AIDA Model in Marketing: How to Increase Conversions at Each Stage Using Rewards

Kebanyakan kita memahami kekecewaan kehilangan petunjuk selepas bekerja keras untuk mendapatkannya di tempat pertama. 

Walaupun usaha terbaik kami untuk memastikan petunjuk terlibat sepanjang perjalanan pembeli, kadang-kadang kami kehilangan sentuhan dengan mereka. Lebih buruk lagi, walaupun kita berjaya mengekalkan perhatian prospek sehingga akhir, kita masih cenderung untuk jatuh pendek ketika menutupnya sebagai pelanggan baru. 

The key here is to keep clients engaged throughout the buyer's process. By leveraging the power of AIDA marketing model and rewards, you can surely level up your conversions. 

While the AIDA model might help you understand your buyers' needs through different customer journey stages, rewards will give an added advantage to woo prospects towards you. 

This blog will help you understand AIDA marketing model in depth and how to apply it in your digital marketing funnel.  

What is the AIDA marketing model? 

The AIDA Model has been an efficient digital marketing model for ages. It has helped businesses increase their sales. Attention, interest, desire, and action: The four components of the AIDA model form the backbone of many great marketing strategies. 

Brands use the AIDA model to identify how to design and deliver valuable information to the right people at each step of the buying process. 

The 4 stages of the AIDA model 

Mari kita fahami pelbagai peringkat AIDA dengan lebih terperinci. 

1. A (Perhatian) 

Ia merupakan tahap pertama model AIDA. 

Pada mulanya, bakal pelanggan anda tidak mungkin memberi perhatian kepada jawatan syarikat anda. Oleh itu, objektif anda sebagai pemasar adalah untuk meningkatkan kesedaran tentang produk atau perkhidmatan anda di kalangan prospek sasaran. Dengan cara ini, pengguna anda akan lebih memahami apa yang anda lakukan dan bagaimana anda boleh membantu mereka. 

You must first capture the attention of your target customers for them to engage with your brand's advertisements, for instance, by creating viral content or advertising discounts on new products. 

2. Saya (Minat) 

Ia adalah satu perkara untuk menarik perhatian pengguna anda; ia agak lain untuk mengekalkannya. 

Walau bagaimanapun, merangsang minat pengguna jauh lebih rumit daripada menarik perhatian mereka. 

AIDA model's second stage deals with maintaining the interest of your target audience. 

Untuk memastikan prospek anda berminat dengan mesej pengiklanan atau pemasaran anda, anda mesti menawarkan alasan kepada mereka. Tunjukkan kepada mereka mengapa ia penting, atau mereka mungkin mahukan bantuan anda. 

You might accomplish this by storytelling or consumer advertising that allows the customer to "feel" their pressing problem, prompting them to seek a definitive answer. Make it about them rather than about you. 

3. D (Keinginan) 

Selepas menyempitkannya kepada beberapa syarikat, Pembeli akan kembali ke penyelidikan. Mereka akan bermula dengan membuat perbandingan mendalam bagi setiap syarikat yang mereka sedang menilai. 

Ini membawa kami ke peringkat ketiga AIDA—mewujudkan keinginan untuk jenama anda. 

Pada peringkat ini, anda mesti menyerlahkan semua ciri produk anda dan menunjukkan bagaimana pengguna akhir akan mendapat manfaat daripada produk atau perkhidmatan anda. Di sini, ia akan membantu mempamerkan cadangan jualan unik jenama anda dan membezakannya daripada persaingan anda. 

Sekiranya semuanya dilakukan dengan baik, prospek anda dalam peringkat 'keinginan' akan layak untuk menukar.

4. A (Tindakan) 

Akhirnya, pembeli anda bersedia untuk membeli selepas hari, minggu, atau bulan penyelidikan. 

Peringkat terakhir model AIDA sedang dalam tindakan. Di sini prospek mengambil langkah-langkah penting untuk menjadi pelanggan. 

If you want more people to take action at this level of AIDA, make it simple for them. You may accomplish this by including a CTA button on your product pages, adding links to your registration page, and so on. 

Tambahan pula, anda mungkin mempunyai beberapa kajian kes dan testimoni pelanggan di tangan untuk menunjukkan kepada prospek apa yang telah dicapai oleh orang lain dengan bekerja dengan anda dan betapa hebatnya pengalaman mereka.

