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Introducing a new product to the market can be exciting and challenging. Ensuring a successful product launch requires your business to communicate effectively with your target audience and generate interest in your latest offering.

Of the many marketing strategies that your business may run during the product launch, email marketing is the most important one. Therefore, we’ve prepared 15 sample email templates for new product launches. From teasing the arrival of your new product to announcing special offers, these templates will provide you with a captivating start-off point to create compelling emails that drive engagement and sales.

#1. Aspirational email

Introduce your latest product with a dash of innovation to captivate the audience's attention and inspire them to dream bigger. This email can elevate your brand, leave a lasting impression, and ignite the desire for excellence in the hearts and minds of your potential customers.


Aspirational email



Subject: Introducing [Product Name]: Unlock Your Full Potential Today! πŸš€

Dear [Customer Name],

We hope this email finds you well.

At [Your Brand Name], we are thrilled to announce the launch of our brand new product, [Product Name]. This one will help you unlock your full potential and achieve your aspirations like never before!

🌟 Discover the Power of [Product Name] 🌟

Our team was busy creating an innovative product that blends the [include product properties like the latest technology, cutting-edge features, and a user-friendly interface] to provide the ultimate experience.

With [Product Name], you'll be able to:

  • Reach your goals faster and more efficiently πŸ’ͺ
  • Discover and unleash the power of new technology or innovation that the product boasts 🌈
  • Enhance productivity and performance πŸš€
  • Experience a sense of satisfaction on realizing your goals πŸ†

We believe in the power of [Product Name] and can't wait for you to experience it.

Your journey to realizing your aspirations starts now!

CTA: <Order Now @ $999> (include price if possible)

#2. Pre-order release email

An effective product launch has more than one email and can often include pre-order release emails.

These emails are usually a part of a product launch email sequence. While the product is unavailable, it offers prospects the chance to secure access as soon as it’s launched, possibly before other β€˜ordinary’ users.

Such emails help build the hype around your product and may even help you get the users' early commitment.


Subject Line: [Product Name] is Here: Pre-order Now and Be the First to Experience It! πŸš€

Dear [Customer's First Name],

We are beyond excited to announce the upcoming launch of our latest innovation, [Product Name].

Lately, we have been cooking something so profound for you in the form of [product category] that can revolutionize the way you [the product's main benefit].

And now, we're thrilled to offer you an exclusive opportunity to pre-order [Product Name] before it hits the shelves!

⭐ Why You Should Pre-order [Product Name] Today ⭐

  • Be among the first to experience the [unique selling point or feature] that sets [Product Name] apart from the competition.
  • Receive an exclusive [discount or bonus offer] only available to our pre-order customers.
  • Secure your [Product Name] before stocks run out, as initial quantities are limited.

[Product Name] is expected to ship on [Shipping Date].

In the meantime, keep an eye on your inbox for updates on your order and exclusive content on [Product Name]!


#3. Product arrival launch email

An email to launch the product arrival is typically sent to a list of subscribers, customers, or prospects who have previously expressed interest in the company's offerings.

The email aims to create excitement and anticipation for the product by showcasing its features and benefits. It encourages recipients to take specific action, such as signing up for a demo, attending a webinar, or sharing the news on social media.


Product arrival launch email



Subject: Introducing [Product Name] – Our Latest Innovation Crafted For You!πŸš€

Dear [Customer's First Name],

Hope this email finds you at your best!

We are excited to announce the arrival of our newest product, [Product Name]!

Our brand is all about [key vision. E.g., innovation, functionality, style, etc.] that enhances your [targeted experience, e.g., team collaboration, better photography, gameplay, etc.].

🌟 Introducing [Product Name] 🌟

[Product Name] offers unique features designed to [briefly describe the main benefits, e.g., simplify team communication, elevate your photography skills, realistic gameplay, etc.].

With cutting-edge technology and a sleek design, [Product Name] is the perfect addition to your [daily life, work, collection, etc.].

These features are just the tip of the iceberg:

  • [List and describe features in bullet points]

Ready to experience the [Product Name]?

[πŸ›οΈ Shop Now Button]


#4. Product launch with a discount

The discount email during the product launch typically introduces the product or service, highlighting its unique features and benefits. It also includes a time-sensitive promotional code or discount offer, which can be redeemed upon purchase.

