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7 Tips for Driving Employee Engagement in Large and Small Companies

What does it take to be behind the wheel in order to drive employee engagement in large and small companies? Read away!

Employee Engagement
10 Min read
Last Updated on
May 4, 2021

I want to start this article by talking about the benefits of employee engagement so that it’s clear why driving employee engagement is important to both big and small companies alike.

There are many benefits of employee engagement but here are the 7 most important in my opinion.


Benefits of Employee Engagement to Employees

1. Increased Staff Retention

With the war for talent on the rise, the last thing you need to be doing is losing the staff that you have. Not only is it cost to recruit new replacement staff, the churn can impact the efficiency of your organization, and it can take a while to find good replacements.

2. Higher Productivity

When people are engaged, they work faster, harder and longer because they interested and committed to what they do, and according to Gartner that increase in productivity is around 17%.

3. Bigger Profits

Positively impacting the bottom line is important, and engaged employees lead to 21% higher profitability for organizations who are in the top quartile of engagement compared with those in the bottom according to Gallup research. 

4. Better Company Reputation

When your employees are engaged and enjoying what they do they will share this with their friends and family, or when they get approached by headhunters, all of this can help boost a company’s reputation. The last thing you need is for disengaged employees to bad mouth the company, don’t believe they do that go and check out the employee reviews on sites like Glassdoor. A lot of potential employees will check out your reputation, and if its not good it likely they won’t be applying anytime soon and certainly not in a buyers’ market.

5. Increase Customer Satisfaction

Happy employees make happy customers and when you employees are engaged and happy in what they do this can help increase customer satisfaction. I mean let’s face it, there is nothing worse than being served by an employee with a grumpy attitude.

6. Fewer Sick Days

Engaged staff take 41% fewer sick days, which mean there is less disruption and less strain put on the other employees who have to cover for these unplanned absences.

7. Lower Stress

A new study from the Limeade Institute showed a strong link between employee engagement and stress levels. The results showed that 57 percent of highly engaged workers reported low stress levels. Conversely, only 17 percent of disengaged employees had low levels of stress.

So, based on all of that I think we can fairly say that as leaders having engaged teams should be one of our top priorities. 

Tips for Driving Employee Engagement in Large Company

When you look at driving productivity and retention through employee engagement,  there are big differences in the engagement levels based on the size of the company. Now whilst companies of all sizes suffer from employee disengagement the real decline starts as soon as companies hit the 1000 employee mark and drops even further when a company hits 5000 staff.

In larger companies people can just feel that they are a very small cog in a very large machine, that their job isn’t really important or add value and they are just another number. But there are things that large companies can do for driving performance and retention through employee engagement, here are my top 4.

1. Improve Communication

There are three ways to improve communication:

1. Increase the frequency of the communication this should be at least quarterly.

2. Improve the quality of the communication, help your teams to better understand how they contribute to the company, what the goals and objectives are, and share the company’s higher purpose, it can all just be about profits and shareholders.

3. Make the feedback two way and give the teams an opportunity to provide and ask question. This will make them feel involved and boost their commitment

2. Create Opportunities for Growth

There is nothing worse than being stuck in a job doing the same thing day in day out, our teams want the chance to grow, to be challenged, and to develop.  I am always stunned by that in large corporations where you would think that opportunities abound that the contrary is true.

Once of the easiest way for leaders to provide opportunities is to delegate some of their work. Every leader or manager I have ever known has complained about not having enough time or being too busy.  So, delegate. This is a great opportunity for your teams and it’s win-win, it gives them a chance to try something new, and it frees up the manager to focus on the more important things.

3. Give Recognition

People love to feel valued, to know that their contribution is important and is appreciated. The best way to do that is by driving employee engagement with reward and recognition. This can range from a simple thank you, good job well done, to giving public praise such as employee of the month awards,and the like.

The great thing about driving employee engagement with reward and recognition is that it has a very low cost, and the return on that investment is repaid many times over. It not only creates engaged staff, but if done well it can create highly engaged staff too.

4. Put People in a Position to Succeed

Everywhere I go tell leaders that, in my experience, people are not afraid of hard work, they are afraid of failure.  And if you think you would fail, then why would you bother to engage, the answer is you wouldn’t. So, as leaders we need to put people in a position to succeed, make sure that they have everything they need in order to be successful. And if you are not sure, then ask them.  When people are put in a position to succeed, not only do they engage, but more often than not they are successful.

Tips for Driving Employee Engagement in Small Company

Now whilst employee disengagements levels are not as high in small companies, or start-ups they can still pose a significant problem, more so in fact if key staff leave,as you might not have the numbers to cover for them. Here are my top 4 employee engagement ideas for small companies.

1. Create Flexible Environment

Small companies and start-up often have the ability to offer more flexible working conditions such as remote working, flexi-work or even time off when an individual requires it. The leads to employees feeling a greater professional and empathetic view towards their company for giving them greater flexibility with their work.

2. Healthy Work Life Balance

Just because your teams have flexible working environment that doesn’t mean that they all need to be workaholics and online 24x7. Set boundaries, and expectations around working online and responding to email. Whilst many are keen to work for start-up, unless they have a stake in the business they are not going to be as enthusiastic and work all the hours god sends like the founder might.  If you set the right boundaries and respect them, your team will respect you and will look to go above and beyond.

3. Improve Transparency

Trust is key to driving engagement and the nest way to do that is through transparency. Being transparent means being open and honest with one another. You need to be clear with your team, remain honest, give them the insights and explanations behind your decision making and admitting when you have made a mistake. Transparency allows you to build authentic and trusting relationships with your team, all of which lead to increased employee engagement.

4. Open Door Policy

This is one of the simplest and most effective employee engagement ideas for small companies.  In large corporations, the sheer volumes of people can make open door policies difficult to handle, but in smaller companies this should be easier to do. This has several benefits, it allows your staff to be able to better connect with the leaders, have an increased feeling of involvement and have the opportunity to contribute by sharing their ideas.  This doesn’t mean that there shouldn’t be regular communication, this should be in addition to it.  If you’re worried about the amount of time this could take, then you can look to limit it by having specific times, such as wed mornings, or lunchtimes available,  People won’t abuse the opportunity, because the appreciate it too much, so just be clear as to where and when and your teams will respect.

In Closing

The benefits of highly engaged employees are significant and driving of engagement does not need to be an expensive affair. Many of the suggestions here have little to no cost, but their impact can be significant. All we need to do as leaders is to understand the importance of engagement and be committed to improving, and if you commit to trying these simple suggestions you will definitely see improvements that will benefit your team, your company and you.

Empuls, One of the Best Employee Engagement Companies

Empuls by Xoxoday, is one the best employee engagement companies who offer a powerful technology platform to motivate employees - with a number of features like employee engagement surveys, reward & recognition, social intranet, one-on-one feedback, people analytics, eNPS surveys etc. Trusted by 1000+ brands across the globe, Empuls helps organizations to build high-performing teams that are aligned to organizational culture and values. Empuls also makes it simple to connect and engage your workforce, wherever they are.

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What is a blog post?

Blog posts allow you and your business to publish insights, thoughts, and stories on your website about any topic. They can help you boost traffic, brand awareness, credibility, conversions, and revenue.
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