10 Tips to Creatively Promote Company Culture on Social Media

Hiring starts long before the job post goes live, because 58% of job seekers review companies on social media before applying.  

Social media is now an open window into your culture, offering a glimpse of what happens behind the scenes in communications, ideas, and product updates. More brands are now leaning into employee-led storytelling, which is quickly becoming the new currency of trust.

So, how do you turn social media into a creative space that distills and amplifies such trust among stakeholders?

Start by letting your company culture break through the four walls and reach those scrolling through feeds and tapping on stories. Below are ten actionable ways to get started.

10 Creative Ways to Promote Company Culture on Social Media

People connect with other people, stories, moments, and emotions when on social media. They’re looking for something that pauses the scroll. This could mean a joke they resonate with, quick lessons learned on the fly, or seeing people achieve extraordinary results.

You earn that pause not with perfect visuals, but with genuine value. Capture moments that feel real or relatable, and the engagement follows naturally.Let’s break down ten creative ways to make that happen.

1. Share Behind-the-Scenes Glimpses of Daily Work Life

Pull back the curtain on your workplace and show people what your office looks like, your desk setup and stuff, and your colleagues. Humanize your brand, build an emotional connection, and give prospects a reason to picture themselves on your team.

Take Vizient, for instance. After launching their advocacy strategy with Sprout, engagement jumped 200% in just 6 months. It just proved that the most powerful growth can come from your people (and not just paid social ads).

Things to spice up your BTS content:

• Film an Instagram Reel or LinkedIn post of a team member: from desk to coffee to wrap-up story
• Highlight micro-rituals: pet-friendly days, coffee-fueled brainstorms, spontaneous brainstorms in the cafeteria
• Caption: tag the person, name the moment Why I love Fridays at ABC Corp; include a short take-away (“I got to demo our new feature today — come look what it does”)
• Take it a step further with team-spirit days like a Company T-Shirt Day or a Baseball Cap Friday. That’s when everyone proudly wears their branded embroidered apparel and posts a group selfie or a short reel.

For example, LifeAtSalesforce is a LinkedIn hashtag that highlights the company’s people-first ethos through photos and employee-led posts.

2. Highlight Employee Spotlights and Takeovers

Give your people the mic. Let them show the world what it’s like to be part of your team without handing them any scripts.

These spotlights transform your employees into storytellers, making your culture feel alive, approachable, and proud from the inside out.

For this, you can:

• Host weekly features where one team member shares their role, interests, or impact story
• Use LinkedIn carousels or Reels to introduce Faces of [your brand name] and roll out snippets from the employee appreciation day
• Encourage short selfie intros or hobby snippets. Leave the lights natural, faces easily visible
• Create a simple Notion board to schedule who’s up next for spotlight week

Adobe boasts a dedicated Instagram page, @AdobeLife, featuring not just achievements but also hobbies, side passions, and the small human details.

SlideModel offers a helpful guide on creating a company culture presentation that explains how organizations can visually communicate their values and employee stories through impactful slides.

3. Celebrate Wins, Big or Small

Every milestone, funding round, or team KPI mirrors progress that people can connect with. Sharing these moments publicly helps gain momentum, reinforce brand confidence, and remind both customers and candidates that your culture celebrates effort, not just outcomes.

Try implementing these strategies:

• Create branded templates for LinkedIn or Instagram stories to announce team milestones or product updates
• Encourage shoutouts for achievements like positive client testimonial, a feature shipped early, or an increase in ARR.
• Add a social spin: run peer-nominated Team Player of the Month posts where teammates vote and comment
• Close each caption with why the win matters (“This update just cut delivery time by 40% for our customers”)

LinkedIn milestone posts generate 10–20x more engagement than regular updates, and visuals drive up to 94% more views. In one case, a branded celebration post saw a 300% spike in engagement within two days.