But it's not that simple. Buyers do not want to be prospected, demoed, or closed unprepared. You can't expect someone who hasn't ever heard of your brand to convert. 

Apabila anda membentangkan sesuatu kepada pelanggan yang salah pada masa yang salah, ia tidak membawa nilai kepada perniagaan. 

Mengetahui peringkat AIDA pelanggan anda - akan membantu menyesuaikan taktik strategi pemasaran berdasarkan peringkat yang dicapai. 

How to know in which AIDA stage a customer is? 

Berikut adalah 3 cara untuk mengetahui pada peringkat rangka kerja AIDA yang pelanggan berada dalam: 

Use 'website analytics tools' 

Analisis web adalah pengumpulan, pemprosesan, dan analisis data laman web. Ini adalah cara yang berguna untuk meningkatkan prestasi laman web anda dengan mendedahkan cara orang berinteraksi dengan data anda. 

Beberapa kelebihan mengintegrasikan analisis web ke laman web anda adalah seperti berikut: 

• Menjejaki dari mana trafik datang 
• Mengira kadar pentalan* 
• Pengoptimuman dan Penjejakan Kempen Pemasaran 
• Fahami perkara yang dicari oleh pengguna anda 

Using this information, you can distinguish contacts who are still in the 'attract' stage from those interested in your business or who have an urge to make a purchase. 

You might want to use analytics tools like Google Analytics, HubSpot, Adobe Analytics, etc., to keep track of your website. 

Additionally, integrating reliable tools like dependable website performance monitoring into your digital marketing strategy can significantly enhance the effectiveness of your efforts. By understanding the performance of your website in real time, you’re empowered to make data-driven decisions that keep the audience engaged through every stage of the AIDA model, ultimately steering them towards the action stage with greater efficiency. 

Leverage 'heatmaps' 

Heatmap software allows you to identify what areas of your website you might need to fix. It displays a colour-coded description of the sections that receive the greatest (hot) and least (cold) interaction. 

Berdasarkan halaman yang dicapai dan diklik (atau cuba klik), anda boleh menentukan pada peringkat mana mereka berada dalam model AIDA. 

Apabila anda mempunyai idea yang lebih baik tentang apa yang perlu diubah suai, anda boleh memberikan pengguna anda pengalaman yang mereka layak. 

For this, you can use tools like Hotjar, Crazy Egg, Lucky Orange, etc. 

Map buyer touchpoints 

Setiap kali pelanggan berinteraksi dengan jenama anda, titik sentuhan adalah sebelum, semasa, atau selepas membeli apa-apa daripada anda. Ia mungkin laman web anda, halaman arahan, halaman produk, borang hubungan, halaman harga, media sosial, dll. 

Ini akan membantu jika anda mempertimbangkan semua titik sentuh yang berpotensi antara pengguna dan syarikat anda. Kemudian, untuk mendapatkan pandangan yang lebih mendalam, atur titik sentuh untuk setiap langkah perjalanan pengguna. 

You may use tools like Lucid Chart, UXPressia, Smaply, etc., to map these touchpoints. 

AIDA in funnel marketing: How to increase conversions with rewards? 

By allowing you to classify your existing digital marketing strategy into different categories, AIDA model might help you convert strangers to buyers. This way, you can evaluate if you're covering all the stages a prospect goes through to become a customer. 

Mari kita lihat bagaimana anda boleh melonjakkan penukaran pada setiap peringkat AIDA. 

1. Peringkat perhatian 

Dunia melimpah dengan mesej yang memperjuangkan perhatian prospek anda. 

Objektif anda adalah untuk menjeda mereka dan menarik perhatian mereka yang tidak berbelah bahagi kepada mesej anda. Anda boleh melakukan ini dengan bantuan kata-kata dan visual yang menarik. Barulah anda boleh berharap untuk memajukan mereka ke peringkat seterusnya model AIDA. 

Di sini, pemasaran semula memasuki gambar. Anda mungkin meningkatkan kadar penukaran apabila penargetan dilaksanakan dengan sewajarnya. Sebagai contoh, jika seseorang berada di Peringkat Perhatian dan meninggalkan, pemasaran semula boleh mendorong mereka ke Peringkat Minat. 

Pada peringkat ini, pengguna ingin tahu, "Apa itu?" 

