Table of Contents

As businesses strive to provide the best customer experience, understanding customer behavior has become increasingly important. Conducting a customer behavior survey can help you gain valuable insights into your customers' needs, preferences, and purchase behavior.

We have compiled a list of 40 customer behavior survey questions that can help you uncover important information about your customers. These questions cover a range of topics, including customer satisfaction, brand perception, purchase behavior, and loyalty.

Whether you're looking to improve your product offerings, enhance your customer service, or increase customer loyalty, these questions will provide you with the data you are required to make informed decisions and drive business growth.

Customer behavior survey questions regarding awareness

1. What brand comes to mind first when you think of [product]?

2. Explain the reason.

3. Do you know [product name]?

4. When did you first find out about [product name]?

5. How well do you know [product name]?

6. When did you last use [product name]?

7. What other companies do you know? Decide what options are available.

8. Which of these have you already used?

9. Who makes the main decisions about this product or group of products in your home?

10. How do you usually find out about sites like ours? Check all that apply.

Customer behavior survey questions regarding the consideration

11. Do you often make decisions about this product group in advance or just before buying?

12. What problems are you trying to solve with [product name]?

13. What do you think about our company name as a resource?

14. What would make you consider buying our brand?

15. Have you ever bought our brand?

16. Would you consider buying again?

17. What do you do when you make your first purchase?

18. Which option would you most likely choose if [product name] were no longer available?

Customer behavior survey questions regarding the purchase

19. When was the last time you purchased [product name]?

20. Where do you go when you search for [product name]?

21. Tell us how much you usually spend on it.

22. Which of the following brands do you buy often? Check all that apply.

23. How often do you visit the store you want?

24 . How much time do you usually spend at (store name)?

25. Who influences your purchases?

26. Who goes shopping with you?

27. What is your monthly income or budget?

28. Are the prices reasonable?

Customer behavior survey questions regarding usage

29. What were the three main reasons you decided to use it?

30. How often do you use this product?

31. For what purposes do you use our product? You have many options.

32. How many other people use this product in your household?

33. What are the main places where you use this product?

34 . How often do you use it compared to a month ago?

35. How long have you been using this product?

36. How easy is this product to use?

37. Which people could benefit from our product?

38. How many times have you wished this product was on sale?

Customer behavior survey questions regarding feedback

39. What three words come to mind when you think of a product?

40. Have you had any problems with the product so far?

41. How did you try to solve it? (Self-help, customer service, etc.)

42. How friendly was our customer service?

43. Why did you choose our offer?

44. Would you buy our product again?

45. How likely are you to tell others about our product?

46. Do you have more information to share? Any comments or suggestions?

47. How would you rate our product in general?

48. How would you sum up your entire experience?

Tips to run effective consumer behavior surveys

When forming customer behavior survey questions, it's important to keep in mind the goals of the survey and the information you hope to gather. Here are some steps you can follow to create effective survey questions:

1. Determine the objective of the survey

Be clear about the purpose of the survey, and what you hope to learn from the customer's behavior.

2. Define the target audience

Identify the demographic characteristics of the people you want to survey. This will help you tailor your questions to the right audience.

3. Choose the right question type

There are different types of survey questions, including multiple choice, open-ended, rating scales, and more. Choose the question type that best suits the information you're looking to gather.

4. Keep questions short and simple

Make sure your questions are easy to understand and answer. Avoid complex or confusing language that may lead to inaccurate responses.

5. Avoid leading questions

Avoid asking questions that may influence the response of the customer.

6. Be specific

Ensure that the questions are specific to the behavior that you want to measure.

7. Test the survey questions

Test the survey questions to ensure they are clear and effective.

Final thoughts

Understanding customer behavior is essential for any business to thrive. Conducting a customer behavior survey is an effective way to gather important information about your target audience and their preferences. By asking the right questions, you can gain insights into their buying habits, motivations, and satisfaction levels, and use this data to improve your products, services, and customer experience.

A comprehensive list of 39 customer behavior survey questions that cover various aspects of customer behavior, including their purchase patterns, usage, feedback, etc.These questions can be customized to suit your business needs and goals, and can be administered through different channels, such as online surveys, in-person interviews, or phone calls.

In summary, a well-designed customer behavior survey can provide valuable insights into your customers' preferences, behaviors, and expectations. By leveraging this data, you can make informed decisions and enhance your business strategy to better serve your customers and stay ahead of the competition.


Here are some frequently asked questions about customer behavior surveys.

What are customer behavior surveys?

Customer behavior surveys are research tools used to collect data on customer behavior, preferences, and buying habits. These surveys help businesses understand their customers better and make informed decisions about marketing, product development, and customer service.

Why are customer behavior surveys important?

Customer behavior surveys are important because they provide businesses with valuable insights into customer preferences and behavior. This information can be used to improve customer experiences, create more effective marketing campaigns, and develop products that better meet customer needs.

What are some example customer behavior survey questions?

Some example customer behavior survey questions include: How often do you purchase our products/services? What factors influence your decision to purchase from us? How satisfied are you with our products/services? How likely are you to recommend our products/services to others? What other products/services do you use that are similar to ours?

How should businesses approach customer behavior surveys?

Businesses should approach customer behavior surveys with a clear understanding of their research goals and target audience. The survey questions should be designed to collect actionable data that can inform business decisions, and the survey should be distributed through channels that are likely to reach the target audience.

What should businesses do with the data collected from customer behavior surveys?

The data collected from customer behavior surveys should be analyzed and used to inform business decisions. This may include making changes to products or services, adjusting marketing campaigns, or improving customer service. The data can also be used to identify trends and patterns in customer behavior that can inform long-term business strategy.

How can businesses increase response rates for customer behavior surveys?

Businesses can increase response rates for customer behavior surveys by making the survey easy to access and complete, offering incentives for participation, and sending reminder emails to those who have not yet responded. It may also be helpful to personalize the survey and clearly communicate the benefits of participation to the customer.

Guest Contributor

We often come across some fantastic writers who prefer to publish their writings on our blogs but prefer to stay anonymous. We dedicate this section to all superheroes who go the extra mile for us.