Tirer parti des campagnes de récompenses de Xoxoday Plum avec HubSpot CRM

Most sales and marketing teams have the same overarching goals: to improve campaign response rates, attract prospects, delight customers, improve the attendance rate to webinars & events, and of course, drive conversions. Interestingly, the way to achieve the end goal in these use cases is the same: rewards. 

In this blog we will explore how can we implement all of the above digitally via HubSpot CRM integration for impactful sales and marketing. 

What is HubSpot integration? 

HubSpot integration is the process of connecting the HubSpot platform with other third-party applications or software systems. To enhance its capabilities and make it more efficient, integrating HubSpot with other tools is essential. 

L'objectif de l'intégration de HubSpot avec d'autres outils est de rationaliser les flux de travail, d'automatiser les tâches répétitives et de créer une expérience plus unifiée pour les spécialistes du marketing et les équipes de vente. Elle permet aux entreprises de centraliser leurs données, d'éviter les saisies manuelles et de tirer parti des atouts de différents systèmes logiciels pour optimiser leurs efforts en matière de marketing, de vente et de service à la clientèle. 

Xoxoday Plum’s integration with HubSpot 

Xoxoday Plum, a robust cloud-based rewards platform that helps businesses add rewards, incentives, benefits, and payouts to your marketing campaigns in no time. 

Que vous souhaitiez faire plaisir à vos employés, à vos clients ou à un canal de vente plus large, les récompenses numériques vous permettent de contrôler entièrement le flux de travail des cadeaux et de bénéficier d'une expérience conviviale du début à la fin. 

Combining this potential with the HubSpot CRM provides the perfect opportunity for businesses to incorporate rewards throughout their ABM strategies by using small gifts and other incentives to revitalize stale accounts and make new connections by standing out from the competition. 

While the Xoxoday Plum integration with HubSpot is beneficial for B2B sales and marketing teams, it can be ultimately used by any company that wants to capture more value from its CRM setup. 

How does the integration work? 

Cette intégration vous aidera à suivre le succès et le retour sur investissement de vos campagnes de récompenses en temps réel grâce à des points de données clés tels que les échanges, les clics, les ouvertures, le solde des récompenses, etc. 

Integrating Xoxoday Plum with HubSpot helps you in improving campaign response rates by engaging prospects and customers with personalized rewards, incentives, gift cards, etc.,  

Xoxoday Plum comes with a rich and elegant user interface, delivering an exceptional user experience to all the users of the platform. Xoxoday Plum offers reward distribution modes like sending bulk vouchers via emails, SMS, Whatsapp, generation of bulk voucher codes, and distribution through APIs. 

Integration features 

Here are the major features of the integration: 

1. One-to-one eGifting 

Add the Xoxoday Plum widget on your HubSpot contact page and personalize your one-to-one conversations with key prospects in a single click using a delivery channel of your choice (email/sms etc). Strengthen relationships, differentiate your brand, and drive results for your SDRs and Account Executives. 

2. One-to-many eGifting campaigns 

By incorporating delectable rewards in your customer email campaigns, stand out in a crowded inbox and drive higher open and click-through rates. Integration with Xoxoday Plum will be a simple and effective way to enhance your marketing efforts while delivering campaigns that accelerate conversions and engagement. 

3. Workflow based rewarding across customer lifecycle 

Integrate the power of personalized rewards in a single click within your workflows to automate the delivery of targeted, personalized gifts at key touchpoints in your customer journey while saving your team's time and effort. Improve customer engagement, drive desired actions, and ultimately increase customer retention and lifetime value. 

4. Data-driven decision making within HubSpot 

Track the success and ROI of your reward campaigns in real-time through key data points like redemptions, clicks, opens, reward balance, and more within HubSpot. Take accurate data-driven decisions using in-depth reports with details like invoice date, amount, invoice note, balance, and comments. 

Benefits of using Xoxoday Plum rewards & incentives with HubSpot CRM 

Le problème de nombreux programmes de récompenses et d'incitations est qu'ils sont longs à mettre en œuvre et qu'ils nécessitent une attention individuelle pour chaque point de contact. 

L'intégration de HubSpot Xoxoday Plum permet d'éviter cette perte de ressources, en donnant aux équipes de vente et de marketing les moyens de mettre en œuvre une stratégie d'incitation tout au long du parcours client, à grande échelle, en utilisant les flux de travail et les programmes qu'elles ont déjà mis en place. 

Here are just a few examples of the benefits of integration: 

1. Un vaste catalogue mondial de cadeaux électroniques 

Xoxoday Plum offers access to a global eGift catalog across 100+ countries, including a personalization feature that tailors each gift towards its recipient and uses their native currency. Choose from gift cards, experiences, and prepaid Visa, Mastercard, or Rupay cards. 