Untuk sampai ke peringkat ini, anda mesti terlebih dahulu mendapatkan kandungan anda di hadapan mereka. Ini datang dengan mewujudkan kesedaran jenama dan pemesejan yang menarik. 

Berikut adalah beberapa petua yang boleh anda gunakan untuk menarik perhatian kumpulan pelanggan yang disasarkan: 

• Establish a sense of urgency: E-commerce websites like Amazon add lightning deals to make sure the prospects feel that they could potentially "lose" if they don't act fast. 
• Add emotions to attract customers: Do you remember the famous Nike campaign “Just Do it”? Nike is one of the best brands that connect emotionally with consumers. It is a great way to demonstrate the emotional trigger related to leadership. 
• Write a short and clear copy targeting your audience: For example, Trello has excellent copywriting on its website. Like most of the copies on their site, their product description is crystal clear. It's always best to use a content writing marketplace to create high-quality, unique content that is best for your brand. 
• Create a viral content strategy: For instance, a video from Dollar Shave Club helped the razor company skyrocket to unprecedented success after getting just under 27 million views. 
• Use rewards to gain attention: Rewards let you create urgency. It is one of the most common scarcity tactics and can be highly effective. It's also an excellent angle for FOMO marketing. And, adding a discount at this point is only going to boost conversions. Realizing that the clock is ticking and there's only a finite amount of time to take advantage of an offer can be a strong incentive. 
• Exclusive rewards help gain customers' attention: Exclusive rewards are a great way to get started with branding. CRED gained popularity using its exclusive rewards approach. The company offered exclusive rewards to its customer base for paying credit card bills using CRED. 

• Attract customers with a chance to win grand prizes: During the holiday season, Bass Pro conducted a contest in the United States and Canada for two high-value prizes. The promotion, which was designed to bring people into Bass Pro shops or the retailer's online site, helped increase brand awareness throughout the holiday season. 

2. Interest stage 

Kami sering melihat pengiklanan yang hebat gagal pada peringkat ini. Oleh itu, pastikan pelawat anda memahami mesej yang berkaitan dengan cepat. 

Sebagai contoh, seseorang boleh menjeda mesej anda jika anda menggunakan imej yang menarik atau tajuk yang menarik, tetapi jika anda gagal menjelaskan sebab ia penting, mereka akan pergi ke mesej berikut. 

Matlamat pada peringkat ini adalah untuk membuat mereka berkata, "Saya suka." 

Sebaik sahaja orang berminat dengan produk atau perkhidmatan anda, mereka akan ingin memahami lebih lanjut mengenai jenama anda, faedah penyelesaian anda, dan bagaimana anda boleh muat dengan mereka. Akibatnya, mereka pergi ke peringkat seterusnya—Peringkat Keinginan. Sekiranya dilakukan dengan betul, kebanyakan petunjuk ini mungkin akan ditukar tidak lama lagi! 

Berikut ialah beberapa helah yang akan membantu anda memastikan petunjuk anda berminat dengan anda: 

• Give useful information with the help of how-to videos: One of such videos is made by Moz. Whiteboard Fridays is a famous Moz video series that breaks down SEO concepts in simple language and images.  

Moz understands that SEO is a challenging subject and strives to make it easy for its audience to understand. You can implement the same using video and voice changer tools to enhance the effectiveness of the video. 

• Offer free tools/ebooks: Do you know HubSpot is awesome at this? It has an entire knowledge base that provides many free marketing and sales templates used by millions of marketers. 
• Maintain consistency: Dropbox, for instance, shines at maintaining consistency in design and personalization across platforms. You won’t find any Dropbox platform without its characteristic open, blue box logo alongside. This approach is present in all of the brand's designs, whether home pages or error pages. 
• Focus on consumer interest: Consider the cosmetics department, where the emphasis is convincing you to buy the product through samples and expert makeovers. Sephora and Ulta, on the other hand, offer teaching, community service to assist customers to feel confident in their ability to apply makeup at home. 
• Use rewards to keep your audience interested: Interest is what will keep your reader hooked to your brand. So add features that might interest your target customers. And one brand that does a great job at it is Grammarly. Their advertisements highlight the benefits of using their product in different situations. They end with a simple CTA—which says, it's free! 
• Rewards let you empathize with customers: Gift cards may be a terrific method to bring clients in the door, especially during the holiday season. One of the ideal times to use gift cards is when families exchange gifts during the holidays. In addition, it's a fantastic approach for businesses to keep an emotional connection with their prospects. For example, Amazon has a creative lot of gift cards you can choose from. Confused about what to gift to a friend? Pick an Amazon gift card. 

