Businesses can use digital gift cards like any other reward. They can be part of reward programs or sent out as unexpected tokens. Gift cards can also be used internally within the company to boost sales, encourage a specific work ethic, build better relationships with channel partners, etc. So, there is no ‘best time’ to send a gift card. Any time is a good time.
But how does one choose gift cards to send out? We have put together a compilation of digital gift card ideas for employees, colleagues, coworkers, sales teams, vendors and channel partners that we think may help with choices:
20 Best Digital Gift Ideas: As Per Personas
Persona | Budget | Options |
Employees | $10 to $1000 | Under Armour Gift Voucher ($100) Sports Direct UK Gift Voucher (£100) Prestige Smart Kitchen Gift Voucher (₹500) The Good Guys Gift Voucher (A$20)
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Sales Teams | $500 to $5000 | Perigold.com Gift Voucher ($500) Boohoo.com Gift Voucher (£500) Croma Gift Voucher (₹5000) Mall of the Emirates and City Centre UAE Gift Voucher (د.إ300)
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Channel Partners | $10 to $10000 | Berjaya Makati Hotel Gift Voucher ($1000) House of Fraser Gift Voucher (£1000) SUPERDRY - Luxe E-Gift Card Gift Voucher (₹10000) Calvin Klein | Apparel Gift Car Gift Voucher (د.إ500)
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Consumers | $10 to $100 | Nike USA E-Gift Voucher ($75) Foot Locker Gift Voucher (£50) KukuFM Annual Subscription Gift Voucher (₹199) Amazon Germany E-Gift Voucher (€15)
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Gig Workers | $50 to $200 | The Home Depot USA Gift Voucher ($100) Harvey Nichols UK Gift Voucher (£100) Atson Products Gift Voucher (₹2000) IKEA France Gift Voucher (€50)
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60 Best Digital Gift Ideas: As Per Occasion
Persona | Occasion | Options |
Employees | Festivals | Christmas Tree Shops USA Gift Voucher ($25) National Garden UK Gift Voucher (£50) Tanishq Gold Coin eGift Voucher (₹2000) Ludwig Görtz GmbH Gift Voucher (€15)
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| Birthdays, Anniversaries, and Special Occasions | TGI Fridays Gift Voucher ($50) Greene King Gift Voucher (£50) Pizza Hut Gift Voucher (₹500) Jetstar eGift Voucher (A$50)
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| Appraisals | CB2 Gift Voucher ($50) The Body Shop, UK Gift Voucher (£50) Armani-Exchange Luxe E-Gift Card Gift Voucher (₹1000) TheFork - Gift Card Gift Voucher (€50)
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Sales Teams | Festivals | Shutterfly E-Gift Voucher ($25) Habitat Gift Voucher (£50) Manyavar Gift Voucher (₹5001) Nintendo eShop Card Germany Gift Voucher (€50)
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| Birthdays, Anniversaries, and Special Occasions | Moe's Southwest Grill Gift Voucher ($50) Pizza Hut UK Gift Voucher (£50) MakeMyTrip Gift Voucher (₹2000) Promod France Gift Voucher (€50)
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| Performance Incentives | Nordstrom Rack USA E-Gift Voucher ($50) Nike UK Gift Voucher (£25) Leadership Coaching Gift Voucher (₹2500) Sheridan eGift Voucher (A$50)
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Channel Partners | Festivals | Southwest Airlines Gift Voucher ($250) Côte Brasserie UK Gift Voucher (£500) Yatra Escapes E-Gift Card (₹25000) Charles and Keith UAE E-Gift Voucher (د.إ200)
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| Birthdays, Anniversaries, and Special Occasions | Blue Fin Seafood Sushi Gift Voucher ($500) Café Rouge UK Gift Voucher (£500) ITC Hotels Gift Voucher (₹4200) HotelsGift DE Gift Voucher (€500)
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| Performance Incentives | Guess Gift Voucher ($500) L.K. Bennett Gift Voucher (£250) Luxe E-Gift Card Gift Voucher (₹5000) ClassBento Gift Voucher (A$200)
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Consumers | Festivals | Chuck E.Cheeses USA Gift Voucher ($25) Virgin Wines UK Gift Voucher (£25) Jack and Jones Gift Voucher (₹1000) Gordon Ramsay's Bread Street Kitchen Gift Voucher (د.إ100)
