25 mejores ideas de regalos de empresa para la familia empresaria

Corporate swag goes beyond just branding—it’s a powerful way to appreciate employees, impress clients, and strengthen partnerships. Thoughtful, high-quality swag enhances engagement, boosts morale, and creates lasting connections. Here are 20 creative swag ideas to make a memorable impact. 

What is corporate swag? 

Corporate swag refers to branded merchandise and promotional products that companies give to employees, clients, and partners as gifts. These items typically feature the company logo and are used for employee engagement, brand awareness, and fostering loyalty. 

Swag can range from practical office supplies like notebooks and water bottles to high-end luxury gifts like premium tech gadgets or wellness kits. It serves as a way to boost company culture, recognize employees, and create a positive impression among clients and partners. 

En el mundo empresarial, SWAG suele significar "Stuff We All Get" (Cosas que todos recibimos), esos artículos promocionales que se reparten en eventos y que a todo el mundo le encanta coleccionar. En algunos círculos empresariales, también es la abreviatura de "Souvenirs, Wearables, and Gifts", un guiño a la variedad de artículos de marca que se entregan tanto a clientes como a empleados.  

Pero SWAG no tiene un único significado. Históricamente, el término se refería a un trozo de tela drapeado en una curva, que añadía un toque de elegancia a ventanas y escenarios. Informalmente, es una palabra rebosante de confianza en el estilo, a menudo utilizada para describir a alguien con innegable carisma y estilo.   

How does swag merchandise promote your brand & build recognition? 

Company swagv is a powerful weapon in your marketing arsenal. It's cost-effective, memorable, and shareable, making it the perfect tool to promote your brand and build recognition.  

With items like pens, shirts, and backpacks, your company swag will help you leave a lasting impression on your target audience. Don't miss out on this golden opportunity to take your business to new heights with the help of company swag. 

Aumenta la satisfacción de los empleados: mejora la moral en el trabajo  

Proporcionar a los empleados artículos de empresa gratuitos tiene un doble propósito: mejora la satisfacción de los empleados al ofrecerles artículos útiles, al tiempo que sirve como medio de promoción de la empresa. El botín de empresa, a menudo adaptado para ser funcional en el entorno de oficina, no solo fomenta el aprecio entre los empleados, sino que también refuerza la unidad dentro del equipo.   

Companies that have a positive work culture and focus on inclusion have a lower turnover rate by 35% than companies that do not.  

Los artículos de vestir, como camisas y gorras, son la categoría de productos más popular entre los empleados, seguidos de los artículos de escritura y los bolsos.  

Fideliza a los clientes: crea relaciones duraderas  

El botín de empresa es una forma estupenda de fidelizar a los clientes. Ayuda a establecer relaciones sólidas con clientes nuevos y existentes y da a la empresa un aspecto profesional.  

• El 66% de los consumidores recuerdan una marca después de recibir un obsequio de la empresa.  
• El 89% de los consumidores recuerda la empresa de un artículo de regalo que ha recibido en los últimos años.  

Comercializar la empresa: promoción estratégica de la marca  

No es ningún secreto que el botín de empresa ayuda a comercializar una marca. Aunque el botín cuesta algo de dinero, actúa como una valla publicitaria andante.  

• El 66% de los consumidores se deshacen de los regalos que ya no desean conservar, lo que da lugar a un ciclo continuo de marketing gratuito.  
• El 85% de los consumidores son más propensos a hacer negocios con una empresa después de recibir su obsequio.  

Comercialice su empresa: eleve la presencia de su marca  

Las empresas con una marca bien pensada se distinguen de sus competidores y, si el botín lleva una marca bonita, es más probable que el consumidor se lo quede.  

• 9 de cada 10 consumidores recuerdan la marca de una empresa si su botín es único y útil.  
• El 79% de los consumidores que ven o reciben un obsequio investigan después sobre la empresa. 

20 Corporate swag ideas that elevate gifting  

Corporate swag is more than just giveaways—it's a way to express appreciation, enhance engagement, and strengthen brand loyalty. Whether rewarding employees, impressing clients, or celebrating business milestones, the right swag makes all the difference.  

1. Premium & luxury swag 

For executives, high-value clients, or top-performing employees, these premium gifts leave a lasting impression. 

1. Branded wireless earbuds – High-quality Bluetooth earbuds featuring your company logo. 
2. Custom leather notebook & pen set – Elevate professional note-taking with a personalized touch. 
3. Smart temperature-controlled mug – A luxury coffee mug that keeps beverages at the perfect temperature. 
4. Luxury gift cards – Let recipients choose from premium brands via Plum’s extensive catalog. 
5. Tech gadgets (Smartwatch, power banks, or smart speaker) – A modern and practical premium swag option. 

2. Merchandise & apparel 

Boost brand visibility with stylish and functional company-branded merchandise. 

6. Custom embroidered hoodies & jackets – High-quality apparel that employees and clients will love to wear. 
7. Branded travel kits – Personalized pouches with travel-size essentials like a neck pillow and eye mask. 
8. Company-themed socks or caps – Fun and fashionable branded wearables. 
9. Personalized tumbler or water bottle – Stylish, reusable drinkware to promote sustainability. 
10. Digital gift cards for apparel brands – Let recipients choose their preferred merchandise. 

