Xoxo code vs Xoxo Point vs Xoxo Link: A Detailed Comparison

A well-structured reward system enhances engagement, strengthens relationships, and boosts retention by recognizing employees, customers, and partners in meaningful ways.   

Looking to launch a reward campaign but unsure which Plum feature is the best fit?  Whether you're looking to incentivize employees, engage customers, or appreciate partners, selecting the right reward format is crucial for maximizing impact.   

This guide provides a detailed comparison of these reward options, helping you choose the most effective solution for your business.  

What are Xoxo points, Xoxo links and Xoxo code?  

With Plum, you can give out rewards in the form of Xoxo Codes, Xoxo Points, or Xoxo links. Rewards can be sent individually or in bulk to end-users.  

Xoxo Codes are transferable distinct alphanumeric reward codes available in standard denominations like 50/100/500 that can be used to gift or reward employees, customers, or channel partners. Xoxo Codes are appropriate for admins, be it HRs or sales leaders who are looking to use rewards where the end-user email id or mobile number is not known in advance. Some of the use cases are contests, consumer promotions and sales promotions.  

Xoxo Points are reward points with fluid denomination (Any value from 1), that can be used to distribute rewards, discounts or offers to your employees, research panels, sales, stakeholders, or channel partners. These points are directly linked with recipient’s email id or mobile number earned through referrals, making purchases. Some of the use cases are employee rewards, customer loyalty.  

Xoxo Link is a unique link that lets recipients choose the reward of their choice with a single click. Partial use is not possible with xoxo links. Some of the use cases are consumer promotion, one-time reward campaigns, survey incentives. Xoxo links can be in standard denominations like 50/100/500 etc. 

Why is Xoxo code, Xoxo points and Xoxo link better than currency for rewarding?  

Here are a few reasons why Xoxo code, points and link are better than currency:  

Curation: Currencies or money don’t allow you to curate your catalog. On the other hand, Xoxo code, points and link let you curate your reward catalog.  

Expiry control: Xoxo codes, points and links are suitable for situations where reward expiry is required. For example, a brand running a contest for a festival might want gifts to expire before the end of the festive season. It is important to note here that the reward amount, if not distributed, doesn’t expire for admins.  

Tracking and analytics: With Xoxo codes, points and link, you can easily monitor who redeemed what rewards and when, providing valuable insights into campaign performance.   

Xoxo Points, Xoxo Codes and Xoxo Links: What’s the difference?  

Here's a comparison of Xoxo Points, Xoxo Codes, and Xoxo Links:  

How to decide which reward system is right for your business?  

Each Xoxo reward solution is designed for specific needs. Here’s a quick summary to help businesses choose the right reward system for their business:  

The ideal reward system depends on your goals:  

1.Xoxo codes: instant, secure, and personalized rewards  

Looking to simplify bulk reward distribution for corporate gifting, marketing incentives, or referral programs? Xoxo Codes provide a seamless and scalable solution. Use Xoxo codes if you need to distribute bulk rewards flexibly, without linking them to specific recipients.  

Key features:  

✔ Quick & secure distribution: Send rewards instantly via email, SMS, or platforms like Slack and Microsoft Teams.  
✔ No account required: Recipients can redeem their reward without signing up.  
✔ Flexible expiry: Set custom expiration dates based on your campaign.  
✔ Partial or combined redemption: Users can redeem part of the value or merge multiple codes.  

✔ Bulk distribution: Can be generated and distributed easily across different channels.  

✔ Physical delivery: Can be custom branded, printed and couriered to customers.   

Utilize Xoxo codes for-  

• Corporate gifting:  
  Use Xoxo Codes for corporate gifting during special occasions like festivals, anniversaries or holidays. These unique, one-time codes can be sent to employees or business partners, digitally or physically, allowing them to redeem a digital gift seamlessly. This approach ensures personalized branded experience while simplifying the distribution process.  
• Marketing campaigns:  
  Integrate Xoxo Codes into marketing campaigns as limited-time rewards. For example, include a digital code in promotional emails or social media contests that customers can redeem for exclusive offers. This tactic not only boosts engagement but also tracks campaign performance through code usage.  

Facing challenges in manually procuring and distributing rewards to their panel members and survey participants, Nielsen automated survey rewards using Xoxo Codes, reducing manual work and increasing response rates.  

2.Xoxo points: Build long-term loyalty with accumulative rewards  

Want to build lasting engagement through a structured rewards program? Xoxo Points help businesses drive long-term loyalty and motivation. Use Xoxo Points if you want to build a long-term reward program where users accumulate points over time.  

Key features:  

✔ Accumulative rewards: Users earn points over time and redeem them at their convenience.  
✔ Customizable allocation: Businesses set rules for how points are distributed.  
✔ Real-time tracking: Employees or customers can track their points in a personal dashboard.  
✔ multi-channel distribution: Allocate points via email, software integrations, or in-app notifications.  

Utilize Xoxo points for-  

• Employee rewarding:  
  Implement a rewards program where employees earn Xoxo Points for achievements, meeting targets, or demonstrating exceptional performance. These points accumulate in their account and can be redeemed for a variety of rewards, fostering motivation and a positive workplace culture.  
• Loyalty rewards:  
  Distribute Xoxo Points for channel or customer loyalty based on various criteria on sales, purchase, etc. This system motivates users with reward points based on various milestones.  

H&M replaced cash rewards with Xoxo Points, increasing employee engagement by 52% while improving reward flexibility.  

H&M, a global fashion retailer sought to enhance its employee rewards and recognition program, which previously relied on cash-based rewards distributed through salaries. H&M replaced cash rewards with Xoxo Points, increasing employee engagement by 52% while improving reward flexibility.  

3.Xoxo links: Fast, frictionless, one-click rewards  

Need an effortless way to distribute one-time incentives for surveys, events, or promotional campaigns? Xoxo Links make instant rewarding simple. Use Xoxo links for instant, one-time reward distribution that doesn’t require account creation.  

Key features:  

✔ Instant access: No need for users to create an account—just click and redeem.  
✔ Customizable campaigns: Businesses can create unique landing pages with a curated list of rewards.  
✔ Automated & scalable: Send thousands of links in minutes.  
✔ Flexible expiry options: Set an expiration date to drive urgency.  

✔ Quick distribution: Rewards can be sent instantly via multiple channels like email, Whatsapp or SMS.  

✔ Personalized experience: Customize branding, messaging and reward catalogs based on campaign objectives.  

Utilize Xoxo links for-  

• Consumer promotions:  
  Use Xoxo Links in consumer promotions to offer a hassle-free, instant reward experience. When customers click on their personalized Xoxo Link, they’re directed to a rewards page where they can claim their gift. This streamlined process enhances the overall customer experience and drives conversions.  
• Survey incentive:  
  Encourage survey participation by rewarding respondents with a unique Xoxo Link upon survey completion. The link provides immediate access to a digital reward, making it an effective way to increase engagement and gather valuable consumer insights while rewarding feedback.  

Xero aimed to enhance its customer referral program by providing instant, personalized rewards to incentivize referrals. By implementing Xoxoday's link-based rewarding technology, Xero automated referral rewards, acquiring 1,900+ new customers in four months with a 20% YoY increase in referrals.  

Turn rewards into results with Plum  

Engagement thrives when recognition is effortless and meaningful. Plum makes it seamless for organizations to reward employees, engage customers, and incentivize key stakeholders with instant, personalized rewards.   

Whether you need Xoxo codes for instant gifting, Xoxo points for long-term loyalty, or Xoxo links for frictionless distribution, Plum provides a flexible, automated, and data-driven solution to supercharge engagement.