3. Desire stage 

People like to do business with people they know, like, and trust. The AIDA model's first two stages establish the knowledge and the like. 

Matlamat peringkat ini adalah untuk menukar "Saya suka" menjadi "Saya mahu." 

Dan, anda boleh melakukannya dengan mendapatkan kepercayaan pelanggan sasaran anda. 

Anda mungkin melakukannya dengan menunjukkan kepada mereka apa yang anda ada di kedai untuk mereka. Terangkan bagaimana produk anda lebih murah atau lebih menarik daripada model pesaing. Teruskan memberi mereka maklumat. Pastikan mereka mengikuti anda di media sosial, melanggan surat berita anda, dan memuat turun tawaran anda. 

The more prospects connect with your brand, the more they'll trust you, increasing the likelihood that they'll buy your product or service. Leading you to make them easily flow to the last stage of the AIDA model- The Action Stage. 

Berikut adalah beberapa helah yang boleh anda ikuti untuk merangsang keinginan dalam prospek berpotensi anda: 

• Stimulate, excite, and ignite your target audience: For instance, some brands, such as Red Bull, Gatorade, and Mountain Dew, radiate that sense of excitement in their advertising strategies, making them appear to be a go-to drink for players, particularly those involved in extreme sports. 
• Have options for everyone: “Freedom to Choose” is a good feeling. H&M's tagline, for instance, is "More fashion choices that are good for people, the planet, and your wallet." The company guarantees a wide range of clothing for everyone, as well as the goal of remaining environmentally friendly. Also, they have customized websites for different regions and countries. 
• Use case studies & testimonials to add value: For example, HubSpot Partner Agency, Blueleadz, does incredible work by telling a story about their client and their problems while providing a detailed account of how they solved them. 
• Create memories and make people connect: For example, Cadbury engages with its potential buyers with the Cadbury dominoes ad. The idea of the ad was so unique that it made people remember the ad and the product well. 
• Use rewards to stimulate desire in the audience: Rewards create a sense of excitement in people. Highlight relevant products members can earn with their points. Here’s how Starbucks Rewards works. You earn 1 Star every time you spend some amount with your registered Starbucks Card. The more stars you earn, the greater the rewards you receive. It helps you convert many leads, and they are likely to make purchases from you, again and again, to get rewarded. 

4. Action stage 

Akhirnya, pengguna sasaran anda menyedari anda, berminat dengan produk / perkhidmatan anda, dan keinginan untuk membeli. Apa yang anda perlu lakukan sekarang ialah menunjukkan kepada mereka apa yang perlu mereka lakukan seterusnya. 

The aim is to convince them to say, "I'm getting it." 

Sebagai contoh, jika pengguna menambah sesuatu pada troli tetapi meninggalkan pembelian, iklan yang sepatutnya dipaparkan menyerlahkan promosi yang tidak boleh anda lewatkan. 

Adalah penting bahawa strategi pemasaran anda dengan jelas menyatakan tindakan yang anda mahu seseorang ambil dan menawarkan alat untuk melaksanakannya. Apa sahaja "langkah seterusnya," anda harus memaksa mereka untuk bertindak balas menggunakan geseran rendah, panggilan insentif tinggi untuk bertindak. 

Berikut ialah beberapa helah untuk diikuti untuk menggalakkan 'tindakan' dalam khalayak anda: 

• Make it easy for your customers to purchase: For example, The Buy Now Bottom of Amazon helps the users quickly buy a product without putting the product in a cart and then making the purchase. 
• Create assurance: Free warranties and guarantees work well. For example, Eddie Bauer offers a full refund on any of their products. With proof of purchase, you can have up to a year to receive all your money back if you’re not happy. 
• Give free trials or live demos: For example, Hellosign does this well. Though they have a free option with limitations, they know that the key to getting clients into their larger tiers is by offering a free trial upfront. So their pricing page sets the prospect's expectations and points them to the free trial. 
• Referral incentives: For example, with Tesla’s referral program, you can earn awards when your friends and family use your referral link to order eligible Tesla products and transition to sustainable energy. 

