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Charity gifts, an active element of corporate social responsibility, are an inventive way to keep employees and the client base engaged and connected through accountability. A charity gift typically refers to a donation made on behalf of someone as a gift to support a charitable cause or organization. More than 60% of millennials stated they would prefer to donate their rewards to good causes than retain them for personal use, in research by KPMG.
As the workplace landscape shifts, organizations have started practicing social responsibility to be more conscious of their impact on society. Instead of receiving a physical item, the recipient of the charity gift is informed that a contribution has been made in their name to a specific charity or cause.
According to America's Charities Snapshot, approximately 71% of employees surveyed prefer to work for a company that supports giving and volunteering for charitable causes. The same study showed that 70% would be more loyal to a company that takes such initiatives.
Why charity gifts and corporate giving matters: Stats to justify
Charity gifts and corporate giving matter because they foster goodwill, enhance brand reputation, and contribute to meaningful social change. Additionally, businesses that engage in charitable giving see an increase in customer trust and long-term brand loyalty.
→ According to the EY & Harvard Business School sponsored report, 89% believe that an
Organization with a shared purpose will experience higher levels of employee satisfaction and 80% said that it also helps increase customer loyalty.
→ Moreover, the same study has shown that 85% of individuals are likely to recommend a company with a solid purpose to others.
→ According to America’s Charities Snapshot Employer Research, employee participation increases when a charitable choice is given.
10 charity gift ideas to support the social cause:
Gifting charity reflects a thoughtful and socially conscious choice to make a difference in the community. The gifts can be:
- Donazioni in denaro
- Programmi o progetti specifici
- Sponsorizzazione o adozione
- Regali virtuali
Moreover, donors can customize their contributions based on their preferences and the causes they wish to support. Here are the 10 charity gift ideas that contribute to the growth of any individual.
- Skill development classes
Regalare l'accesso a corsi per lo sviluppo di competenze permette di autosvilupparsi. Offre ai destinatari l'opportunità di migliorare le proprie competenze e capacità.
In genere, questi corsi online possono essere incentrati su competenze specialistiche. Inoltre, offrono un mezzo flessibile e accessibile agli individui per affinare il proprio acume professionale e rimanere competitivi e adattabili nell'attuale panorama professionale in continua evoluzione.
Vantaggi
- Acquisire e affinare competenze preziose,
- Migliorare le conoscenze professionali
- Favorire l'adattabilità in un mercato del lavoro in continua evoluzione.
- Promuovere la crescita personale.
- Add charity cards to your E-gift cards
If you're already sending e-gift cards, why not add the choice of donating to charity instead? These digital vouchers provide a versatile and personalized way to express appreciation or celebrate special occasions while allowing recipients to select items according to their preferences.
Vantaggi:
- Eliminare le sfide logistiche associate ai regali tradizionali.
- The giver and recipient are positively impacted with improved brand loyalty and customer engagement.
- Recipients can either enjoy their gift card or donate to a cause they care about.
- Experience cards
Experience cards can be excellent charity gifts online. It presents recipients with a curated selection of engaging online activities. These activities may range from virtual games to immersive tours.
Inoltre, questi biglietti digitali offrono un modo unico e personalizzato di fornire esperienze memorabili, rendendoli ideali per esprimere apprezzamento o celebrare occasioni speciali.
Vantaggi
- È un approccio personalizzabile ai regali. Offrite ai destinatari una selezione curata di attività ed eventi online coinvolgenti.
- Aumentate il piacere del destinatario consentendogli di scegliere esperienze su misura per le sue preferenze.
4. Corsi di apprendimento online
Potete anche investire nell'apprendimento continuo proponendo ai destinatari corsi online. Offrite loro una via flessibile e accessibile per esplorare diversi argomenti e ampliare la loro base di conoscenze.
In genere, questi corsi offrono un ambiente di apprendimento strutturato e professionale. Inoltre, questi corsi possono consentire alle persone di acquisire nuove competenze e di rimanere al passo con le tendenze del settore.
Con l'apprendimento online, i destinatari possono personalizzare il loro percorso formativo per allinearlo con i loro obiettivi di sviluppo professionale e personale.
Vantaggi
- Consentire ai partecipanti di acquisire nuove competenze e conoscenze nel comfort del proprio spazio.
- Questi corsi offrono flessibilità di orario, consentendo ai discenti di conciliare la formazione con gli impegni esistenti.
