Bagaimana untuk menjalankan kempen ABM yang berjaya menggunakan ganjaran?
Running a successful account-based marketing campaign? Learn how rewards can boost ROI, drive engagement, and create memorable ABM campaigns. From choosing the right gifts to integrating with CRMs, this guide helps you ace every step.
Pada halaman ini
- How can rewards increase ROI of ABM campaigns?
- Benefits of rewards in increasing ROI of ABM campaigns
- Rewarding right: What gifts to choose for your ABM campaigns?
- CRMs that Plum can integrate with
- How to write an email when sending gifts to your ABM audience?
- How to measure ABM campaigns the right way?
- How Freshworks booked more meetings with potential customers with Xoxoday Plum
- Supercharge your ABM campaigns with the right reward partner
As sales leaders or demand generation managers, running successful ABM campaigns using gifts and rewards might be a daunting task. But not until you have read this blog till the end.
Adakah anda pernah mendapati diri anda bertanya mana-mana soalan berikut:
- Bagaimanakah saya boleh memberi ganjaran kepada pelanggan saya tanpa menjadikannya kelihatan transaksi? Tetapi saya masih mahukan sesuatu sebagai balasannya.
- Apakah jenis ganjaran yang harus saya berikan kepada pihak berkepentingan yang berbeza?
- Bagaimana untuk menjalankan kempen ABM yang berjaya?
- Bagaimana untuk memaksimumkan ROI kempen ABM?
There are two common reasons for rewards and gifting fail in account based marketing campaigns. Either customer don't see enough value in participating. Or the campaign creators can't decide how much to park to run the rewarding campaigns.
By the end of this blog, you’ll learn how to choose the right rewards, craft the right messaging, integrate gifting into ABM campaigns, and measure ROI effectively.
How can rewards increase ROI of ABM campaigns?
Pemasaran ABM satu-sama-satu memerlukan anda melihat sebelum anda melompat ketika berurusan dengan C-suite atau pembuat keputusan utama di syarikat. Kesilapan kecil mungkin mengubah kegembiraan akaun sasaran anda menjadi kekecewaan.
Not only this but sending thoughtful digital gifts and rewards can also help increase the ROI of your ABM campaigns by encouraging people to take favorable action or give a positive reaction.
Bagaimana? Jawapannya ialah "Timbal balik."
How does reciprocity work?
Orang ramai merasakan rasa tanggungjawab untuk melakukan sesuatu untuk anda apabila anda telah melakukan sesuatu untuk mereka. Ini dipanggil prinsip timbal balik.
Prinsip Timbal Balik adalah konsep asas psikologi interpersonal. Konsep ini menerangkan keinginan dan keinginan manusia untuk mengembalikan sesuatu apabila sesuatu diterima. Keinginan ini diperkuatkan apabila hadiah diberikan tanpa mengharapkan apa-apa balasannya.
Pemasar menggunakan prinsip timbal balik ini untuk kelebihan mereka dalam strategi pemasaran mereka.
Benefits of rewards in increasing ROI of ABM campaigns
Mari kita lihat bagaimana ganjaran, terutamanya yang digital, dapat mendorong tingkah laku positif daripada khalayak yang disasarkan dan membantu menjalankan kempen ABM yang lebih berjaya.
1. Ganjaran digital meningkatkan kadar tindak balas
Pertimbangkan tiga senario di sini. Katakan bahawa anda cuba mendapatkan:
- Scenario #1: More attendees for your webinar.
- Scenario #2: More leads from email marketing.
- Scenario #3: More conversations with key decision-makers at your target account.
Bagaimanakah anda boleh menarik perhatian khalayak anda dan membuat mereka bertindak balas?
By sending them digital rewards.
Given the flexibility of choice and the element of reciprocity in it, digital rewards have the power to increase the response rates in all three scenarios mentioned above.
Let’s face it—you can't play a guessing game for your target accounts. Interestingly, our clients have witnessed a high response rate with the use of digital rewards in their ABM campaigns.
Berikut adalah beberapa lagi sebab yang menjadikan ganjaran digital lebih berkesan:
- Kepuasan segera
- Liputan global
- Tidak ada kemungkinan tersalah letak mereka
- Mudah ditingkatkan
- Lower risk of misuse or scam
- Mudah untuk membolehkan/mematikan tawaran yang berbeza
- Mudah dalam mengesan tingkah laku pelanggan
- Data penebusan masa nyata
2. Ganjaran digital meningkatkan perbualan
The probability of a person accepting a meeting request is high when you have a reward element attached to it.
