Idea Ganjaran Digital untuk Memacu Penglibatan untuk Kempen Penjanaan Permintaan Anda
Discover impactful digital reward ideas to enhance your demand generation campaigns. From webinars and surveys to ABM and lead generation, learn how digital rewards can increase engagement, build connections, and drive meaningful customer actions.
Pada halaman ini
Ganjaran sentiasa menjadi bahagian penting dalam sejarah manusia. Daripada orang ramai yang mengeluarkan kepingan roti tambahan untuk mendapatkan lebih ramai orang ramai kepada syarikat yang memberikan ganjaran dan insentif untuk menarik pengguna, kita semua sudah biasa dan tidak dapat dijelaskan tertarik dengan ganjaran.
Ganjaran agak literal dan kiasan dibakar ke dalam biologi kita. Apabila kita mendapat ganjaran, otak kita mengaktifkan laluan khas dan melepaskan dopamin (hormon 'gembira'), dengan permintaan selanjutnya untuk mencari rangsangan yang lebih bermanfaat.
Sekarang, melainkan anda Steve Jobs, anda memerlukan sesuatu yang lain daripada cadangan produk atau nilai anda untuk mendorong penglibatan, menarik lebih ramai pengguna dan menonjol di kalangan pesaing.
- Strengthening loyalty programs has emerged as a top growth priority among retail executives. This focus underscores the critical role of loyalty initiatives in driving customer retention and business growth.
- Modern consumers are seeking more personalized and unique experiences from loyalty programs. Adapting program features to align with these evolving preferences is essential for maintaining customer engagement and satisfaction.
- Top-performing loyalty programs have been shown to significantly enhance customer spending. Specifically, customers who redeem points tend to increase their purchases by 15% to 25% annually.
These are mind-boggling statistics that can’t be ignored.
Mari kita cuba dan fahami apa yang dimaksudkan dengan penglibatan.
Customer engagement can be interpreted in several different ways. While some might associate customer engagement with CTRs, others relate it with customer education KPIs, meetings accepted, webinar registrations or MAU(Monthly Active Usage), and a few with the holy grail of Customer LifeTime Value (CLTV).
Terlepas dari metrik anda, anda memerlukan pelanggan untuk menghabiskan masa berharga dengan anda.
Tetapi bagaimana organisasi melakukannya tanpa memenatkan pengguna, terutamanya apabila rentang perhatian kurang dan panggilan untuk bertindak lebih banyak? "Beli ini", "Klik di sini", "Lihat ini", dan senarai perkara yang membawa kepada keletihan digital berterusan.
Bagaimana ganjaran dan insentif digital membantu mewujudkan permintaan
Dunia digital adalah mengenai iklan dalam talian yang bersaing untuk perhatian pelanggan tanpa memberikan sebarang faedah pendahuluan. Sekiranya anda ingin mengubah keadaan, buat semuanya tentang memberikan nilai kepada pengguna.
You or your marketing team come up with a great digital campaign. You launch the campaign across several digital channels, and it raises your impressions but not your CTRs.
Could you ask for valuable time from your users without providing any upfront value? Consumers will immediately think, “if I click on this ad, will I be buying this product?”
Consumers who click on the advertisement might evaluate their decision to go forward with the purchase and decide against it.
Introducing digital rewards in your campaign significantly reduces this risk. It helps grab attention, drive engagement, and make the customers feel valued.
That’s just not it; rewards can do a lot more and here are a few more benefits to drive the point:
- Rewards make your consumers feel valued: This is an established fact that strategic rewards like exclusive access to discounted items, special events for members, or other similar campaigns should be an invaluable part of your marketing and sales campaigns. They provide a reason for continued engagement from your client's perspective. Needless to say, they demonstrate that your business values its prospects and customers and allows you to showcase the same.
- Rewards surprises and delights them: Who doesn't love surprises? Be it physical gifts or gift cards or freebies, or benefits. It’s always a treat to receive “something extra”.
4 Digital reward ideas that help marketers to drive engagement for demand generation campaigns
Let’s look at a few use cases for digital reward ideas for generating demand:
Use case 1: Events & webinars
How to host incentivized webinars for your intended audience:
An example could be: "We know you value your coffee break. Register for our webinar on Oct 22 at 4 pm; your coffee is on us. Get a $10 Starbucks gift card with your registration email. It’s our way of saying we value your time.
Sebab anda harus mempertimbangkan untuk melakukan ini:
- Increase consumer participation and engagement, resulting in a better understanding of your products.
- Drives better lead generation and results in these webinars driving more sign-ups.
- Selanjutnya, e-mel penghantaran memberikan peluang yang baik untuk mendorong lebih banyak kandungan dan CTA dan peluang menjual silang atau menjual.