Cette fonction de personnalisation est particulièrement importante pour les entreprises internationales ou celles qui s'adressent à un public mondial. Elle permet de s'assurer que les destinataires reçoivent quelque chose qu'ils aiment et qu'ils n'ont pas besoin de faire des pieds et des mains pour profiter du cadeau ou de l'expérience. 

2. Distribution omnicanale des récompenses par SMS, courrier électronique, etc. 

No matter how customers or employees prefer to receive eGifts, Xoxoday Plum can make it happen. Use SMS, email, WhatsApp, and more to send bulk gifts to international contacts. By incorporating the contact’s preferences, you can increase the likelihood that they will respond and use the reward. 

3. Automated work-flow-based rewarding 

You can set up custom workflows and triggers to automate the complete process of sending, tracking and managing rewards, incentives, gift cards, etc. 

4. Approval based workflow 

Xoxoday Plum empowers you with a built-in approval process, thus giving you more control of the entire process. Your admin/campaign in charge can review before approving the reward/gift, eliminating any repeat claims. 

5. Significant company savings on unredeemed gifts 

La réalité de l'envoi virtuel de cadeaux d'entreprise (par le biais de chèques-cadeaux ou de cadeaux électroniques) est que tous les destinataires ne vont pas réclamer leur offre. Lorsque Xoxoday Plum gère le processus d'incitation, les clients récupèrent 100 % de la valeur des cadeaux non réclamés. 

This preserves sales and marketing dollars for other high-impact measures (or more gifts for recipients who do claim them). 

6. Direct connection with HubSpot sales workflows and marketing sequences, preventing manual work 

Pour les entreprises qui souhaitent automatiser les campagnes de récompense et d'incitation, le CRM HubSpot peut s'intégrer de manière transparente avec Xoxoday Plum pour déclencher des cadeaux et des récompenses via des flux de travail de vente et des séquences de marketing. 

Cette automatisation permet de mettre en place une stratégie d'incitation qui fonctionne en arrière-plan, offrant ainsi l'avantage d'être "réglée et oubliée", ce qui permet de consacrer du temps et de l'énergie à d'autres initiatives. 

Xoxoday Plum seamlessly integrates with HubSpot to make sure your users get a unified view of the platforms - from anywhere, anytime. 

Ways to use the Xoxoday Plum integration with HubSpot CRM for impactful sales and marketing 

Aujourd'hui, les marques cherchent des moyens de reconnaître les clients fidèles, d'adoucir les offres de vente et de surprendre et d'enchanter les clients potentiels, du premier contact à la conclusion de l'affaire. 

Integration between HubSpot Marketing hub and Xoxoday Plum helps you improve your campaign response rate by engaging prospects and customers with personalized rewards, incentives, gift cards, etc.  

The seamless integration between the two platforms allows you to analyze and track details like the number of campaigns running, the number of gift coupons sent, etc. from either platform, without having to juggle between the two. 

Let’s take a closer look at three specific use cases for the Xoxoday Plum HubSpot integration. 

1. Accélérer les ventes internationales 

Xoxoday Plum peut distribuer des récompenses au-delà des frontières nationales sans aucun problème grâce à HubSpot. Les équipes de vente et de marketing peuvent mettre en place des campagnes basées sur les récompenses afin d'augmenter les conversions, d'accélérer leurs pipelines de vente et, en fin de compte, de générer des revenus. 

Grâce à l'interface utilisateur riche et élégante de Xoxoday Plum, les utilisateurs peuvent sélectionner des bons en vrac livrés par e-mail, SMS, WhatsApp, etc. Incitez les prospects à démarrer leur parcours d'achat avec une carte cadeau ou rendez les réunions et le suivi des conversations plus significatifs avec des bons pour un café ou un restaurant. 

Chaque récompense contribue à établir une relation avec le prospect ou le client, qui se sent désormais considéré comme un individu et non plus comme une tâche sur la liste des choses à faire d'un vendeur. 

2. Permettre une génération holistique de la demande 

La génération de demande a énormément évolué ces dernières années, et la participation à des webinaires et à des événements virtuels est devenue un facteur clé de nouveaux prospects et d'engagement. Les taux de participation aux webinaires se situent en moyenne entre 40 et 50 %, ce qui donne l'occasion d'attirer davantage d'inscrits à l'événement et de maintenir leur attention une fois qu'ils y sont. 

Gifts and incentives support every step of this process, providing another reason for registrants to show up to the event and actively watch and listen once they’re there. One company, Graziani Multimedia, used this integration to provide a $5 voucher gift card for all those present during the webinar. 

Pendant le webinaire, des bons de 10 dollars supplémentaires ont été utilisés pour encourager les participants à répondre aux questions et à prendre part à la conversation. En conséquence, 85 % du public de Graziani est resté présent jusqu'à la fin du webinaire, et 95 % se sont exprimés pendant les sessions en petits groupes. 

