Xoxoday Plum & For Good Causes: Transforming Rewards into Social Impact

Businesses thrive when they connect deeply with their employees, customers, and partners. But what if your rewards and incentives program could deliver not just satisfaction, but genuine purpose? With Xoxoday Plum’s new partnership with For Good Causes, now it can.  

This collaboration empowers organizations to seamlessly incorporate social impact into reward programs, enabling recipients to easily donate their loyalty points, cashback, rewards, and air miles to over 20,000 charitable organizations globally.  

Why do social impact rewards matter?  

Today’s employees and customers crave more than traditional incentives. They seek meaningful connections with brands and workplaces that share their values. Xoxoday Plum understands this shift deeply. By partnering with For Good Causes, the Plum platform now helps your company effortlessly align rewards with purpose, creating an emotional bond that traditional incentives often miss.  

According to recent studies, more than 80% of employees and consumers prefer brands committed to social causes. With this integration, you’re not only enhancing satisfaction, you’re building loyalty through authentic engagement.  

How Xoxoday Plum empowers charities, brands, and consumers alike 

Through this collaboration, Plum assists three stakeholders in the chain – the enrolled charities, the brands, and the consumers, the ultimate philanthropists. 

Benefit to charities 

Charities and not-for-profit organizations now have access to another formidable stream of income and they can receive donations from people in the form of charity gift cards for good causes, who may be reluctant to donate cash.  

When the same thing opens up for redemption through reward points, a new avenue opens up. More than 20,000 charities are registered with For Good Causes and the setup cost to register your charity is zero. 

Benefit to brands 

Almost every brand has reward points as a strategy in the marketing mix and they can step into the world of emotional engagement by giving their customers a chance to make a difference in the world. A personalized, digital, and simple platform to deploy redemption is just what’s needed to show customers that you care. 

Benefit to consumers 

Consumer can donate their unused points as charity gift cardsv for good causes of their choice without spending cash. With thousands of causes to choose from, donations are completely anonymous and those unused points will be put to good use. The potential to create greater emotional engagement by empowering consumers to donate to a charity of their choice is high, yet relatively untapped. 

How enterprises leverage social rewards   

Large companies face increasing pressure to deliver genuine Corporate Social Responsibility (CSR) initiatives that resonate with their global workforce and diverse customer base. This partnership makes that process not just possible, but seamless:  

Elevate your CSR initiatives 

Automatically integrate meaningful charitable giving into your existing rewards programs, strengthening your corporate social responsibility narrative.  

Boost employee engagement & retention  

Employees empowered to support causes they care about report higher job satisfaction and stronger organizational loyalty.  

Demonstrate social leadership 

Enterprises that visibly engage in social impact differentiate themselves, enhancing reputation and customer affinity.  

Global reach, local impact 

With over 20,000 charities across categories (healthcare, education, environment, and more), your global workforce can make donations that resonate personally and locally.  

Why startups embrace purpose-driven rewards   

For startups aiming to scale quickly and retain talent, purpose-driven rewards offer an affordable yet impactful advantage:  

Instant social impact without large budgets 
Startups can now integrate charitable giving from day one, making CSR accessible even without substantial funds or dedicated teams.  

Attract talent and foster culture 
Millennials and Gen Z workers prioritize workplaces that demonstrate authentic social responsibility, making purpose-driven rewards an effective talent attraction and retention strategy.  

Build customer loyalty & brand differentiation  
Integrating socially conscious rewards can set your startup apart in a crowded market, appealing to socially-conscious consumers and partners.  

How it works: Easy and empowering  

The Plum + For Good Causes partnership makes it incredibly easy to set up and manage impactful rewards:  

Flexible reward allocation:  
Reward recipients can choose how much of their reward points to use personally and how much to donate to a charity of their choice.  

Automated and instant donations:  
Donations to charities are processed seamlessly, with no additional administrative work from your side, saving time and ensuring immediate social impact.  

Robust tracking and insights:  
Gain clear analytics on how much your teams and customers donate, measuring your CSR impact with transparency.  

Take the next step: Turn your rewards into a force for good   

Today’s customers and employees care about more than transactions—they value purpose, impact, and the ability to contribute to meaningful change. With Xoxoday Plum’s integration with For Good Causes, you now have the opportunity to go beyond traditional incentives and create a more emotionally resonant reward experience. 

Give your stakeholders the power to do good. Empower them with choice. And in doing so, turn every reward into something far more valuable—a chance to make a difference. 

Ready to enhance your rewards and incentives strategy with genuine emotional engagement and meaningful social impact?