10 Petua untuk Meningkatkan Kadar Terbuka E-mel Susulan dengan Ganjaran & Tajuk Subjek

In the vast landscape of digital communication, email remains a powerful tool for connecting with your audience. However, in the era of overflowing inboxes, getting your emails opened and read is a considerable challenge. If you struggle with low open rates, fear not—there's a potent solution: rewards.

In this blog post, we'll explore the art of crafting follow-up emails that not only capture attention but also entice recipients to click that elusive 'Open' button by incorporating the magic of rewards.

The power of follow-up emails

Before diving into the rewarding strategies, let's quickly remind ourselves why follow-up emails are crucial. They serve as a second chance to make an impression, reinforce your message, and drive action. However, the effectiveness of follow-up emails heavily relies on one thing—getting noticed in the first place.

How do rewards help to improve follow-up email open rates?

Rewards can significantly improve follow-up email open rates through various psychological and practical mechanisms. Here's how:

1. Incentivizes action

Rewards create a clear incentive for the recipient to take action. Knowing there is value waiting for them encourages individuals to open and engage with the email. The reward anticipation triggers a positive response and makes the email more appealing.

2. Increases perceived Value

Offering a reward increases the perceived value of the email. It transforms the communication from a simple follow-up into an opportunity for the recipient to gain something beneficial. This perceived value captures attention and motivates the recipient to open the email to discover what's inside.

3. Addresses recipient's interests

Tailoring rewards to the recipient's interests or needs ensures that the content of the email is relevant. When individuals believe that the information inside is personally valuable or beneficial to them, they are more likely to open the email to access those rewards.

4. Creates a sense of exclusivity

Rewards often come with a sense of exclusivity. Whether it's a special discount, early access to a promotion, or unique content, being part of a select group can drive recipients to open the email to enjoy the exclusive benefits offered.

5. Enhances engagement and connection

Providing rewards fosters a sense of reciprocity. When recipients receive something of value, they may feel a sense of obligation or appreciation, leading to increased engagement. This positive interaction can build a stronger connection between the sender and the recipient.

6. Encourages swift action

Time-sensitive rewards or limited availability can create a sense of urgency. Knowing that the reward has an expiration or is available only to a limited number of recipients can prompt individuals to open the email promptly, fostering a quicker response.

Rewards tap into psychological motivations, making the email more enticing and valuable to the recipient. You can effectively boost follow-up email open rates and overall engagement by aligning the reward with the recipient's interests and creating a sense of exclusivity.

How to leverage rewards to elevate your follow-up email game

People love surprises, and the promise of a reward is an excellent way to grab their attention. Rewards create a sense of urgency and excitement, whether it's a discount, exclusive access, or a special offer. Let's explore how you can leverage rewards to elevate your follow-up email game:

1. Personalized incentives

Tailor your rewards based on your recipient's preferences or past interactions. If they've shown interest in a particular product or service, offer them an exclusive discount or early access.

2. Limited-time offers

Create a sense of urgency by incorporating time-sensitive rewards. Highlight the exclusivity of the offer and emphasize that it's only available for a short period. This urgency can be a powerful motivator to open your email.

3. Milestone celebrations

Recognize and celebrate your customer's milestones, such as anniversaries or achievements. Provide them with a special reward as a token of appreciation for their loyalty or engagement.

4. Interactive content

Make your emails engaging by turning them into interactive experiences. Include quizzes, surveys, or games with the promise of a reward upon completion. This not only boosts open rates but also encourages active participation.

5. Segmentation for targeted rewards

Segment your email list based on demographics, behavior, or preferences. This allows you to offer highly relevant rewards to each segment, increasing the chances of resonance.

6. Exclusive sneak peeks

Everyone loves to be in the know. Offer exclusive sneak peeks or early access to upcoming products or content as a reward for opening your email. This creates a sense of privilege and strengthens your audience's connection.

7. Loyalty programs

Implement a loyalty program that rewards consistent engagement. Provide points or exclusive benefits for opening, clicking, or sharing your emails, turning your communication into a rewarding experience.

Now that we know how rewards and subject lines help in improving the open rates of follow-up emails. Here are some tips for writing effective follow-up email subject lines.

Petua untuk menulis baris subjek e-mel susulan yang berkesan

Ikuti beberapa strategi penting seperti ini untuk menulis baris subjek yang berkesan:

1. Pastikan ia pendek

Baris subjek anda mestilah pendek namun berkuasa. Ia harus menyampaikan niat e-mel dalam beberapa perkataan. Ia harus melibatkan diri dan merangsang pembaca untuk terus membaca e-mel.

2. Termasuk nilai

Baris subjek anda harus membawa nilai dan bukan clickbait. Ia harus memberitahu pembaca tujuan e-mel.

3. Simpan semula jadi

Biarkan baris subjek susulan anda mesra dan tidak agresif. Walaupun ia sepatutnya melibatkan khalayak anda, anda tidak sepatutnya menunjukkan tanda-tanda putus asa.

