more attractive and memorable.
- Event marketers can maximize brand attention and recognition as participants eagerly await their custom e-gifts.
- Xoxoday Plum's automated rewards system effectively fights virtual event fatigue and encourages more people to attend, boosting attendance rates.
- The ability to customize digital gifts ensures that rewards resonate with attendees, making them more likely to participate and engage.
- Digital gifts create excitement and encourage active participation, resulting in higher engagement levels during virtual events.
- It generates anticipation and interest around virtual events, making them more memorable and shareable.
- Event marketers may need some time to learn how to effectively use the rewards platform to maximize its benefits.
Pricing structure: Xoxoday Plum's Pricing structure offers different tiers based on the business's size and requirements. It is advisable to contact Xoxoday directly for a customized quote.
Xoxoday Plum customer case studies
- Adsyndicate, an independent advertising agency used Zapier and Xoxoday integration to automate and reward the participants attending their virtual events.
Companies using Xoxoday Plum:
G2 rating: 4.6 out of 5
Capterra rating: 4.4 out of 5
EventX is an amazing web, offline and hybrid event planning and management software that helps people connect using a singular platform for their event based needs.
Using the exclusive features available with EventX, marketers and businesses can quickly launch an event page, import contact lists from lead databases and fire away with invites in seconds.
Key features of EventX:
- Exclusively made for Asia and China
- Use VPN, Direct Streaming and licensed tools to manage your events
- Efficient lead capture and retrieval system
- Use tools for reporting and dashboard view instantly
- Use email automation for invitation management
EventX is focussed on businesses in Asia who need a robust solution for planning and execution of events in countries like Mainland China. EventX has a suite of tools and programs that make planning and crafting events easy.
Invite clients from the database and create a new leads list using lead capture tools. Manage offline and virtual events easily using a hybrid system.
Pros of EventX
- Businesses focussing on Asian, especially China can easily plan events using licenses
- Suitable for hybrid event planning using several physical and online tools
- Use marketing communication channels to invite and manage lead capture
- Instantly create websites or event pages for quick check-ins
- Instant check-in and registration process
- Suitable for bigger events rather than smaller
- Online networking tools needs more engagement
- Free package and trial available
- Custom pricing based on requirement
EventX customer case studies:
- Global Links MP International was able to set up more events using speaker matches and was able to deliver better results using EventX for attendee growth
- PPL Networks finds making online events much more easy and robust using EventX thanks to the amazing tools and features that it has.
- Reed TradeX was able to bring alive the feel of a real expo with the interactive and engaging platform of EventX.
Companies using this product
- HSBC Bank
- Sun Life Financial
- Spark Labs
G2 rating: 4.9 out of 5
Capterra rating: 5 on 5
Eventbrite is a global platform for event management and event planning for companies, NGOs, independent event planners or small to medium businesses who are looking to boost their products, services and brand by organizing events.
Eventbrite gives you a global platform both as an event planner and as an attendee looking to participate in events in your location. It is the perfect tool to plan, execute, schedule, promote, manage and analyze events, all at once.
Key features of Eventbrite are:
- Create events using pages and website on location basis
- Easy registration, sale of ticket process with payment integration
- On-site ticketing with mobile check-in for easy tracking
- Lead generation and retrieval using lead capture tools
- Manage multiple events and use reporting tools for analysis
Eventbrite is one of the few platforms that are budget friendly but with no compromise on quality and features offered. Eventbrite is great not just for large companies but also for small, medium business and independent contractors and event planners who are looking for a functional and effective platform to plan, manage and execute their events.
Pros of Eventbrite:
- Affordable, pay-per-usage policy that is great for all companies
- Great features that help attendees find events they are interested in
- Create websites and pages and sell tickets faster than ever
- Use advanced planning features to track and manage attendees
- Use reporting and dashboard tools for multiple events simultaneously
Cons of Eventbrite:
- More suited for beginners and more minor events than significant events.
- Some users experienced issues with providing links or addresses to attendees.
- Pay-per-usage policy for beginner and professional packages.
