Cara Menjalankan Kampanye Promosi Penjualan Konsumen yang Efektif dengan Hadiah

Kita semua menyukai promosi penjualan yang hebat. Entah itu diskon 30%, Beli satu gratis satu, atau penawaran dengan periode terbatas, kita semua sangat menyukai penawaran yang bagus. Kesenangan membeli sesuatu yang baru + kepuasan karena bisa menghemat uang adalah hal yang membuat promosi penjualan menjadi sangat efektif. 

No matter how successful a brand is, it needs to boost sales. This could be when sales are super low or when they are trying to build a solid customer base. That's when the need for strategizing effective sales promotion campaigns comes into the picture. 

What is a sales promotion campaign? 

A sales promotion campaign is a short-term marketing strategy designed to boost sales, attract new customers, and increase brand awareness. It typically includes discounts, limited time offers, coupons, free samples, cashback, or bundled deals to create urgency and drive conversions.  

These campaigns aim to influence buyer decisions, enhance customer engagement, and improve revenue within a specific timeframe. 

Sales promotions are one of the best marketing devices ever designed and one of the most used advertising channels to scale a business. 

Itulah mengapa pasar untuk iklan digital tumbuh dengan kecepatan yang luar biasa. Perkiraan belanja iklan digital sebelumnya telah terlampaui, dan proyeksi saat ini akan membuat Anda terkejut. Ruang iklan digital menempati 67,8% dari total belanja iklan media saat ini. 

Things to consider for running promotional sales campaigns 

Untuk memastikan penjualan diterima dengan baik dan memberikan ROI (Return on Investment) yang tinggi, setiap bisnis harus mengikuti praktik terbaik yang tercantum di bawah ini. 

• Keep things simple and clear: Stay away from creating anything complicated for your customers to understand. The easier the promotion, the more the interaction. Be it the offer or the design, keep it simple. 
• Think like a customer: The mindsets of sellers and buyers are different. As a seller, what might seem effective to you might not be appealing to a buyer (or customer). While brainstorming your sales promotion campaigns, put yourself in the customer's shoes. 
• Be cautious of the time zones: Keeping a check on time zones is crucial if you have customers worldwide. You don't want your promotional emails to reach your customer in the middle of the night. For example, if your target audience is working professionals, the chances are that they won't open your email during work hours. So it's best to send your promotions late evening. Experiment with multiple time schedules to see what works best for you. 
• Keep your terms and conditions watertight: Before publishing your promotion, make sure there are no loopholes in the terms and conditions. Keep them precise so that you don’t face any problems in the future. Moreover, ensure that the terms and conditions are communicated to the customers. 
• Offer real value: For promotional campaigns to work, they should provide real value. Your customers will invest if they find the offer valuable enough for their time and money. 
• Create a sense of urgency or scarcity: ‘Urgency’ is one of the best-selling techniques and creates FOMO (Fear of Missing Out) in a customer. The sense of urgency or limited options makes customers take action instantly. To make a significant impact, generate FOMO. Nike is known for the simplicity and directness of its advertisements. 
• Test different ways of presenting sales promotions: What might work for someone else might not work for you. The key is experimenting with ideas and coming up with different ways to present your sales promotions better than before. 

CRED’s Mega Jackpot: A masterclass in sales promotion 

CRED’s 2020 IPL Mega Jackpot campaign is a prime example of how a well-executed sales promotion can drive massive engagement. By leveraging the excitement of the IPL season, CRED managed to boost app downloads by an incredible 700%. 

Their Mega Jackpot campaign offered customers the chance to win luxury prizes—including iPhones, gold, and even Harley Davidsons—simply by paying their credit card bills through the CRED app. 

Did CRED’s Mega Jackpot promotion follow the best practices? 

CRED’s Mega Jackpot campaign showcases how a well-timed, high-value promotion paired with digital advertising can create exponential growth. The campaign’s success underscores the power of social media, strategic incentives, and FOMO-driven marketing in today’s hyper-digital world. 

How to run successful consumer sales promotion campaigns using rewards 

Consumer promotions are successful only if they are exciting and engaging because these two factors trigger customers to make a purchase. 

Jika dilakukan dengan benar, promosi konsumen membantu akuisisi: 

• New customers 
• Convert potential customers 
• Get your current customers to buy more 
• Boost sales and increase revenue 

Audiens Anda tidak akan berinteraksi sampai mereka mendapatkan sesuatu sebagai imbalannya. Itulah mengapa 'imbalan' telah terbukti menjadi strategi pemasaran terbaik. 

