Table of Contents

About 3.5 billion Google searches occur daily, and with these statistics, it's quite probable for the average person to come across the Google logo anywhere from one to 30 times in a day.

Over the course of the past two decades, the Google logo has become an iconic and easily identifiable symbol. Surprisingly, it has maintained a deceptively simple appearance throughout its various transformations.

When you think of Google, one of the first things that come to mind is its vibrant and playful logo. Over the years, the Google logo has become an iconic symbol, representing not only the company itself but also its mission to organize the world's information and make it universally accessible and useful.

Let's take a journey through the evolution of the Google logo and uncover the meaning behind its design choices.

Google actually had two "first" logos. In 1996, their logo featured an image of a hand alongside the company's original name, "BackRub," displayed in red font. After rebranding to Google, they introduced a simpler logo in 1998 that featured the word "Google!" in multicolor.

What may not be widely known is the intriguing history behind the internet's most renowned design, a story that began in 1996.

Below, you will find a comprehensive timeline detailing the evolution of Google's logos over the years.

Google logo history

Interestingly, the search engine's very first logo precedes the name "Google." Larry Page and Sergey Brin initially christened their web crawler "BackRub." They selected this name because the engine's primary function was to delve into the internet's backlinks.

Fortunately, by 1997, they had changed the company's name to the less eerie "Google" — a misspelling of "googol," a Latin term representing 10 to the 100th power (which, when written out, is a one followed by 100 zeros). The name's concept was rooted in the idea that Google's search engine could swiftly deliver users vast quantities, or "googols," of search results.

Google was founded in 1998 by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University. The first iteration of the Google logo was rather simple and straightforward. It featured the company name written in a playful and slightly skewed font called "Catull." The two "o's" were depicted as magnifying glasses, symbolizing Google's goal of helping users find and explore information.

1998: The birth of Google's first logo

Want another little fun fact? An exclamation point was supposedly included in Google's rebranded design because Yahoo!'s logo also had this punctuation. All tech companies followed each other's leads back then, it would seem.

1999-2010: The Google Doodles era

From 1999 to 2010, Ruth Kedar, a Stanford assistant professor introduced to Brin and Page through a mutual friend, was enlisted to craft new logo designs for Google. Dissatisfied with their existing logo, they sought Kedar's expertise.

Her initial design featured a mostly black logo using the Adobe Garamond typeface and omitted the exclamation point present in the original logo. Page and Brin favored this design because the central mark resembled a Chinese finger trap.

Google logo design like that of a Chinese finger trap

Kedar's subsequent attempt utilized the Catull typeface, aiming to evoke precision, like a target. She then ventured into more playful territory, experimenting with colors and interlocking "Os." These interlocked "Os" later served as the basis for the "Os" found at the bottom of search engine results pages.

Catull typeface Google logo

The design featuring crosshairs and a magnifying glass, while visually captivating, was considered somewhat overwhelming by Brin and Page.

Google logo magnifying glass design

The subsequent iterations began to resemble the modern Google logo, appearing more youthful and less formal than their predecessors. Kedar employed techniques such as shadowing and thicker lines to make the letters stand out.

Google logo magnifying glass design with shadowing and thicker lines

The eighth design represented the epitome of simplicity, signifying Google's potential to be more than just a search engine. This version also altered the traditional sequence of primary colours to emphasize Google's unconventional nature. The colour scheme and slanted angle imparted a youthful and energetic vibe.

2010: The introduction of the "Google" sans-serif typeface

In 2010, Google made a significant change to its logo by adopting a new typeface called "Catull" to a custom-designed typeface called "Google." The new typeface featured a more modern and cleaner look, with slightly rounded edges on the letters. This change aligned with Google's commitment to simplicity and user-centric design.

Google" sans-serif typeface

The revamped logo also saw a shift in colors, with a more vibrant and saturated palette. The logo retained its primary blue, red, yellow, and green hues but with a brighter appearance. The letter spacing was also adjusted to improve legibility and visual balance.

Then again in 2010, Google introduced one of its most minimalistic logo designs, which served as the official logo from 1999 to 2010. On May 6, 2010, Google updated this logo by changing the "o" from yellow to orange and removing the drop shadowing.

Transitions of Google logos from 1998 to 2010

2015: The transition to the "Material Design" era

In 2015, Google introduced "Material Design," a design language to create a unified visual experience across its platforms. The Google logo underwent a subtle transformation, with the letters appearing slightly more geometric and refined. The color palette remained unchanged, but the shading and highlights were adjusted to align with the principles of Material Design.

In 2015, Google initiated a significant logo overhaul after designers from across the company convened in New York City for a week-long design sprint focused on rebranding. The updated logo retained the distinctive blue-red-orange-blue-green-red color pattern but switched the typeface from Catull to the custom schoolbook-inspired Product Sans.

Simultaneously, Google introduced various logo variations, including the rainbow "G" symbolizing the smartphone app and website favicon and a microphone denoting voice search.

2015-Present: The dynamic Google logo

The Google mobile app logo was introduced in 2015. While it may appear simple, this transformation was quite significant. The former typeface, Catull, featured serifs, those small lines that adorn certain letters' main vertical and horizontal strokes. Serif typefaces are less versatile compared to sans-serif typefaces, as they vary in letter weight.

Google's full-name desktop logo, Product Sans, employs a sans-serif typeface, making it easier for Google's designers to adjust and adapt the logo for various sizes, whether it's for the face of an Android watch or your desktop computer screen. As Google's product line diversifies, an adaptable design has become crucial.

