Running successful sales promotion campaigns need well-planned ideas and timely execution. Though an effective promotional campaign helps enhance a brand’s image and boost product sales, a poor and untimely campaign can be devastating.

Struggling to keep leads engaged? The AIDA model helps guide prospects through their journey, but adding rewards can supercharge conversions. Discover how to use strategic incentives at each stage—Attention, Interest, Desire, and Action—to attract, retain, and convert leads effectively.