- Fornire una maggiore accessibilità ai materiali didattici online.
5. Abbonamenti a e-book o audiolibri
Regalate ai destinatari abbonamenti a e-book o audiolibri per arricchire la loro esperienza di lettura. Un abbonamento di questo tipo offrirà loro un modo comodo e accessibile per approfondire la saggezza che desiderano per proseguire il loro percorso professionale.
In generale, questi abbonamenti digitali forniscono una piattaforma versatile che consente agli individui di godere di qualsiasi tipo di letteratura al proprio ritmo, sia in lettura che in ascolto.
Vantaggi
- Introdurre una cultura dell'apprendimento continuo e dell'arricchimento intellettuale.
- Gli abbonamenti agli e-book o agli audiolibri rappresentano un modo comodo e portatile per accedere ai contenuti letterari.
- Questo metodo contribuisce alla sostenibilità ambientale.
6. Abbonamento al benessere
Promuovete il benessere e la cura di voi stessi regalando al vostro destinatario un abbonamento al benessere. L'abbonamento può spaziare da corsi di fitness online e sessioni di meditazione a preziose risorse per la salute.
Questo gesto premuroso sostiene quindi uno stile di vita sano e sottolinea l'impegno per il benessere del destinatario.
Un abbonamento benessere offre un approccio personalizzato e flessibile per mantenere la salute fisica e mentale nell'era digitale.
Vantaggi
- Offrite l'accesso a una selezione curata di corsi di fitness online, sessioni di meditazione e preziose risorse per la salute.
- Introdurre iniziative di benessere per coltivare uno stile di vita più sano e produttivo.
- Donate a meal program
Support hunger relief by donating meals to individuals and families facing food insecurity. Many organizations, such as the World Food Programme (WFP) and Feeding America, allow donations in honor of someone, ensuring a meaningful impact. Contributions can fund school lunches, community food banks, or emergency meal distributions, providing essential nourishment to those in need.
Vantaggi:
- Alleviates hunger and malnutrition in underprivileged communities.
- Supports local food banks and relief programs.
- Encourages a culture of giving and social responsibility.
- Makes a direct, measurable impact on people’s lives.
8. Clean Water Donation
Millions of people still lack access to clean drinking water, leading to severe health issues. Donations to organizations like charity: water and Water.org help build sustainable water sources, install filtration systems, and improve sanitation facilities in underserved regions. Gifting a clean water donation ensures access to safe drinking water and improved hygiene.
Vantaggi:
- Reduces the spread of waterborne diseases and improves public health.
- Supports sustainable infrastructure for clean water access.
- Enhances quality of life by reducing the time spent collecting water.
- Promotes environmental conservation through water sustainability projects.
9. Medical aid donations
Many communities worldwide suffer from a lack of basic healthcare, medicine, and medical supplies. Donations to organizations like Doctors Without Borders, Direct Relief, or The Red Cross provide critical healthcare services, vaccines, surgical procedures, and life-saving medication to underprivileged areas.
Vantaggi:
- Provides essential healthcare services to those in need.
- Supports emergency medical aid in disaster-affected regions.
- Help prevent and treat life-threatening diseases.
- Strengthens global healthcare systems through funding and resources.
10. Animal Rescue and Conservation Sponsorship
Many wildlife species and domestic animals face threats due to habitat destruction, poaching, or neglect. Sponsoring a conservation initiative or donating to an animal rescue organization, such as The World Wildlife Fund (WWF) or ASPCA, helps protect and rehabilitate animals in need.
Vantaggi:
- Supports the rescue, rehabilitation, and adoption of endangered or abandoned animals.
- Aids conservation efforts for wildlife and marine ecosystems.
- Funds anti-poaching initiatives and sanctuary maintenance.
- Raises awareness about animal welfare and sustainability.
- Sports equipment for underprivileged youth
Sports play a critical role in children’s physical and mental development, but many lack access to proper gear. Organizations like Right to Play and Good Sports provide sports equipment such as soccer balls, basketballs, and uniforms to children in low-income communities, encouraging active lifestyles and teamwork.
Vantaggi:
- Encourages physical activity and healthy development.
- Promotes teamwork, discipline, and confidence in young athletes.
- Provides equal opportunities for children to participate in sports.
- Supports community engagement and social inclusion.