Oleh karena itu, berikut ini adalah beberapa tips yang perlu diingat agar promosi Anda efektif: 

1. Jalankan promosi penjualan kilat 

Flash sale adalah kampanye pemasaran yang dijalankan dalam waktu singkat. Idenya adalah menawarkan diskon yang lebih besar dari penjualan biasa. Promosi kilat adalah cara terbaik untuk menghasilkan lebih banyak penjualan dalam waktu yang lebih singkat. 

Mereka membuat penonton membeli secara impulsif karena diskon besar dan batas waktu. Sebagian besar dari kita pernah mengalami'OMG diskon 70% untuk hari ini! Saya harus segera memanfaatkan penawaran itu'. Yang Anda butuhkan hanyalah flash sale Anda menjadi viral, dan Anda akan mendapatkan banyak penjualan dan pelanggan baru. 

2. Dukung program loyalitas Anda dengan hadiah elektronik 

Akuisisi pelanggan itu mahal. Oleh karena itu, kehilangan pelanggan Anda yang sudah ada bisa menjadi masalah besar. Itulah mengapa menjaga mereka tetap senang sangatlah penting. Produk/layanan Anda mungkin membuat mereka puas, tetapi mungkin tidak cukup untuk mempertahankan mereka untuk waktu yang lebih lama. 

So boost your customer loyalty programs with exciting rewards and e-gifts. This hooks the customers and makes them stay with your brand for a long time. 

Contoh terbaik dari hal ini adalah program loyalitas Uber, di mana mereka menawarkan poin reward kepada pelanggan mereka setiap kali mereka berkendara atau menggunakan Uber Eats. Poin-poin ini dapat ditukarkan dengan hadiah. 

It is a bit tricky to set up a loyalty program that ensures great returns on your investment. Don’t worry! We got your back. Here is an actionable guide for you: “The Anatomy of Ideal Reward Points System for Your Customers”. 

3. Berikan diskon yang tidak dapat ditolak oleh pelanggan Anda 

Kotak masuk kami dibanjiri dengan berbagai diskon dan penawaran setiap hari. Mereka ada di mana-mana. Tapi apakah Anda akhirnya membeli semuanya? Tidak. Kenapa? Karena waktu, penawaran itu sendiri, presentasi, dan CTA bersama-sama memainkan peran penting agar promosi dapat dikonversi. 

Tidak peduli seberapa besar diskon atau promosinya, itu harus menarik. Contoh yang sangat baik untuk hal ini adalah Grammarly, untuk mengonversi pengguna yang masih gratis untuk dikonversi menjadi pengguna berbayar: 

4. Berikan voucher diskon untuk pembelian untuk meningkatkan penjualan di masa depan 

Memberikan voucher diskon untuk pembelian berikutnya dapat meningkatkan penjualan di masa depan. Jika pelanggan tahu bahwa mereka mendapatkan sesuatu sebagai imbalan saat membeli, mereka akan terus membeli lebih banyak di masa depan. Sesederhana itu. 

Untuk membuat semuanya menjadi menarik, tetapkan timbangan pembelian. Sebagai contoh, Voucher hadiah di bawah ini dari Desigual memberikan potongan $30 untuk pembelian berikutnya minimal $150. Tetapkan batasan waktu dan ciptakan FOMO untuk membujuk pelanggan agar membeli meskipun mereka tidak berencana. 

5. Berikan voucher hadiah sebagai hadiah 

Promosi konsumen mungkin tidak selalu terkait dengan lebih banyak penjualan. Terkadang, mungkin ada manfaat tidak langsung yang terkait. 

For instance, SaaS companies need a lot of reviews for their products on listing platforms. They can incentivize their users with gift vouchers to write reviews. For example, SEMrush offers a $25 Amazon gift card for an honest review on G2. 

Delight your happy customers by going beyond the traditional monetary perk. Our rewards infrastructure can help you send out points, payouts, benefits, personalized to your customers’ needs. Turn your loyal customers into your brand advocates. 

6. Berikan penawaran hadiah kecil 

Just like giving vouchers, providing pre-decided gift offers can nudge your customer towards making a purchase. The offer might not play a central role, but it will stay at the back of their minds. It creates excitement. It makes the customers think they are getting more than they are paying for. That small gift is what will differentiate you from your competitors. 

We also recommend that you go digital with rewards and gifts. By the way, digital gifting is not just vouchers. Digital gift vouchers aren't just a piece of paper or a line of code. Here are some experiences gifting ideas that change their perception. 

Going digital with gifts and rewards can further help you with hassle-free scaling. Here is how - “Physical vs Digital Gifts: A Thorough Competitive Analysis and Beyond”. 

7. Sampel gratis adalah kunci untuk mendapatkan pelanggan baru 

How many times have you not purchased something because ‘god knows how it might turn out?’ Many. It is very often that customers are curious about the product/service but not confident enough actually to buy it. 
 