- Customized pricing based on requirements for premium packages
Eventbrite customer case studies:
- The BeerFest Australia is an annual event that uses EventBrite’s exclusive tool Boost to increase their ticket sales by 35%.
- The Butterfly club in Melbourne hosts 10 shows per day and using Eventbrite, they are now able to increase listing views by 2.5x and 5.4x ROAS.
Companies using Eventbrite:
- California state university
- Therap services
- The north face
- Blackfriars insurance brokers Ltd
G2 rating: 4.4 out of 5
Capterra rating: 4.6 out of 5
BigMarker is one of the top-rated platforms to host a unique and interactive webinar, conference or any event be it in the physical world, online or a combination of both.
Marketers and businesses are able to use the unique tools and features provided by BigMarker to customize everything about the event beginning from the marketing to the post event analysis and insights for business. White Labeling and branding is always on point with BigMarker.
Key features of BigMarker:
- Create unique and dynamic events on online, offline and hybrid models
- Can be used across devices for full accessibility for marketers
- Create unique and dynamic agendas for attendees
- Many different integrations for webcasting events, webinars and conferences
- Screen sharing, scheduling, recording, live chat and many such features for hybrid events
BigMarker is one of the world’s most preferred meeting, event and conference providers and is used by many of the top fortune companies around the world. It has been rated highly on all parameters and provides exceptional tools, features and customer service.
It provides tools to access suppliers and vendors for the sessions, easy creation of sessions both offline and online for clients to host events and great tools to analyze the success and insights from your events.
Pros of BigMarker:
- Suited for all kinds of businesses and in all industries
- Many tools that help in creating interesting and interactive online events
- Helps with creating dynamic hybrid events with plenty of features
- Easy registration, check-in and payment procedure for attendees
- Nominal pricing for larger corporate plans
Cons of BigMarker:
- Complicated layout which is not so user friendly
- Too many options with less understanding of what they can do, causing confusion.
- Free trial available
- Customisable plans and prices are upon request
- 3 plans ranging from Basic to Enterprise+
Companies using BigMarker:
- Wall Street Journal
- Stanford University
G2 rating: 4.7 out of 5
Capterra rating: 4.9 out of 5
5. Webex Events
Webex is a product of Cisco and unlike other softwares in this list, this software is not just for events and online meetings, but is more of a complete online business and work module.
It is a program that lets you collaborate with people from work and with clients and customers. One of its many tools is the meeting tool that lets you schedule meetings, events, conferences and hybrid events to gather attendees and promote your products or services.
Key features of Webex Events:
- A suite of applications bundled together to help planners and marketers with events
- From page creation to registration to post event analysis, get everything done instantly
- Business insights from reports such as ROI, Ticket sales, attendee engagement etc
- Ability to manage multiple events with multiple agendas
- Mobile and on-site solutions that make life of attendees easy and improves satisfaction
Webex from Cisco has been around for many years and is used by some of the top companies. It provides a holistic solution for large and medium sized companies for their online work environment especially if they focus on meetings, events, conferences and hybrid events on a daily basis.
Webex provides a flexible and intuitive platform that lets you manage events easily.
Pros of Webex:
- Flexible and dynamic plans that suits all kinds of needs
- Unique, one of kind live streaming feature that is best in the industry
- White labeling and branding efforts are much easily communicated using this tool
- Many tools that help engage the attendees in an interactive and year-round manner
- Analytical tools along with dashboard provide full and complete business insight
Cons of Webex:
- Free plan does not offer a lot many features
- Connectivity and bandwidth issues were noted.
- Complete custom package - pricing depends on usage and needs
Companies using Webex:
- Meeting Professionals International
- Ivy Tech Community College
- American Med Spa Association
G2 rating: 4.3 out of 5
Capterra rating: 4.4 out of 5
vFairs is an excellent platform that helps people organize events, fairs, conferences and internal meetings all in one single software.
The advanced features of vFairs helps event planners and marketers to organize product launches, fairs, trade shows, independent events, conferences etc using mobile apps and on-site technology.
The branding and white labeling features help propel your brand and gather more audience for your events every single time.
