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Workplace silos are out. Cross functional work is in.
Today’s most impactful projects—product launches, digital transformation, culture initiatives—aren’t owned by one team. They’re powered by people working cross functionally, combining diverse skills across departments to achieve shared goals.
But what is cross functional work, exactly? It’s the practice of bringing together individuals from different functions—like HR, marketing, product, or sales—to collaborate, problem-solve, and deliver outcomes faster and better. Whether you’ve worked with cross functional teams before or are building the ability to work cross functionally, it’s a skill that’s become essential in modern, agile workplaces.
In this blog, we’ll explore the benefits, challenges, and real-life examples of working cross functionally—plus how to do it well.
What is work?
Cross functional work refers to collaboration between employees from different departments, disciplines, or areas of expertise to achieve a common goal.
Unlike traditional teams that operate within a single function—like marketing or finance—cross functional teams are intentionally designed to break down silos, encouraging diverse thinking and end-to-end ownership.
This kind of teamwork might bring together a product manager, designer, marketer, engineer, and customer success manager to launch a new feature. Or it might involve HR, IT, and communications working together to roll out a new internal engagement platform.
The goal? To work cross functionally by combining strengths, avoiding duplication, and driving faster, smarter decisions.
Here’s how it typically works:
- Shared goals, different roles: Each member contributes from their area of expertise, but aligns toward a single objective.
- Decentralized decision-making: Teams are empowered to act and make progress without constant top-down direction.
- Integrated communication: Transparency and continuous alignment are key, often supported by tools like project trackers, Slack, or internal platforms like Empuls.
Cross functional work isn’t limited to large projects. Even day-to-day problem-solving often requires working with cross functional teams—and doing it well is now seen as a core professional competency.
Why working cross functionally matters
The ability to work cross functionally isn’t just a buzzword—it’s a competitive advantage for both individuals and organizations.
In today’s fast-paced, hybrid, and often global work environment, the ability to break down silos and drive outcomes collaboratively is what separates thriving teams from the rest.
Here’s why cross functional teamwork is critical:
1. Faster decision-making and execution
When multiple departments are looped in from the start, there’s less back-and-forth and fewer surprises down the line. Projects move faster because key stakeholders are already aligned.
2. More innovative solutions
Diverse perspectives bring fresh ideas. When designers, marketers, engineers, and analysts co-create, the output is not only more creative—it’s more customer-centric and future-ready.
3. Better employee engagement
Working cross functionally helps employees see the bigger picture, feel a stronger sense of purpose, and gain exposure beyond their day-to-day roles. It builds empathy and trust across teams.
4. Improved accountability and ownership
With a shared goal and visibility into each other’s contributions, teams feel more invested in outcomes. This collaborative accountability leads to higher-quality work.
5. Future-proof skills
The ability to work with cross functional teams is now a top skill employers look for. It signals adaptability, communication skills, and leadership potential.
At Empuls, we’ve seen how fostering cross functional work—through community groups, social intranets, and recognition programs—can create more aligned, agile, and motivated teams.
Key skills for successful cross functional teamwork
Thriving in a cross functional team requires more than just subject matter expertise. It demands the ability to collaborate with people who think, speak, and work differently than you.
Here are the core skills you’ll need to work cross functionally—and do it well:
1. Clear and contextual communication
In cross functional settings, effective communication isn’t just about being clear—it’s about being contextually relevant. A marketer might care about messaging, while a developer focuses on logic, and HR thinks about people impact. You need to:
- Translate complex ideas in ways others can understand.
- Adjust your tone and format for different stakeholders (e.G., Presentations for execs vs. Slack updates for peers).
- Practice active listening to avoid misunderstandings.
Why it matters: Miscommunication is one of the biggest pitfalls in working ly. Clear, thoughtful communication keeps projects aligned and teams motivated.
2. Adaptability and openness to change
Working cross functionally means you’ll encounter shifting priorities, diverse opinions, and evolving roadmaps. Your success depends on:
- Being open to feedback—even when it challenges your approach.
- Letting go of perfectionism to co-create fast and iterate.
- Navigating change without frustration.
Why it matters: Cross functional work thrives in fast-paced environments. Adaptable team members help keep momentum even when things get messy.
3. Empathy and relationship building
Cross functional collaboration isn’t transactional—it’s relational. You’re not just exchanging tasks; you’re building trust with teammates from different backgrounds and roles. Show empathy by:
- Understanding each team’s pressure points and success metrics.
- Acknowledging others’ contributions and constraints.
- Taking time to build rapport through informal chats or recognitions.
Why it matters: Strong relationships fuel collaboration, reduce friction, and make it easier to resolve conflicts when they arise.
