Meningkatkan Kadar Respons Tinjauan Dengan Ganjaran

Pernahkah anda melakukan yang terbaik untuk membuat tinjauan, hanya untuk disambut dengan senyap? Ini bukan sahaja mengecewakan—ia menandakan isu yang lebih besar: keletihan tinjauan . Dalam dunia hari ini, orang ramai dibanjiri dengan permintaan untuk maklum balas, yang membawa kepada rasa tidak berminat dan sikap tidak peduli. Kejatuhan? Data tidak lengkap, cerapan yang tidak tepat dan keputusan yang lemah didorong oleh maklum balas yang tidak mewakili.

Gambar melancarkan produk berdasarkan respons yang serong, menghadap titik kesakitan utama atau salah tafsir sentimen awam. Kos mengabaikan keletihan tinjauan boleh menjadi ketara—merosakkan keputusan perniagaan anda, perhubungan pelanggan dan kredibiliti.

Dalam blog ini, kami akan meneroka lapan sebab teras di sebalik penglibatan tinjauan yang rendah dan berkongsi penyelesaian yang boleh diambil tindakan untuk meningkatkan kadar penyiapan dan kualiti respons.

Mengapa tinjauan penting? Kerana mereka menawarkan garis langsung dalam minda dan motivasi penonton anda. Sama ada anda dalam pemasaran, HR atau dasar awam, tinjauan membimbing keputusan yang lebih baik—membentuk produk, meningkatkan penglibatan pekerja dan menyelaraskan strategi dengan keperluan dunia sebenar.

What is a survey response rate?

A survey is likely successful based on the higher response it receives. A response rate is the percentage of people who participated in the survey compared to the percentage of people who viewed it. Not everyone who views or starts a survey completes it. This may be due to various reasons that should be corrected with effective strategies to make it a good response rate.

How is a survey response rate calculated?

The survey response rate is calculated by dividing the number of individuals who completed the survey by the number of individuals who were invited or targeted to take the survey. This result is then multiplied by 100 to express the value as a percentage.

For example, if you had sent the survey to 400 people and the responses received were 120, then the response rate would be (120/400) X 100 = 30%

A good response rate for surveys would be 40 to 50 percent. Organizations should plan the survey so that a good rate is achieved. Otherwise, it does not solve the purpose of the survey.

A good rate is not always achieved because organizations fail to follow certain effective strategies.

Sebab utama responden mengabaikan tinjauan

Let's face it, getting survey completion rates can be tough. Understanding why respondents choose to ignore them is crucial for maximizing your chances of engagement. 

Here are some reasons respondents hit the "delete" button:

1. Masa

Dalam dunia kita yang serba pantas, setiap minit adalah penting. Jika tinjauan anda dianggap terlalu lama atau memakan masa, responden mungkin akan mengutamakan tugas lain. Bertujuan untuk ringkas dan anggaran masa siap yang jelas. Kajian oleh SurveyMonkey mendapati bahawa tinjauan yang melebihi 7-8 minit menyaksikan penurunan 5% hingga 20% dalam kadar penyelesaian tinjauan.

2. Usaha

Adakah soalan anda mengelirukan, berulang atau memerlukan penaipan yang berlebihan? Setiap halangan meningkatkan usaha yang diperlukan, mewujudkan geseran dan tidak menggalakkan penyiapan tinjauan. Pilih soalan yang jelas dan padat dengan pilihan jawapan yang sejajar dengan khalayak sasaran anda. Tinjauan 'Tidak Mesra Pengguna' mempunyai UX yang lemah, menjadikan menavigasi langkah sebagai 'sakit' juga termasuk dalam kategori ini. 

3. Perkaitan

Jika responden tidak melihat perkaitan antara topik tinjauan dan minat atau pengalaman mereka, mereka akan berasa acuh tak acuh. Walaupun topik anda selaras dengan gaya hidup mereka, anda mesti berusaha lebih keras untuk memastikan soalan anda bijak, tidak menyinggung perasaan dan tidak melanggar protokol, sebab dan pematuhan. Sesuaikan tinjauan anda kepada demografi atau gelagat tertentu untuk memastikan perkaitan dan menangkap maklum balas yang tulen.