Key features of vFairs:
- Works on multiple devices to provide a complete ecosystem to manage events
- On-site and mobile technology helps instant registration and sign-ups
- Analytical tools help in tracking and managing attendees on real time
- Print badges and IDs on-site with integrated tech and tools
- Capture actual leads and use them whenever you need with ease
vFairs has been rated very well both by G2 and Capterra for its exceptional service and features of the software. With an amazing platform that is built for hybrid events, provide attendees with best quality virtual experience using gamification tools.
The event analytics and dashboard features are well ahead of the competitors and offer realistic and accurate business insights.
Pros of vFairs:
- One of the best virtual lobby that engages and excites attendees
- Best in class webcasting integration with numerous integrations to choose from
- Select and manage speakers and create schedules and sessions on the go
- Comes with best in class customer support that is top rated
- Helps with branding and white labeling using sites, apps etc
Cons of vFairs:
- No free trial or free versions; can be slightly on the pricier side
- User-friendliness is slightly on the lower side.
- Many packages available with different features
- All prices are subject to discussion and are on a case-to-case basis.
vFairs customer case studies:
- Unilever in Turkey was able to improve their attendee turnout and better quality leads that was easily captured and retrieved in their recruitment drive
- American college of cardiology has benefited greatly using vFairs - with easy set up, fully customizable UI, capturing of attendee information and enticing attendee engagement
Companies using vFairs:
G2 rating: 4.7 out of 5
Capterra rating: 4.8 out of 5
EventCreate was designed by two techies for MIT which then took off as one of the most simplest yet profoundly used event creation platforms today.
This software is super easy to use and features top of the class features that helps small businesses and freelancers or independent planners to create unique and dynamic events with minimal resources and budget.
Their free plan for life is one of the best features that has attracted many artists and freelance planners who swear by the quality of the software despite its budget friendly pricing.
Key features of EventCreate:
- A fully customizable and white label friendly library to choose templates for event pages
- Full and complete integration that allows to use many different apps together
- Complete set of analytical tools that help track ROI and attendee engagement
- On-site tech that allows faster and efficient check-in + mobile check-in
- Contact list management along with lead capture and retrieval functions
If you are a small or medium business or a freelancer, solopreneur, independent event planner or contractor, then Event Create is the best option for you.
This amazing software is loaded with features that help you launch your events within seconds by choosing a theme for your website, white labeling everything and putting your brand on focus, inviting and managing attendees and creating a multichannel engagement to make sure that your event reaches maximum audience.
Pros of EventCreate:
- Excellent library to select and apply themes for event website or form
- Easy editor that helps even the novice planner to build and design online events
- Create forms and integrate payments with a functional API for better reach
- Multi channel communication with links sent over email, SMS automated campaigns
- Top rated software on most software review sites with exceptional customer support
Cons of EventCreate:
- Difficult to manage multiple events
- Some users preferred the option to edit templates and for the UI to be easier
- Free starter pack with 1 active event per month
- Personal pact at 4 and 8 USD per month (with additional contacts and features)
- Business plan at 24 USD per month
- Enterprise plan with custom pricing based on business needs
EventCreate customer case studies:
- EventCreate has helped athletic wear brand lululemon cut down planning hours and use tools to effectively popularize their events and help gather more audience.
Companies using EventCreate:
G2 rating: 4.9 out of 5
Capterra rating: 4.9 out of 5
8. Hopin events
Hopin events is a beautiful and immersive platform for marketers, planners and event managers to plan, schedule, procure, manage and analyze events for their brands and businesses.
Hopin events specializes in all 3 kinds of events - online, offline or hybrid events both within and outside the company. With a suite of virtual event tools, you will be left amused as to how interactive and engaging events can be and how easily they can be managed.
Key features of Hopin events:
- Virtual events is one of their exclusive feature with a predefined library of tools
- Tools to build engaging hybrid events with simultaneous steam sessions
- Combines with award-winning apps of Hopin such as StreamYard and marketing suite
- Build landing pages and communicate using automated email campaigns
- 1:1 sessions with built-in webcasting tools
Hopin events are made for the ones who want nothing but the best. If you are a business that organizes many events such as workshops, trade fairs, webinars, conferences, events and more, then you need more than an average event marketing software. Enter Hopin.
