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Elevator pitches are a crucial tool for any entrepreneur or business professional looking to make a quick and impactful impression on potential investors, partners, or customers. In just a few short minutes, an effective elevator pitch can communicate the core value proposition of a product or service and persuade the listener to take action.
However, crafting a great elevator pitch can be a challenge. That's why we've compiled a list of 12 elevator pitch examples to inspire and guide you in your next pitch.
From tech startups to social enterprises, these pitches showcase different approaches and techniques that can help you create a winning pitch. So whether you're pitching a new business idea, a product, or yourself, read on for some valuable insights and inspiration!
What is an elevator pitch?
An elevator pitch is a brief introduction of your company, the products/services you offer, and the problems you seek to address. The main purpose is to initiate and further the conversation with the audience.
It should be short and crisp, like an elevator ride, and thus the name.
How to write a powerful elevator pitch?
Follow these tips to write a captivating pitch:
Start with an engaging introduction that will hook the reader to the content. It can be a question or a statistic that would create interest to learn more.
When you grab the attention of the reader, they will be open to know about your business.
- Problem presentation
To make your pitch powerful, you should include a problem statement. The pitch should also speak about how you came up with a solution.
This will help people relate to their problems and will look up to you for their solutions. Portraying results in numbers helps grab attention easily.
- Use templates
Use of PowerPoint templates enables you to easily include all relevant information. An ideal elevator pitch should be short but also include all key elements.
In such a case, templates are handy and ensure not to miss out on any detail.
- Highlight company objectives
Make sure to highlight your company objectives through your pitch. For example, if your business is to help people improve team productivity, you should mention how you do it.
But at the same time, you shouldn’t try to cram more information to seek attention.
- Make the pitch attractive and conversational
Your pitch should be conversational and intend to attract the readers. It should not be dull with uninteresting information.
12 Elevator pitch examples for your next pitch
Here are 12 elevator pitche examples that you can use in your next pitch.
1. Include impressive statistics
Engaging with your audience becomes easier when you start with impressive statistics. It is one way to establish trust. Look at this example:
You might be plagued with productivity issues if it continues!
Project management tools can come to your rescue.
2. Attention-grabbing question
Start with a captivating question that kindles the interest of the reader. They should be motivated to read the pitch since it addresses their pain points.
3. Keep your pitch short and sweet
Your elevator pitch should be crisp and to the point. When it is brief and carries information that is most needed, it is much preferred by the audience.
4. Include customer story
When you include a customer story in your pitch, it helps build trust. It is easier to understand the problem situation and how you helped your customers out of it when expressed as customer testimonials or case studies.
5. Relatable pitching
Creating a pitch that is relatable to the audience’s needs will help generate the desired response. It indicates that you have approached the correct buyer persona.
6. Emotional pitch
This elevator pitch uses the storytelling approach and establishes a pain that many can relate to. By creating an emotional pitch it is easy to generate interest in the reader.
I was spending so much time creating reports for key stakeholders that could've been diverted to more important revenue-generating activities.
If you're not using AnswerASAP, you're spending too much of the organization's time, money, and talent on something that can be generated by our tool on-demand in 30 seconds.”
7. Highlight how you can help
The elevator pitch should explain how you can help. This will enable the audience to relate their problem and also get an insight into how to solve the same.
8. The one-line pitch
When your pitch can convey the intent in just one line, it can gather more attention. It is simple and to the point.
9. Establish authority
Your pitch should establish in clear terms what your product can achieve. For example, the below pitch mentions that any kind of report can be generated in just 30 seconds.
10. Advisory pitch
By presenting a situation where your business was able to help, your pitch is also helping the reader to opt for a solution to see visible improvements. It indicates that you are familiar with the pain point of the reader.
11. Include a comic aspect
You can even add a comic touch to a serious aspect in your elevator pitch. This is one strategy to win attention easily.
12. Use a specific example
Saying through specific examples, can achieve greater reach for your sales pitch. The following is a good example of this.
5 Elevator pitch examples from top companies
The elevator pitch example from Airbnb addresses travelers and homeowners. It presents a problem statement which is the cost of hotel rooms that is bothering travelers. By mentioning the example of the Couchsurfing platform, it has given validity to the statement that homeowners are increasingly willing to rent their space to tourists.
An elevator pitch should highlight the benefits that the audience would get if they engage with your business. WeWork, through its pitch shown below, mentions the percentage of savings in cost, which is an attractive factor for the readers.
The elevator pitch by Stryve, a cloud-based ATS that helps in recruitment, seeks to convey the solution straightforwardly. It is directly addressed to their ideal customer profiles.
This is the elevator pitch by Tesla, delivered by Elon Musk in 2014. It shows what solution the company intends to offer and what they need to make it happen.
This is a simple elevator pitch from Uber. It lets people know what the company does and the efficiency with which it is done.
1. What is the ideal length of an elevator pitch?
An effective elevator pitch should ideally be no more than 30 seconds. Within this short span, it should be able to convey the information in a captivating manner.
2. What should you focus on in your elevator pitch?
You should focus on the critical message that needs to be conveyed to the reader. It should include a problem situation, a solution to the same, benefits, and a call to action.
3. What to avoid in an elevator pitch?
An elevator pitch should avoid: rambling, being vague, not focusing on benefits, not personalizing the pitch, trying to cram more details, and assuming the other person knows all details.
4. What are the essential elements of an elevator pitch?
The elevator pitch should introduce a problem and offer a solution that you have expertise in. It should inspire action from the reader.
The bottom line
An elevator pitch is an opportunity to display your strengths. It should be succinct, easy to understand, and drive a call to action. We hope the above templates will be of great help in preparing your pitch. Include a personalized approach and create engaging pitches to stimulate interest in the audience.