4. Tinjauan keletihan

Bayangkan berjalan di jalan yang dihujani oleh jurujual yang membuat tinjauan yang berbeza. Itulah yang dirasakan oleh ramai responden hari ini. Kami dihujani dengan tinjauan dalam talian dan luar talian. Penyertaan berterusan membawa kepada keletihan dan sikap tidak peduli tinjauan. Hadkan kekerapan anda, ubah pendekatan anda dan tawarkan insentif yang menarik untuk memerangi keletihan dan meningkatkan kadar tindak balas.

5. Ketelusan

Tinjauan legap menimbulkan bendera merah. Bersikap telus tentang tujuan tinjauan, siapa yang menjalankannya dan cara data akan digunakan. Ini membina kepercayaan dan menggalakkan penyertaan.

6. Minat

Adakah soalan anda kering dan boleh diramalkan? Menyuntik kreativiti dan tipu daya untuk mencetuskan rasa ingin tahu dan memotivasikan responden untuk melibatkan diri. Pertimbangkan elemen visual, format interaktif atau soalan yang diperibadikan.

7. Masa

Menghantar tinjauan pada masa yang menyusahkan ialah resipi untuk melepaskan diri. Pertimbangkan zon waktu, norma budaya dan demografi penerima untuk mengoptimumkan masa penghantaran dan memaksimumkan keterlihatan. Gunakan analitik untuk mengetahui tingkah laku dalam talian, ciri budaya dan corak kehidupan kerja untuk memperhalusi strategi masa anda. Kajian menunjukkan kadar penyelesaian tinjauan tertinggi untuk tinjauan yang lebih pendek diperhatikan pada hari Isnin (18%) . 

8. Motivasi

Mengapakah responden perlu melaburkan masa mereka? Nyatakan dengan jelas nilai penyertaan mereka dan serlahkan impak positif maklum balas mereka. Pertimbangkan untuk menawarkan insentif atau permainan pengalaman untuk memotivasikan lagi penglibatan. Di antara semua responden, ⅓ daripada mereka menyebut memperoleh ganjaran atau hadiah sebagai motivasi utama mereka

16 Best practices for conducting surveys

Here are 16 best practices for conducting surveys that you must know to run a successful survey.

1. Make them feel special

Mulakan dengan memberitahu responden bahawa anda benar-benar menghargai luangkan masa mereka dan berusaha untuk mengambil bahagian dalam tinjauan anda. Sempurnakan pemikiran itu dengan menambah betapa berharganya pandangan mereka untuk kejayaan projek anda.

After careful selection and consideration, if you have chosen them, play up the angle by stressing that they are part of an exclusive and hand-picked group to which this survey is going.

And do express your gratitude - a short message after every three questions can be very effective, followed by a more in-depth one at the end of the survey.

2. Narrow your goals

Narrow your focus to the exact goal/s you are trying to achieve. Limit the critical goals to as few as possible.

This way, not only will you be able to probe deeper into each area (and take up less of your respondent’s time), but you will also end up with more ‘meaningful data’ that is easier to manage.

‘Squeaky Wheel Syndrome’ refers to giving more importance to questions in the front burner or at the top of mind.

However, doing so may make your survey lopsided or skewed. Have a fair balance of questions covering all relevant angles and perspectives so that the results are unbiased and valuable.

3. Watch out for sampling errors

Ensure your ‘Focus Group’ selection is correct and unbiased. If you want to survey kids’ eating habits, don’t shoot your mail to singles. If you want feedback on your new meat grill, don’t share the survey with vegans. You get the idea.

Sub-groups within the population, for example, may ‘tamper’ the findings and make the result ‘ungeneralizable’ since it includes the opinion of people who are not part of your ‘focus group.’

To ensure your questionnaire reaches suitable and relevant people for your study, send it to smaller clusters across different geographies.

The other ‘solution’ is to over-sample to cover as much of the right demographic as possible. However, sampling errors are a stubborn problem in ‘survey country,’ and while you can minimize it, you may not be able to eliminate it.

