Automated Rewards That Drive Real Impact with Xoxoday Plum API

Say goodbye to manual reward workflows. Xoxoday Plum API lets you automate, personalize, and scale rewards across platforms — HRMS, CRMs, marketing tools, and more. Discover how real-time incentives can drive engagement, loyalty, and retention.

Written by Kathleen O'Donnell, 9 May 2025

You’ve got a campaign to launch, leads to chase, customers to retain, and a team that deserves recognition — but rewarding them shouldn’t feel like a side project that eats up your time. 

And yet, most rewards systems do feel that way. Manual processes, scattered catalogs, rigid delivery flows, limited currencies, and painful integrations turn what should be a “delight moment” into an operational mess. 

Xoxoday Plum API changes that. It takes the friction out of the reward process — whether you're thanking a customer, motivating your support team, or powering up a loyalty program — and turns it into a fully automated, scalable, and smart experience. Plug it into your workflows and watch it do the heavy lifting behind the scenes. 

If rewarding people is on your roadmap — for growth, retention, or morale — this API might just be your best-kept secret. 

Let’s break down how it works — and why it’s a game-changer for businesses looking to scale motivation, not workload. 

 

Challenges of current rewarding and incentive solutions 

While rewarding and incentivizing stakeholders is a proven strategy for boosting engagement and performance, many traditional solutions fall short in delivering a seamless, scalable experience. Here are some of the most common limitations businesses face with current systems: 

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Most legacy reward platforms are not built for global use. They restrict reward distribution to a limited set of currencies, making it difficult for multinational companies to run unified programs across geographies. This creates friction for recipients and adds manual overhead for administrators. 

Lack of analytics and insights 

Without access to robust analytics, businesses struggle to measure the effectiveness of their reward programs. They are often unable to track redemption rates, assess ROI, or understand what types of rewards resonate with their audience — leading to guesswork instead of data-driven decision-making. 

Narrow global catalog 

A limited reward catalog restricts the recipient’s freedom to choose, resulting in lower engagement and satisfaction. Many current platforms offer a small, region-specific list of options, which fails to meet the expectations of today’s diverse, global workforce and customer base. 

Poor integration with other apps 

Incentive platforms that do not integrate smoothly with existing tools — such as CRMs, HRMS, marketing automation platforms, or customer support systems — lead to fragmented workflows and increased manual work. Lack of integration also means missed opportunities to automate and scale reward delivery. 

Lack of robust APIs 

Without flexible, well-documented APIs, developers are forced to work around the system or rely on manual processes. This limits the ability to automate reward logic, personalize experiences, or embed rewards directly within user journeys across apps and platforms. 

 

What is Xoxoday Plum API? 

Xoxoday Plum API is a robust rewards distribution technology that allows businesses to automate the entire journey of delivering incentives — from issuing a reward to fulfillment — with minimal manual effort. 
Whether you’re rewarding employees, customers, sales teams, partners, or app users, Xoxoday Plum’s API can be seamlessly integrated into your workflows, CRM, HRMS, apps, or marketing platforms. 

In short: you create the trigger; Xoxoday Plum handles the reward — instantly, globally, and securely. 

 

How Xoxoday Plum API works: A simple 3-step flow 

Here’s how Xoxoday Plum API works: 

Connect your platform 
Integrate Xoxoday Plum’s plug-and-play API with your application or tool — a quick and secure process requiring minimal IT lift. 

Trigger rewards based on rules 
Define milestones or behaviors that trigger a reward — ticket closure, survey completion, lead generation, purchase completion — you decide. 

Deliver & redeem instantly 
Once triggered, recipients instantly receive their reward codes, redeemable across a massive global catalog. 

