“You don’t build a business, you build people, and then people build the business” - How many of you agree with the above statement?
Now, let’s move on to the next question…
- How can organizations build people?
By leveraging corporate gifting for employees as a tool to foster engagement, loyalty and building a unique culture that resonates with the organization’s values, leadership, and offerings to consumers.
- Really? How??
Let’s unravel the mystery …
The 20th year of the 21st century (ah!- not mentioning the year is intentional) has been a harrowing year for people worldwide!
It has made everyone go into a huddle and focus on the core things that make human existence more meaningful and worthwhile.
This is true for corporate houses as well.
Gone are the days when businesses were focused on creating products or services.
Going forward, only those businesses will survive that are focused on creating eco-systems around their product or service offering.
To build these ecosystems, everyone in the company must be aligned with the company’s vision and mission.
In today's era, the role of HR managers has become more challenging, intuitive, and engaging. As per 2019, Employee engagement Report :
Employee loyalty is decreasing
“43% of workers would be willing to leave their companies for a 10% salary increase, and weak company cultures are to blame.”
Employees aren’t getting the recognition they deserve
“Only a third of workers received recognition the last time they went the extra mile at work, and just a quarter feel highly valued at work.”
This is exactly why engaging and rewarding your organization’s biggest customer - your employee is of paramount importance and needs a properly executed strategy to make the most out of it.
There are many occasions wherein the HR teams can use gifting to build teams, attract and retain talent and build a unique corporate culture that resonates with the employees and the management.
A few of the occasions where HR teams can send innovative corporate gifts to employees are:
1. Welcome donations for new employees
2. Festival gifts
3. Occasion-specific gifts
4. Work anniversary rewards
5. Milestone achievement gifts
6. Performance rewards
7. Referral rewards
8. Retirement rewards
9. Company Anniversary celebration gifts
10. Client recognition rewards
Why Corporate Gifting is Important and Gaining Prominence?
1. Corporate gifting for employees helps to strengthen relationships. Gifting on work anniversaries or birthdays helps strike a personal bond with the employees, thereby building long-lasting, meaningful relationships.
2. When employees are recognized for their efforts and achievements, they feel motivated and continue to put in his/her best efforts to create a meaningful eco-system. After-all the best product ideas and solutions come from within the organization!
3. Gifting is a celebration that brings people together. There is a feeling of ‘bonhomie’ that is created amongst the employees. Celebrating different occasions helps build team spirit and a sense of belongingness and oneness amongst the employees.
4. Through corporate gifting for employees, management recognizes the talent and rewards performance of the employees. The management can showcase to its employees that they are thoughtful and genuinely care for their well-being and growth.
5. These moments of appreciation and celebration help build the highly motivated team and garner the employees' loyalty. These teams will continually help organizations scale and build sustainable eco-systems for growth and prosperity.
In a commencement speech at Harvard, a few years ago, Oprah Winfrey said:
“ I have to say that the single most important lesson I learned in 25 years talking every single day to people was that there’s a common denominator in our human experience….The common denominator that I found in every single interview is we want to be validated. We want to be understood. I’ve done over 35,000 interviews in my career. And as soon as that camera shuts off, everyone always turns to me and inevitably, in their own way, asks this question: “Was that OK?” I heard it from President Bush. I heard it from President Obama. I’ve heard it from heroes and housewives. I’ve heard it from victims and perpetrators of crimes. I even heard it from Beyoncé in all of her Beyoncé-ness….[We] all want to know one thing: “Was that OK?” “Did you hear me?” “Do you see me?” “Did what I say mean anything to you?”
What Oprah was talking about is appreciation. And when we show appreciation to our team members, we build organizations based on trust and long-lasting relationships that exponentially scale organizations.
Now that the secret recipe for scaling businesses is all out in the open let’s explore how to make it happen effortlessly!
How to Choose Innovative Corporate Gifts for employees?
While there can be many more reasons and seasons to gift an employee, selecting the right kind of gift is not easy.
There is a method to the madness!
A lot of time, energy, and effort is spent by HR teams to choose the right kind of gift.
Here, are some of the factors to be kept in mind while selecting gifts for employees so that it is usable, valuable and innovative:
The choice of gifts should be befitting the occasion to make it memorable and in sync with the current times! This creates an indelible impact on the employees' minds as a lot gets said through a single act of gifting!
2. Total Budget
Gifts for employees can be low budget, medium budget, or high budget depending upon the reason for gifting and scale of gifting.
3. Gender-neutral Gifts
It is better to choose gender-neutral facilities than segregation would consume a lot of time and bandwidth.
Whether gifts are delivered electronically or in-person, try to personalize them to feel special on receiving the gift.
It can’t be just another cookie range or assorted chocolate- show some innovation while choosing gifts so that the employees value the gift. Remember, you are gifting employees to engage with them in a meaningful manner.
6. Process Management
Keep in mind the time cost of managing the whole gifting process. If it takes a lot of time to procure gifts, dispatching them, and answer queries related to the gift items, it might not be a good choice. The HR teams should look at options that can be rendered and managed digitally.
7. Brand Image and Culture
Who is the biggest brand ambassador of your company? Yes- it is the employee who works in the organization. So, give a gift that helps build the company’s brand image and identity and fosters a spirit of belongingness amongst employees.
By now, you would agree that choosing and managing the gifting process for employees is not an easy task. The HR manager has to consider multiple options before choosing gifts for employees.
The gifts for employees should be unique, functional, and memorable. The HR team needs to have an eye on gift ideas for employees on a budget as not every time a high ticket item can be gifted. They should value the gifts for employees.
