Table of Contents

Promotions are a crucial part of any business's growth strategy. They help attract new customers, retain existing ones, and increase sales. However, managing promotions can be tedious and time-consuming, especially when dealing with a big budget and many customers. That's where the Xoxoday and Workato integration comes in.

Xoxoday is a global rewards, incentives, and payouts platform that helps businesses engage their employees, customers, and partners. It provides a wide range of rewards, including gift cards, and experiences, that can be redeemed by users. On the other hand, Workato is a leading enterprise automation and integration platform that enables businesses to automate workflows and integrate their applications and systems.

Businesses that choose to take advantage of this partnership will be able to automate and scale their promotions strategy seamlessly.

Benefits of using the Xoxoday Plum and Workato integration

  1. Increased efficiency: Businesses can automate the entire process of promotions, from planning to execution, using the integrations offered by Workato combined with Xoxoday Plum’s powerful reward engine. For example, they can integrate Plum with their CRM to automatically trigger rewards within their current workflow for the ongoing consumer promotion campaign.
  2. Flexibility: With a wide range of integration applications available, customers can choose the ones that best suit their needs and goals, allowing for a more flexible and customized solution.
  3. Scalability: As businesses grow and evolve, they may require different integration applications to support their needs. Workato's extensive catalog of integration applications provides a scalable solution for Xoxoday Plum customers, enabling them to adapt to changing business requirements easily.
  4. Customization: The integration allows businesses to create customized promotions tailored to their needs. This means that businesses can offer unique experiences and rewards to their customers and employees, which can help increase their engagement and loyalty.
  5. Increased ROI: With access to a wider range of integration applications combined with Plum’s reward engine, customers can create more sophisticated and effective consumer promotion campaigns, leading to increased ROI and improved business outcomes.

3 Ways to leverage the Workato and Xoxoday Plum integration

  1. Employee recognition and rewards: The integration allows you to automate the recognition and rewards process. You can integrate Plum set-up triggers in Workato to automatically send Plum rewards to employees when specific conditions are met, such as completing a project, achieving targets, or receiving positive feedback.
  2. Customer loyalty and retention: You can leverage the integration to enhance customer loyalty and retention initiatives. Workato can monitor customer behavior and trigger the delivery of Plum rewards when customers reach specific milestones, such as making repeat purchases, renewing subscriptions, or reaching certain engagement levels. This integration helps foster customer loyalty and encourages repeat business.
  3. Lead generation and nurturing: You can use the integration to incentivize lead generation efforts and nurture prospects. When a sales or marketing team member successfully generates a lead or moves it to the next stage in the sales funnel, Workato can automatically trigger the distribution of Plum rewards to recognize and motivate their efforts.

By leveraging the capabilities of these two platforms, businesses can free up valuable time and resources while offering unique experiences and rewards to their customers and employees.

In the words of marketing guru Seth Godin,

"Marketing is no longer about the stuff that you make, but about the stories you tell."

The Xoxoday and Workato integration can help you tell better stories and create more engaging customer and employee experiences. But it's up to you to craft those stories and bring them to life. The success of your promotions strategy will ultimately depend on your ability to create meaningful and engaging experiences for your customers and employees.

So, if you're looking to automate and scale your promotions strategy, the Xoxoday and Workato integration is worth considering.

Manoj Agarwal

Manoj Agarwal

Manoj Agarwal is the Co-Founder and CPO at Xoxoday. He is an MBA from IIM Kozhikode comes with 14 years of experience in building companies, technology, product, marketing, & business excellence.