4. Get Real With Candid Leadership Content

Promoting organizational culture also means that founders and top executives should speak openly about challenges, decisions, and the values that drive them. That’s how you can build a certain credibility that no press release can buy. Let the candid leadership content transform perceptions, replacing distance with trust. For instance, Buffer’s CEO, Joel Gascoigne, shared on X how his personal pursuit of freedom has shaped Buffer’s policies, from going remote in 2013 to adopting a four-day workweek.

Start with these actions:

• Have leaders share real-time reflections on product pivots, hiring decisions, and even lessons from failed experiments
• Founders can create LinkedIn posts using tools like Supergrow to show a more human side of decision-making and promote a company image that’s easy to associate with
• Add a face to each story: a selfie in the workspace, a short Loom clip, a handwritten note

A report by FTI Communications suggests that 92% of professionals are more likely to trust a company when its senior leaders are active on social media.

5. Showcase Team Events, Retreats, and IRL Meetups

Culture shows up when people come together. Use real moments from off-sites, retreats, and local meetups to give your team the space to connect beyond the screen. Let the content stem from those connections and highlight collaboration.

In the above Moniker off-site video, they mention that 60% of employees feel more engaged after such events and that 68% are more likely to join companies that organize them. 

Try implementing these tips:

• Use Reels or short vertical videos with trending audio to join quick cuts of laughter, teamwork, and energy
• Turn day-long off-sites into 30-second highlight montages for LinkedIn and Instagram
• Tie posts to branded hashtags like #LifeAt[Company] or #TeamTimeTuesday to keep everything searchable

Team members from Gong.io posted from its company retreats (RKO event in Salt Lake City) in 2025, celebrating a 600-person meetup.

6. Use Culture-Driven Hashtags to Build a Narrative

Culture-led hashtags transform scattered posts into a cohesive narrative. Use it to let people trace your company’s journey, see your values in action, and spot the humans behind your logo in a single scroll.

Here’s what you’d do to drive such campaigns:

• Create a simple, branded hashtag that reflects your culture. We already highlighted #LifeAtAdobe, #HootSuiteLife, and more
• Let employees know how they can use these hashtags naturally when posting about their work, milestones, or events. Surely, not a mandate, but work as a shared identity.
• Leverage UGC aggregators (like Taggbox or Tint) to pull posts tagged with your hashtag into a single feed on LinkedIn, your website, or your career page

7. Promote DEI, Wellness, and Mental Health Initiatives

Advocating for DEI (Diversity, Equity, and Inclusion), wellness, and mental health programs transforms workplaces into communities people want to be part of. 

When you share these initiatives publicly, don’t post a banner. Integrate some of the suggested wellness programs (as shown in the image) and showcase the resulting outcomes.

Instead, tell a story. Audiences are smart enough to spot the difference between performative gestures and lived culture.The action items below can help you get started:

• Encourage employees to share short reflections about inclusion, mentorship, or how wellness policies have changed their workday
• Use LinkedIn for thoughtful storytelling through long-form posts that unpack decisions rather than slogans
• You can even curate and use ready-made templates for providing training to employees, helping teams learn faster, stay engaged, and feel invested in their own growth

Microsoft normalizes conversations on burnout, neurodiversity, and remote mental health through first-person employee stories. That’s why they even have Microsoft CARES, providing up to 24 free short-term therapy sessions per person per year, 24/7 crisis support, and care navigation.

8. Create Culture Series or Social-First Campaigns

Social-first means designing for the channel (vertical video, carousels, hooks) and building consistency to the point where your audience recognizes your brand voice instantly.

Justin M. Nassiri, CEO of Executive Presence, shares his experience with posting on LinkedIn. 

He mentions that increasing posting frequency from 2–3 times/week to 5 times/week resulted in a 3.5× increase in monthly views and 3.7× increase in monthly likes.

What can you do?