By incorporating a discount email into a product launch email strategy, businesses can effectively engage with their audience, build anticipation for the new offering, and foster a sense of exclusivity.


Product launch with a discount



Subject: πŸš€ New Product Launch: Get 30% OFF for a Limited Time Only! πŸš€

Hello [Customer's First Name],

We hope this email finds you well!

We are proud to announce the launch of our latest product, [Product Name], and this gets us excited!

To show our appreciation for your continued support and loyalty, we offer an exclusive 30% discount on [Product Name] for a limited time.

We’d love for you to take advantage of this fantastic opportunity and experience the amazing benefits of our latest innovation at a fraction of the cost!

🎁 Your Exclusive Discount Code: LAUNCH30

Here's how to claim your 30% discount:

  • Click on the <ORDER NOW> button below
  • Add [Product Name] to your cart
  • Enter the discount code LAUNCH30 at checkout


This offer is valid until [End Date], and stock is limited!


#5. Product launch with influencer/celebrity tie-ups

A product launch with influencer/celebrity tie-ups aims to generate interest and excitement around a new product by partnering with high-profile individuals. These influencers and celebrities will use their (social) platforms to endorse the product, giving it credibility and creating a sense of aspiration among potential customers.

Email about such partnerships boosts your brand's visibility and creates a unique opportunity for our audience to learn about the new product from the people they admire and trust. You can refer to our influencer marketing guide to get started.


Product launch with influencer/celebrity tie-ups



Dear [Customer's Name],

We hope this email finds you well.

We are absolutely thrilled to share some exhilarating news with you!

[Your Brand] is joining forces with [Influencer/Celebrity], a renowned [occupation/field] influencer, for the launch of our latest online product, [Product Name]. This partnership embodies our dedication to bringing you the most innovative and high-quality products.

[Product Name] is our newest addition, designed to [describe the purpose of the product and its main features].

🀩 Why [Influencer Name]? 🀩

[Influencer Name] is an influential personality in the [occupation/field] community, with a strong following of [number of followers] fans. Their expertise and passion for [occupation/field] made them the perfect partner to help us introduce [Product Name] to the world.

πŸŽ‰ The Collaboration πŸŽ‰

Together with [Influencer Name], we will host exciting events and promotions to celebrate the launch of [Product Name].

[πŸ›οΈ Shop Now Button]

[Sign up to live stream launch event]


#6.Official launch announcement

This email announces the official product launch, sharing key information such as product features, pricing, availability, and promotional offers. This email encourages recipients to make a purchase or learn more.

An official launch announcement email informs readers about the official release or introduction of a new product, service, feature, or event.


Official launch announcement



Hi [Customer's First Name],

Hope this email finds you well.

We are thrilled to announce the official launch of our latest [product/service], [Product/Service Name]!

At [Your Company Name], we have been working tirelessly to develop a [product/service] that meets your needs and exceeds your expectations. And today, we are excited to share the fruits of our labor with you.

Introducing [Product/Service Name]: [A brief, compelling description of the product/service, highlighting its unique selling points and how it can benefit the user.]

CTA: <Check out the product>

We hope you'll enjoy [Product/Service Name] as much as we've enjoyed creating it for you.

Warm regards,

#7. Limited-time promotion

This email highlights an exclusive offer or discount available only for a short period. It encourages customers to act quickly and purchase before the promotion ends, creating a sense of urgency and excitement.

Such a sense of urgency encourages immediate action by offering special discounts, bonuses, or additional benefits for a limited period. By leveraging the recipient's FOMO (Fear of Missing Out), businesses aim to increase sales, build brand awareness, and generate excitement around the new product.


Limited-time promotion


Subject: Introducing [New Product] - Get [Limited-Time Promotion]!

Dear [Customer],

We are excited to announce the launch of our latest product, [New Product]. It is designed to meet your needs and help you achieve your goals thanks to [mention advanced features] that will enhance your overall experience.

To celebrate the launch of [New Product], we offer a special promotion for a limited time. If you purchase [New Product] within the next [Number of Days], you will receive [Promotion Details]. This offer is only available for a limited time, so take advantage of it quickly!

CTA: <Redeem the offer>

Best regards,

[Your Name]

#8. Invitation to pre-order

Such an email tactic involves inviting customers to pre-order the product before it becomes widely available. This tactic helps gauge interest and generate early sales.