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| Birthdays, Anniversaries, and Special Occasions | Bloomin Brands Gift Voucher ($50) Laithwaites Wine UK Gift Voucher (£25) Home Centre Gift Voucher (₹1000) Lindt Code Germany Gift Voucher (€20)
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| Consumer Promotions | Charity Choice e-Gift Card ($20) Starbucks Coffee Voucher (£10) Flipkart Shopping Voucher (₹1000) Netflix Gift Voucher (A$20)
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Gig Workers | Festivals | Live Event Card Gift Voucher ($25) Ted Baker Gift Voucher (£25) Tata Cliq Gift Voucher (₹1000) Yves Rocher France Gift Voucher (€20)
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| Birthdays, Anniversaries, and Special Occasions | Morton's Restaurant Gift Voucher ($25) tastecard UK Gift Voucher (£20) Skillshare 3-Month Membership Gift Voucher (₹600) Butlers GmbH & Co. KG Germany Gift Voucher (€50)
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| Tips or Bonus | Banana Republic Gift Voucher ($25) Skillshare 6-Month Membership Gift Voucher (£50) Urban Ladder E-Gift Card Gift Voucher (₹1000) Isubscribe Gift Voucher (A$50)
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60 Best Digital Gift Ideas: As Per Price
Persona | Price | Options |
Employees | Small Budget | Amazon.com Gift Card Gift Voucher ($3) Marks and Spencer E-Gift Voucher (£10) Paytm Wallet Gift Voucher (₹250) Amazon Gift Voucher (A$5)
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| High-End | Fanatics USA E-Gift Voucher ($25) Ernest Jones UK Gift Voucher (£200) Imagine Apple Premium Reseller Gift Voucher (₹2500) Swarovski FR Gift Voucher (€40)
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| Luxury | Amphy Live Online Classes Gift Voucher ($100) GlobalGiving Gift Voucher (£500) Barbeque Nation E-Voucher Gift Voucher (₹4000) Aldo UAE Gift Voucher (د.إ200)
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Sales Teams | Small Budget | Walmart E-Gift Voucher ($5) John Lewis and Partners Gift Voucher (£10) Uber Gift Voucher (₹500) H&M Germany Gift Voucher (€5)
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| High-End | L.L. Bean - US Gift Voucher ($50) Debenhams UK Gift Voucher (£200) cultpass LIVE Subscriptions - 12M - E-Gift Voucher (₹2999) Be Fit Foods Australia Gift Voucher (A$100)
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| Luxury | Ann Taylor Gift Voucher ($150) Hotels.com UK Gift Voucher (£475) Taj Hotels E-Gift Card Gift Voucher (₹3500) Tommy Hilfiger UAE Gift Voucher (د.إ200)
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Channel Partners | Small Budget | Papa Johns USA E-Gift Voucher ($25) ASOS Corporate Gift Voucher (£25) Marriott Hotels India E-Gift Card Gift Voucher (₹1000) MATY Gift Voucher (€100)
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| High-End | Columbia Sportswear Gift Voucher ($100) Mococo Jewellery Gift Voucher (£250) HUGO BOSS - Luxe E-Gift Card Gift Voucher (₹5000) Nelly.com DE Gift Voucher (€200)
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| Luxury | Swarovski US Gift Voucher ($250) Champneys UK Gift Voucher (£1000) Mint + WSJ Gift Voucher (₹7999) Angus and Coote Store Card Gift Voucher (A$200)
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Consumers | Small Budget | Clarks Gift Voucher ($5) For Good Causes - Universal Charity Gift Voucher (£5) Myntra Gift Voucher (₹250) Target Gift Voucher (A$5)
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| High-End | Bed Bath & Beyond Gift Voucher ($50) Amara Gift Voucher (£100) Hamleys - Luxe E-Gift Card Gift Voucher (₹2000) YOVITE Germany Gift Voucher (€50)
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| Luxury | Dollar Shave Club Gift Voucher ($100) Burton UK Gift Voucher (£500) Lifestyle Gift Voucher (₹2000) Steve Madden, UAE Gift Voucher (د.إ100)
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Gig Workers | Small Budget | Dominos Pizza eCard Gift Voucher ($5) Azteco Lightning Bitcoin Gift Voucher (£5) Patra Electronics Gift Voucher (₹500) Cyberport DE Gift Voucher (€10)
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| High-End | H&M USA Gift Voucher ($50) BUSUU Gift Voucher (£150) Thomson Gift Voucher (₹2000) eLearnGift EU Gift Voucher (€100)
