Idées de récompenses numériques pour stimuler l'engagement dans vos campagnes de génération de demande
Discover impactful digital reward ideas to enhance your demand generation campaigns. From webinars and surveys to ABM and lead generation, learn how digital rewards can increase engagement, build connections, and drive meaningful customer actions.
Sur cette page
Les récompenses ont toujours joué un rôle essentiel dans l'histoire de l'humanité. Qu'il s'agisse de personnes distribuant des morceaux de pain supplémentaires pour attirer les foules ou d'entreprises offrant des récompenses et des incitations pour séduire les consommateurs, nous sommes tous familiers des récompenses et inexplicablement attirés par elles.
Les récompenses font partie intégrante de notre biologie, au sens propre comme au sens figuré. Lorsque nous obtenons une récompense, notre cerveau active des voies spéciales et libère de la dopamine (l'hormone du bonheur), ce qui nous incite à rechercher des stimuli plus gratifiants.
Aujourd'hui, à moins d'être Steve Jobs, vous avez besoin de quelque chose d'autre que votre produit ou votre proposition de valeur pour susciter l'engagement, attirer davantage de consommateurs et vous démarquer de vos concurrents.
- Strengthening loyalty programs has emerged as a top growth priority among retail executives. This focus underscores the critical role of loyalty initiatives in driving customer retention and business growth.
- Modern consumers are seeking more personalized and unique experiences from loyalty programs. Adapting program features to align with these evolving preferences is essential for maintaining customer engagement and satisfaction.
- Top-performing loyalty programs have been shown to significantly enhance customer spending. Specifically, customers who redeem points tend to increase their purchases by 15% to 25% annually.
These are mind-boggling statistics that can’t be ignored.
Essayons d'abord de comprendre ce que l'on entend par engagement.
Customer engagement can be interpreted in several different ways. While some might associate customer engagement with CTRs, others relate it with customer education KPIs, meetings accepted, webinar registrations or MAU(Monthly Active Usage), and a few with the holy grail of Customer LifeTime Value (CLTV).
Quels que soient vos indicateurs, vous avez besoin que vos clients passent un temps précieux avec vous.
Mais comment une organisation peut-elle y parvenir sans lasser l'utilisateur, en particulier lorsque la durée d'attention diminue et que les appels à l'action se multiplient ? "Achetez ceci", "Cliquez ici", "Vérifiez ceci", et la liste des choses qui conduisent à la lassitude numérique est longue.
Comment les récompenses et les incitations numériques contribuent à créer la demande
Dans le monde numérique, les publicités en ligne rivalisent pour attirer l'attention des clients sans leur offrir de bénéfices immédiats. Si vous voulez changer les choses, faites en sorte d'apporter de la valeur au consommateur.
You or your marketing team come up with a great digital campaign. You launch the campaign across several digital channels, and it raises your impressions but not your CTRs.
Could you ask for valuable time from your users without providing any upfront value? Consumers will immediately think, “if I click on this ad, will I be buying this product?”
Consumers who click on the advertisement might evaluate their decision to go forward with the purchase and decide against it.
Introducing digital rewards in your campaign significantly reduces this risk. It helps grab attention, drive engagement, and make the customers feel valued.
That’s just not it; rewards can do a lot more and here are a few more benefits to drive the point:
- Rewards make your consumers feel valued: This is an established fact that strategic rewards like exclusive access to discounted items, special events for members, or other similar campaigns should be an invaluable part of your marketing and sales campaigns. They provide a reason for continued engagement from your client's perspective. Needless to say, they demonstrate that your business values its prospects and customers and allows you to showcase the same.
- Rewards surprises and delights them: Who doesn't love surprises? Be it physical gifts or gift cards or freebies, or benefits. It’s always a treat to receive “something extra”.
4 Digital reward ideas that help marketers to drive engagement for demand generation campaigns
Let’s look at a few use cases for digital reward ideas for generating demand:
Use case 1: Events & webinars
How to host incentivized webinars for your intended audience:
An example could be: "We know you value your coffee break. Register for our webinar on Oct 22 at 4 pm; your coffee is on us. Get a $10 Starbucks gift card with your registration email. It’s our way of saying we value your time.
Raisons pour lesquelles vous devriez envisager de le faire :
- Increase consumer participation and engagement, resulting in a better understanding of your products.
- Drives better lead generation and results in these webinars driving more sign-ups.
- En outre, les courriels de livraison offrent une excellente occasion de proposer davantage de contenu et de CTA, ainsi que des possibilités de vente croisée ou de vente incitative.
