How to Choose the Right Swag Company for Your Brand

 A strong brand isn’t just about logos and taglines—it’s about creating real connections. Swag does just that by turning your brand into something people can see, touch, and use every day. Whether it's for employees, clients, or business partners, high-quality, branded merchandise goes beyond marketing—it sparks engagement, builds loyalty, and strengthens relationships. 

What is a swag company? 

A swag company is your business's partner in creating and distributing high-quality, branded merchandise. They specialize in transforming your logo and brand message into tangible items – the "swag" – that resonate with your target audience. Think of them as a bridge between your brand identity and the physical world.  

Corporate swag represents the promotional products that companies and businesses use to personify and promote their brand. These products are usually given to company employees, clients and prospects to increase brand awareness and engagement as well as penetrate markets and drive sales. 

Why is company swag worth giving? 

You might assume that distributing company swag is just a modern marketing gimmick, but its origins go back to the early 20th century. 

Back then, businesses handed out items like calendars, matchbooks, and pens to stay in customers’ minds. Over time, swag has evolved from a simple promotional tactic into a tradition that benefits employees, customers, and company culture alike. Here are some perks of giving company swag- 

1. Boosting employee morale and building a strong team spirit  

Receiving branded swag can be a powerful way to make employees feel valued and appreciated. When employees wear or use company-branded items, it fosters a sense of belonging and pride within the team. This translates into a more cohesive and positive work environment.  

Swag can also play a vital role in employee recognition programs. Rewarding top performers with high-quality, relevant swag can significantly boost motivation and performance. Recognizing achievements with tangible rewards sends a strong message of appreciation and encourages continued excellence.    

2. Expanding brand awareness  

Imagine your employees as walking advertisements for your company. When they wear branded swag in their everyday lives, they subconsciously promote your brand to a wider audience. This passive brand awareness can be highly effective, sparking curiosity and generating positive word-of-mouth marketing.  

Swag distributed at industry events or conferences can also be a powerful tool. Eye-catching and well-designed swag attracts attention, sparking conversations and generating leads. It's a fantastic way to stand out from the crowd and create a lasting impression on potential partners and clients.  

3. Strengthening customer relationships and attracting new clients  

Offering high-quality swag to your customers can significantly enhance their brand experience. It demonstrates your appreciation for their business and leaves a lasting positive impression. Branded swag can also be a valuable incentive for customer loyalty programs, encouraging repeat business and positive referrals.  

Moreover, swag can be a strategic tool for attracting new clients. Offering branded items at trade shows or events can grab attention and introduce your brand to potential customers. It's a tangible way to showcase your company and its values, potentially converting leads into loyal customers. 

4. Beyond products: A range of swag services  

The services offered by swag companies go far beyond simply providing products. They offer a comprehensive solution, taking care of everything from initial concept to delivery:  

Design: Many swag companies have in-house design teams that can help you create customized artwork for your swag, ensuring it aligns perfectly with your brand.  

Product sourcing: With extensive networks of suppliers, swag companies can source a wide variety of products to fit your budget and needs. Whether you're looking for classic T-shirts with creative designs ideas or cutting-edge tech accessories, they'll find the perfect match. 

Customization: The magic of swag lies in customization. Swag companies offer various customization options, allowing you to add your logo, company name, or a specific message to each item. This creates a unique and memorable experience for recipients.  

Warehousing and fulfillment: Managing swag inventory can be a hassle. Swag companies take care of storage and logistics, ensuring your chosen items are readily available and efficiently shipped to recipients.  

What to consider while choosing a company swag store? 

Check out the tips to consider while looking for a company swag store- 

‍1. Be specific about your needs 

To get the right number of services and products from a swag store, the first step is to be specific about your needs, the type of merchandise you want, and your company’s size. 

Understanding these specific details will help tailor the selection to help meet your needs. To optimize your company swag store experience, decide what items resonate best with your audience and consider your budget. 

‍2. Perform thorough research 

It is really important to research about the services you need, the price, and to read the reviews and testimonials of those companies to make sure that the swag store you are choosing provides quality services. 