4. Stay balanced and avoid the squeaky wheel syndrome

‘Squeaky Wheel Syndrome’ refers to the practice of giving more importance to questions that are on the front burner or at the top of mind.

However, doing so may make your survey lopsided or skewed. Have a fair balance of questions covering all relevant angles and perspectives so that the results are unbiased and valuable.

5. Don't get too personal

Don’t get too personal with your questions. Demographic details like age, sex, location, and others will already be there with you, so questions around these will only make your survey sound unprofessional.

Probing into personal and professional details may make your database more granular but may tick the user off. Treating the middle ground with only as much information as you need is best.

6. Keep it simple and logical.

Design your questions in such a way that the respondent:

• Can answer the questions in any order or way - unless there is a good reason behind the sequence you have designed.
• Isn’t rushed to complete the questionnaire within a fixed timeline (or, worse, a ticking clock).
• Isn’t forced to open a dictionary for every 6th word: Ensure the survey isn’t stuffed with fancy words, complicated terms, or industry/trade jargon.
• Has the liberty to skip a question and move on to the next.
• Doesn’t have to ‘find the hidden question in the picture’ you are not designing a game for kids.
• Don’t create compound or layered questions (using triggers like ‘and,’ ‘or,’ ‘not,’ ‘nevertheless,’ ‘however,’ ‘then,’ etc., which effectively packs two or three questions in one). Keep the tone clear, unoffensive, and convincing.

7. Keep it short and sweet

The best surveys are thought-provoking, not time-consuming. They also respect the respondent’s time. Keep visual elements to a minimum to avoid clutter, engage them in a warm and friendly voice, and resist the temptation to cram everything.

See if you can trim down strategy level / long-term questions (save them for another survey) and go for tactical level probes to action over the next six months.

8. Assuming subject familiarity is a bad idea

Don’t assume your respondent has advanced or expert knowledge of the subject. If you are surveying professionals, you still have to factor in reasonable limits of familiarity (remember, if they skip the question, it’s your loss, not theirs).

Provide an easy way for them to access information if they need more clarity on a question. (you can provide sidenotes, footer notes, or Google links)

9. Prompting questions

“We have recently launched a world-class product that boosts productivity, helps save time and cost, and has garnered a 95% rating on Amazon - if you have used it, we would like to know what you think” is a leading question.

A leading question contains built-in information that - without intending to - biases the response. Taking objectivity out of the equation robs you of what could have been a genuine insight.

10. Limit the number of 'open-ended' questions

Soalan terbuka memberi tumpuan kepada pengumpulan maklum balas kualitatif, tidak seperti soalan ya atau tidak , yang boleh diukur. . Mereka menuntut jawapan deskriptif yang membuatkan responden berfikir dan berkongsi perasaan dan pendapat mereka. Soalan terbuka adalah penting untuk penyelidikan pasaran kualitatif kerana ia memberikan cerapan dan nilai yang unik, sesuatu yang mungkin anda tidak boleh sasarkan dalam format ya-tidak.

However, having too many open-ended questions can mean ending up with reams of text to decipher (especially if it’s an extensive survey), so limit them to 2 or 3, and plan their theme and wording carefully to cover all the angles you need.

11. User interval questions

Most of us hate being tied down to a commitment. This is because, most of the time, the truth lies somewhere in the grey zone between black and white.

A straightforward Yes-No or Agree-Disagree won’t provide an accurate insight in such cases. Give your respondent broad leeways to play around, such as an Awe-some > Good > Ok > Bad > Terrible or a simple 1 to 5 grading.

12. Keep the rating framework objective (and consistent throughout)

Ratings are potential pitfall zones for two reasons. They may display the ‘letter’ but hide the ‘spirit’ (intent) of the response. For example, a rating of 7 may denote an improvement from 6 or a climb-down from 8, but there’s no way to tell which.

Cracking this isn’t always easy since specific themes that are subjective are, by nature, not conducive to a clinically ‘even’ standardization. Try to remove grey areas and make the question as ‘basic’ as possible.