Additionally, the whole process should be seamlessly and effortlessly manageable. Else the HR manager would waste all his/her time and resources managing only employee gifting!
Here’s introducing Xoxoday Plum that makes corporate gifting for employees simple and foolproof.
17 Reasons why Xoxoday Plum is the Best Corporate Gifting Platform for employees
Be it business gifting or employee gifting or customized gifts for clients and customers. Xoxoday Plum is the best that you can have.
1. “Un-complicate” gifting
User-friendly ‘digital’ corporate gifting platform that makes gifting for employees simple and easy to manage by HR teams.
2. Variety of Options
Be it Gift cards, the much-in-demand experiences, discount offers, subscription options, utilities, or merchandise - there’s always something for everyone on the Xoxoday Plum platform. Whether the HR manager is looking for ideas on a budget for employee gifting or looking for unique gift ideas for employees, the platform has many options.
3. Get started in 60 min
It’s easy to use interface to help the HR manager create a reward campaign in an hour. Can it get faster than this?
4. Geography Agnostic
With 20,000+ reward choices, the HR teams can gift their employees working in different parts of the world using Xoxoday Plum.
5. Setting-up Rewards for a Future Date
How exciting is it to schedule automated gifts for a future date? Yes, you read it right! The HR manager can now schedule gifts for a future date, thereby making employee gifting more process-driven than people-driven.
6. Multiple Delivery Formats
The HR manager can engage with the employees in multiple formats as Xoxoday Plum allows him/her to send gifts as reward points or reward links or as reward codes. Thus, the HR manager can make employee gifting and reward really innovative through Plum.
7. Seamless Integration
The Xoxoday platform can be seamlessly integrated with multiple applications through RAAS (Rewards as a Service) API, thereby automating the entire process of employee gifting.
8. Printable PDF’s
The codes and points generated on the Xoxoday Plum platform can be printed as PDF’s. This allows you to make gifts more personal and engaging. Isn’t it amazing how even digital gifts can be used as tools for gratification and felicitation in a personalized manner
9. Gifts for Employees on the Go
Xoxoday Plum allows the HR manager to upload the recipient details in bulk, which makes gifting for employees hassle-free and consumes less time. There is an option even to edit and re-upload employee details if there are any changes in the recipient list.
10. New Deals and Offers
Xoxoday team continuously works towards innovating the gifting catalog. These details can be easily seen on the Xoxoday Plum platform, thereby helping the HR team to make more informed decisions on employee gifting.
11. Integration with External Tools
Xoxoday Plum can be easily integrated with marketing automation, research, and productivity management tools like ZohoPeople, Darwin Box, SAP SuccessFactors, Hubspot, Active Campaign, Typeform, Survey Monkey, Qualtrics, and many more. This eases the data management and workflow processes.
12. E-mail Personalization:
While sending gift vouchers, Xoxoday Plum allows HR managers to personalize emails using their own company logo and subject line. There is also an additional option to use pre-defined e-mail templates or upload customized templates of your own. The HR team can even preview the e-mail before sending it to see if everything is in place. Through this feature, employee gifting looks classy, personal and boosts the organization’s image.
13. Analyse Spends
HR teams can quickly analyze their spending and re-adjust depending upon their goals and requirements. This brings in more efficiency in the system without much manual intervention and gives enough visibility to the senior management.
14. Alerts on “threshold/zero” Balance
In order to prevent cancellation of any scheduled rewards, Xoxoday Plum alerts the HR manager about zero balance in the organization’s wallet. Additionally, the HR manager can set up a threshold limit, and Plum would notify them once the threshold limit is reached.
This helps manage the organization’s budget effectively and take corrective action within the stipulated time frame, enabling a no-dissonance gifting redemption experience.
15. Updating Recipient Profile
A big headache of updating phone numbers has been taken away by the Xoxoday Plum team. Now, the recipient shopping on Xoxoday stores can himself/herself edit or add phone numbers to receive order confirmation/voucher codes on mobile. This makes the entire process more efficient and saves the HR team the time and effort of editing phone numbers.
16. Icing on the Cake: Avail Health Insurance Products
Taking cognizance of the health environment during the current pandemic and the increase in demand for health cover, the Xoxoday team has added an insurance category to the platform for customers in India. This is a really lucrative choice for both HR managers and employees. The insurance products can be availed at special rates and discounts as the Xoxoday team has an exclusive partnership with various health, general, and life insurance plan providers. It is the icing on the cake for employees to pay premiums through Xoxo points that they have received as gifts from their HR team. Can employee gifting be more innovative than this?
17. The Crowning Stroke: Bitcoin
Looking at the current flavor of buying bitcoins, Xoxoday Plum offers HR managers gift cryptocurrency to their employees. These Bitcoin vouchers are easily redeemable like any other gift voucher. These can be topped up the way you top up the mobile phone.
Once redeemed, the Bitcoin amount can be traded in the market, or it can be transacted for products and services that accept Bitcoin as a mode of payment. Click here to know more about buying Azteco Bitcoin vouchers from Xoxoday.
To improve employees' productivity, they need to be engaged through various activities, especially in turbulent times like these when the whole world is battling a deadly disease. Thank You gifts, appreciation gifts, or gifts to celebrate special events in an employee’s life bring him/her closer to the organization’s mission and vision.
By recognizing and rewarding employees, HR teams can improve employee satisfaction, and a happy employee contributes more to an organization’s growth and development.
With the multitude of gifting options available, choosing a corporate gifting platform that automates the workflow, simplifies the process, and is easy to use with lesser human intervention is the key to the success of your corporate gifting program for employees.