Leverage pre-order promotional emails during the product launch to encourage recipients to pre-order the item before its official release. You can offer exclusive incentives, such as discounted prices, limited-edition bundles, or bonus items. It helps generate buzz, build anticipation, and drive sales.


Invitation to pre-order



Dear [Recipient Name],

We are excited to announce the launch of our latest product, [Product Name], and we would like to offer you the exclusive opportunity to pre-order before the official release date.

[Product Name] is a revolutionary new product that will transform how you [describe what the product does].

We invite you to pre-order [Product Name] at the earliest and be among the first to receive it when it becomes available.

<CTA: Click to Pre-Order>

If you have any questions or need assistance, please do not hesitate to contact us.

Best regards,

#9. Product update or enhancement

This email informs existing customers about a new update or enhancement to the product, which could entice them to upgrade or recommend the product to others.

Such an email tactic is useful in informing customers or subscribers about introducing a new product or communicating a significant update to an existing one. It highlights key features, benefits, and pricing while generating excitement and anticipation around the launch.

A product update email aims to drive customer engagement, encourage pre-orders or purchases, and, ultimately, strengthen the relationship between the brand and its audience.


Product update or enhancement email



Subject: Introducing our latest product update/enhancement

Dear [Customer Name],

We are excited to announce the launch of our latest product update/enhancement, and we can't wait for you to try them out.

[Insert brief description of the new features/enhancements and how they will benefit the customer.]

These updates will greatly enhance your experience with our product and make achieving your goals easier.

Please note that the new features/enhancements will be available starting [insert date].

CTA: <Apply to Upgrade Now>

We hope you enjoy the latest updates to our product!

Best regards,

#10. Exclusive access email

An exclusive access email can offer early or exclusive access to the new product to select subscribers or customers, creating a sense of exclusivity and driving pre-orders or sales.

This approach rewards the recipients for their loyalty and engagement. It generates excitement and anticipation for the new product, encouraging word-of-mouth marketing and potentially leading to higher initial sales once it is widely released.


Exclusive access email



Subject: Exclusive Access to Our New Product

Dear [Reader],

We are thrilled to announce the launch of our latest product, [Product Name]. As one of our valued customers, we wanted to give you an exclusive opportunity to be among the first to try it out.

[Product Name] is a one-of-a-kind [product type] that will transform the way you [use the product]. With its [unique feature or benefit], it will be a game-changer in the industry.

To show our appreciation for your loyalty, we offer you an exclusive discount of [percentage] on your first purchase of [Product Name].

Simply use the code [discount code] at checkout to claim your discount.

CTA: <Order Now>


#11. Limited edition launch email

A limited edition launch email can be used to announce the launch of a limited edition version of the new product. Such an email tactic is useful in creating excitement, urgency, and exclusivity around the product. Often, it features eye-catching visuals, compelling copy, and a clear call to action.

By highlighting the limited availability or time frame, businesses seek to drive immediate engagement and sales while strengthening their brand identity and customer loyalty.

Limited edition launch email



Hey [Recipient],

We are thrilled to announce the launch of our latest limited edition product - [Product Name].

As a valued customer, we wanted to allow you to be one of the first to experience [Product Name]. We offer a special launch promotion exclusively to our email subscribers, including [details of promotion].

[Product Name] is a unique and innovative product that offers a range of benefits that set it apart from our other offerings. It is a limited edition product, meaning it is only available briefly. This exclusivity adds to the product's appeal and makes it a must-have for any collector or fan of our brand.

CTA: <Get your hands on limited edition [product name]>

Take advantage of this exciting opportunity to own a piece of our brand's history. [Product Name] is available for a limited time, so order yours today!

Warm Regards,

#12. Countdown to launch email

A countdown-to-launch email creates excitement and anticipation for the new product, counting down the days or hours until it's available.

By sending a series of time-sensitive emails, marketers keep the target audience engaged, informed, and eager for the upcoming release.

These emails often contain teasers, promotional content, and exclusive offers, creating a sense of urgency and encouraging recipients to take action, such as pre-ordering or signing up for early access to the new product.


Countdown to launch email



Hello [Recipient Name],

Exciting news! We are launching a new product in [X days/hours] and want you to know first. Our team has been working hard to create something special, and we can't wait to share it with you.