13. Be wary of duplicate results

If you offer an incentive or reward, people may try to fill up the same survey with multiple items to increase their chances of winning (a lucky draw, for instance).

Address this common syndrome by adding a protocol forbidding anyone from participating more than once.

14. Integrate technology

SaaS companies like Plum, for instance, help you automate the entire process - from configurable & DIY tools to access control across hierarchies to the omnichannel presence (mobiles, for example, make it easy for participants to take the survey at their convenient time and place) to digital reports & actionable analytics.

15. Take advantage of "the follow-up question."

Your survey need not end with your survey. Asking follow-up questions helps you understand why a participant answered a survey in a certain way and unearth valuable insights you may have missed out on ‘the first time around.

This is your opportunity to drill deeper into important angles and aspects, clarify unclear or inconsistent responses (either through details or context), and get more information on viewpoints you found intriguing (and find worth pursuing further).

General, open-ended questions on your product, room(s) for improvement, the recipients’ persona (emotions, events, and visions that influence them) and, in deed, the survey itself: How well, or poorly, they thought it was organized.

16. Stay in touch

Treat your survey as a gateway to a long-lasting relationship rather than a one-off encounter. For instance, keep your word if you have promised them an update or a favor.

If you have told them that their feedback means a lot to you, prove it by sharing details of its impact on your project or business.

Keep them ‘in the loop’ by sharing exciting tidbits on your journey (reminding them that their survey had a hand in shaping it) from time to time - thereby keeping your brand and product top of mind and nurturing bridges for the following survey.

13 Tips to increase survey response rates

Here are 13 effective tips to increase survey response rates with examples from well-known brands:

1. Personalization and targeting

Personalization can significantly enhance survey response rates. Start by customizing your survey invitations to make them more engaging and relevant. Address recipients by their names and acknowledge any previous interactions or purchases they've had with your brand.

Pertimbangkan membahagikan khalayak anda berdasarkan demografi, tingkah laku atau faktor lain yang berkaitan. Dengan menyesuaikan kandungan tinjauan anda mengikut minat atau keperluan khusus setiap kumpulan, anda membuat responden merasakan input mereka adalah berharga, meningkatkan kemungkinan penyertaan.

Contohnya : Syor Peribadi Netflix

Netflix is a prime example of how personalization can drive user engagement and survey response rates. They use sophisticated algorithms to analyze user viewing habits and preferences. Based on this data, they provide personalized content recommendations to each user. When Netflix wants to gather user feedback, they send out surveys that are tailored to the individual's viewing history and preferences.

For instance, if a user watches a lot of documentaries, the survey may focus on their opinions about Netflix's documentary selection. This personalized approach increases the likelihood of users responding to the survey because it's directly relevant to their interests.

2. Incentives and rewards

Menawarkan insentif dan ganjaran boleh menjadi pendorong kuat untuk penyertaan tinjauan. Ganjaran ketara seperti diskaun, kad hadiah atau produk/perkhidmatan percuma sebagai pertukaran untuk melengkapkan tinjauan boleh menjadi sangat berkesan.

Alternatively, you can create excitement by giving participants the chance to win valuable prizes through a random drawing. Non-monetary rewards, such as exclusive content, early access, or recognition, can also appeal to different motivations and encourage higher response rates.

Contohnya : Program Ganjaran Starbucks

Starbucks has a highly successful customer rewards program. They occasionally send out surveys to their loyalty program members, offering them the chance to earn bonus stars (which can be redeemed for free drinks and food items) in exchange for completing the survey. This incentive encourages customers to take the time to provide feedback, increasing the response rate.

3. Mobile optimization and convenience

In today's mobile-centric world, it's crucial to optimize your surveys for mobile devices. Ensure that your survey design is responsive and user-friendly on various screen sizes. Many people access surveys on smartphones and tablets, so a mobile-optimized experience is essential.

Keep surveys concise and straightforward, ideally taking no longer than 5-10 minutes to complete. Implement features like progress bars to show respondents how far they are into the survey and how much time remains, improving the overall convenience and user experience.