- Pengguna lebih senang berpisah dengan data dan pendapat mereka apabila diberi pampasan dengan baik.
- Ia membantu menukar prospek kepada pengguna yang membayar.
Use case 2: Surveys and feedback
How to reward potential clients and customers for participating in surveys and providing valuable feedback.
A great example could be: Give us feedback on our most recent update to receive an instant $10 gift card.
Sebab anda harus mempertimbangkan untuk melakukan ini:
- Brand reputation comes automatically when you value your customers and reward them for their engagement.
- As is evident from the previous example, I am willing to bet among a fixed set of people, a lot of people would have participated in the amazon survey rather than Disney+’s survey. Just asking consumers to spend their time which rewards only you, is not a great strategy.
- Ramai orang menerima banyak tinjauan dan permintaan untuk maklum balas daripada pelbagai organisasi. Menggabungkan ganjaran digital membantu anda menonjol dan mendapat respons maksimum.
Muat turun panduan kami untuk meningkatkan penyertaan tinjauan dengan ganjaran segera.
Use case 3: ABM (Account-Based Marketing) campaigns
Digital rewards can be a great way to accelerate your ABM campaigns and reach out to the right people. Digital rewards also help to form long-lasting relationships.
Bagaimana anda boleh mengangkat program ABM anda dengan ganjaran:
Demand gen campaign idea: "I wanted to thank you for introducing me to [person X] at your organization. Sending you a $20 gift voucher to show my genuine appreciation."
Sebab anda harus mempertimbangkan untuk melakukan ini:
- Ganjaran digital adalah cara yang hebat untuk memberitahu seseorang bahawa anda menghargai masa mereka jika anda sudah mempunyai pelanggan dalam fikiran.
- Insentif digital adalah strategi yang berkesan untuk melepasi penjaga pintu atau mendapatkan pengenalan dengan pembuat keputusan yang tepat.
Idea hadiah:
- $20 Gift card to any popular online store, corporate swag, personalized gifts, etc.
Use case 4: Lead generation
Bagaimana untuk memberi ganjaran kepada prospek untuk menghadiri demo produk atau bertanya tentang perkhidmatan anda.
Pasukan jualan anda, pasukan pemasaran anda, dan anda tahu ini dengan hati. Penjanaan plumbum adalah di tengah-tengah mana-mana perniagaan yang berjaya. Menggabungkan ganjaran digital membantu menjana kuantiti dan kualiti petunjuk yang lebih baik.
Sebab anda harus mempertimbangkan untuk melakukan ini:
- Cara terbaik untuk melancarkan perjalanan pembeli anda dan memberitahu orang bahawa anda menghargai masa mereka.
- Membantu pasukan produk anda mendapatkan maklum balas yang hebat dan tepat.
- Seperti webinar insentif, e-mel susulan boleh digunakan untuk lebih banyak panggilan untuk bertindak.
Use case 5: Referral marketing program
What this looks like: “Get a $10 reward when you refer a friend. When your friend makes their first purchase, they will also get a $10 reward as a welcome from our team.”
Reasons you should consider doing this: An effective referral marketing program turns your customers into your second sales team.
A University of Chicago study found that non-cash incentives are 24% more effective at boosting performance than cash incentives. Digital rewards for referrals can be an effective lead generation tool that also establishes brand loyalty and goodwill with existing customers.
Use case 6: Feedback or review reward
What this looks like: "Write a review of our software on Yelp or TrustPilot for a $5 reward."
Reasons you should consider doing this: Thanking customers for providing feedback builds brand goodwill. Their reviews will help you leverage word-of-mouth marketing and tap into new audiences who may be shopping for a product like yours.
Use case 7: Reward prospects for attending a product demo.
What this looks like: "Join a brief 15-min demo for a $5 reward."
Reasons you should consider doing this: Digital rewards for reviews show people you appreciate their time right away. Pairing them with demos helps jumpstart the buyer’s journey and get your product team the feedback they need to ensure a great product.
Like the incentivized webinar, use the follow-up reward email to your advantage by offering more content and calls-to-action.
Kesimpulan
As you craft engagement strategies for your demand generation campaigns, remember these key takeaways: consumer happiness fuels loyalty, their time is valuable, and in today’s crowded marketing landscape, only meaningful gestures stand out. Digital rewards aren’t just perks—they’re powerful tools that drive participation, build connections, and convert attention into action.
Whether it’s through events, surveys, ABM, lead generation, or customer appreciation, rewards can transform interactions into lasting relationships.
Looking to deliver rewards that resonate? Xoxoday Plum makes it effortless. From integrating digital rewards across your marketing stack to offering a global catalog of personalized incentives, it equips you to engage your audience where it matters most—at every stage of their journey.
Explore how Xoxoday Plum can power up your next campaign—book a free demo today!