This simple yet sophisticated software integrates with multiple marketing and webcasting applications to provide of a kind experience to your event attendees.
Pros of Hopin events:
- Combines with other programs of Hopin such as StreamYard for broadcast tools
- Schedule sessions with speaker access and control features
- One of the best built-in webcasting and webcasting integration tools
- Best in-class virtual lobby and interactive content for attendee engagement
- Use branded and white-labeled websites, forms, and other communication material.
Cons of Hopin events:
- The high-tech registration company process is more cumbersome than competitor products
- Requires a high-tech machine at the company end
Pricing structure of Hopin:
- Free starter pack
- Basic pack pricing at 67 USD per month
- Business pack pricing starts at 6000 USD
Hopin events customer case studies:
- The Atlantic festival was able to garner 3 times their website traffic and 37000 attendees using the powerful platform of hopin events and create a successful milestone
- The Armed Forces Alumni Association of the Harvard Business school was able to set up a career expo for their veterans with an interactive expo, chat features, multiple sessions all in their hybrid event with easy registration processes.
Companies using Hopin events:
- United Nations
G2 rating: 4.5 out of 5
Capterra rating: No reviews
If you are looking for a solution that helps you with effective event management using tools that include not just planning and designing but also execution and scheduling from an operations point of view, then Whova is the software for you.
This global platform helps event planners and business innovators to use multiple integrations for event logistics and the analytical tools they provide is the key to showcase success to your investors, sponsors and collaborators.
Key features of Whova:
- Award winning event management app that helps planning and execution of global events across multiple marketing platforms
- Schedule sessions, manage speakers, plan and create agendas and use many other executional tools to manage events, fairs, trade shows or exhibitions
- Powerful lead generation tools that help capture data with easy retrieval features
- Mobile check-in, print visitor tags, scan business cards using specialized on-site tech
- Create landing pages, websites, sell tickets, announce brochures and send highlights all using innovative and top tier attendee engagement tools
Whova is an award winning event management and marketing app that can be relied upon for planning, execution and post event analysis. Their platform is extremely useful and easy to navigate even by the novice of event marketers.
It is a trusted software that is used by some of the most popular companies in the world and is already in the Global Top 50 softwares of the world as rated by G2 crowd.
Pros of Whova:
- Reliable and trustworthy software that can help all kinds of businesses and independent event planners
- Excellent platform to manage and track attendees - use multi channel communication to announce, send communication material for better turnout
- Helps with white labeling starting from landing pages, websites, sign up forms, SMS and email automated communication, ads and other brand focussed efforts
Cons of Whova:
- No social media focussed marketing
- Too many notifications
Pricing structure of Whova:
- Personalized package based on company needs
Whova customer case studies:
- Whova helped Loreal Paris, one of the biggest cosmetics and lifestyle companies in the world in organizing their Open Manufacturing Day - CM Quality day.
Their challenges with lack of communication, event logistics, networking etc were resolved using technological solutions at Whova such as organizer announcements in-app, virtual agendas, Whova community board interaction, etc.
- Whova helped organize the 24th annual Viva Las Vegas Rockabilly event and helped them secure 4500 community board posts. 500+ pics shared on social media, 200+ new leads were captured 1C million sponsor impressions were made using tools such as virtual multi-agenda tracks, virtual floor maps, meetup attendee engagement, etc.
Companies using Whova:
- US Bank
- Harvard University
G2 rating: 4.8 out of 5
Capterra rating: 4.8 out of 5
If you are looking for ,simple software that takes care of event marketing, promotion, ticket sales and linking payment portals for instant payments, then look no further than AllEvents.
This simple platform is made especially for businesses not looking to burn a hole in their pocket buying expensive softwares that may or may not deliver.
With simplified tools and essential features, AllEvents will help you promote your show on their page and garner more audience whilst also allowing areyou to sell out faster.
Key features of AllEvents:
- A simplified, accessible platform that helps gain focused attention on upcoming events as attendees gather more audience for events.