4. Social proof and trust-building

Building trust with survey participants is paramount. Incorporate elements of social proof by sharing testimonials or reviews from previous respondents who have found value in participating.

This demonstrates the legitimacy and credibility of your surveys. Additionally, clearly communicate your commitment to data privacy and anonymity. Reassure participants that their information will be kept confidential and used solely for research purposes. Design your surveys with a clean and professional appearance to further instill confidence in respondents.

5. Multi-channel engagement

Diversify your approach to engage a broader audience. Promote your surveys through various channels, including email, social media, website banners, and even physical flyers or in-store signage if applicable.

Timing is also crucial; experiment with different times and days to send survey invitations to maximize reach and engagement. Don't hesitate to send gentle reminders to those who haven't responded yet, but do so tactfully to avoid being perceived as spammy.

By utilizing multiple touchpoints and outreach strategies, you can increase the visibility of your survey and improve response rates

6. Transparency and communication

Maintaining transparency throughout the survey process is vital. Clearly communicate the purpose of your survey, how the data will be used, and the expected benefits for participants. Address any concerns about data privacy and anonymity upfront. Establish trust by being open and honest, which can encourage more people to participate.

7. Gamification and interactive surveys

Incorporating gamification elements into your surveys can make them more engaging. Create interactive survey experiences with elements like quizzes, polls, or challenges. Offer rewards or recognition for completing certain milestones within the survey.

Gamified surveys not only capture respondents' attention but also make the process more enjoyable, resulting in higher response rates.

8. Timing and frequency management

The timing of your survey invitations can significantly impact response rates. Send survey invitations at times when your audience is most likely to be available and receptive.

Avoid over-surveying your audience by carefully managing the frequency of survey requests. Bombarding respondents with surveys can lead to survey fatigue and reduced participation.

9. Feedback loop and actionable insights

Show your commitment to making meaningful changes based on survey feedback. Communicate how survey responses will be used to improve products, services, or processes. Share previous survey-driven improvements as a demonstration of your commitment.

When respondents see that their input leads to positive changes, they are more likely to participate in future surveys.

10. Surprise and delight campaigns

Surprise and delight campaigns can be a fun and effective way to incentivize survey participation. Randomly select respondents to receive unexpected rewards, exclusive offers, or personalized thank-you messages. These surprise elements can create a positive association with your surveys, increasing the likelihood of participation and a positive response.

11. Community engagement and user forums

Building a sense of community around your brand or product can foster a culture of participation. Establish user forums or online communities where customers can discuss their experiences and provide feedback.

Encourage forum members to participate in surveys by emphasizing their role in shaping the brand or product's future. Engaging with a passionate user community can yield valuable insights and higher survey response rates.

12. Collaborative product development

Involve your audience in the product development process. Seek their input on new features, designs, or innovations. When respondents feel that their opinions directly influence the products or services they use, they are more likely to engage in surveys related to these topics.

Collaborative product development boosts response rates and fosters a sense of ownership and loyalty among participants.

13. Audio and voice surveys

Audio and voice surveys are innovative tools that gather feedback through spoken responses. They offer inclusivity for diverse demographics, foster natural conversations, and enable multilingual capabilities. These surveys engage respondents effectively, making them ideal for gathering real-time insights, customer satisfaction assessments, and political polling.

Bagaimana ganjaran dan insentif boleh mengatasi keletihan tinjauan dan meningkatkan kadar tindak balas

Satu kajian mendedahkan bahawa tinjauan yang menawarkan insentif menyaksikan peningkatan 30% dalam kadar penyelesaian tinjauan berbanding dengan yang tidak. Satu lagi kajian oleh Survey Sparrow mendapati bahawa hanya $5 insentif meningkatkan kadar tindak balas sebanyak 33%. Nombor ini diterjemahkan kepada mesej yang jelas: ganjaran berfungsi! Mereka memberi insentif kepada penyertaan, menunjukkan penghargaan, dan secara halus menyampaikan nilai yang anda letakkan pada masa dan pendapat responden.