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| Luxury | NBA Store Gift Voucher ($100) Superdry Gift Voucher (£500) UpGrad Gift Voucher (₹5000) Booktopia Gift Voucher (A$100)
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100 Best Digital Gift Ideas: As Per Category
Persona | Category | Options |
Employees | Adventure | Flightgiftcard US Gift Voucher ($50) Global Experiences Card UK Gift Voucher (£50) GoMechanic Gift Voucher (₹100) Wonderbox France Gift Voucher (€50)
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| Gadgets | NordVPN Gift Voucher ($79) Spotify UK Gift Voucher (£30) Girias E-Gift Card Gift Voucher (₹1000) Samsung Gift Voucher (د.إ100)
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| Food and Lifestyle | The Cheesecake Factory Gift Voucher ($50) Bella Italia UK Gift Voucher (£50) Cafe Coffee Day Gift Voucher (₹200) Zooplus Germany Gift Voucher (€50)
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| Travel | Airbnb US Gift Voucher ($100) Wingly UK Gift Voucher (£60) Hyatt Hotels Gift Voucher (₹2000) Musafir.com Holidays UAE Gift Voucher (د.إ100)
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| Hobbies | Nintendo US Gift Voucher ($20) Racingbreaks Gift Voucher (£50) Decathlon Gift Voucher (₹1000) Roblox Gift Voucher (A$25)
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Sales Teams | Adventure | Royal Caribbean Cruises E-Gift Voucher ($100) Leisure Vouchers Gift Voucher (£50) Tripxoxo E-Gift Voucher Gift Voucher (₹500) Decathlon Germany Gift Voucher (€25)
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| Gadgets | Rosetta Stone USD Gift Voucher ($36) Google Play UK Gift Voucher (£50) Vijay Sales Gift Voucher (₹2000) FNAC Darty FR Gift Voucher (€50)
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| Food and Lifestyle | DoorDash USA Gift Voucher ($50) Uber Eats UK Gift Voucher (£50) Starbucks Gift Voucher (₹300) Coles Australia eGift Voucher (A$25)
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| Travel | Hotels.com Gift Voucher ($100) Virgin Experience Days UK Gift Voucher (£100) Sterling Holidays Gift Voucher (₹2500) Infinity des Lumières Gift Voucher (د.إ125)
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| Hobbies | PlayStation USA eGift Voucher Gift Voucher ($50) Lavish Spa Vouchers Gift Voucher (£50) ThinkRight.me 1 Year App Subscription Gift Voucher (₹899) The Nail Spa UAE Gift Voucher (د.إ50)
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Channel Partners | Adventure | Galveston Holiday Inn US Gift Voucher ($500) Flystay Gift Voucher (£500) Cleartrip Gift Voucher (₹3000) RentacarGift FR Gift Voucher (€500)
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| Gadgets | Crutchfield USA eGift Voucher ($100) Halfords Gift Voucher (£200) Flipkart Gift Voucher (₹5000) Ted's Cameras Australia Gift Voucher (A$200)
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| Food and Lifestyle | Aquarium USA Gift Voucher ($500) Las Iguanas UK Gift Voucher (£500) Barbeque Nation E-Voucher Gift Voucher (₹4000) Douglas Germany Gift Voucher (€100)
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| Travel | Delta Air Lines eGift Card Gift Voucher ($250) Global Hotel UK Gift Voucher (£250) MMT Luxury Getaways Gift Voucher (₹10000) Yas Waterworld Gift Voucher (د.إ545)
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| Hobbies | GameStop US Gift Voucher ($100) Arsenal UK Gift Voucher (£200) O2 Spa Gift Voucher (₹5000) adidas DE Gift Voucher (€100)
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Consumers | Adventure | TripGift USD Gift Voucher ($25) Royal Caribbean by Inspire UK Gift Voucher (£25) PeeSafe Gift Voucher (₹50) Dubai Kartdrome UAE Gift Voucher (د.إ50)
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| Gadgets | caseable USA Gift Voucher ($10) Amazon UK E-Gift Voucher (£10) Google Play Gift Code Gift Voucher (₹250) Nintendo eShop Card France Gift Voucher (€15)
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| Food and Lifestyle | Hard Rock Cafe USA Gift Voucher ($25) Nando's UK Gift Voucher (£50) Zomato Value Voucher Gift Voucher (₹250) Asos Germany Gift Voucher (€25)