4. Sambungan peribadi

Peribadikan baris subjek e-mel anda dengan menyertakan nama penerima atau organisasi. Ini akan mewujudkan perhatian segera dan akan meningkatkan kadar terbuka.

5. Pastikan ia berkaitan dengan kandungan

Garis subjek yang menarik tanpa sebarang sambungan ke kandungan, hanya untuk memikat penonton, hanya akan menjadi lebih teruk. Sertakan intipati kandungan anda dalam subjek anda dan jadikannya menarik perhatian.

50 contoh baris subjek e-mel susulan

Berikut ialah 50 baris subjek e-mel contoh untuk e-mel susulan anda:

1. "Hai (nama), Soalan ringkas daripada mesyuarat terakhir kami."
2. "Kami mempunyai kemas kini penting untuk anda pada (memberi maklumat)."
3. "Kami harap anda menyukai acara kami pada (tarikh)."
4. "Hanya mahu menyemak kemajuan anda mengenai pesanan kami."
5. "Bolehkah kita mengadakan mesyuarat cepat pada (tarikh)?"
6. "Adakah ini orang yang tepat untuk bercakap mengenai (memberi maklumat)?"
7. "Kami harap anda mesti memikirkannya sekarang."
8. "Ia sangat berhubung dengan anda di (acara)."
9. "Kami harap anda tidak melupakan tarikh terakhir untuk perjanjian masa terhad kami."
10. "Lihat apa yang pelanggan katakan mengenai kerja kami."
11. "Kami ingin mendapatkan maklum balas anda mengenai mesyuarat terakhir kami."
12. "Masih belum membuat keputusan?"
13. "Kami kembali dengan tawaran tahunan kami (sebut tawaran)."
14. "Hai (nama), anda masih mempunyai 5 hari untuk difikirkan."
15. "Saya telah memikirkan apa yang anda katakan."
16. "Inilah satu percubaan terakhir."
17. "Adakah anda merindui ini?"
18. "Mesyuarat pantas di atas kopi?"
19. "Sekiranya kami berhenti menghubungi anda untuk (menyebut butiran)?"
20. "Kami berada di sini dengan langkah seterusnya untuk anda."
21. "Sudah agak lama sejak kami mendengar daripada anda."
22. "Saya hanya memerlukan 5 minit masa anda untuk membincangkan perkara ini."
23. "Hai (nama), saya harap anda menyemak mel suara saya."
24. "Kami fikir anda mungkin berminat untuk menyelesaikan (titik kesakitan)."
25. "Hai (nama), saya membaca artikel anda di (LinkedIn / Twitter dll)."
26. "Kami mempunyai 3 penyelesaian berdasarkan Tweet anda baru-baru ini."
27. "Daripada pengurus jualan (syarikat) kepada pengurus jualan (syarikat)."
28. "Tawaran eksklusif untuk anda pada pendaftaran pertama anda."
29. "Kami melanjutkan percubaan percuma kami selama seminggu lagi."
30. "Mari kita lakukan ini bersama-sama (acara)."
31. "Adakah anda menyemak cadangan kami?"
32. "Inilah pautan: Sekiranya anda mencari lebih banyak maklumat."
33. "Kami sedang menunggu pengesahan anda."
34. "Hai (nama), saya rasa kami mempunyai penyelesaian untuk kebimbangan anda."
35. "Bagaimana kami boleh membantu anda dengan (butiran)."
36. "Adakah apa-apa yang menghalang anda daripada bergerak ke hadapan dalam perjanjian ini?"
37. "Kami harap anda mengadakan perbincangan dengan pasukan anda mengenai (butiran)."
38. "Penyelesaian kami yang dinaik taraf direka khas untuk anda."
39. "Kami menjanjikan sokongan yang tiada tandingan untuk anda (kebimbangan/matlamat)."
40. "Adakah kita mempunyai berita dari kamu?"
41. "Hai (nama), saya hanya mahu terus berhubung."
42. "Kami harap keadaan berjalan lancar. Sudah sekian lama.
43. "Kami ingin memahami anda dengan lebih baik dengan tinjauan ini (pautan)?"
44. "Kami mempunyai beberapa berita menarik untuk anda kali ini."
45. "Inilah pautan pembelian sekiranya anda menyukai demo produk kami."
46. "Hai (nama), (nama penghantar) di sini; Saya fikir kita mesti bertemu dengan kopi.
47. "Sekiranya anda belum mendaftar, lihatlah harga kami yang dikurangkan."
48. “We see you are still looking to solve (pain point). Can we help?”
49. "Pencarian anda untuk yang terbaik (produk) berakhir di sini di (syarikat)."
50. "Ingin menyertai senarai pelanggan kami yang berpuas hati?"

Kesimpulan

In the noisy world of email marketing, standing out is not just an option—it's a necessity. By strategically integrating rewards into your follow-up emails and writing creative subject lines, you increase open rates and enhance the overall user experience. Experiment with different types of rewards, analyze the results and refine your approach based on what resonates best with your audience.

Remember, the key is to add value and create a positive association with your brand. With the right rewards, your follow-up emails can transform from overlooked messages into eagerly anticipated opportunities for engagement and action.

Happy emailing!