Our new product is designed to [briefly describe the product and its benefits]. It will make a real difference in your life, and we can't wait for you to try it out.

We're offering our subscribers a special discount to celebrate the launch.

Follow us on [Social Media Platforms with links] for more updates and behind-the-scenes looks at the product development process.


[Your Name]

#13. Contest or giveaway email

A contest or giveaway email can encourage subscribers or customers to participate in a contest or giveaway related to the new product launch, offering a chance to win a new product or other prizes.

Such a tactic typically highlights the key features and benefits of the product while providing details on how to enter the contest or participate in the giveaway. The aim is to generate buzz and interest, incentivize social sharing, and potentially attract new customers or increase sales as people discover the new offering and share their experiences with others.


Contest or giveaway email



Hey there [Recipient],

We are excited to announce the launch of our latest product, [Product Name], and we want you to be a part of the celebration!

As a special treat for our loyal customers, we are hosting a contest where you can win exciting prizes by participating.

Here's how to join.

  1. Purchase [Product Name] from our website.
  2. Take a creative photo or video of yourself using [Product Name].
  3. Share your photo or video on social media and tag us (@[Brand Name]) using the hashtag #OurProductNameLaunchContest.

It's that simple! The most creative and innovative entry will be chosen as the grand prize winner, and two runners-up will receive equally exciting prizes.

Here are the prizes up for grabs:

Grand Prize: [Describe the grand prize here]

Runner-Up Prize (2): [Describe the runner-up prize here]

The contest starts on [Start Date] and ends on [End Date], so make sure to join before it's too late!

Best regards,

#14. Mystery product email

A mystery product email for a product launch creates anticipation and intrigues the target audience before unveiling a new product. This type of email can include teasers, hints, or clues to build anticipation.

The email piques the recipients' curiosity by intentionally withholding specific details or revealing only vague information, encouraging them to speculate and discuss the upcoming launch.

This tactic generates buzz, fosters engagement, and drives interest, leading to a more successful product release when the full details are disclosed.


Mystery product email



Dear valued customer,

We hope this email finds you well. We are excited to announce the launch of our newest product, which we have kept under wraps until now.

We can only give away a little information, but we can promise that our offering will exceed your expectations.

We can't wait for you to see it for yourself.

Best regards,

#15. Early-bird offer email

An early-bird offer email can offer a special discount or offer to subscribers or customers who pre-order or purchase the new product during the early-bird period.

These offers are typically available only to those who act quickly, incentivizing recipients to purchase or take advantage of the offer before the deadline. An early-bird offer email aims to create a sense of urgency and exclusivity, encouraging customers to take action immediately to benefit from the deal.


Early-bird offer email


Subject: Introducing [Product Name] - Exclusive Early-Bird Offer Just for You!

Dear [Customer's First Name],

We hope this email finds you well.

We're excited to announce the upcoming launch of our brand-new product, [Product Name]! As a valued customer, we want to give you an exclusive opportunity to get your hands on it before anyone else – at an amazing early-bird discount!

Introducing [Product Name]πŸ₯

[Product Name] is our latest innovation, designed to [briefly describe the main features and benefits of the product]. Whether you're looking to [mention a specific problem the product solves] or simply want to upgrade your current [type of product], [Product Name] is the perfect choice.

πŸ’°Exclusive Early-Bird OfferπŸ’°

As a token of our appreciation, we're offering a limited-time early-bird discount just for you. Be among the first to purchase [Product Name] and enjoy a [discount percentage]% discount on your order!

Here's how to claim your discount:

  1. Visit our website: [website URL]
  2. Add [Product Name] to your cart
  3. Enter the promo code EARLYBIRD at checkout
  4. Enjoy your exclusive discount!

Remember, the early-bird offer ends on [offer expiration date], so act fast!

Thank you for your continued support. We can't wait for you to try [Product Name]!

Best Regards,


We recommend running a customer survey before the product launch to leverage insights into customer preferences for future product development efforts.

The 15 email templates above offer a versatile and comprehensive approach to crafting the perfect product launch campaign. Incorporating these templates into your marketing strategy can effectively engage your audience, create excitement, and drive sales.

An ideal product launch requires effective communication, and these templates (along with examples) provide the essential framework to do just that.

With these tools at your disposal, you are well on your way to confidently launching your product and achieving the desired results.

Happy launching!

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