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| Travel | Mandarin Oriental Hotel Group Gift Voucher ($25) Disneyland Paris by Inspire UK Gift Voucher (£25) Thomas Cook Gift Voucher (₹1000) Uber Australia Gift Voucher (A$25)
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| Hobbies | EA- Origin Gift Voucher ($15) Decathlon UK Gift Voucher (£50) GQ Annual Subscription Gift Voucher (₹1800) Xbox Live AED Gift Voucher (د.إ59)
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Gig Workers | Adventure | Celebrity Cruises Gift Voucher ($50) Airbnb UK Gift Voucher (£50) Goomo Gift Voucher (₹500) Adrenaline Gift Voucher (A$70)
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| Gadgets | Curiosity Stream US Gift Voucher ($25) caseable UK Gift Voucher (£25) Viveks Gift Voucher (₹500) Xbox France Gift Voucher (€25)
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| Food and Lifestyle | Starbucks USA eGift Card Gift Voucher ($15) Deliveroo UK Gift Voucher (£10) Swiggy Money Voucher Gift Voucher (₹250) Uber Eats AED Gift Voucher (د.إ25)
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| Travel | San Luis Resort Gift Voucher ($50) Eurostar UK Gift Voucher (£50) Lonely Planet Gift Voucher (₹1920) Dubai Dolphinarium Gift Voucher (د.إ50)
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| Hobbies | NASCAR.com Gift Voucher ($25) Urban Massage UK Gift Voucher (£25) INGLOT Gift Voucher (₹1000) Foot Locker Germany Gift Voucher (€25)
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How to Set up a Successful Digital Gift Card Program Campaign
More and more people are using digital gift cards as an alternative to traditional paper gift cards. Here's how to set up your own successful digital gift card program with least efforts.
1. Set clear goals
Figure out the Why? In your gifting campaign and allow it to direct you to set clear goals. Set out why the campaign is necessary, who it is for, and the goals that the program ought to achieve. Once these goals are clear, it will help set out a clear blueprint on which the business can build the digital gift card program.
2. Study the persona of the gift card recipient
The gift card recipient may be a customer, employee, sales team member, or channel partner, depending on the nature of the program. The approach to choosing gift cards for each persona and the delivery mechanism (in terms of distance, numbers, and time constraints) will differ.
Since gift cards allow a certain level of personalization, understanding the receiver's persona becomes paramount to achieving the best possible outcome from the program.
3. Set aside a budget
Setting a budget for any campaign is necessary. Otherwise, it’s pretty easy for a campaign to become more of a liability than a contribution to revenue through increased sales. When budgeting, think of each individual, the scale of the program, and the resources available to allocate to the program as a whole.
When setting a budget, let the idea that guides you be the question: What will move the receiver's needle?
4. Find a good gift card partner
A good gift card partner will allow you to choose from a wide variety of digital gift cards in your campaign. But the choice is not the only thing. When choosing a gift card partner, convenience, speed, efficiency, and usability also influence a decision, among others. You will find a detailed list of things one must look for in a digital gift card partner as you read on.
5. Zero down on the gift cards
With all of this groundwork done; it’s time for the fun part! It’s time to choose the gift cards to be used in the campaign. You can choose gift cards based on various considerations - persona, budget, purpose - all depending on how and when the business wants to use them.
What’s the point of a kick-ass gift card program if no one knows these fantastic gifts are awaiting them due to their performance or loyalty? So the logical next step is to let potential recipients know that there is a digital gift card program they can enjoy? A media tool kit for each campaign ensures standardization across platforms and makes the program look more professional and inviting.