4. Goal alignment and shared vision
It’s easy for teams to chase different kpis or misunderstand project intent. That’s why it’s crucial to:
- Align on a clear north star from the beginning.
- Frequently revisit goals, especially in long or evolving projects.
- Call out scope creep and clarify priorities.
Why it matters: Without alignment, projects quickly derail. Shared goals keep everyone moving in the same direction.
5. Collaborative problem solving
In cross functional team work, you’re solving multidimensional problems—often with no clear answers. You need to:
- Stay solution-oriented, not silo-driven.
- Be open to unconventional ideas.
- Leverage each team member’s strengths to explore multiple perspectives.
Why it matters: The best cross functional teams don’t just execute—they innovate. And that starts with collaborative problem solving.
6. Accountability and ownership
With so many moving parts, it’s easy to assume “someone else will handle it.” Avoid this trap by:
- Being proactive in communicating progress or blockers.
- Taking initiative instead of waiting for direction.
- Respecting deadlines and follow-ups.
Why it matters: Accountability creates reliability. When everyone takes ownership, the team functions like a well-oiled machine.
Empuls actively supports these behaviors by driving transparent communication, recognition across departments, and nudges that highlight gaps in collaboration or recognition equity.
Real-world examples of working cross functionally
Understanding theory is one thing—but seeing cross functional work in action truly brings its value to life. Here are some real-world examples where working with cross functional teams drives tangible impact:
1. Launching a new product
Let’s say your company is preparing to launch a new AI-powered employee wellness feature. Here's what the cross functional collaboration might look like:
- Product defines the roadmap and feature specs.
- Engineering builds and tests the solution.
- Design creates a seamless user interface.
- Marketing crafts messaging and go-to-market campaigns.
- Sales creates value propositions and pitch decks.
- Customer Success prepares support documentation and FAQs.
- HR/IT ensures rollout for internal teams and collects feedback.
Each team plays a unique role, but together, they deliver a product that's not just functional—but delightful, scalable, and market-ready.
2. Improving employee engagement Using Empuls
At many organizations, HR often leads employee engagement—but lasting impact requires cross functional collaboration. Here’s how it unfolds:
- HR identifies engagement gaps using Empuls surveys and sentiment analysis.
- IT ensures the Empuls platform is integrated with internal systems like Slack or Teams.
- Internal Comms uses the Empuls social intranet to broadcast recognition, townhall invites, and culture updates.
- Team Leads leverage insights from AI nudges to recognize peers and close recognition gaps in real time.
This is a prime example of how companies can work cross functionally to align on culture, boost morale, and foster a sense of belonging.
3. Streamlining remote onboarding
Remote onboarding requires alignment between multiple departments to ensure a smooth experience for new hires:
- HR creates a personalized onboarding plan.
- Admin ships welcome swag using automated Empuls workflows.
- IT sets up system access and devices.
- Managers schedule check-ins and assign early wins.
- Finance configures benefits and LSA allocations.
By collaborating effectively, the organization ensures that new hires feel welcomed, valued, and ready to contribute from day one.
These examples show that working ly isn’t just about processes—it’s about people coming together with clarity, shared goals, and the right tools.
Challenges of cross functional work (and how to overcome them)
While cross functional work unlocks innovation and speed, it also comes with its fair share of friction. Different goals, tools, workflows, and personalities can create roadblocks if not proactively managed.
Let’s look at the most common challenges—and how to overcome them with smart practices and the right tools.
1. Misaligned goals and priorities
The challenge: Each team enters with its own KPIs and timelines, which may not always align with the project’s overarching goals. This leads to conflicts or a lack of urgency.
How to fix it:
- Define a shared objective early and communicate how it ties into each team’s priorities.
- Use tools like OKRs, shared dashboards, or project hubs.
- Platforms like Empuls offer shared calendars, goals, and updates to keep all stakeholders aligned.
2. Communication breakdowns
The challenge: Teams speak different “languages”—marketing may focus on narrative, while engineering focuses on precision. This disconnect leads to misunderstandings, delays, or duplicated efforts.
How to fix it:
- Establish a common communication rhythm (e.g., weekly check-ins, async updates).
- Leverage social intranet platforms like Empuls to centralize updates, track feedback, and promote open dialogue.
- Use visual aids, project timelines, and written summaries to avoid ambiguity.
3. Unclear roles and responsibilities
The challenge: When ownership is vague, tasks fall through the cracks—or multiple teams unintentionally do the same work.
How to fix it:
- Clearly assign ownership using a RACI (Responsible, Accountable, Consulted, Informed) matrix.
- Use collaborative tools to track tasks and responsibilities transparently.
- Empuls’ organizational chart and profile pages help employees quickly understand who’s responsible for what, and how to reach them.
