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Organizations today face a persistent challenge: they collect vast amounts of feedback from employees, customers, and partners, yet struggle to translate these insights into meaningful action. Surveys pile up; sentiment scores are tracked, but the connection between understanding experiences and improving them often remains unclear.
This is the gap that Xoxoday and FayrEdge are addressing through a new partnership.
Why This Partnership Matters
Xoxoday, which serves over 5,000 enterprises globally and processes more than $1 billion in annual transaction value, specializes in helping organizations design and deliver rewards, recognition, loyalty and incentive programs at scale. FayrEdge brings expertise in continuous listening and AI-powered experience diagnostics, helping organizations understand what their stakeholders truly feel and need.
The partnership creates a natural bridge: FayrEdge helps organizations listen and diagnose; Xoxoday helps them respond and engage.
"We've always believed engagement starts with understanding what people value," said Manoj Agarwal, Co-founder of Xoxoday. "This collaboration with FayrEdge allows us to connect that understanding directly to action. It's about creating a complete loop rather than isolated initiatives."
What Each Company Brings
FayrEdge's platform enables real-time feedback collection across stakeholder journeys, using generative AI and natural language processing to identify patterns and gaps in experiences. The company's framework is built on the principle that fair experiences—where people feel welcomed, valued, and heard—drive trust and long-term success.
Xoxoday's platform provides access to tools for recognition, incentives, and loyalty programs alongside a reward marketplace with over 10 million reward options across 30+ categories. With integrations across 250+ business systems and support for 55+ currencies and 50+ languages, the platform enables organizations to embed engagement into their existing workflows rather than creating separate systems.
Through the strategic partnership, clients of either company can access combined expertise in:
- Gathering and analyzing stakeholder feedback with AI-powered diagnostics
- Designing engagement programs that respond to identified needs
- Implementing recognition and reward systems that reinforce desired behaviours
- Measuring the impact of engagement actions on retention, performance, and loyalty
Moving Beyond Periodic Surveys
The collaboration reflects a broader shift in how organizations approach stakeholder experience. Rather than relying on annual engagement surveys followed by sporadic initiatives, leading companies are building continuous feedback and response mechanisms.
FayrEdge's approach emphasizes measuring the impact of experiences on trust and stakeholder retention through ongoing listening. This creates opportunities for timely intervention rather than retrospective analysis.
Xoxoday's platforms—spanning employee recognition (Empuls), rewards infrastructure (Plum), sales incentives (Compass), customer loyalty (Loyalife), and offers management (Loopr)—provide the mechanisms to act on those insights across different stakeholder groups.
What This Means for Organizations
The partnership offers a more unified approach to experience management. Rather than treating listening and action as separate functions, they can access expertise across the complete cycle.
This is particularly relevant as organizations recognize that stakeholder experience isn't just an HR concern or a customer service issue—it's a strategic imperative that cuts across functions and influences business outcomes including retention, productivity, and growth.
Xoxoday, founded in 2012 and now operating across 12 global locations with 500+ employees, has built its business on the premise that meaningful engagement requires both technology and understanding of human motivation. FayrEdge, which positions itself as championing fair experiences across all stakeholder interactions, shares this conviction that technology alone isn't enough—it must be paired with genuine insight into what people value.
For organizations looking to move beyond data collection towards meaningful stakeholder engagement, this partnership offers a framework: understand experiences systematically, respond to insights strategically, and measure the impact continuously.