7. Create the campaign as per the instructions from the gift card partner
Work closely with the gift card partner of choice to create the campaign to help bring out the most effective result and meet all the goals set out. Every partner can contribute to your program in different ways. Some, like Xoxoday, stick with you through every leg of the process.
8. Roll out the campaign
It’s time to make people happy! Sending out gift cards must also be done thoughtfully. Send out a digital gift card with an email or a message acknowledging the receiver and letting the person know what the reward is for. It adds another element of personalization and more value to the reward.
9. Track and measure to improvise future campaigns
There is no point in sending out rewards, incentives, and gifts if they are not reaching the desired recipient. So, once the program is in place and the cards are sent out, it’s an integral part of the program to track the cards and see who’s using them and how to use the data you gather to make programs in the future better.
6 Tips to Make Your Digital Gift Card Programs a Success
Gift cards are the gift that keeps on giving – to your bottom line. But there are a few key things you need to know before jumping in and making your program a success. Here are some tips to make your digital gift card programs better.
- Ensure that the receiver's digital gift cards rolled out are easily accessible and usable.
- Enable purchase, transfer, and redemption of gift cards across all channels (online, in-store, and mobile devices).
- Allow digital gift cards to be sent via text message or integrated into digital wallets seamlessly. Consider working with a top text message marketing provider for this service.
- Ensure instant gratification. The time gap between the promised reward (the digital gift card) and its receipt is negligible.
- Use gift cards with minimal terms and conditions attached.
- Choose a reward that resonates with the target persona.
How to Choose a Digital Gift Card Management Software and Partner
Having the right digital gift card management system is vital to the success of any reward program. Software that allows smooth integrations reduces admin effort, offers hassle-free redemptions, etc., is also imperative. Here is a list of features and factors that help choose the right gift card management partner and software:
- A vast catalog: Choice is a significant consideration. Everyone has different tastes, so it would be best to have a partner that can offer hundreds of brands.
- Automation: A robust gift card API is essential for the program to grow with the business.
- Reporting: Reporting is a feature that can quickly identify fraud or misuse and can help in liability reduction.
- Tracking: Tracking redemptions offers insight into which brands each recipient likes most. This is a powerful tool to analyze what’s working in a program and build ahead accordingly.
- End-user focus: The receiver is the most crucial person in the program. So, the software must aid quick and effective redemption, which helps build meaningful, long-lasting relationships.
- A global presence: Why let boundaries limit you? Find a partner that helps reward people anywhere and supports multiple currencies and languages.
- Integration: Find software that allows integration with existing platforms that may be used in your business to make running the program more efficient and more manageable.
- Personalization and customization: A partner that provides you options for personalizing and customizing is a bonus and can add tremendous value to your program.
- Discounts and fee: Check if you can avail of discounts when buying gift cards in bulk or for limited redemption options. Another consideration is understanding if there is a setup fee and other charges involved.
Key Takeaways
- Digital gift cards are the undisputed future of incentives. Not only are a large number of businesses making the shift, but these have also become a receiver favorite, too, especially since a large part of the target audience is tech-savvy.
- Physical gift cards are cumbersome, especially logistically for an organization building a campaign around them. Digital gift cards, on the other hand, are easier to disburse, more convenient to use, and allow for freedom of choice when it comes to redemption mechanisms.
- Digital gift cards serve as universal and versatile rewards that can cater to all reward campaigns - customers, employees, sales teams, and channel partners.
- Digital gift cards are available in various options that allow extensive freedom of choice for both the giver and the receiver.
- Digital gift cards allow the giver flexibility of budget and thus cater to different persona to fulfill different goals.
- The blueprint for a successful gift card campaign clearly defines objectives and takes systematic steps toward campaign roll-out. Tracking and measuring are vital parts of the campaign to ensure better campaigns in the future.
- Choosing the right partner is sacrosanct. The program's success depends highly on the partner and software chosen to run the campaign. Having a partner that doesn’t provide the requisite support needed during the course of the campaign could lead to a major failure.
Since choosing the right partner is so important, we’re sure you’re on the hunt for one. You don’t need to go too far! You’re in the right place. Come over and take a demo with Xoxoday so we can understand your needs and help put together a digital gift card program that aligns with your needs and goals.