• Use rewards to create curiosity: One of the most popular and well-used discounts is new subscriber promotions. It's a great way to incentivize your new potential shoppers. The trick is finding a balance between profit margins and your brand's perceived value to ensure that you're not diminishing product value. This leads us to a great example of a new subscriber discount from Cinnabon. 
• Penghantaran percuma untuk membuat mereka menyelesaikan tindakan mereka: Sesetengah perniagaan merasa menarik. Penghantaran percuma kemungkinan besar mendorong penukaran yang paling. Syarikat yang menyediakan perkhidmatan penghantaran menggunakan penghantaran percuma sebagai ganjaran. Menariknya, tawaran ini menjadi semakin popular di laman web E-dagang seperti eBay dan Amazon.

AIDA: A simple formula for persuasive email marketing 

Writing persuasive emails is key to driving conversions. The AIDA model helps structure your emails effectively to guide prospects toward making a purchase. 

1. Grab attention 

Your email must stand out in an inbox filled with 92+ emails daily. The sender’s name and subject line are crucial. Generic senders like "info" or "no-reply" often get ignored, while personalized names increase open rates. 

A compelling subject line should: 

• Create urgency (e.g., “Limited Time Offer”). 
• Be relevant to the recipient’s interests. 
• Use personalization (e.g., including the recipient’s name). 
• Spark curiosity (e.g., posing an intriguing question). 
• Highlight offers (e.g., “Exclusive 20% Off Just for You”). 

2. Build interest 

Once opened, the first paragraph should hook the reader by: 

• Telling a story to create emotional engagement. 
• Using humor to build rapport. 
• Addressing pain points with solutions. 
• Including facts & figures to establish credibility. 

3. Create Desire 

Make readers want what you’re offering by: 

• Highlighting benefits over features. 
• Offering rewards and incentives. 
• Showcasing social proof (reviews, testimonials, ratings). 
• Removing objections with security assurances and warranties. 

4. Drive action 

Your Call to Action (CTA) should be clear and direct—whether it's signing up, downloading, or making a purchase.  Using a rewards automation platform to appreciate your users’ actions – be it a sign-up on your page, product purchase, or webinar registration - sending out a reward can build a bond that goes a long way.  

Plum, which can be integrated into your existing CRM / marketing automation platform like HubSpot, Active Campaign, Zoho CRM etc. offers a wide range of reward options like branded gift cards, vouchers for dining experiences, eCommerce gift cards, etc. across 20+ categories. These can be automatically sent to your users as soon as they take some action. 

Power up your marketing with Plum 

Crafting a winning marketing funnel isn’t just about catching someone’s eye—it’s about holding their attention, building real connection, and inspiring action. The AIDA model lays the foundation for this, but turning each stage into measurable outcomes requires the right tools. 

Xoxoday Plum is not just a reward engine, but as a full-stack engagement platform that supports every phase of your marketing journey. 

Plum enables you to: 

Grab attention 

With instant gratification through surprise incentives, gamified campaigns, or entry-level engagement rewards. 

Fuel interest  

By layering digital rewards within your content strategy, from webinars to gated content or lead magnets. 

Create desire  

Using its global rewards catalogv, offering: 

• 21,000+ digital gift cards, experiences, and services 
• 20+ reward categories including retail, wellness, dining, travel, entertainment, and lifestyle 
• Localization across 100+ countries to resonate with your global audience 

Drive action  

By integrating rewards into your conversion points—form submissions, demos, trial sign-ups, or purchase completions—with: 

• Omnichannel delivery (email, SMS, WhatsApp, Slack, MS Teams, and more) 
• Real-time tracking and analytics for redemptions, CTRs, and campaign performance 
• Seamless integration with CRMs, marketing automation platforms, and sales tools 
• Fully automated workflows for bulk campaigns, triggered journeys, or milestone-based gifting 

To maximize conversions, you need more than just attention, you need engagement, desire, and action. The AIDA model, combined with strategic rewards, ensures that your prospects move seamlessly through each stage of the funnel. 

Xoxoday Plum makes this effortless by offering 21,000+ reward options across 20+ categories, helping businesses capture attention, sustain interest, and drive action with personalized incentives.  

Start leveraging rewards today and turn prospects into loyal customers with Plum! Book a free demo and we will get you started!