Senario "lollipop selepas doktor gigi" bukan sekadar pengalaman zaman kanak-kanak; ia adalah kebenaran universal: insentif, ganjaran dan pengiktirafan mempunyai kuasa yang didokumentasikan dengan baik untuk memotivasi dan mempengaruhi tingkah laku. Daripada pekerja yang menerima bonus kerana melebihi matlamat kepada pelanggan yang memperoleh mata untuk melengkapkan tinjauan, peneguhan positif memainkan peranan penting dalam pelbagai aspek kehidupan kita.

The success of incentives lies in their ability to tap into fundamental human motivators. Rewards signal appreciation, reinforcing desired behaviors and encouraging repetition. They can also introduce an element of fun and competition, sparking engagement and motivating participation.

Why rewards work

• They value time: Let's face it, our time is precious. Rewards acknowledge this value and offer an incentive for respondents to invest their minutes in your survey.
• Motivation matters: Rewards inject a dose of motivation, transforming a mundane task into an opportunity for potential gain.
• Positive reinforcement: Completing a survey with a reward attached creates a positive association, making respondents more likely to participate in future surveys.
• Increased engagement: Rewards can keep respondents engaged throughout the survey, leading to higher completion rates and more reliable data.

Memilih ganjaran yang betul untuk meningkatkan kadar tindak balas tinjauan

Apabila ia datang untuk meningkatkan kadar tindak balas tinjauan, satu saiz pasti tidak sesuai untuk semua. Sistem ganjaran yang paling berkesan ialah sistem yang disesuaikan dengan pilihan khalayak dan sejajar dengan matlamat tinjauan anda. Daripada kepuasan segera kepada penglibatan jangka panjang, insentif yang betul boleh mengubah tinjauan anda daripada tugasan kepada pengalaman yang bermanfaat. Di bawah ialah panduan kepada jenis ganjaran dan insentif yang boleh dimanfaatkan untuk memotivasikan penyertaan dan memaksimumkan kadar penyiapan.

1. Discounts

Tawarkan peserta diskaun pada produk atau perkhidmatan anda sebagai ucapan terima kasih secara langsung kerana melengkapkan tinjauan. Ini amat berkesan untuk tinjauan maklum balas pelanggan di mana responden sudah mempunyai hubungan dengan jenama anda. Ia bukan sahaja menggalakkan respons tetapi juga boleh mendorong pembelian masa hadapan.

2. Donations

Bagi khalayak yang sedar sosial, sumbangan amal yang dibuat bagi pihak responden boleh menjadi pendorong yang kuat. Anda boleh bekerjasama dengan organisasi bukan untung dan menderma sejumlah kecil untuk setiap tinjauan yang lengkap. Ini mewujudkan muhibah sambil masih menyokong matlamat maklum balas anda.

3. Penyertaan cabutan bertuah

Menyuntik unsur keterujaan dengan menawarkan penyertaan ke dalam cabutan hadiah. Sama ada alat berteknologi, item mewah atau kad hadiah yang popular, cabutan bertuah sangat bagus untuk kempen jangka pendek atau apabila anda ingin meningkatkan penyertaan dengan pantas. Hanya pastikan hadiah itu bergema dengan penonton anda.

4. Akses awal kepada ciri atau produk

Insentifkan maklum balas dengan menawarkan peserta melihat sekilas tentang produk baharu atau ciri beta. Ini menarik terutamanya kepada peminat setia jenama dan pengguna awal yang menghargai menjadi sebahagian daripada perjalanan inovasi jenama.

5. Program berasaskan mata

Sistem ganjaran yang fleksibel dan menarik, program mata membolehkan responden mengumpul mata dengan setiap tinjauan yang mereka selesaikan. Ini kemudiannya boleh ditebus untuk pelbagai ganjaran—seperti barangan, pengalaman menjamu selera, faedah perjalanan atau sumbangan amal. Sistem ini sesuai untuk membina penglibatan berterusan merentas berbilang titik sentuh tinjauan.

