30 Webinar Gifts for 2024: Unwrapping Engagement and Appreciation

Digital marketing has the power to elevate brand value, and webinars are a crucial part of that strategy. But in a world where virtual events are booming— with a 79% surge in digital event planning, standing out takes more than just great content and a stellar presenter.

Engagement and appreciation often hinge on one key element: gifting. Gone are the days of generic swag bags and forgettable keychains. Thoughtful, well-curated gifts can boost post-webinar interaction, strengthen brand loyalty, and leave a lasting impression. It’s not just a thank-you—it’s a smart way to make your event unforgettable.

Why choose virtual gifts for webinars?

Consider your audience as honored guests at a virtual gathering, where thoughtfully chosen presents elevate the experience, solidify positive brand associations, and encourage continued engagement. 

• Brand ambassador with benefits: Imagine attendees not merely absorbing information but walking away with a tangible extension of your brand. A well-chosen gift, aligned with your webinar theme, transcends a mere handout; it becomes a miniature ambassador, subtly embedding your brand message in their daily lives. 
• Brand recall: A well-chosen gift, strategically timed and relevant to your topic, extends the life of your webinar far beyond the closing screen. Recipients are more likely to remember your brand positively and share their experience with others, bolstering your reach and influence.
•  Sales cloaked in appreciation: Virtual gifts needn't solely be about goodwill; they can be potent sales catalysts. Think about offering a webinar-exclusive discount code as a parting present.
  
  The perceived value and exclusivity act as irresistible purchase enticements, converting passive viewers into valued customers. It's a win-win: attendees feel rewarded, while your sales take a delightful uptick.
•  Polishing your brand image: Forget stale promotional slogans; let your brand speak through meaningful gifts. Offering access to educational resources, charitable donations in attendees' names, or personalized thank-you videos showcases your commitment to social responsibility and genuine audience appreciation.
  
  This builds trust, cultivates a positive brand image, and sets you apart in the digital noise.
• Building bridges: From Curiosity to community: Webinars often leave a lingering question: how do we connect with this audience further? Virtual gifts offer the answer. By providing exclusive content, access to online communities, or personalized consultations tailored to attendees' needs, you nurture a sense of belonging and foster deeper connections.

This lays the foundation for loyal customer relationships, transforming fleeting viewers into dedicated brand advocates.

Webinar gift ideas your attendees will love!

Engaging webinar attendees goes beyond great content—offering meaningful rewards enhances their experience, fosters loyalty, and keeps them connected long after the event ends. Here are some impactful gift ideas to elevate your webinar engagement.

1. Digital gift cards

Digital gift cards are one of the easiest and most appreciated webinar giveaways. They allow attendees to pick what they truly need, offering a personalized reward experience.

• Retail & shopping: Amazon, Walmart, Target, Best Buy – perfect for everyday essentials or tech upgrades.
• Food & dining: Starbucks, Uber Eats, DoorDash, local restaurant gift cards for a meal on you.

• Entertainment & streaming: Netflix, Spotify, Apple Music, PlayStation, Xbox for on-demand entertainment.
• Wellness & fitness: ClassPass, Calm, Headspace, spa vouchers to promote relaxation and mindfulness.

2. Interactive & skill-enhancing digital rewards

Attendees value gifts that provide long-term benefits and opportunities for engagement beyond the webinar. Interactive and skill-enhancing digital rewards offer a way to continue learning, exploring, and enjoying new experiences.

• Virtual workshops: Live interactive sessions on design, marketing, leadership, or creative skills.
• Subscription boxes: Digital subscriptions for audiobooks (Audible), knowledge-based apps, or industry magazines.
• Gaming & entertainment passes: Free access to platforms like MasterClass, Skillshare, or PlayStation Plus for entertainment and learning.

• Exclusive industry reports & insights: Access to premium research reports, whitepapers, and case studies relevant to their profession.
• Personalized coaching & mentorship: 1-on-1 career coaching, financial planning advice, or networking opportunities with industry leaders.

3. Productivity & work-from-home essentials

With remote work becoming the norm, gifts that boost productivity and convenience are always a great choice.

• Premium subscriptions: Notion, Evernote, Trello, Grammarly – helping attendees stay organized.
• E-books & audiobooks: Kindle credits, Google Play Books, Audible – offering knowledge at their fingertips.
• Home office accessories: Ergonomic chairs, wireless chargers, desk organizers to enhance workspaces.

4. Travel & lifestyle vouchers

For high-value attendees, VIP participants, or long-time customers, premium travel and lifestyle experiences make for a luxurious and memorable reward.

• Staycation & hotel vouchers: Marriott, Airbnb, boutique hotels – perfect for a weekend getaway.
• Fine dining experiences: Michelin-starred restaurant vouchers or gourmet dining experiences.
• Adventure activities: Skydiving, hot air balloon rides, guided city tours for thrill-seekers.