• Create recurring formats, such as Meet the Team Mondays or Culture Fridays. These are small, predictable anchors that help audiences tune in and you can easily schedule them ahead to stay consistent.
• Mix content styles such as 15-second video snippets, quick team quotes, or Reels montages from office events
• Keep a simple 4-week content calendar:
  • Team highlight
  • Office moment or behind-the-scenes
  • Learning or project insight
  • Company value in action
• Try using templates for each format to build visual consistency while keeping execution lightweight

Canva runs a dedicated Instagram account, @CanvaLife, where employees regularly share about creativity, teamwork, and new releases.

9. Leverage Employee Advocacy & Internal Influencers

Let employees and internal influencers share stories naturally, without trying to boost to legitimize your brand. 

Such authenticity pays off: employee-shared content is 8x more credible and 7x more likely to drive positive engagement than anything shared from a company page.

Try these tips:

• Create prompt templates for your team: e.g. This week I solved…, One thing we learned at the ABC meeting…, Why I’m proud to work at [this place] is because…
• Encourage each member to publish on LinkedIn or X, then reshare the best ones on your corporate channels
• Provide a tool-stack: advocacy platform (e.g. EveryoneSocial or Bambu by Sprout) + scheduling & tracking via Hootsuite
• Go for on-spot recognition of top performers monthly and record those live: give shoutouts, badges, or features in internal newsletters

A case study on Morgan Philips Group shows how their employee advocacy ambassadors built a network of over 2M LinkedIn connections, driving 340M in total reach in 2024.

10. Share How Your Culture Aligns With Your Brand Values

Values show up in decisions, communication, and how your team responds when things get tough. Culture mirrors those values as people trust your brand because they see the connection between what you say and how you operate.

The 2024 Engagement & Retention Report states that one of the top five drivers of employee retention is to align culture with values.

Quick tips here:

• Define 3–5 core values (e.g., curiosity, growth, impact) and use them as content pillars in your calendar
• For each value, pick a monthly story: an employee story, a project moment, a decision that reflects it
• Publish an X thread or LinkedIn carousel around ideas like How we lived ‘growth’ this month with bullet points, visuals, and human quotes

Notion uses its annual ‘Craft & Values Week’ with 60 employee-led learning sessions tied to its values. It serves as living proof that ‘curiosity & craft’ doesn’t just remain slogans; it shapes how a company builds, hires, and grows.

Empuls: Turn Culture into Everyday Action

Culture isn’t a wall of text or some random pictures you paste on your careers page—it’s something people feel in every interaction, meeting, and message. And if you're serious about showcasing that culture on social media, it needs to be real, lived, and consistent inside the company first.

That’s where Empuls fits in. It’s not just a platform. It’s your culture co-pilot—helping you build connection, recognition, and alignment across every team, timezone, and touchpoint.

Empuls enables you to go from "we should appreciate our team more" to a system where appreciation happens daily, automatically, and meaningfully. You shift from gut-feel engagement to clear, measurable insights. And you empower every employee to be seen, heard, and valued.

✔ Recognition with heart – From shoutouts on the social feed to milestone rewards, make appreciation a habit, not an afterthought.

✔ Feedback that flows – Pulse surveys and eNPS tools help surface what matters—so culture evolves with your people.

✔ Belonging beyond borders – Whether you’re remote, hybrid, or global, Empuls builds a close-knit community that stays connected.

✔ Rewards that resonate – Tap into 10M+ global reward options tailored to every region and demographic.

✔ Insights you can act on – Let AI show you who’s thriving, who’s disengaging, and where to focus next.

If you want your company culture to show up online, start by making it stronger offline. With Empuls, every employee experience becomes a story worth sharing.

Final Thoughts

Every post, comment, and story reflects the tone of your workplace and the trust behind it. Social media can be a powerful tool if you sync it with the right strategy to shape your brand’s perception. In B2B, culture is your advantage. It’s the reason customers stay, teams grow, and people keep believing in the mission. Because when culture shows up online with heart and consistency, it builds something marketing alone never can, and that is belongingness!