The logo was also crafted to convey a youthful, fun, and non-threatening image, signaling, "I'm not your typical massive tech corporation; I'm a trendy and approachable one." This foresight was significant, especially as concerns about data privacy escalated after Google unveiled this design in 2015.

Google's logo has also evolved to be dynamic. When you initiate a voice search on your phone or tablet, you'll observe the Google dots bouncing in anticipation of your query.

As you speak, these dots transform into an equalizer that responds to your voice. Once you've finished speaking, the equalizer reverts to dots, creating ripples as Google retrieves your results.

A range of expressions, including listening, thinking, replying, incomprehension, and confirmation, were developed for this dynamic logo, as explained in a Google design team blog post. While their movements may appear spontaneous, they follow consistent paths and timing, with the dots moving along geometric arcs and adhering to a standard set of smooth easing curves.

While the Google logo has gone through several transformations, it has always maintained certain key elements that symbolize the company's values and vision.

Firstly, the vibrant color palette represents Google's playful and optimistic approach to technology. The primary colors – blue, red, yellow, and green – symbolize the diverse range of information and services that Google provides.

Secondly, the simplicity and clean design reflect Google's commitment to user-centered design and accessibility. The logo's readability and visual clarity make it instantly recognizable across various platforms and screen sizes.

Lastly, the evolution of the Google logo demonstrates the company's constant pursuit of innovation and adaptation. By embracing new design trends and technologies, Google ensures that its logo remains relevant and representative of its cutting-edge products and services.

Implementation and growth of the Google Doodle

The Google Doodle is an iconic feature of the Google search engine, capturing the attention of users worldwide with its creative and interactive designs. What started as a simple way to celebrate an event or holiday has grown into a platform that not only entertains but also educates and raises awareness.

Let's explore the implementation and growth of the Google Doodle and how it has become a beloved aspect of the Google experience.

The birth of the Google Doodle

The first Google Doodle appeared in 1998 when Google founders Larry Page and Sergey Brin attended the Burning Man festival in Nevada. To let users know they were away, they placed a stick figure drawing behind the second 'o' in the Google logo. This small, lighthearted modification of the logo marked the birth of what would become a cherished tradition.

Google Doodle

The positive reception and expansion

The initial response to the Google Doodle was overwhelmingly positive, prompting the team to continue creating them for various occasions. The Doodles became a way for Google to express its creativity and connect with users on a more personal level.

As the popularity of the Doodles grew, Google expanded their scope beyond just holidays and started commemorating significant events, achievements, and influential figures. They aimed to use the Doodles as a platform to celebrate diversity, promote inclusivity, and highlight important cultural moments.

While the earliest doodles often marked well-known holidays like Valentine's Day, Halloween, and Indian Holi, they have evolved to become more globally inclusive and creatively diverse. For instance, on September 1, 2017, a Doodle celebrated the first day of school, eliciting various reactions depending on one's perspective.

Google Doodle example

Educational and interactive Doodles

In addition to their entertaining nature, Google Doodles have also taken on an educational role. They often feature interesting facts, historical milestones, and scientific discoveries, giving users an opportunity to learn while engaging with the Doodle. These educational Doodles have become a valuable resource for teachers, parents, and curious individuals alike, offering a fun and interactive way to explore various subjects.

Google has also pushed the boundaries of interactivity with Doodles that include games, quizzes, and puzzles. These interactive Doodles have not only entertained users but have also showcased the potential of technology and creativity coming together to create engaging experiences.

The global impact

What started as a small experiment has now become a global phenomenon. Google Doodles have become a part of popular culture, with people eagerly anticipating the release of each new Doodle and sharing their favorites on social media. They have also become a source of national pride, as countries around the world see their cultures and traditions represented through the Doodles.

Furthermore, the Google Doodle has played a role in raising awareness about important social issues and events. From promoting environmental conservation to commemorating historic milestones in civil rights, the Doodles have become a platform to highlight and support causes that matter.

Engaging the community

Google actively engages with the community by encouraging submissions for Doodle ideas through contests and programs like "Doodle for Google." These initiatives allow people of all ages and backgrounds to contribute their creative ideas, fostering a sense of inclusivity and collaboration.

Moreover, Google has collaborated with various organizations and artists to create special Doodles that promote social causes, celebrate influential figures, and honor important events. This collaboration has further expanded the impact and reach of the Google Doodles.

In 2015, Google reported having launched over 2,000 doodles on various homepages worldwide. Although more recent statistics on doodles haven't been shared by Google, PRI noted that the number had exceeded 4,000 by 2016.

Google continues to embrace doodles, maintaining a verified Twitter account dedicated to updating followers about newly published doodles, with over 127,000 followers. Additionally, Google invites people to submit doodle ideas at [email protected].

The evolution of Google's logo and its use of doodles reveal that there's more beneath the surface than meets the eye. As both people and technology evolve, the logo's design adapts accordingly, and it wouldn't be surprising to witness a new version in the coming years.


The Google logo's evolution tells a story of innovation, creativity, and user-centric design. From its humble beginnings to its dynamic and adaptable form today, the logo has become a visual embodiment of Google's mission to make information universally accessible and useful.

As we continue to witness Google's growth and advancements, one thing is certain – the Google logo will continue to evolve, reflecting the company's ever-changing landscape and its commitment to improving how we interact with information in the digital age.

Guest Contributor

We often come across some fantastic writers who prefer to publish their writings on our blogs but prefer to stay anonymous. We dedicate this section to all superheroes who go the extra mile for us.