Another key point to remember is to ask businesses for their references of where they have gotten their promotional gifts from and research about them to make sure you are choosing the right company. ‍ 

3. Check out the available products 

Once you have done thorough research on the company you want to order from, you should go to their website and check out the types of services and the range of products they offer.  

13 Top best corporate swag vendors & companies 

Creating a strong brand presence and fostering a positive company culture are crucial for businesses in today's competitive landscape. Swag companies can be your secret weapon, helping you achieve both goals through the power of branded merchandise. But with so many options available, choosing the right partner can be overwhelming.  

Let's have a look at the top 10 swag companies, exploring their strengths, weaknesses, and how they can best serve your needs.  

1. Xoxoday Plum 

Xoxoday Plum is a leading Indian platform offering a comprehensive swag and reward solution. Plum provides a vast gifting catalog, user-friendly platform, and customization options. Experience the power of automation with Plum’s AI Swag-on-demand platform. Tailor your swag strategy with personalized and branded items that reflect your unique brand Identity.   

Features-  

• Extensive product selection 
• Vast catalog 
• User-friendly platform 
• Strong presence in the global market 
• Multi-lingual 
• Multi-currency features 
• Custom-generated gifts available  

G2 rating- 4.6 stars  

2. Swag.com  

A prominent player in the US market, Swag.com boasts a massive product selection, including classic and innovative options. They cater to businesses of all sizes and budgets. Their user-friendly platform makes managing swag a breeze, allowing you to create custom "swag closets" and ship in bulk or directly to individual recipients around the world.  

Features-  

• Wide product variety that caters to various budgets 
• User-friendly platform 
• Custom gifts for delivery  

G2 rating- 4.6 stars  

3. SwagMagic    

More than just a swag provider, SwagMagic helps businesses tell their story through custom-branded products. They offer premium quality items paired with creative design options, empowering you to:  

Create eye-catching merchandise that reflects your unique identity.  

Features-  

• Focus on high-quality 
• On-trend products  
• Design assistance available  
• Caters to a global audience 

G2 rating- 4.3 stars  

4. BrandVia  

BrandVia is a corporate swag company specializing in branded products, fulfillment services, and custom packaging. Its mission is to enhance virtual engagement by delivering products that surprise and delight employees, customers, and event attendees. 

Key Features 

• Sources products from sustainable manufacturers and supports small businesses 
• Provides custom packaging and fulfillment services for seamless distribution 
• Allows partners to create microsites for personalized swag shopping experiences 
• Maintains secure web portals for a safe and user-friendly experience 
• Helps organizations set up physical swag stores on corporate campuses 

5. Vista Create  

A well-known printing company, Vista Create offers a broad selection of promotional products, including branded merchandise. They are known for their focus on customization.  

Features-  

• Extensive customization options 
• User-friendly platform 
• Established brand reputation 

G2 rating- 4.1 stars  

6. Swagger    

Swagger offers a curated selection of high-end, luxury swag items. They cater to businesses seeking premium branding experience.  

Features-  

• High-quality, luxury products 
• Ideal for creating a sophisticated brand image 
• Personalized service  

7. Zazzle    

A popular online platform allowing for user-created designs on various products, including some branded merchandise. Zazzle offers a vast product selection but with a focus on user customization.  

Features-  

• Extensive product variety 
• Allows for complete design freedom 
• Caters to a global audience.  

8. SwagUp    

SwagUp delivers seasonably curated swag packs, your secret weapon for employee motivation, client connections, and elevated brand experience.  Their expertly chosen swag goes beyond the ordinary, fostering team spirit, leaving a lasting impression on clients, and seamlessly integrating into your corporate gifting strategy.  

Features-  

• Swag shops enable internal purchases 
• In-house team offers professional design services 
• Personalization available 

G2 rating- 4.4 stars  

9. EverythingBranded   

EverythingBranded is your one-stop shop for innovative promotional products.  They offer a vast selection of unique items beyond the standard options, allowing your brand to create a lasting impression at events and marketing campaigns. This diverse range makes it easy to find merchandise that perfectly aligns with your brand identity and values.   

