13 Customer Feedback Survey Templates Examples from Top Brands

In today's competitive business environment, customer feedback is crucial for any organization to thrive and grow. Gathering customer feedback can provide valuable insights into what your customers think about your products, services, and overall customer experience. That's why conducting regular customer feedback surveys is essential for businesses to stay ahead of the curve.

However, creating a customer feedback survey from scratch can be a daunting task. That's where a customer feedback survey template can come in handy. A well-designed template can save time, increase response rates, and ensure that the survey covers all the essential topics.

In this blog, we'll explore the benefits of using a customer feedback survey template and provide some tips on how to create an effective survey that generates valuable feedback from your customers. We'll also share some examples of questions that you can include in your survey to help you get started. So, if you're looking to create a customer feedback survey, keep reading!

13 Customer feedback survey template examples from well-known brands

The following are some of the feedback survey templates that popular brands use.

1. Apple

Apple, through the feedback form given below, wishes to ascertain the interaction of its staff with the customers along with the performance of the store.

Apple values customer opinion, and with the help of this feedback template, it is able to obtain necessary information about the store and the staff.

This helps in improving customer service.

2. Airbnb

The bold survey button of Airbnb is attention-grabbing and has been designed so to lead customers to take the survey.

Starting by thanking the customers, Airbnb mentions that the survey is for the betterment of its services. This creates a great impression in the minds of the customers. By mentioning the time, it indicates that the survey is short and also it values the customer’s time.

3. Nike

The feedback template by Nike is very specific on understanding how customers expect to be greeted at stores.

The interaction of staff at the physical stores plays a great role in influencing buying decisions.

Depending on the feedback received, Nike can implement changes in the store to fulfill customer expectations.

4. Uber

The feedback form of Uber is personalized, targeting a frequent riders. The survey is an attempt to find out the general opinion about the services of Uber and how happy the customer is in using the same.

The link to the survey is prominent and creates an interest in the customer.

5. Walmart

Walmart provides the following survey template to ascertain the experience of customers. It also mentions how it values customers’ opinions.

When customers feel valued, they develop more attachment to the brand and this helps in the successful growth of the business.

6. Chipotle

Feedback form of Chipotle requests the feelings and impressions of its customers. Chipotle announces a chance to win burritos just for customer participation in the survey.

This attracts the customers to give their valuable opinion.

7. Twitter

Twitter is a very popular and powerful social platform presently. To improve its services, Twitter sends out various survey templates, and the below is one of them.

Here it seeks to find out the type of media customers use to tweet often. It also wants to analyze the frequency of tweets. With this, Twitter will be able to find out the most preferred medium and the reason for the same.

8. Amazon

The feedback form from Amazon tries to clarify information regarding the survey template since it would direct them to an external site. This clears any apprehension the customer might have.

By providing an authentic link, Amazon develops trust in the minds of the customer. It also provides a link to opt-out in case the customers are unwilling to give their feedback.

This is an innovative way of approaching customers that also builds good relationships.

9. GEICO

GEICO, the auto insurance company, circulates a feedback form in the below format. Here the customers are also provided with links to FAQs and contact info.

The customers can register their satisfaction through the number of stars. They can also write their feedback in the space provided.

GEICO respects the privacy of the customer by keeping the email column optional.

10. Ubeeqo

The feedback form from Ubeeqo is very crucial since it seeks to find out the reasons for customers opting out.

It provides various options so that the customers can choose the most relevant one. With the help of this feedback, Ubeeqo can improve its services to provide the best to its customers.

11. Hilton Hotels

Feedback is very important, especially for the hospitality industry. In this feedback form, Hilton Hotels requests the customer to choose the causes for their discontentment, if any.

There is also extra space for writing their feedback. Since the hotel has an international presence, it also collects information regarding the property where the customer had stayed.

12. HubSpot

HubSpot provides a WordPress plugin for various CRM functionalities and forms. Their feedback survey form is simple and straightforward, which helps customers complete the survey quickly.

13. Droplr

Droplr used a simple survey form to find out the feedback of its customers. It requested points on a scale of 0 to 10.

This survey just takes a minute to fill out and is easier for the brand to analyze its reputation.

Droplr also gives an option to its customers to unsubscribe if they do not wish to continue.

Conclusion

Conducting regular customer feedback surveys is crucial for businesses to stay ahead of the competition and improve their products, services, and overall customer experience. By using a well-designed customer feedback survey template, businesses can save time, increase response rates, and ensure that the survey covers all the essential topics.

When creating a customer feedback survey, it's essential to focus on the questions that will generate valuable insights from your customers. Asking open-ended questions, avoiding leading questions, and keeping the survey short and concise are some of the best practices that can help you get the most out of your feedback survey.

To get started, we've provided some examples of questions that you can include in your customer feedback survey. These questions cover a range of topics, including customer satisfaction, product quality, customer service, and more. By customizing these questions to suit your business needs, you can create a survey that generates actionable insights and helps you improve your customer experience.

In the end, a well-designed customer feedback survey template can help businesses to better understand their customers' needs, preferences, and pain points. By acting on this feedback, businesses can make data-driven decisions and stay ahead of the competition in today's dynamic business environment.

FAQs

Q: Why is customer feedback important?

A: Customer feedback is important because it helps businesses understand what their customers think about their products, services, and overall customer experience. By gathering customer feedback, businesses can identify areas for improvement, make data-driven decisions, and stay ahead of the competition.

Q: What are some benefits of using a customer feedback survey template?

A: Using a customer feedback survey template can

• Save time
• Increase response rates
• Ensure that the survey covers all the essential topics
• Help businesses to ask the right questions and generate valuable insights from their customers

Q: What are some best practices for creating a customer feedback survey?

A: Some best practices for creating a customer feedback survey include:

• Keeping the survey short and concise
• Avoiding leading questions
• Using open-ended questions to encourage customers to provide detailed feedback

Q: What are some common types of customer feedback surveys?

A: Common types of customer feedback surveys include:

• Customer satisfaction surveys
• Product feedback surveys
• Service feedback surveys
• NPS (Net Promoter Score) surveys.

Each type of survey focuses on a specific aspect of the customer experience and can provide valuable insights to businesses.