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This blog will look at the size of the reward catalogs that Tango Card and Xoxoday offer. We will also be comparing them in different aspects such as technology, the number of integrations they offer, and the support they provide.

Plum simplifies the rewarding process for businesses and makes the rewards delightful for the end-users. In the value chain of inculcating behavior change, we provide value at every step, starting from defining behavior triggers to enabling action to make results happen.

On the other hand, Tango Card is a bulk rewarding platform that helps deliver rewards via email and APIs. We will be comparing these two platforms in different criteria and see how they stack up.

We cater to a wide range of use cases to deliver on user-driven growth and stakeholder alignment.

What makes Xoxoday Plum the Best eGift Card Platform?

Let us now compare both these employee rewards & gift card platforms based on reward catalog, reward redemption capabilities, technology, payment options, integrations, and more.

User-driven Growth
Referral Programs
Marketing Contest Campaigns Data Not Available
Loyalty Programs
Customer Feedback & Survey Programs
Stakeholder Alignment
Employee Rewards
Sales Development
Channel Partner Development
Customer Success Teams
E-commerce Delivery Teams

With the use cases covered in the two categories, Xoxoday Plum is a more comprehensive and holistic solution as compared to Tango Card.

1. Global Rewards Catalog

Our vast collection spans 100+ countries, 20+ reward categories, 21,000+ options with 4,000+ gift Cards, 2800+ brand vouchers, non-profit donations, and cash cards. We also have 3000+ perks and custom merchandise in our catalog.

After getting the reward points, end-users can use them to redeem these points from our massive holistic catalog, which includes gift cards, curated experiences, wellness initiatives, subscriptions, work-from-home offers, and perks. Storefront users can select from a wide range of categories including automotive, electronics, health and wellness, and lifestyle, and get exclusive offers and discounts! For travel enthusiasts, there are 5000+ handpicked experiences and travel options across the globe.

Upcoming additions to the Storefront in the next 6 months of 2021 include fintech, merchandise, new gift card APIs, wellness initiatives, and cashbacks. Staff can also access consumer promotions such as lucky draw, spin wheel, etc.

Tango Card on the other hand only contains 550+ gift card options and lacks features such as experiences, perks, merchandise, and wellness initiatives. Tango Card also lacks the number of reward categories that Plum possesses.

Amazon merchandise available in our catalog solution means using Amazon Business offering millions of rewards options, 17 global fulfilment centers, service to over 100 countries, and the convenient delivery Amazon is known for. Say goodbye to the headaches and hassles of limited catalogs, international shipping, and crazy customs fees—all in one solution.

20+ Reward Categories covering fashion, subscriptions, learning, etc.
Curated Experiences and Travel Options across the globe
Gift-card Range 4000+ 550+
Wellness Initiatives*
Unlimited Reward Redemption Data not available
Discounts and Cashbacks
Amazon Merchandise
*upcoming in the next 3-6 months in 2021

With a huge global catalog spanning 21,000+ gift cards, experiences, perks, subscriptions, merchandise, wellness, & more, Xoxday’s Plum outclasses Tango Card when it comes to the rewards catalog category.

2. Reward Redemption & Distribution Capabilities

For admins like HRs, sales leaders, etc looking to distribute rewards seamlessly, Plum offers omnichannel distribution capability. Apt for distributing rewards in bulk, Rewards can be sent to end-users through reward points, reward codes, reward links, and QR codes* for staff to redeem in the Plum Storefront.

Xoxo points can be used by HR heads or CXOs of a company to distribute rewards and incentivize their employees, stakeholders, or channel partners. Distributed points can be used by the recipients on the Plum Storefront. Points are accumulated in the user account and they can redeem them as they deem fit.

Xoxo Codes are unique gift codes that can be sent individually or in bulk to end-users. Admins can create these codes in any denomination and currency. Employees can use multiple codes in a single purchase/multiple purchases as per their convenience.

Xoxo Link is a unique link that lets recipients choose the reward of their choice with a single click. Admins can distribute the rewards via email, SMS, and QR codes. Organizations only have to pay for the rewards that are redeemed via Xoxo links.

APIs can be used by admins to send bulk brand gift vouchers.

Tangocard's API response, on the other hand, is very complex and requires significant effort to learn and integrate. Plum, on the other hand, provides a seamless experience and is far easier to integrate. Our API also lets users get specific vouchers from the Plum Catalog with filters such as country, category, etc.