 

Key features that set Xoxoday Plum API apart 

Xoxoday Plum API isn’t just a plug-and-play rewards engine — it’s a fully customizable, enterprise-grade reward infrastructure built to meet the complex needs of today’s businesses. From seamless integrations to real-time global reward delivery, here's why businesses choose Xoxoday Plum Pro as their go-to incentive API: 

Global multi-currency & multi-admin capability 

Operate across geographies without friction. Xoxoday Plum API allows you to send rewards in multiple currencies, manage multi-domain reward programs, and enable multiple admin roles across teams — all while maintaining full control and visibility. 

One platform, many target groups 

Whether you’re rewarding employees, sales teams, agents, customers, or channel partners, Xoxoday Plum adapts to each audience with the right workflows, filters, and delivery formats. It's built to support distinct reward strategies for multiple segments under one roof. 

Schedule awards with ease 

Plan ahead and automate reward rollouts with scheduled delivery triggers. Perfect for milestone achievements, seasonal campaigns, or recurring incentive programs — no manual tracking required. 

End-to-end solution 

Xoxoday Plum API takes care of everything — from campaign creation and eligibility logic to reward delivery and redemption. It’s a full-stack solution that eliminates the need for multiple tools or manual fulfillment.

 

Differentiators that stand out 

  • Point system + custom catalog integration: Build your own point-based system or embed Xoxoday Plum’s global catalog within your platform or app. 
  • Corporate gifting & occasion-based campaigns: Run gifting programs for festivals, birthdays, anniversaries, or product launches. 
  • Instant gratification: Deliver real-time rewards for instant recognition or conversion triggers. 
  • Custom branding: Theme and personalize rewards with your logo, message, and visual identity. 

The power of a global redemption catalog 

Give recipients the freedom to choose what excites them. Xoxoday Plum offers a massive catalog of over 20,000 options — including gift cards, experiences, wellness rewards, prepaid cards, philanthropic donations, and financial perks. Covering lifestyle, fintech, learning, mobile recharge, e-commerce, and more, this catalog spans across 80+ countries. 

True omni-channel distribution 

Distribute rewards via email, SMS, WhatsApp, or direct APIs — in bulk or individually. This ensures timely delivery, wherever your recipient is and however they prefer to engage. 

Flexi-denomination support 

Choose the denomination that best suits your campaign — whether it’s a small token of appreciation or a large achievement-based reward. You're never locked into predefined amounts. 

One-click redemption experience 

Eliminate complexity for recipients. Every reward sent via Xoxoday Plum can be redeemed instantly with a single click — no login loops, no delays, no confusion. 

Zero operational hassles 

Say goodbye to clunky processes. With real-time automation, app integration capabilities, and 24/7 support, Xoxoday Plum minimizes admin effort and maximizes program effectiveness. 

Built for modern ecosystems 

Xoxoday Plum integrates seamlessly with your HRMS, CRM, sales enablement tools, survey platforms, referral systems, and more. Whether your use case is corporate gifting, sales incentives, customer loyalty, or employee recognition, the API is flexible, digital-first, and automation-ready. 

Always-on global support 

Run reward programs with peace of mind. Xoxoday Plum provides 24/7 customer care, multi-geo delivery formats, and enterprise-grade compliance to ensure that your program runs smoothly at scale. 

Xoxoday Plum API integration use cases 

Xoxoday Plum API enables powerful, real-time reward automation across a wide range of platforms and workflows. Here’s how it can be integrated to drive performance and engagement across departments and user touchpoints: 

Integration in HRMS tools for employee rewards 
Automate recognition of employee milestones, achievements, and performance metrics directly within your HR systems. This helps HR teams deliver timely appreciation without manual tracking or intervention. 

Example: Integrate Xoxoday Plum with HRMS platforms like Darwinbox or Keka to trigger rewards for work anniversaries, quarterly performance reviews, or peer-to-peer recognitions. 

Integration in marketing automation tools for marketing incentives 


Drive engagement and conversions by embedding rewards into marketing campaigns. Incentives can be tied to actions such as form fills, demo bookings, newsletter subscriptions, or content downloads. 