- Les consommateurs sont plus qu'heureux de partager leurs données et leurs opinions lorsqu'ils sont bien rémunérés.
- Il permet de convertir les prospects en utilisateurs payants.
Use case 2: Surveys and feedback
How to reward potential clients and customers for participating in surveys and providing valuable feedback.
A great example could be: Give us feedback on our most recent update to receive an instant $10 gift card.
Raisons pour lesquelles vous devriez envisager de le faire :
- Brand reputation comes automatically when you value your customers and reward them for their engagement.
- As is evident from the previous example, I am willing to bet among a fixed set of people, a lot of people would have participated in the amazon survey rather than Disney+’s survey. Just asking consumers to spend their time which rewards only you, is not a great strategy.
- De nombreuses personnes reçoivent des enquêtes et des demandes de retour d'information de la part de diverses organisations. L'intégration de récompenses numériques permet à votre organisation de se démarquer et d'obtenir un maximum de réponses.
Use case 3: ABM (Account-Based Marketing) campaigns
Digital rewards can be a great way to accelerate your ABM campaigns and reach out to the right people. Digital rewards also help to form long-lasting relationships.
Comment améliorer votre programme ABM grâce aux récompenses :
Demand gen campaign idea: "I wanted to thank you for introducing me to [person X] at your organization. Sending you a $20 gift voucher to show my genuine appreciation."
Raisons pour lesquelles vous devriez envisager de le faire :
- Les récompenses numériques sont un excellent moyen de faire savoir à quelqu'un que vous appréciez son temps si vous avez déjà un client en tête.
- Les incitations numériques constituent une stratégie efficace pour franchir les barrières ou se faire présenter aux bons décideurs.
Idées de cadeaux :
- $20 Gift card to any popular online store, corporate swag, personalized gifts, etc.
Use case 4: Lead generation
Comment récompenser les prospects qui assistent à une démonstration de produit ou qui s'informent sur vos services.
Votre équipe de vente, votre équipe de marketing et vous-même le savez par cœur. La génération de prospects est au cœur de toute entreprise prospère. L'intégration de récompenses numériques permet de générer une meilleure quantité et une meilleure qualité de prospects.
Raisons pour lesquelles vous devriez envisager de le faire :
- C'est un excellent moyen de lancer le parcours de l'acheteur et de faire savoir aux gens que vous accordez de l'importance à leur temps.
- Permet à votre équipe produit d'obtenir un retour d'information important et précis.
- Comme pour les webinaires incitatifs, l'e-mail de suivi peut être utilisé pour d'autres appels à l'action.
Use case 5: Referral marketing program
What this looks like: “Get a $10 reward when you refer a friend. When your friend makes their first purchase, they will also get a $10 reward as a welcome from our team.”
Reasons you should consider doing this: An effective referral marketing program turns your customers into your second sales team.
A University of Chicago study found that non-cash incentives are 24% more effective at boosting performance than cash incentives. Digital rewards for referrals can be an effective lead generation tool that also establishes brand loyalty and goodwill with existing customers.
Use case 6: Feedback or review reward
What this looks like: "Write a review of our software on Yelp or TrustPilot for a $5 reward."
Reasons you should consider doing this: Thanking customers for providing feedback builds brand goodwill. Their reviews will help you leverage word-of-mouth marketing and tap into new audiences who may be shopping for a product like yours.
Use case 7: Reward prospects for attending a product demo.
What this looks like: "Join a brief 15-min demo for a $5 reward."
Reasons you should consider doing this: Digital rewards for reviews show people you appreciate their time right away. Pairing them with demos helps jumpstart the buyer’s journey and get your product team the feedback they need to ensure a great product.
Like the incentivized webinar, use the follow-up reward email to your advantage by offering more content and calls-to-action.
Conclusion
As you craft engagement strategies for your demand generation campaigns, remember these key takeaways: consumer happiness fuels loyalty, their time is valuable, and in today’s crowded marketing landscape, only meaningful gestures stand out. Digital rewards aren’t just perks—they’re powerful tools that drive participation, build connections, and convert attention into action.
Whether it’s through events, surveys, ABM, lead generation, or customer appreciation, rewards can transform interactions into lasting relationships.
Looking to deliver rewards that resonate? Xoxoday Plum makes it effortless. From integrating digital rewards across your marketing stack to offering a global catalog of personalized incentives, it equips you to engage your audience where it matters most—at every stage of their journey.
Explore how Xoxoday Plum can power up your next campaign—book a free demo today!