Features- 

• Unique product selection. 
• Focus on sustainability. 
• Caters to a global audience. 

10. Swageazy  

A prominent Indian swag company known for its top-notch product quality, transparent pricing, and fast turnaround times. Swageazy is an easy-to-use and industry-agnostic solution trusted by 300+ enterprise businesses like Coursera, LinkedIn, Amazon, Wipro, PhonePe and more to increase brand visibility and engagement amongst their workforce and customers via branded merchandise, pre-made custom kits etc.  

Features-  

• Excellent product quality. 
• Transparent pricing structure. 
• Fast turnaround times.  

11. Printfection   

A popular online printing service offering a selection of customizable apparel and merchandise. Their impressive catalog boasts a variety of name brands and products, spanning categories like home goods, wellness, apparel, tech, and even fun novelties.  This one-stop shop caters to a wide range of needs, making Printfection a practical choice for your corporate swag needs.  

Features-  

• User-friendly platform caters to various budgets. 
• Broad selection of customizable apparel options.  

G2 review- 4.4 stars 

12. Corporategift.com 

CorporateGift.com specializes in employee gifting programs designed to boost employee morale and develop a positive work culture. You can use it to manage all the aspects of managing and running an employee gifting program from start to finish, without having to do any of the legwork. 

Features: 

• Done-for-you storage, packing, and delivery options.  
• Thousands of gift items to choose from spanning apparel, drinkware, home, office, tech, health and wellness, wines, food, candy, and more.  
• Expert support for the design, customization, kitting and sourcing of bespoke gifts.  

13. Gemnote

Gemnote specializes in curated, custom swag packages that feel more like thoughtful gifts than promotional items. Their personalized approach ensures each gift set aligns with an organization's brand, taste, and budget. 

Key Features: 

• Offers personalized gift sets tailored to company preferences. 
• Customization through screen printing, digital printing, embroidery, glass etching, leather embossing, and more. 
• Streamlines swag distribution with an easy-to-use platform. 
• Ideal for organizations that prefer an understated promotional touch. 

20 Meaningful company swag ideas 

The best swag gifts are thoughtful, practical, and high-quality—ones that recipients will genuinely use and appreciate. Whether for employees, customers, or partners, investing in meaningful swag strengthens relationships and leaves a lasting impression. Here is a list of 20 meaningful ideas that your recipient will appreciate-  

Swag gifts for employees  

1. Custom wellness kit – Includes an ergonomic stress ball, essential oils, and a mindfulness journal for mental well-being. 
2. Branded wireless charger – A high-quality, fast-charging pad to keep devices powered throughout the day. 
3. Personalized desk organizer – Helps declutter workspaces while adding a personal touch with their name engraved. 
4. Sustainable drinkware set – Includes a stainless steel water bottle and bamboo coffee cup for eco-conscious hydration. 
5. Premium work-from-home kit – A cozy hoodie, noise-canceling earbuds, and a stylish mousepad for remote employees. 

Swag gifts for customers  

6. Exclusive branded tote bag – A stylish, reusable tote with a minimalist logo, perfect for daily use. 
7. Gourmet snack box – A curated box of organic treats, artisanal chocolates, or premium coffee blends. 
8. Personalized notebook & pen set – High-quality stationery featuring the customer’s initials and your brand subtly embossed. 
9. Smart LED keychain or pocket flashlight – A handy, everyday tool that adds real value. 
10. Branded puzzle or brain teasers – Encourages fun and engagement while subtly keeping your brand in mind. 

Swag gifts for channel partners  

11. Tech essentials gift set – A compact power bank, wireless earbuds, and a sleek USB hub in a branded case. 
12. Premium leather notebook & executive pen – A sophisticated duo that adds value to their professional life. 
13. Luxury tea or coffee gift set – A selection of premium teas or specialty coffee beans for a refined experience. 
14. High-quality insulated tumbler – Keeps beverages hot or cold for hours, perfect for on-the-go professionals. 
15. Branded multi-tool gadget – A versatile tool set with a screwdriver, bottle opener, and mini flashlight, ideal for practicality. 