• Luxury & spa retreats: Five-star resort stays, spa days for ultimate relaxation.

5. Exclusive event access & VIP perks

Encouraging further learning and networking opportunities helps maintain engagement beyond the webinar.

• Conference & summit passes: Virtual or in-person tickets to industry-leading events.
• Premium memberships: Access to networking groups, mentoring platforms, or exclusive business forums.
• VIP webinars & Q&A sessions: Bonus content, one-on-one discussions with industry experts.

6. Wellness & self-care rewards

A wellness-focused gift shows that you care about attendees’ well-being and helps them recharge.

• Spa & wellness vouchers: Massages, facials, and relaxation experiences.
• Healthy snack subscriptions: Organic snack boxes, vitamin & supplement plans.
• Mental wellness apps: Headspace, Calm, MyFitnessPal – supporting mental and physical health.

7. Charity & sustainable giving options

Many attendees appreciate the ability to give back. Offering charitable gift options makes them feel valued while supporting good causes.

• Charity gift cards: Donations to nonprofits like UNICEF, Red Cross, and other global charities.

• Sustainability initiatives: Carbon offset programs, tree-planting contributions for eco-conscious gifting.
• Crowd funding & social impact: Supporting education, community projects, and grassroots initiatives.

The art of webinar gifting: Etiquette, timing, and lasting impressions

Gifting for webinars isn't just a box with a bow; it's a strategic investment in relationships, appreciation, and brand marketing. To truly resonate, follow these etiquette and timing tips for a lasting impression:

• Strike while the iron is hot: Present your keynote speakers, trainers, and emcees with personalized tokens of appreciation immediately following the event.

This promptness underscores the sincerity of your gratitude and allows them to proudly showcase your branded gifts, amplifying your reach and marketing your business organically.

• Personalization: Move beyond generic branding; elevate your gifting by tailoring each item to the recipient. Consider their individual contributions, interests, or expertise.

A thoughtful, hand-written note on a custom card mentioning their specific impact elevates the experience from a mere object to a cherished memento.

• Professionalism personified: Opt for thoughtful packaging that incorporates your branding elements in a subtle yet impactful manner. This attention to detail speaks volumes about your company's values and elevates the unboxing experience into a memorable brand encounter.
• A gift that keeps on giving: A personalized follow-up email expressing your heartfelt thanks and interest in future collaborations strengthens your bond and fosters potential avenues for continued engagement.

Freshworks transforms event gifting with Plum’s seamless digital rewards

Freshworks Inc. is a well-known SaaS platform that recently made it to the headlines for its debut on the NASDAQ Stock Exchange. 

Founded in 2010, Freshworks is into creating cutting-edge software solutions that makes it easy and quick for businesses to delight their employees as well as customers. Staying true to its brand name, they take a ‘fresh’ approach in designing and providing software-as-a-service that’s not only affordable and quick to implement but also easy for the end users.

Challenge: Freshworks traditionally rewarded participants in their physical events with tangible goodies. However, the pandemic disrupted their usual gifting process, making international shipping impractical and geographically inconsistent.

Solution: Freshworks embraced digital solutions by partnering with Plum, a robust rewards platform offering flexibility and global reach. Plum's strengths perfectly addressed Freshworks' needs:

• Wide Variety: Plum's extensive catalog of 1 mn+ options across 75+ countries allowed Freshworks to curate localized gift bundles for attendees in diverse locations.
• Ease of Use: The platform's user-friendly interface facilitated swift campaign creation and voucher distribution. With just a few clicks, Freshworks sent out over $5,000 worth of brand vouchers to attendees.
• Zapier Integration: Plum's seamless integration with Zapier streamlined lead capture and personalized communication. Custom landing pages with creative CTAs helped drive engagement and direct attendees to their localized redemption shops.
• Automated Localization: Plum's smart tech automatically detected user locations and displayed relevant gift options based on local currency and availability. This eliminated any hassles with currency conversions or incompatible choices.
• Customizable Workflows: The platform's Zapier integration allowed Freshworks to customize workflows for capturing leads and activating campaigns. This fostered a dynamic and engaging experience for event participants.

Results 

• Over 500 reward vouchers distributed across multiple locations.
• Increased event participation through the appeal of digital rewards.
• Streamlined gifting process with reduced vendor coordination and logistical complexity.
• Enhanced attendee satisfaction due to localized gift options and seamless redemption experience.

Conclusion:

A well-thought-out webinar gift can turn a passive attendee into an engaged brand advocate. Whether it’s a digital experience, wellness subscription, or exclusive event access, the right reward enhances your audience’s experience and fosters long-term connections.

Simplify and elevate your webinar gifting with Xoxoday Plum, offering seamless, global, and personalized rewards that make every event unforgettable. Book a free demo and start rewarding your attendees the right way today!