Vous pouvez utiliser la même approche pour décourager les absences aux réunions et stimuler l'engagement des prospects avant et après les démonstrations. Comme le CRM de HubSpot gère déjà ces points de contact, l'ajout de rappels automatisés et de messages personnalisés grâce à l'intégration de Xoxoday Plum se fait en toute transparence. 

3. Augmenter le nombre de références 

Finally, automated Xoxoday Plum rewards can be used to encourage existing customers to refer others to the brand. This integration empowers marketers to run tiered reward programs, with each new tier offering improved benefits and tapping into aspirational desires. Game-play mechanics also provide an immediate reward. 

Thanks to the integration, businesses can make customers their promoters, accelerating the business flywheel and helping lead to exponential growth. They can even incentivize the specific actions they’re hoping to drive, whether that includes referrals, endorsements, reviews, or something else altogether. 

Together, Xoxoday Plum and HubSpot can be combined for a robust incentive strategy that helps to attract, engage, and delight customers. See how your organization can use the Xoxoday Plum integration with HubSpot to generate new business and engage with existing audiences. 

4. Influencer marketing campaigns 

Managing influencers becomes seamless with automated rewards. Whether you're running a campaign with micro-influencers, brand advocates, or ambassadors, you can use HubSpot and Xoxoday Plum to instantly reward them after task completions like publishing a social post, writing a review, or hosting an unboxing video.  

Rewards can vary depending on the influencer's engagement rate or campaign size—from digital gift cards to premium experiences. Instant gratification keeps influencers motivated and ensures continued brand loyalty and advocacy. 

5. Surveys and contests (NPS surveys, product surveys, etc.) 

Surveys are critical for gathering insights, but getting people to complete them is a challenge. Boost response rates by offering instant rewards when a survey is completed. Set up workflows in HubSpot where survey completions trigger a gift—like a virtual prepaid Visa card or a discount voucher.  

Whether it’s for NPS, product feedback, feature requests, or even fun contests, immediate incentives motivate faster, more genuine participation and give you better-quality data to drive strategic decisions. 

6. Webinars, trainings, and other online sessions 

Webinars, product training sessions, and virtual events often face a major problem: drop-offs before completion. With the Xoxoday Plum and HubSpot integration, you can create automated flows to offer a small incentive just for attending, staying until the end, participating in polls, or providing session feedback.  

For example, you can send a coffee voucher after a training session or a bonus gift card for webinar attendees who fill out a post-session survey. This not only improves attendance rates but also keeps the audience highly engaged during the session. 

7. Customer advocacy programs and client rewarding 

Building a formal advocacy program can transform your customers into powerful brand promoters. With Xoxoday Plum’s integration in HubSpot, you can reward loyal customers for activities like leaving a review, submitting a testimonial, speaking at events, participating in a case study, or referring other customers.  

Rewards like branded merchandise, prepaid Visa cards, or exclusive experiences keep advocates feeling valued and motivated to share their positive experiences publicly, strengthening your brand reputation. 

8. ABM rewards (Account-Based marketing campaigns) 

Account-Based Marketing thrives on hyper-personalization, and timely rewards can be a game-changer. Create targeted campaigns where you send personalized rewards—like curated e-gift cards or prepaid Visa cards—to key decision-makers at target accounts after they engage with your content, complete a call, or attend a demo.  

Automate reward delivery through HubSpot to ensure no touchpoint is missed. With tailored rewards, you enhance relationship building, accelerate deal cycles, and differentiate your brand from competitors in competitive ABM plays. 

9. Email marketing campaigns 

Email campaigns are the heartbeat of modern sales and marketing—but standing out in crowded inboxes is harder than ever. With the Xoxoday Plum integration in HubSpot, you can supercharge your email marketing by embedding rewards directly into your outreach. 

For example, you can send special reward-based offers for completing a survey, attending a demo, or making a repeat purchase.  

You can also run promotional email blasts where recipients get a small incentive—like a Visa reward card or a discount voucher—if they take the desired action (e.g., book a meeting, upgrade a plan, refer a friend). 

By tying meaningful rewards to your call-to-action (CTA), you significantly boost open rates, click-through rates, and conversion rates—making your email marketing far more impactful and engaging. 

Supercharge your sales and marketing with rewards 

Integrating Xoxoday Plum with HubSpot CRM unlocks a whole new level of efficiency, personalization, and impact for your sales and marketing initiatives. By embedding personalized rewards into your campaigns, workflows, and customer journeys, you not only drive higher engagement but also strengthen your brand relationships at every touchpoint. 

From nurturing leads and delighting customers to accelerating referrals, ABM, webinars, and email marketing performance—reward-driven strategies can turn everyday interactions into meaningful brand experiences. 

When you streamline your reward-based marketing with a powerful integration like Xoxoday Plum, you free up your teams to focus on what matters most: building stronger customer relationships, increasing conversions, and driving revenue growth.