They need a little nudge that will make them take action. That nudge is a free product/ service. If they like it, they’ll buy it. If they love it, they’ll buy more of it and probably tell others about it too. Providing free samples is an excellent way of building trust and a new customer base. 

8. Mengadakan kontes dan undian untuk menghasilkan kegembiraan 

Mengadakan Kontes & Undian bermanfaat untuk meningkatkan kesadaran merek dan menghasilkan kegembiraan. Menjalankan penawaran promosi seperti itu sering kali membuat pelanggan Anda terikat dengan Anda. Ketika mereka berada di sekitar Anda untuk sementara waktu, mereka mungkin akan membeli sesuatu. 

Media sosial adalah cara yang bagus untuk menjangkau pelanggan untuk kontes; interaksinya lebih lancar dan mudah. Keuntungan lainnya adalah Anda bisa meminta orang untuk memasukkan detail kontak mereka saat mengikuti kontes. Dengan melakukan hal tersebut, Anda akan lebih mudah dihubungi di masa mendatang. Lain kali Anda mengirimkan email, Anda akan memiliki audiens yang lebih besar, yang berarti lebih banyak penjualan. 

9. Berikan hadiah bermerek yang akan membuat pelanggan Anda senang 

No one wants a gift card from a who-knows-where salon for a free haircut. It isn’t exciting enough. If a customer makes a big purchase, show them that it means something to you. Give a branded gift that will make them happy, and they will want to come back. As a brand, this also makes you stand out from the crowd. 
 
Plum has an extensive catalog of branded gift cards that will leave your customers content. They’ll be happy and excited to buy from you again. 

10. Menjalankan penawaran penjualan musiman 

Penjualan musiman mungkin adalah jenis kampanye penjualan yang paling populer. Bukankah kita semua menunggu penjualan akhir tahun atau penjualan musim panas untuk mendapatkan penawaran terbaik? Penjualan ini memiliki kekuatan untuk mempengaruhi keputusan pembelian pelanggan sesuai dengan keinginan mereka. 

A person wants to buy a TV but then realizes that there is a sale two weeks later, which will give them a heavy discount. Will they buy it? No. They will put the purchase on hold unless there's a dire need. Seasonal offers are the best way to get as many sales as possible. 
 
The customers acquired during this stage will stay with you because they know you keep offering these fantastic seasonal discounts often. 

11. Menjalankan penjualan dan promosi yang sangat bertarget 

Penargetan hiper adalah bentuk iklan yang menargetkan audiens tertentu. Anda dapat memilih audiens berdasarkan usia, ceruk, tempat, atau faktor lain yang mungkin berkontribusi pada tingkat konversi yang lebih tinggi. 

Promosi ini dipersonalisasi dan hanya dapat dilihat oleh audiens terpilih. Menjalankan kampanye yang sangat bertarget berarti peluang yang lebih tinggi bagi audiens Anda untuk dikonversi. Personalisasi dan memilih orang yang tepat adalah kunci keberhasilan. 

12. Berikan kode promo dengan waktu terbatas 

Nothing is more satisfying than seeing the tag of "price drop" or applying a "discount code" on your favorite products. The person knew the price before, which was higher. 
 
That reduction in the price just before checking out gives a sense of achievement and excitement. Running these promos for a limited time creates a sense of urgency to boost the campaign. 

13. Gamify promotion  

Tidak peduli berapa pun usia seseorang, kegembiraan saat memenangkan sesuatu dalam permainan tidak dapat dijelaskan dengan kata-kata. Itulah mengapa kita sering melihat promosi 'Putar & Menang' digunakan di sebagian besar situs web belanja untuk membangkitkan emosi 'bermain dan menang'. 

It doesn't matter if a person doesn't want to buy anything from your website; if they see something similar to the Spin-the-Wheel, they will click on it. This serves as a perfect opportunity to impress them with gamified rewards. Give them a significant discount or a gift on their purchase, and there's a big chance they'll buy from you then and there. 

14. Menawarkan potongan harga 

Rabat adalah cara lain untuk membuat pelanggan Anda senang. Mereka tidak memberikan diskon langsung, melainkan pengembalian dana setelah waktu tertentu. Bahkan orang yang mungkin tidak ingin membeli produk Anda dapat membelinya karena mereka akan mendapatkan uang kembali. 

Now how is this beneficial for business? You might get sales because of the rebate, which you wouldn’t have obtained otherwise. If they like the product, they’ll buy it in the future, even if there is a rebate or not. 

15. Hibur pelanggan Anda dengan promosi penjualan liburan 

Seperti Penjualan Musiman, Anda dapat meningkatkan penjualan Anda dengan mengatur kampanye promosi unik untuk liburan. Anda dapat menambahkan sentuhan khusus dengan mengikuti tema liburan untuk memaksimalkannya. Percaya atau tidak, pelanggan senang melihat sebuah merek yang memberikan sentuhan yang berbeda. Ini memberikan sentuhan manusiawi pada merek atau perusahaan. Selain itu, diskon akan menarik pelanggan yang secara otomatis berarti lebih banyak penjualan. 

