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This blog will delve deep into the size of the reward catalogs that Giftbit and Xoxoday offer. We will also be comparing them in aspects such as tech capability, the number of integrations they support, and the efficacy of the customer support they provide.

By simplifying the digital gifting process for firms, Xoxoday makes rewards delightful for the end-users. By providing value to our patrons at every step, starting from defining behavior triggers to enabling action to make results happen, we inculcate a fundamental behavior change in the way folks do things.

Giftbit, on the other hand, is a bulk online gifting platform that simplifies bulk rewards and lets organizations send gift cards via email and APIs. Our platform caters to myriad use cases to deliver on user-driven growth and stakeholder alignment.

What makes Xoxoday the Best Digital Gift Card Platform?

Let us now compare both these digital prepaid solutions based on reward catalog, reward redemption capabilities, technology, payment options, integrations, and more.

User-driven Growth
Referral Programs
Marketing Contest Campaigns
Loyalty Programs
Customer Feedback & Survey Programs
Stakeholder Alignment
Employee Rewards
Sales Development
Channel Partner Development
Customer Success Teams
E-commerce Delivery Teams

Xoxoday not only covers more categories, but it is also a much more holistic and complete gift card solution when compared to Giftbit.

1. Global Rewards Catalog

With the reward catalog that spans 100+ countries, 20+ reward categories, 21,000+ options with 4,000+ gift Cards, 2800+ brand vouchers, non-profit donations, and cash cards, users have a wide range to select from. We also have 3000+ perks, and custom merchandise in our catalog collection.

Storefront Users can use their reward points on our wide global catalog, including gift cards, experiences, wellness, subscriptions, and perks. Now, select from a vast range of categories including automotive, electronics, health and wellness, lifestyle, and get exclusive offers and discounts for your users! There are 5000+ handpicked experiences and travel options across the world for travel and adventure enthusiasts.

New additions to the Storefront in the upcoming quarter include fintech, merchandise, new gift card APIs, wellness initiatives, and cashbacks. Staff will also be able to access consumer promotions such as lucky draw, spin wheel, etc.

Giftbit, on the other hand, contains a limited catalog of gift cards focused exclusively on the US, Australian, and Canadian markets.

20+ Reward Categories covering fashion, subscriptions, learning, etc.
Curated Experiences and Travel Options across the globe
Gift-card Range 4000+ Limited number of gift cards
Wellness Initiatives*
Unlimited Reward Redemption Data not available
Discounts and Cashbacks
Consumer Merchandise
*upcoming in the next 3-6 months in 2021

‍With a global catalog containing 21,000+ gift cards, experiences, perks, subscriptions, merchandise, wellness, & more, Xoxoday outmatches Giftbit when it comes to the size of the reward catalog.

2. Reward Redemption & Distribution Capabilities

For admins such as HRs, sales leaders, customer success heads, etc looking to distribute rewards seamlessly and on the go, Xoxoday offers the ability to distribute rewards via multiple channels. Apt for distributing en masse, Rewards can be sent to users via reward points, reward codes, reward links, and QR codes* for staff to redeem in the Xoxoday Storefront.

Xoxo points can be used by HR managers or CXOs of a company to distribute gifts and incentivize their employees, stakeholders, or channel partners. Points that were distributed can be used by the recipients on the Xoxoday Storefront. These points are accumulated in the user account and they can redeem them as they deem fit.

Xoxo Codes are unique gift codes that can be sent individually or in bulk to end-users. Admins can create these codes in any denomination and currency. Employees can use multiple codes in a single purchase/multiple purchases as per their convenience.

Xoxo Link is a unique link that lets recipients choose the reward of their choice with a single click. Admins can distribute the rewards via email, SMS, and QR codes. Organizations only have to pay for the rewards that are redeemed via Xoxo links.

For Admins, it is also possible to use APIs to send bulk brand gift vouchers.

Xoxoday provides much more channels for admins to distribute rewards and edges out Giftbit when it comes to distribution capabilities.

QR Codes*
*upcoming in the next 3-6 months in 2021

3. Platform Experience & Technology

We use the latest technology stack with complete microservices architecture, security & compliances. The UI/UX of the product is seamless & aims to be the best in the industry. Xoxoday is also DIY and self-serve enabled, provides advanced analytics for admins on reward usage, and allows custom branding. Built for the end-users, we provide new features and improvements every 45 days. You can rest assured, that we take your feedback seriously.

