30 Impactful Customer Journey Survey Questions for 2024

With 81% of organizations claiming customer experience as a competitive differentiator, the customer journey survey effectively becomes an essential tool for businesses looking to understand the customer journey survey questions, experiences, and perceptions of their customers.

A customer journey survey can provide valuable insights into customer behavior, needs, and preferences by asking the right questions. A report by Gartner claims that organizations that focus on customer satisfaction are associated gravely with company growth, margin, and the profitability it draws. The report also suggests that 29% of the companies that recognize this are more likely to secure ample CX budgets.

In this article, we will explore the key customer journey survey questions that businesses should include in a customer journey survey to gain a comprehensive understanding of the customer experience. From questions about the customer's first impression to their overall satisfaction, this article will provide a comprehensive guide to creating an effective customer journey survey.

With insights from a customer journey survey, businesses can improve their operations and create a more positive customer experience.

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30 Customer journey survey questions you must ask

Here are 30 customer journey survey questions that will help you get clear insights into the customer experience and satisfaction and the service that you provide.

1. On a scale of 1- 5, how easy was it to find the information you were looking for on our website?

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Likely
Neutral
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2. How did you first hear about our brand?

3. Was it easy to navigate our website and find what you were looking for?

4. How would you rate the overall user experience on our website?

5. Did you contact customer support during your journey? If yes, how was your experience?

Asking this questions will help you get insights upon the efficiency of your customer service team and if they are performing upto the mark in taking care of the customer journey and customer experience.

6. Was it easy to place an order on our website?

7. How would you rate the delivery time for your order?

In this fast moving word, customers prefer delivery of their ordered product to be delivered either on time or even before time. Asking this question will help you know if the delivery that your company provides is up to the customer's expectation or if it is not up to the mark.

8. Was the product you received as described on our website?

9. Were there any issues with the product you received? If yes, how were they resolved?

Very likely
Likely
Neutral
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One of the best signs of client loyalty is the likelihood that they will refer your product or service to their friends and family. It demonstrates that they value what you have to give.

11. Was the checkout process smooth and easy to complete?

12. How would you rate the value for money of our products?

13. How satisfied were you with the quality of the product you received?

You will learn more about the structure of your product or service from the response to this question. It will enable you to respond to your customer's needs and persuade them to continue doing business with you.

14. Were there any surprise charges during the checkout process?

15. How was your overall experience with our customer service team?

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16. Were there any roadblocks or challenges during your customer journey that you faced?

17. How easy was it to find the information you needed to complete your purchase?

18. On a scale of 1- 5, how satisfied are you with your overall experience with our brand?

Very likely
Likely
Neutral
Somewhat likely
Not likely

19. Is there anything we could have done better during your customer journey?

If you want the best for your consumers, your business must be 100 percent customer-focused. An indication that you desire to provide your clients with the finest service possible is when you directly ask them if they have any suggestions for how you can enhance your service delivery.

20. Would you purchase from us again in the future?

The people that respond positively to your offer are more inclined to continue doing business with you.

21. Was our website easy to use on both desktop and mobile devices?

22. How would you rate the product information provided on our website?

23. Did you have any concerns before placing your order? If yes, what were they?

24. Was it easy to track your order status and delivery?

25. How was the packaging of your order when it arrived?

Asking this question will help you understand if the packaging that you provide is efficient enough to protect the product through out the journey from the factory to the customer. This might help you to get a practical understanding of your product packaging.

26. How was the return process, if applicable?

27. Did you receive any follow-up after your purchase, such as an email or phone call?

28. How was your experience with our brand compared to similar brands you have used in the past?

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29. Were there any promotions or discounts offered during your customer journey that you took advantage of?

30. How was the overall look and feel of our brand, including website design and product packaging?

Including a question about the overall look and feel of your brand, including website design and product packaging, in a customer journey survey can provide valuable insights into how your brand is perceived by your customers and help you identify areas for improvement.

Importance of customer journey survey

Customer journey surveys are critical for businesses because they help organizations understand the experiences and perceptions of their customers at various touchpoints throughout the customer journey. The insights gained from these surveys can inform and improve various aspects of a business, such as:

1. Customer satisfaction

A customer journey survey can help a business gauge the level of satisfaction of its customers and identify areas that need improvement.

2. Customer retention

Having devoted consumers who will stick with you through thick and thin is the foundation of the majority of organizations. It provides you a sense of security when you have consumers that continue to do business with you. Understanding the customer journey can help a business identify pain points and address them, leading to increased customer retention.

3. Marketing and sales

The insights gained from a customer journey survey can inform marketing and sales strategies, helping a business attract and retain customers more effectively.

4. Product development

A customer journey survey can provide valuable insights into customer needs and preferences, which can inform product development decisions.

5. Customer experience

By understanding the customer journey, a business can improve the overall customer experience and create a more positive and memorable experience for customers.

Conclusion

A customer journey survey is a critical tool for businesses looking to understand their customers and improve their operations. By asking the right questions, a customer journey survey can provide valuable insights into customer behavior, needs, and preferences. The key to creating an effective customer journey survey is to ask a range of questions that cover various touchpoints throughout the customer experience.

From customer journey survey questions about the customer's first impression to their overall satisfaction, businesses can gain a comprehensive understanding of the customer journey. By incorporating the insights gained from a customer journey survey into their operations, businesses can improve customer satisfaction, retention, marketing and sales, product development, and the overall customer experience.