For instance, if landing key meetings is a primary goal of your ABM campaigns, you may have a great landing page and message—but without reciprocity, it may still fall flat.
Use rewards to create hyper-personalized experiences using digital gifts. Invite decision-makers to a Q&A dinner over Skype, paired with a meal of their choice via UberEats gift cards.
3. Ganjaran digital menjimatkan kos perniagaan
Digital rewards offer a low-cost, low-effort way to target accounts. Sales leaders often see better responses when requests are paired with a gift—even if it’s not redeemed.
The best part? With platforms like Xoxoday Plum, you only pay for rewards that are actually redeemed, helping you save on unclaimed ones while still driving engagement.
However, it’s essential to track redemptions. Are they delivering the desired results? Are recipients engaging?
Many businesses still struggle to make rewards meaningful, often because they don’t choose the right gifts for the right people at the right time. The good news? You can avoid this mistake by reading on.
Tetapi, anda boleh mengelak peluru ini dengan membaca lebih lanjut.
Rewarding right: What gifts to choose for your ABM campaigns?
Choosing the right ABM gifts is a balancing act—too generous and you risk overspending, too modest and you fail to capture buyer interest.
Pilih jumlah yang sesuai untuk ganjaran digital
Mencari jumlah terbaik untuk meningkatkan penglibatan sambil kekal dalam belanjawan anda mungkin mencabar. Walau bagaimanapun, semasa anda menawarkan ganjaran digital dengan lebih kerap, anda akan dapat mencuba dengan jumlah yang berbeza sehingga anda menemui tempat manis.
Berikut adalah beberapa perkara penting yang perlu dipertimbangkan semasa menentukan nilai ganjaran digital yang sesuai:
- Time commitment associated with in-exchange of the digital reward.
- The persona of the accounts you are trying to attract.
- Type of reward into consideration.
- Your total allocated ABM budget.
- Ease of redemption.
Sebaik sahaja anda telah memutuskan jumlah yang tepat untuk kupon hadiah anda, langkah seterusnya adalah menjadikan ganjaran lebih peribadi dan berharga berdasarkan tuntutan persona anda.
When it comes to choosing rewards for your ABM campaigns, here are a few important questions to ask yourself:
- Pihak berkepentingan mana yang perlu ditangani?
- Bagaimanakah pihak berkepentingan harus diberi insentif?
- Apakah kuasa beli kumpulan sasaran anda?
- Bagaimanakah corak pembelian kumpulan sasaran anda?
- What do your target accounts care/don't care about?
- Betapa berharganya akaun/orang tertentu untuk perniagaan anda?
Setelah membuat senarai lengkap berdasarkan soalan di atas, anda mungkin menyempitkan pilihan ganjaran digital anda hanya kepada yang berkaitan.
Contoh ganjaran digital untuk ABM satu-ke-satu
CRMs that Plum can integrate with
Plum offers seamless integrations with top CRMs to help you send and manage rewards at scale. This ensures consistent cross-channel engagement, builds trust, and enhances campaign impact—without needing your teams to learn new tools.
Our reward system integrates with seven major CRMs, enabling effortless distribution and automation:
HubSpot
Plum integrates with HubSpot Marketing Hub to automate personalized rewards like gift cards and incentives, boosting campaign response rates.
- Email-based reward automation: Insert unique reward links into emails using personalization tokens, with limits on timing, quantity, and repetition.

- Workflow Triggers: Trigger rewards automatically when prospects complete actions like demos, making your ABM campaigns more impactful.

Zoho CRM
Plum + Zoho helps you drive behaviors across prospects, customers, and partners—boosting sales and deal closures.
- One-to-one rewards: Send tailored rewards during key sales cycle moments or re-engage prospects at agreed times using Zoho's contact timeline.

- Easy Customization: Choose rewards, adjust amounts, and personalize the message—all from your CRM interface.

Salesforce
While Salesforce helps you engage with your leads, integrating it with Xoxoday Plum can add value. It allows your sales team to surprise prospects and customers with fun giveaways and rewards from the workflow.
- Single-click integration: Enjoy a simplified UX by seamlessly connecting our gift engine with Salesforce CRM in just a click without any software installation. Set up customized triggers and automated workflows for your marketing campaigns to send timely rewards. Delight your potential customers and chauffeur them down the funnel faster to close more deals.