Analytics backed by intelligence enables the effectiveness of reward programs and ensures that each buck is accounted for. Admins can easily see sent, received, or redeemed reports, they can also view and track overall campaign performance to see exactly how Xoxoday is impacting your end goal. It is powered with system-generated nudges based on data intelligence. Upcoming features include “People Analytics to benchmark and predict attrition”.

Customizations can easily be done with Xoxoday. Companies can have custom brandings such as landing pages, and logos and use their email templates. Personalization of gift cards, greetings, images, and messages is possible for special occasions. It is also possible to create custom landing pages/URLs/Micro-sites. Packing and delivery services can also be branded.

Giftbit, on the other hand, offers limited ability to customize, doesn’t have campaign automation, and has limited functionality when it comes to analytics.

DIY and Self-serve enabled They rely heavily on API for myriad usecases.
Bulk Orders and APIs
Ability to export & import data in the platform
Campaign & Reward Automation
Custom Landing Pages, templates, micro-sites, and branding.
Advanced Reporting and Analytics
Reward Redemption without Logging In

4. Payment Options

We support currencies for 75+ countries. Excess payment options for Storefront users include options such as Net Banking, Credit/Debit Card, and Digital Wallets. Wire transfer is also possible in multiple geographies.

Giftbit, on the other hand, doesn’t support multiple currencies and is geographically limited to specific markets.

Multi-Currency Support
Finance and Recharge Capability for Admins

5. Integrations

Core to Xoxoday’s growth strategy, Integrations with third-party platforms, is where we want to improve the current ways of working with our technology. We are proud to have taken a leap in terms of the number of integrations we have for Xoxoday. Integrate seamlessly with a wide range of CRMs, Survey Tools, Referral Marketing software, Customer Ticketing Tools, and E-Commerce Platforms.

You can also integrate Xoxoday with HRMS platforms and make it a holistic employee reward solution.

HRMS Platforms
SAP SuccessFactors
Zoho People
CRM Softwares
Freshworks CRM
Zoho CRM
Survey Tools
Survey Monkey
Referral Marketing Softwares
Customer Ticketing Tools
E-commerce Platforms

6. Support and Security

We provide round-the-clock email and 24/7 chat support for our customers and patrons. The onboarding support guides, FAQs, resources, and DIY journey makes it very easy for users and admins to get started and adopt the product. Our engagement experts do a quarterly review to understand how Xoxoday can deliver more value to your company. There is also a dedicated account manager assigned to you who will provide support during your customer journey.

The platform is fully self-serve enabled and it has up-to-date developer APIs and relevant marketplace apps. When it comes to our security policy, we maintain audit logs and are GDPR, ISO 27001 compliant. To know more about our meticulous security policy, please check Xoxoday Security and Compliance.

We also maintain audit logs and are GDPR, ISO 27001 compliant.

24/7 email, chat support
Chat Support
Blogs, Community, Phone Support
Implementation and Onboarding Support
Sales Support
Dedicated Account Manager
Workshops and Training
Multilingual Support in Storefront


As a unified rewarding solution for all stakeholders, You can define the behaviors, assign triggers for various parameters, and run rule engines to distribute rewards based on the milestones completed.

From marketers to sales to customer success teams, there is a solution for every team that wants to drive behavior with engaging rewards. Do check out our solutions for Market Research Incentives, Sales Development, Loyalty Campaigns, and more.

When it comes to the Storefront, Xoxoday offers a far bigger and more holistic catalog to redeem rewards. It also enables admins to send rewards via myriad distribution channels.

Xoxoday also is better than Giftbit when it comes to rewarding categories, technical capabilities, analytics, the number of integrations, and 24/7 customer support to ensure that your firm’s RnR program runs smoothly without any hassles.

Have any queries? Check the Xoxoday FAQ section and documentation.

Ganesh Ram

Ganesh was a product marketer at Xoxoday. He writes about SAAS, Marketing, and Startups in general. He also likes reading about history, enjoys playing board games, and travelling to new places.