With the ability to send rewards across channels, Xoxoday’s Plum outmatches Tango Card when it comes to distribution capabilities.

QR Codes*
*upcoming in the next 3-6 months in 2021

3. Platform Experience & Technology

Plum is built on the latest technology stack with complete microservices architecture, security & compliances. The UI/UX of the product is frictionless & aims to be the best in the industry. As a completely DIY solution, Plum provides advanced analytics for admins on reward redemption usage and allows custom branding. The product is not just a tool for admin functions but is built for the end-users. We listen to feedback from users and release new features & improvements every 45 days.

Intelligence analytics backed by data intelligence enables the effectiveness of reward programs. Admins can not only easily see sent, received, or redeemed reports, but can also track overall campaign performance to see exactly how Plum is impacting your objectives. Upcoming features shortly include “People Analytics to benchmark and predict attrition”.

Customizations can easily be performed with Plum. Organizations can have custom brandings such as landing pages, and logos and use their email templates. Personalization of gift cards, greetings, images, emails, and messages is possible for special occasions. It is also possible for admins to create custom landing pages/URLs/Micro-sites. Packing and delivery services can also be branded.

Tango Card, on the other hand, offers limited customization, doesn’t have campaign automation, and has limited functionality when it comes to analytics.

DIY and Self-serve enabled
Bulk Orders and APIs
Ability to export & import data in the platform Data not available
Campaign & Reward Automation
Custom Landing Pages, templates, micro-sites, and branding.
Advanced Reporting and Analytics
Reward Redemption without Logging In

4. Payment Options

We support currencies in 75+ countries across geographies. Excess payment options for users in Storefront include options such as Net Banking, Credit/Debit Card, and Digital Wallets. Wire transfer is also possible on multiple continents.

Tango Card, on the other hand, doesn’t support multiple currencies and is geographically limited.

Multi-Currency Support
Finance and Recharge Capability for Admins

5. Integrations

As a core part of Plum’s growth strategy, Integrations are crucial to what we do. We are proud to have taken a leap in terms of the number of integrations we have for Plum. As an admin, you can now seamlessly integrate with a wide range of HRMS platforms, CRMs, Survey Tools, Referral Marketing software, Customer Ticketing Tools, and E-Commerce Platforms.

HRMS Platforms
SAP SuccessFactors
Zoho People
CRM Softwares
Freshworks CRM
Zoho CRM
Survey Tools
Survey Monkey
Referral Marketing Softwares
Customer Ticketing Tools
E-commerce Platforms

You can find out more about existing Xoxoday Integrations.

6. Support and Security

For our patrons, we provide round-the-clock 24/7 email and chat support.

The guides for onboarding customers, FAQs, resources, and DIY journey make it extremely easy for employees, Storefront users, and admins to get started and adopt the product. Our engagement experts do a quarterly review to understand how the product can deliver more value to your company. There is also a dedicated account manager who will support you during your customer journey.

The platform is also DIY-friendly and has ready developer APIs and relevant marketplace apps.

When it comes to security, we maintain audit logs and are GDPR, ISO 27001 compliant. To know more about our meticulous security policy, please check Xoxoday Security and Compliance.

We also maintain audit logs and are GDPR, ISO 27001 compliant. The platform is fully DIY and it has ready developer APIs and relevant marketplace apps.

24/7 email, chat support
Chat Support
Blogs, Community, Phone Support
Implementation and Onboarding Support
Sales Support
Dedicated Account Manager
Workshops and Training
Multilingual Support in Storefront


Plum is a unified employee reward gift card solution for everyone. You can define the behaviors, assign triggers for various parameters, and run rule engines to distribute rewards based on the milestones completed.

From marketers to sales to customer success teams, there is a solution for every team that wants to drive behavior with engaging rewards. Check out our solutions for Incentivizing Market Research, Sales Development, Loyalty Campaigns, and more.

When it comes to the Storefront, Plum offers a far more holistic catalog to redeem rewards. It also enables admins to send rewards via myriad distribution channels. Plum also outmatches Tango Card when it comes to rewarding categories, technical capabilities, analytics, the number of integrations, and 24/7 support to ensure that your firm’s RnR program runs smoothly without any hassles.

Have any questions? Check our FAQ section and documentation.

Ganesh Ram

Ganesh was a product marketer at Xoxoday. He writes about SAAS, Marketing, and Startups in general. He also likes reading about history, enjoys playing board games, and travelling to new places.