- Global-rich rewards catalog: Our e-gift catalog is global, comprehensive, and ever-expanding. It features 21000+ reward options from 4000+ brands across 20+ categories to meet your business gifting needs. With 50+ currencies and 12 languages, our integration lets you transcend geographical boundaries and delight prospects with localized offerings in a single tap.
- On-demand or automated rewards:
Create reward workflows to send on-demand or automated rewards from your existing marketing campaigns. Set up specific triggers to send reward links based on prospect actions. Delight them with digital gifts when they book meetings, request a product demo, attend a webinar, refer a new customer, or close a deal.
- Track reward campaign ROI: View detailed data reports from our comprehensive dashboard to track the delivery status and the rewards redeemed by your prospects in real time. Download them as reports to get a bird's eye view into meaningful insights to make data-driven decisions for your business every time.
Freshworks CRM
Easily launch and manage reward and gifting campaigns directly through automated workflows, ensuring seamless delivery at the right customer touchpoints. Monitor campaign performance, analyze engagement metrics, and make informed decisions—all within the Freshworks CRM platform.
Outreach
Add a personal and meaningful touch to your prospecting efforts by enabling your teams to seamlessly select and send curated items or gifts directly from within the Outreach platform, enhancing engagement and building stronger connections with prospects.
Pipeliner CRM
Send personalized rewards and e-gifts directly from your CRM's contacts and leads modules and track the effectiveness of each campaign using comprehensive ROI dashboards that provide measurable insights into performance.
Kempen Aktif
At any step of workflow for sales management, lead nurturing, and enablement, Plum seamlessly integrates with ActiveCampaign. This integration helps you engage your audience using delightful rewards with custom workflows. This makes the entire process of sending rewards and redemptions hassle-free.
How to write an email when sending gifts to your ABM audience?
Choosing the right reward is one thing—crafting the right message is another. The most common question? “What’s the best message to send with a digital reward?” Your message shouldn’t feel transactional. Instead, show empathy, care and genuine appreciation.
Let recipients pick their own gift card to show that you value them as individuals. Many ABM campaigns use email as the primary channel, with gifting as a key attention-grabber.
To make it work, pair a compelling subject line (under 45 characters) with a warm, human message.
Jika anda memerlukan akaun sasaran untuk membayar mengikut niat anda, berikut ialah perkara yang perlu anda patuhi:
- Garis pembukaan dan subjek yang hebat yang mendorong segera
- Mesej yang bermakna dan kandungan cara
- Ringkas niat anda, serta baucar percuma untuk mesyuarat satu lawan satu
- CTA boleh diklik
Here are a few sample examples:
Kes penggunaan #1: Mengadakan mesyuarat maya
Hi [First Name],
We'll donate USD 50 to charity for 15 minutes of your time! I am circling back since you accessed the [resource] I shared in my previous emails. Would you or anyone from your team like to learn more about the [customer story]?
Feel free to book a meeting on my calendar using the following link or let me know the convenient time slots.
Please click here to pick a charity of your choice.
Best
[Your Name]
Kes penggunaan # 2: Terlibat semula dengan petunjuk yang hilang
Hey [First Name],
I guess you were close to a decision at the start of the month. It's been a while since our last call. And it would be great to catch up over a cup of coffee!
Can we fix a [time for a meeting]? My Calendar
Best
[Your Name]
Kes penggunaan # 3: Menjemput webinar
Do you want to say goodbye to HR admin... and hello to automated HR?
Sit back, put your feet up and watch a live demo webinar with [company name] on [topic].
We'll show you how you can:
• [benefit 1]
• [benefit 2]
• [benefit 3]
We'll also send you a [coffee voucher worth $X] to enjoy on us as part of the session.
Register today and make this a "coffee break" with a difference.
Best
[Your Name]
Kes penggunaan # 4: Pencetus webinar pos
Thank you for attending [name of the webinar] on [date] with [your company name].
We hope you enjoyed it! We are happy to send you a [$X gift card] as a way of saying thanks for your time.
We also invite you to fill out this survey to let us know what you thought about the event and what topics we should cover in the future.
Thanks again.
Best
[Your Name]
Kes penggunaan #5: Daftar untuk demo produk percuma
My name is [your name], and I run marketing for [company name]. I’d like to have lunch delivered to you while you learn about us. We’re the first in [service].
Companies like [top clients] use [your brand] to precisely target their buyers, run experiments at scale, and let our [services] drive revenue for them.