3. Work & office equipment 

Support productivity with practical office accessories that enhance the work experience. 

11. Ergonomic laptop stand & mouse pad – A thoughtful gift for those working remotely or in-office. 
12. Multi-device wireless charging pad – A sleek charging hub for desks and workspaces. 
13. Noise-canceling headphones – Perfect for virtual meetings or focused work sessions. 
14. Customized desk organizer set – A stylish and functional workspace upgrade. 
15. Digital gift cards for office supplies – Allow recipients to pick exactly what they need from top brands. 

4. Wellness & healthcare 

Encourage a healthy work-life balance with gifts that prioritize well-being. 

16. Aromatherapy diffuser & essential oils – Promote relaxation and stress relief. 
17. Weighted blanket or cozy hoodie – The ultimate comfort gift for home or office use. 
18. Fitness & wellness gift cards – Give access to gym memberships, yoga classes, or wellness subscriptions via Plum’s wellness rewards. 
19. Reusable lunch boxes & smart hydration bottles – Keep employees fueled and hydrated. 
20. Mental wellness subscriptions – Access to meditation apps, therapy sessions, or virtual wellness experiences. 

5. Gourmet treats & exclusive dining experiences 

Delight employees and clients with delicious food and beverage gifts. 

21. Artisan coffee & tea gift sets – A premium selection of gourmet coffee or loose-leaf teas. 
22. Gourmet snack boxes – A mix of healthy, sweet, and savory treats curated for different tastes. 
23. Branded wine & cheese hampers – A luxurious indulgence for special occasions. 
24. DIY cooking or baking kits – Fun, interactive gifts perfect for food lovers. 
25. Exclusive dining & gourmet gift cards – Let recipients enjoy fine dining or food delivery options through Plum’s gourmet reward selection. 

5 Swag ideas for remote teams 

Keeping remote employees engaged and appreciated can be challenging, but the right swag can make them feel valued, connected, and motivated. Here are five thoughtful swag ideas designed to enhance their work-from-home experience. 

1. Custom wellness kits – Encourage work-life balance with a wellness kit featuring a cozy blanket, scented candles, herbal teas, and a meditation app subscription. 
2. Tech essentials bundle – Equip remote employees with must-haves like a branded wireless charger, noise-canceling headphones, and a multi-device docking station for seamless work-from-home productivity. 
3. Virtual team experience box – Send a fun engagement package with a game night subscription, digital gift cards for food delivery, and a personalized team message to foster team bonding. 
4. Ergonomic home office kit – Support remote work comfort with a branded laptop stand, ergonomic mouse pad, blue light glasses, and a posture-supporting chair cushion. 
5. Gourmet snack box – Deliver a thoughtfully curated snack box with premium chocolates, healthy snacks, and a coffee or tea sampler to keep employees energized during the workday. 

Best practices for meaningful company swag 

Creating company swag isn’t just about adding a logo to merchandise—it’s about offering thoughtful, high-quality items that employees, clients, and partners will actually use and appreciate. Here are the best practices to ensure your swag makes a lasting impact. 

Focus on quality, not just quantity 

Employees and clients appreciate swag that is practical and well-made, not just another branded item. Cheap, low-quality swag often ends up unused or discarded. Investing in premium swag shows that your company values its people and their experience, rather than just brand exposure. 

Make It personal and memorable 

Generic swag has its place, but personalized gifts make a lasting impact. Consider engraving names on drinkware, customizing apparel with individual preferences, or adding a thoughtful message for milestone celebrations. A personalized touch turns swag from a giveaway into a meaningful keepsake. 

Let employees have a say 

The best way to ensure your swag is well-received. Let employees help choose it. Conduct surveys, run internal polls, or create a "Swag Committee" to involve your team in the selection process. This not only makes the swag more relevant but also ensures that it aligns with their tastes and needs. 

Give back by donating leftover swag 

Rather than letting excess swag sit in storage, put it to good use by donating it to shelters, non-profits, or community organizations. Repurposing swag in this way not only reduces waste but also enhances your company’s reputation for social responsibility. 

Work with a trusted swag platform  

Partnering with a reliable gifting platform ensures high-quality products, seamless logistics, and a stress-free gifting experience. Xoxoday Plum makes corporate gifting effortless with a vast global rewards catalog, allowing you to offer personalized, meaningful swag to employees, clients, and partners.  

From premium merchandise and digital gift cards to experiential rewards, Plum simplifies the entire process—ensuring smooth distribution, instant gratification, and maximum engagement. 

Elevate corporate swag with seamless gifting 

Corporate swag is more than just promotional items—it’s a way to express appreciation, enhance engagement, and strengthen brand loyalty. Thoughtful, high-quality swag boosts employee morale, nurtures client relationships, and keeps your brand top of mind. 

With Xoxoday Plum, corporate gifting has never been easier. Whether it’s premium merchandise, digital gift cards, wellness experiences, or gourmet treats, Plum offers a vast global rewards catalog tailored for every recipient. Automate bulk gifting, personalize rewards, and ensure seamless delivery—all in just a few clicks. 

Make your swag stand out and create meaningful experiences. Explore Xoxoday Plum today and transform your corporate gifting strategy!