12. Donations for attendees in webinar
With virtual events on the rise, attendees are more selective than ever. Make your webinar stand out by linking attendance to a meaningful cause—donate to charity for every participant and let them know their presence makes a real impact.
For example: “For every attendee, we’ll donate $3 to Charity X—help us reach our goal of $1,500!”
Vantaggi:
- People are more likely to join when their participation supports a good cause.
- Positions your company as socially responsible and community-driven.
- Creates a sense of purpose beyond the event, encouraging interaction and goodwill.
- Clients and prospects appreciate businesses that give back, building long-term trust.
Why should businesses adopt charitable gifting
Enhanced brand image
Le donazioni di beneficenza rafforzano l'immagine positiva del marchio, mostrando l'impegno dell'azienda nei confronti della responsabilità sociale. La dedizione a un impatto significativo favorisce una percezione favorevole da parte di clienti e stakeholder.
Increased engagement with society
Le iniziative di beneficenza aziendale creano un forte legame con la comunità, mostrando l'impegno di un'azienda al di là del profitto. Impegnandosi attivamente nei confronti dei bisogni della società, le aziende si posizionano come entità responsabili ed empatiche all'interno di un tessuto sociale più ampio.
Microsoft's "Give with Bing" initiative showcases a model for corporate engagement with society. The initiative aims to encourage search engine users to earn points, which can be donated to various charities. The implementation included everyday searches, users accumulating points, and fostering a sense of community involvement.
As a result, the initiative demonstrates how corporations can leverage their platforms to facilitate user contributions to charitable causes. Such an approach resulted in community participation and strengthened the connection between the corporation and its users.
Reconnection with the cause of serving the community
Le donazioni di beneficenza sono un'espressione tangibile della dedizione di un'azienda alla comunità. Allinea gli obiettivi aziendali con il benessere della società. Questa connessione propositiva risuona con i clienti e i dipendenti per creare un senso di valori e scopi condivisi al di là delle transazioni commerciali.
The primary goal of the "5by20" initiative is to empower women economically. So, they provide them with the necessary resources and support to become successful entrepreneurs.
Coca-Cola's "5by20" initiative operates globally, reaching women entrepreneurs in various countries and communities. It gives women the tools and skills to establish and grow their businesses, contributing to their economic independence.
Driving engagement and loyalty
Charitable causes enhance customer engagement. Consumers increasingly value businesses contributing positively to society. According to Forbes, 70% of consumers are motivated to purchase from companies committed to improving the world. Customers feel a sense of pride and affiliation when their purchases support a company actively involved in community service.
Building relationships with customers and employees
Digitize the CSR movement with Plum
The best charity gifts are a powerful tool in the corporate world as they successfully tie social responsibility with employee engagement and customer loyalty. The practice of offering charity gifts has a profound impact on building relationships, enhancing brand image, and building a sense of community.
Incorporate charity gifts into your corporate culture with Plum. We offer diverse charity gift options and provide your employees and clients with a seamless and customizable experience.
Unitevi al movimento delle imprese socialmente responsabili. Elevate il vostro marchio producendo un impatto significativo sulla comunità attraverso:
- Curating over 30,000+ gift options to cater to your employees' unique preferences,
- Una piattaforma di gifting globale con marchi internazionali,
- Offrire premi personalizzati e generare comunicazioni mirate per facilitare il valore e l'apprezzamento.
FAQ's
1. What are charity gifts, and how do they work?
Charity gifts are donations made on behalf of someone to support a social cause or nonprofit organization. Instead of receiving a physical gift, the recipient is informed that a contribution has been made in their name, supporting initiatives such as education, healthcare, hunger relief, or environmental sustainability.
2. Are charity gifts tax-deductible?
Yes, in many countries, donations made to registered nonprofit organizations are tax-deductible. However, tax laws vary by region, so businesses should consult with financial experts or review local tax regulations to ensure compliance.
3. Can charity gifts be personalized for recipients?
Yes! Many charity organizations provide personalized certificates or acknowledgments for donations made in someone's name. This adds a meaningful touch, making the recipient feel appreciated while contributing to a worthy cause.
4. How can businesses incorporate charitable giving into corporate rewards programs?
Companies can integrate charitable giving into their corporate rewards programs by offering employees and clients the option to donate their reward points, providing charity gift cards, or running donation-matching campaigns.
