Xoxoday’s Guest Blogging Guidelines

Thanks for showing interest in contributing to the Xoxoday blog! We love guest contributions because it not only gives us the opportunity to receive in-depth, expert insights but also be able to provide content on diverse topics for our niche readers.

Please note that we receive a lot of requests on a daily basis, and not all get selected. To help you understand what we are expecting, we have put together some important guidelines to give you the best chance at success.

Our audience: Marketers, Marketing Agencies, Advertisers, Business owners, Sales Partners, and HR Managers, looking to figure out the best ways to reward their employees, customers, prospects, vendors, and contractors while bringing engagement and brand loyalty.

We accept guest posts on the following topics:

  • ABM marketing
  • Customer Experience
  • Customer Loyalty
  • Customer Retention & Advocacy
  • Survey & Incentives
  • Employee Rewards
  • Sales & Consumer Promotions
  • Reward & Referral Marketing
  • Challenges in the Rewarding Ecosystem
  • Channel Incentives  
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Important Things to Note:

➼ First things first—we will collaborate and agree on a topic and outline. Don’t start writing until we have done this!

➼ Once we agree on the topic and outline, let us know your deadline for submitting the article for our review.

➼ After your blog is ready, send it to us as a Google Doc. Use these sharing settings: On – Anyone with the link; Access – Can edit.

➼ We will review it and make the necessary edits in the Doc, so make a copy if you’d like to keep an original version of your writing.

➼ Send a short paragraph about yourself for the bio. This can include a link to your LinkedIn profile and/or your website. We will let you know when the post is scheduled to go live.

➼ If we publish the post, the content will be owned by Xoxoday.

➼ We don’t accept content that’s promotional in nature or that is presumably a link-building scheme. We only accept high-quality and highly relevant content.

➼ We will not republish anything that's been published elsewhere.

Guest Post Requirements:

  • Posts should be 2000 - 2500+ words in length: We find this is a sweet spot with our readers, and you’ll fit in with the rest of our blogs this way. Longer is good, too.
  • Break up your content, so it’s easy to read: This means including headings, subheadings, bullets, and any other visual elements to increase the readability of your piece.
  • Write in a natural, conversational/formal tone: We want to share content that is authoritative, but not robotic. We’re producing blog content — not Wikipedia pages, so don’t shy away from showing off your sense of humor. That said, if your guest post was a movie, the highest rating we’d want to see on it is PG-13.
  • All content must be 100% original and plagiarism-free. Original concepts, compelling arguments, and high-quality writing. That’s what we need! We do not accept duplicate or syndicated content as guest posts.
  • Cite your sources: We understand that you’re an expert, but our audience might not be so sure. If you’re going to drop some stats (ie: “employee productivity jumped 55%”), link back to the original source and make sure it's from authoritative sites. Use data points whenever necessary and make sure to back it up with credible sources that are not older than 2-3 years.
  • Talk about your real-world experience: Talk about mistakes you have made, plans you have built, and strategies you have executed. Draw on your own personal experience to speak authoritatively about what you know.
  • Link to at least 3-5 other Xoxoday blogs in your piece. We love it when guest writers find a way to link back to our older posts that relate to the topic you’re writing about. Cite any quotes, data, images, or third party content used. Explain each of your points with real and measurable examples.
  • Add a punchy ending to your thoughts: Summarize the overarching message and conclude with a riveting dictum if possible. Summary ending with a question or directive to the reader will be a plus. Include an actionable CTA (Call to Action) so that readers know what to do next.

Last but not least

To widen your blog’s reach, our team will share it on all our social media profiles (Facebook, LinkedIn, and Twitter).