4. Lack of recognition and motivation
The challenge: When teams collaborate across departments, efforts can go unnoticed—especially if recognition stays within functional silos.
How to fix it:
- Encourage public recognition across functions using tools like Empuls’ Wall of Fame and peer-to-peer awards.
- Use AI nudges to remind managers to recognize contributions across teams.
- Celebrate key milestones with company-wide visibility.
5. Technology and tool fatigue
The challenge: Different teams rely on different tools. A lack of integration can slow down collaboration and add unnecessary friction.
How to fix it:
- Use platforms that integrate into your flow of work (like Empuls inside Slack, MS Teams, or your HRMS).
- Centralize recognition, communication, surveys, and milestones in one platform to reduce app-switching.
Overcoming these challenges isn’t just about fixing problems—it’s about building the foundation for seamless, scalable, and fulfilling cross functional work.
How to build a high-functioning cross functional team
You’ve seen the value of working cross functionally, and you know the challenges. But how do you actually build a cross functional team that works? Not just on paper—but in practice?
Here’s a step-by-step framework to set your team up for success.
1. Start with a clear purpose and outcome
Before assembling your team, get clarity on:
- What’s the goal?
- Why is it cross functional in the first place?
- What outcomes are expected from each function?
A clear purpose helps you recruit the right people, secure buy-in, and align everyone from day one.
✅ Tip: Create a one-page project brief with goals, stakeholders, timelines, and dependencies. Pin it to your internal platform (like Empuls' social feed or quick links section) for org-wide visibility.
2. Choose the right people (not just titles)
Don’t just pull in representatives based on department. Look for:
- Collaborative mindsets
- Problem-solvers
- People with a track record of working well cross functionally
This might include team leads, individual contributors, or even culture champions.
3. Define roles, responsibilities, and decision-making rules
Prevent confusion by making it crystal clear:
- Who owns what?
- Who can make decisions, and who needs to be consulted?
- What are the approval workflows?
Tools like RACI frameworks and role dashboards inside Empuls help bring clarity, especially across distributed teams.
4. Create a rhythm for communication and check-ins
High-functioning teams don’t rely on ad hoc conversations. Instead:
- Set up weekly syncs and async check-ins.
- Use project trackers and shared dashboards.
- Celebrate small wins along the way to boost morale.
✅ Use Empuls to share updates, run polls, and recognize contributions directly in the flow of work (MS Teams or Slack).
5. Foster culture, not just coordination
True cross functional success goes beyond collaboration—it’s about culture:
- Build trust through open feedback.
- Recognize team and individual wins publicly.
- Use tools like the Empuls Wall of Fame, AMA sessions, and community groups to drive a sense of shared purpose.
6. Track progress, measure impact, and optimize
Don’t stop at execution. Ask:
- What’s working in our cross functional setup?
- Are any teams under- or over-involved?
- How can we optimize collaboration?
Use insights and heatmaps (like those from Empuls’ AI-powered reporting) to continuously improve team dynamics and engagement.
Building a cross functional team is less about assembling departments and more about building trust, ownership, and aligned momentum. With the right people, processes, and platforms in place, you can make collaboration feel seamless—and even enjoyable.
The future of cross functional collaboration
As organizations become more global, remote, and fast-paced, cross functional work is no longer optional—it’s foundational.
Here’s what’s ahead:
1. AI-powered collaboration will become the norm
Smart platforms like Empuls are already leading the way with:
- Skill mapping to identify team strengths based on recognition data.
- AI nudges that prompt recognition, feedback, and weekly check-ins.
- Predictive analytics that flag attrition risks or recognition gaps.
This takes the burden off managers and ensures working cross functionally is both data-driven and human-centered.
2. Culture will be designed, not left to chance
Cross functional teams can easily drift without intentional culture-building. That’s why:
- Internal communication will go beyond email—with social intranets, digital townhalls, and community groups playing a central role.
- Recognition, feedback, and celebrations will be democratized and visible to all.
3. Platforms will power seamless, integrated collaboration
Imagine managing a project, recognizing a teammate, joining an AMA, and accessing perks—all without leaving your chat tool. That’s already possible with Empuls inside MS Teams, Slack, and other everyday platforms.
The future belongs to platforms that make working ly feel frictionless.
Conclusion
Cross functional work isn’t just a project management strategy—it’s a mindset. It’s about collaboration over silos, shared wins over individual KPIs, and innovation through diversity of thought.
Whether you’ve worked with cross functional teams before or you’re building your ability to work cross functionally, one thing is clear: success today (and tomorrow) depends on your capacity to connect across boundaries.
Great teams don’t just deliver—they collaborate, communicate, and celebrate. Ready to build yours? Let Empuls help you bring people together, recognize contributions, and power your cross functional culture—at scale.