6. Insentif tunai

Tiada apa-apa yang bermotivasi seperti wang. Menawarkan ganjaran tunai langsung boleh menjadi sangat berkesan dalam persekitaran B2B atau penyelidikan yang memerlukan pelaburan masa yang besar. Walau bagaimanapun, adalah penting untuk mendapatkan baki yang betul—wang tunai mungkin tidak selalu memupuk penglibatan jangka panjang atau kesetiaan jenama.

7. E-kad hadiah

Kad e-hadiah menarik perhatian antara fleksibiliti dan pemperibadian. Mereka menawarkan penghantaran segera, geseran logistik yang minimum dan kebebasan untuk memilih daripada pelbagai peruncit atau pengalaman. Ini amat berguna dalam kempen global yang ganjaran fizikal mungkin mencabar untuk diagihkan. Anda boleh menawarkan pelbagai kad hadiah—peruncitan, makan, kesihatan, hiburan, mahupun perjalanan—untuk memastikan daya tarikan merentas demografi.

Crafting your winning reward strategy. Here's a roadmap

• Tentukan matlamat tinjauan anda dan khalayak sasaran. Apakah pandangan yang anda cari? Siapa yang anda cuba capai?
• Research and tailor your rewards. What motivates your target audience? Cash, donations, or gamification?
• Tetapkan bajet dan pelan komunikasi yang jelas. Berapa banyak yang anda mampu, dan bagaimana anda akan menyampaikan ganjaran?
• Jejaki dan analisa keputusan anda. Adakah ganjaran meningkatkan penyertaan? Jenis manakah yang paling bergema? Gunakan data untuk memperhalusi strategi anda untuk tinjauan masa hadapan.

Kantar mengautomasikan pengedaran ganjaran dengan Plum

Cabaran: 

Kantar , sebuah syarikat penyelidikan pasaran terkemuka, menghadapi cabaran dengan proses pengedaran ganjaran tradisional mereka. Ia manual, memakan masa dan tidak cekap, memerlukan penyelidik dan pasukan perniagaan untuk menghabiskan masa yang berharga pada perolehan dan pengedaran dan bukannya tugas teras.

Additionally, the pandemic shifted Kantar's focus to online participants, requiring a solution for instant rewards.

Penyelesaian:

Kantar melaksanakan Plum, platform ganjaran dan insentif, untuk mengautomasikan proses pengagihan ganjaran mereka. 

• Automation: Plum automated the entire reward distribution process, from selection to delivery, saving Kantar significant time and resources.
• Ganjaran segera: Dengan Plum, Kantar boleh menawarkan ganjaran segera kepada peserta dalam talian, meningkatkan penglibatan dan kadar penyelesaian.
• Seamless integration: Plum integrated seamlessly with Kantar's existing systems, ensuring a smooth transition and minimal disruption to workflows.
• Global reach: Plum offered a wide range of global reward options, catering to Kantar's diverse participant base.
• Reduced costs: Plum’s efficient platform and competitive pricing helped Kantar reduce their overall reward program costs.

Results:

• Increased efficiency: Kantar's researchers and business teams saw a significant increase in efficiency, allowing them to focus on core tasks like research and analysis.
• Improved engagement: Instant rewards led to increased engagement and participation from online participants, resulting in more valuable data for Kantar. Plum delivered more than 3.32 million USD in rewards in just a quarter and 243% growth in rewards distributed over two quarters
• Reduced costs: Kantar achieved cost savings through Plum’s efficient platform and competitive pricing.
• Faster implementation: Kantar implemented Plum in just 72 hours, without affecting their existing processes.

Perkemas ganjaran dengan kuasa automasi

Kejayaan Kantar dengan Plum menggambarkan cara mengautomasikan ganjaran boleh meningkatkan kecekapan secara mendadak, mengurangkan kos dan meningkatkan penglibatan pengguna. Sama ada anda menguruskan tinjauan penyelidikan, insentif jualan atau kempen pelanggan, Xoxoday Plum menawarkan penyelesaian yang boleh skala dan mesra teknologi dengan penyepaduan yang lancar, penghantaran omnichannel dan katalog ganjaran global.