Swag gifts for business partners 

16. Customized leather portfolio – A sleek, professional organizer for meetings and travel. 
17. Artisanal wine or whiskey gift set – High-end spirits paired with elegant glasses and a note of appreciation. 
18. Personalized luxury candle set – A sophisticated home-office essential with calming fragrances. 
19. Exclusive experience voucher – A spa day, gourmet dining experience, or virtual masterclass in their interest area. 
20. Branded smart speaker – A functional, high-end tech gift that adds value to their daily routine. 

Best occasions to give branded swag 

Timing is crucial! Elevating your branded swag strategy means seizing key opportunities to make a lasting impression. Here are some of the best times to distribute branded swag kits: 

Post-event follow-up & giveaways 

Branded swag kits are essential for both virtual and in-person events. Sending a thoughtful follow-up package helps keep your brand top of mind with attendees, prospects, sponsors, and speakers. 

To encourage engagement, consider offering a mystery gift to those who complete a post-event survey, ensuring you gather valuable feedback while leaving a lasting impression. 

Customer onboarding 

First impressions matter, and welcoming new customers with a curated swag kit can strengthen their connection to your brand. This “honeymoon” phase is the perfect opportunity to express appreciation. 

Pair high-quality, themed products with a handwritten note to create a memorable experience. A well-designed onboarding gift set can also turn customers into brand advocates, encouraging them to spread the word within their network. 

Brand awareness & influencer collaborations 

Influencer marketing can significantly amplify brand recognition, but standing out is key. Since influencers receive countless promotional packages, your swag needs to be unique and valuable. 

To make an impact, focus on: 

• Personalization: Go beyond free products—establish a connection by incorporating shared interests. 
• Exclusive content: Provide key insights or stats that influencers can share with their audience. 
• Relationship building: Small engagements can evolve into long-term brand partnerships. 

Sending a themed swag box filled with items they’ll genuinely appreciate ensures your brand gets noticed and remembered. 

Corporate events & conferences 

Branded swag enhances corporate events by reinforcing company culture and boosting engagement. Whether it’s a Sales Kickoff (SKO), leadership summit, or industry conference, providing quality swag helps create excitement before, during, and after the event. 

Key recipients include: 

• Attendees: Give exclusive promotional items that make the event experience more memorable. 
• Sponsors: Strengthen relationships by offering VIP gift boxes as a token of appreciation. 
• Partners: Show gratitude with premium swag and a thoughtful note recognizing their contribution. 

Rather than distributing generic items, tailor your corporate gifts to deepen connections and reinforce brand loyalty. 

Employee appreciation 

Recognizing employees with meaningful swag can boost morale and foster a sense of belonging. However, not all employees prefer traditional promotional items—many appreciate sustainable gifts or those tied to charitable causes. 

Consider these approaches: 

• Remote teams: Practical branded gadgets like wireless chargers, mousepads, or hoodies can help remote employees feel more connected. 
• Field sales & marketing teams: Outfitting team members with branded T-shirts, beanies, and commuter bags enhances credibility during client interactions. 
• Milestone celebrations: When your company achieves a major goal, commemorate it with thoughtful gifts like personalized keychains, reusable water bottles, or desk plants. Encourage employees to share their swag on social media to further extend brand awareness. 

Elevate your brand with thoughtful swag 

As we've explored, partnering with a swag company offers numerous benefits—from enhancing employee morale and increasing brand awareness to simplifying swag distribution and strengthening customer loyalty. A well-designed swag strategy can have a lasting impact on your business. 

Looking to take your swag game to the next level? Xoxoday Plum makes it effortless with a seamless, tech-driven platform for corporate gifting and rewards. With a vast selection of high-quality products, easy customization options, and a strong commitment to sustainability, Plum ensures your swag program is both impactful and meaningful. 

Ready to transform your brand experience with the perfect swag strategy? Book a free demo today and unlock the power of personalized, high-value corporate gifting!  

FAQ’s