- Build websites or forms and promote them using email campaigns using AllEvents.
- Sell tickets faster and collect payments instantly using payment integrations.
- Local event blasts are an excellent feature that helps promote events to interested attendees based on geographical spread.
- Real-time analytics for ROI, along with UTM tracker.
This is a software that is free and is made especially for those who cannot afford to have complicated and sophisticated event marketing softwares.
This software creates events in a simple way that displays on the broadcast where all audiences can view them, thereby improving the visibility and turnout for your event. You also get instant payment for tickets.
Pros of AllEvents:
- Multi-channel announcements - list and promote your events through a global platform
- Easy to build event pages and is extremely user friendly even for non-technical staff.
- The audience can find their events using the same platform, linking events with an audience.
- Easy payment integration allows event planners to earn instantly from different platforms - google ads, social media, mobile ticketing, etc.
- Promotion of the event is very effective and is taken care of using broadcast
Cons of AllEvents:
- Not suitable for significant events with exclusive crowd and sponsors/ collabs.
- UI is plain and lacks features, as per some reviews.
Pricing structure of AllEvents:
- Free starter pack
- Essential pack priced at 12 USD per month
- Professional pack priced at 60 USD per month
- Power corporate pack priced at 200 USD per month
AllEvents customer case studies:
- Netsavvies Media is an IT firm that wanted to popularize its events and invite more techies, which was facilitated by AllEvents. Using the AllEvents platform, the firm could build new event domains, attract the right crowd, capture and target suitable leads, and convert more at a limited budget. Using video and social media ads, AllEvents was able to promote and provide better results and ROI.
- Heartfulness, a lifestyle magazine, was able to drive more crowd and attendee engagement using the AllEvent platform. They could clock a milestone audience composed of global audiences from the UK, Denmark, Australia, Canada, and France for their online event during the New Year.
Companies using AllEvents:
- Hard Rock Cafe
- Tony Robbins
G2 rating: 4.5 out of 5
Capterra rating: 4.4 out of 5
Cvent is an all-in-all platform that helps in not just with planning the event but also with communication, branding, scheduling sessions throughout the event and post-event analysis and record management.
This software is the only thing you will want if you are looking for something simple, straightforward, and yet super effective.
Key features of Cvent:
- Cvent includes features such as:
- Event page creation
- Registration with payment
- Email campaigning and automation
- Procurement session and event session creation
- Agenda and survey tools
- Reporting tools
- Multiple event management
Cvent has some of the best companies and customers around the world with amazing reviews online. The UI of this software is extremely easy and appealing and comes with tons of tools that make life easy for a marketer or event planner.
Coupled with marketing and reporting tools, you can promote and manage and analyze the event post its completion with ease.
Pros of Cvent:
- Extremely easy to use for multiple campaigns
- Has multiple tools for communication management
- Reporting and dashboard tools make it easy to report
- Links with payment and allows for mobile based activities for attendees
- Includes tools for branding efforts for the product or service
Cons of Cvent:
- Lack of customer support
- Some users reported failure to load reporting data
- Free version available
- Free trial available
- 660 USD per annum
Cvent customer case study:
- Many companies such as Infosys, TATA Communications, Samsung, Salesforce and other IT companies in the world trust Cvent to handle their event management requirements.
- Companies such as EMC Meetings and Events, Meeting Professionals International, FCM Meetings and events, all of them trust CVent for their event planning requirements.
- Hospitality companies such as InterContinental company, JW Marriott in Singapore, Melia Hotels International, all of them use Cvent for event planning and management.
Companies using this product:
- JW Marriott
- TATA Communication
G2 rating: 4.3 out of 5
Capterra rating: 4.4 out of 5
Elevating your event marketing game
Navigating the realm of event marketing requires more than creativity; it demands the right tools.
The 11 software solutions we've explored offer the cutting-edge features necessary to bring your event marketing visions to life. From intricate planning to post-event analysis, these platforms ensure every aspect of your strategy is covered.
As the event marketing industry evolves, having reliable software by your side is pivotal. Make every event memorable, efficient, and impactful. The future of successful event marketing lies in making informed choices today.