Schedule a personalized demo with one of our senior reps, and I’ll send you [$amount][lunch gift card].
Interested?
Best
[Your Name]
Kes penggunaan # 6: Mengeratkan hubungan semasa majlis-majlis khas
We wanted to take the time to let you know that we appreciate working with you, and I’m glad that you spent the time to learn more about [insert your company name].
As a Christmas present, we are sending a [$X gift card] as a thank you. Please click the link below to redeem it [link].
Merry Christmas once again, and please let us know if we can do anything to help you with [your field of expertise (i.e., marketing, sales, support, etc.)] or otherwise.
Happy Holidays,
Best
[Your Name]
Kes penggunaan #7: Prospek yang merosot pada hari lahir mereka
Congratulations! You have received a gift certificate worth [amount]
This gift certificate has been sent to you by [your company name]
With a message saying,
Happy Birthday to you, [first name]! Here is [gift voucher] to shop [brand options]!
To redeem, click on this [link].
Please reply to this email if you have any questions.
Best
[Your Name]
How to measure ABM campaigns the right way?
So you've been actively pursuing accounts using ABM campaigns. Your marketing and sales teams have worked together carefully customized messaging and emailed content to target accounts.
Jika anda tertanya-tanya ke mana kami pergi dengan ini, metrik ini akan memberitahu anda perkara yang perlu diukur dalam kempen ABM:
To track your campaign’s success, here’s what to measure:
- Overall engagement rate
ABM aims to boost engagement within target accounts. If engagement is low, review your outreach and content—ensure it aligns with your persona’s pain points and business fit. - Redemption report
Talking about engagement, Plum's redemption report is a great way to check your prospect's activity with respect to your digital rewards.
Laporan ini membolehkan anda melihat status ganjaran dan data anda seperti tarikh invois, amaun, nota invois, baki dan komen. Anda juga boleh menyemak sejarah penebusan penerima.
- Sales cycle length
ABM shortens the sales cycle by reducing the awareness and research phase. Monitor how long it takes to convert leads to measure effectiveness. - Customer retention
ABM isn't just for acquiring new customers. It also strengthens retention, upselling, and cross-selling. If you haven't previously assessed customer retention for ABM initiatives, net promoter score measurement tools like SurveySparrow use precise metrics to provide insights into the health of your campaign. - Return on investment (ROI)
As with any campaign, check if your returns outweigh the investment. Regularly refine your strategy to improve ROI and drive greater value.
How Freshworks booked more meetings with potential customers with Xoxoday Plum
Freshworks Inc., a leading SaaS platform, became the first Indian SaaS company listed on NASDAQ.
Cabaran
- Distributing physical gifts globally during the pandemic was tough.
- Incentivizing ABM and referral campaigns was complex and costly.
- Currency conversions were time-consuming.
- Bulk gift-sending with personalized emails was slow.
Solution
Freshworks used Xoxoday Plum’s rewards platform with Zapier integration to automate and streamline their global reward programs.
Pendekatan
- Used Xoxo Codes and Xoxo Links to deliver digital vouchers.
- Automated referral programs globally.
- Hosted virtual coffee meetings with prospects.
- Sent digital gifts to speakers and attendees—no vendors required.
Keputusan
- Sent $5000+ in vouchers with just a few clicks.
- Distributed 500+ rewards globally.
- Boosted brand awareness and meeting bookings.
- Enabled instant redemption without currency hassles.
What’s Next
Freshworks plans to:
- Host virtual lunches with experience-based gift options.
- Reward staff for driving event registrations.
Supercharge your ABM campaigns with the right reward partner
To drive success with account-based marketing campaigns—whether you're hosting incentivized webinars, re-engaging lost leads, or building viral referral programs—you need more than a strategy. You need the right reward partner.
An ideal partner helps you:
- Reduce the admin effort behind gifting.
- Offer meaningful rewards—like travel, dining, subscriptions, or even charity donations.
- Ensure effortless redemption for your prospects and clients.
At the same time, ABM today demands a hyper-personalized, human-first approach. Digital rewards bring this to life by turning cold outreach into warm, thoughtful interactions. They add emotional value to campaigns, motivate recipients, and open doors to lasting business relationships—even when the first meeting doesn’t result in an immediate win.
From global digital gifting to seamless integrations, Xoxoday Plum makes it easy to surprise and delight decision-makers at every stage of your ABM funnel.
Explore Xoxoday Plum today and elevate your ABM campaigns with the power of rewards.