Example: Connect Xoxoday Plum with HubSpot to automatically reward users who complete a marketing email sequence or attend a product webinar. 

Integration in survey tools for panel incentives

 Increase survey participation rates by offering instant rewards upon survey completion. This eliminates delays and boosts respondent motivation. 

Example: When integrated with platforms like SurveyMonkey or Google Forms, Xoxoday Plum can send e-gift cards to participants right after they submit feedback or complete a questionnaire. 

Integration in sales enablement tools for sales incentives

 Incentivize your sales teams by automatically rewarding them for closing deals, achieving quotas, or hitting activity milestones. This keeps motivation high and reduces administrative effort. 

Example: Plug Xoxoday Plum into Salesforce or Zoho CRM to issue rewards when a sales rep logs a closed deal or hits their weekly lead conversion target. 

Integration in referral software

 Simplify and streamline referral programs by automating rewards when a referral is completed. This ensures a seamless and immediate experience for both advocates and customers. 

Example: Use Xoxoday Plum within tools like ReferralCandy to instantly send a digital voucher when a referred user completes a purchase or registration. 

 

Integration in gaming apps

 Keep players engaged by rewarding them for reaching levels, completing challenges, or participating in events. This helps boost retention and user satisfaction. 

Example: A mobile game can use Xoxoday Plum to issue milestone-based rewards, such as sending a gift card after a player finishes a 7-day login streak. 

Integration in mobile wallets and cashback platforms 

Automate the disbursement of cashback and loyalty incentives into digital wallets, enhancing the customer experience and reducing backend load. 
 

Example: A fintech app can integrate Xoxoday Plum to issue prepaid cards or vouchers as instant cashback after a qualifying transaction. 

Remittance / commission disbursement 

Automatically issue commissions and incentive payments to agents, affiliates, or partners based on performance data or sales activity. 

Example: A real estate or insurance firm can reward agents upon closing deals by syncing Xoxoday Plum with their CRM or payout system. 

Earn & burn programs – loyalty & cards 

Reward customers with points and enable them to redeem those points instantly from a curated catalog. This improves retention and encourages recurring engagement. 

Example: A retail brand’s loyalty platform can integrate Xoxoday Plum to let users convert points into gift cards, subscriptions, or wellness perks. 

Integration with customer care software for CS incentives 

Recognize and incentivize support teams based on KPIs like ticket resolution time, CSAT scores, or first-response time. This leads to improved service quality and team morale. 

Example: Freshdesk users can auto-reward support agents who consistently maintain high customer satisfaction or resolve tickets ahead of SLA. 

Integration in Bitcoin platforms 

Provide non-crypto rewards in fiat formats to users who reach specific milestones, complete onboarding tasks, or participate in promotions — without regulatory hurdles. 

Example: A crypto exchange can reward new users who complete KYC or refer friends by sending them e-gift cards via Xoxoday Plum. 

Integration in health and fitness apps for points 

Encourage healthier habits by issuing rewards when users meet fitness goals, track progress, or participate in wellness challenges. 

Example: Fitness apps like Fitbit or MyFitnessPal can reward users for completing 10,000 steps daily for a week or hitting a target weight. 

 

Reward smarter with Xoxoday Plum 

Today’s businesses don’t need more tools — they need better ones. Xoxoday Plum API offers speed, flexibility, and global reach modern reward programs demand. Whether you’re recognizing top-performing employees, incentivizing loyal customers, or driving engagement through marketing automation, Xoxoday Plum takes the complexity out of rewarding — so you can focus on outcomes, not operations. 

With instant delivery, 20,000+ global redemption options, and seamless integration across your existing systems, Xoxoday Plum isn’t just an API — it’s your rewards engine, built to scale. 

Ready to power up your incentives strategy with automation and impact?

👉 Schedule a demo with Xoxoday Plum and see it in action. 


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