5 Mistakes to avoid while running sales promotion campaigns 

Here are some mistakes you should avoid while running a sales promotion campaign: 

• Insufficient research: Before planning anything about your promotion, conduct thorough research around your customers and your industry. Understand the likes and dislikes of your customers and plan accordingly. Knowing your competitors and their strategies is also equally important and creating competitive battlecards help you identify any gaps between yourself and other players in the market which then allows you to plan accordingly.. 
• Not having a clear goal: Think about what you want from your consumer promotion. Is it more sales? New customers? Or something else? Defining your goals is one of the most crucial steps to making your consumer promotions successful. 
• Not keeping track of your performance: The idea is to recalibrate the promotion strategy based on each campaign's performance. Tracking the performance shall help you gauge signals about your customers' receptive or aversive to. 
• Getting stuck with one strategy: A strategy might work brilliantly the first time you use it. It might even work a second or third time. But if you are stuck with it for a more extended period, the growth will decrease. Try new marketing methods, get creative. Experiment with ideas to understand your customer psychology. 
• Ignoring the power of social media: Social media might not have been a priority ten years back, but it is essential today. Almost the young crowd and a significant part of the rest of the population are hanging out on social media platforms. Having brand awareness on social media can do wonders for your consumer sale promotion campaigns. 

Examples of sales promotion campaigns 

Contoh Kampanye Promosi Penjualan 

Mari kita lihat bagaimana merek-merek telah melakukannya di masa lalu dan menyaksikan kesuksesannya. 

1. Starbucks – “Starbucks for Life” Campaign 

Every holiday season, Starbucks runs its hugely popular “Starbucks for Life” sweepstakes—a gamified promotion that rewards loyal app users. Customers earn game entries by making qualifying purchases using the Starbucks app or card. They then play an online game to collect digital game pieces and win prizes. 

Prizes range from free drinks for a week, a month, or even "Starbucks for Life"—essentially one free drink or food item every day for 30 years. Smaller rewards include bonus stars (loyalty points), free drinks, holiday merchandise, and more. 

This campaign drives: 

• Increased app usage. 
• Higher purchase frequency. 
• Stronger engagement during peak holiday periods.  

2. Grab 

Grab’s referral programs are another excellent example of how timely promotions can do wonders for a business. One of their referral programs went viral because it included attractive rewards. The promotion was about getting both referrers & referees onboard and rewarding them with $10. These promotions helped ‘Grab’ acquire new customers while building customer loyalty. 

3. Domino 

Dominos is another brand that saw a 10X incremental return on investment of £113,000—doubling on their targets with 4:1 returns). Through timely sales promotions and personalized digital ad campaigns in the UK, Dominos reached 3.1 million customers. 

Kembali ke pertanyaan besar-bagaimana cara menjalankan kampanye promosi penjualan yang sukses? 

Waktu untuk merencanakan promosi konsumen sangat besar. Saat itulah Anda bisa mengerjakan produk atau layanan Anda yang sebenarnya dan meningkatkan pengalaman konsumen Anda. Dan menghasilkan uang, tentu saja. Jika kampanye gagal, kemungkinannya sangat besar, kerugiannya akan sangat besar. 

Promosi konsumen Anda bisa gagal jika tidak mampu menembus kebisingan promosi yang ada di sekitar target konsumen Anda. Kampanye promosi juga bisa gagal jika Anda tidak menggunakan alat yang tepat, audiens Anda tidak berinteraksi, atau karena Anda menargetkan audiens yang salah. 

Elevate your sales promotion campaigns with Plum 

Running a successful sales promotion campaign requires more than just discounts and flashy offers—it demands strategic planning, customer-centric rewards, and seamless execution. Whether you’re aiming to attract new customers, boost conversions, or retain loyal buyers, the right rewards and incentives can supercharge your promotions and maximize engagement. 

However, managing rewards at scale—ensuring automation, personalization, and easy redemption—can be overwhelming. That’s where Plum makes it effortless. 

With Plum’s rewards and incentives infrastructure, businesses can: 

• Automate reward distribution to streamline sales promotions. 
• Offer diverse rewards from 21,000+ global options, including e-gift cards, cashback, and experiences. 
• Provide seamless redemption with multiple choices tailored to customer preferences. 
• Integrate effortlessly with CRM, e-commerce, and marketing platforms. 

Why settle for generic sales promotions when you can create memorable, high-impact campaigns with personalized rewards? Visit Plum today to explore our solutions and elevate your next sales promotion campaign!