Aprovechamiento de las campañas basadas en recompensas de Xoxoday Plum con HubSpot CRM

Most sales and marketing teams have the same overarching goals: to improve campaign response rates, attract prospects, delight customers, improve the attendance rate to webinars & events, and of course, drive conversions. Interestingly, the way to achieve the end goal in these use cases is the same: rewards. 

In this blog we will explore how can we implement all of the above digitally via HubSpot CRM integration for impactful sales and marketing. 

What is HubSpot integration? 

HubSpot integration is the process of connecting the HubSpot platform with other third-party applications or software systems. To enhance its capabilities and make it more efficient, integrating HubSpot with other tools is essential. 

El objetivo de integrar HubSpot con otras herramientas es agilizar los flujos de trabajo, automatizar las tareas repetitivas y crear una experiencia más unificada para los equipos de marketing y ventas. Permite a las empresas centralizar sus datos, evitar la introducción manual de datos y aprovechar los puntos fuertes de los diferentes sistemas de software para optimizar sus esfuerzos de marketing, ventas y atención al cliente. 

Xoxoday Plum’s integration with HubSpot 

Xoxoday Plum, a robust cloud-based rewards platform that helps businesses add rewards, incentives, benefits, and payouts to your marketing campaigns in no time. 

Tanto si desea deleitar a los empleados, a los clientes o a un canal de ventas más amplio, las recompensas digitales proporcionan un control total sobre el flujo de trabajo de los regalos y una experiencia fácil de usar de principio a fin. 

Combining this potential with the HubSpot CRM provides the perfect opportunity for businesses to incorporate rewards throughout their ABM strategies by using small gifts and other incentives to revitalize stale accounts and make new connections by standing out from the competition. 

While the Xoxoday Plum integration with HubSpot is beneficial for B2B sales and marketing teams, it can be ultimately used by any company that wants to capture more value from its CRM setup. 

How does the integration work? 

Esta integración le ayudará a realizar un seguimiento del éxito y el rendimiento de la inversión de sus campañas de recompensas en tiempo real a través de puntos de datos clave como canjes, clics, aperturas, saldo de recompensas, etc. 

Integrating Xoxoday Plum with HubSpot helps you in improving campaign response rates by engaging prospects and customers with personalized rewards, incentives, gift cards, etc.,  

Xoxoday Plum comes with a rich and elegant user interface, delivering an exceptional user experience to all the users of the platform. Xoxoday Plum offers reward distribution modes like sending bulk vouchers via emails, SMS, Whatsapp, generation of bulk voucher codes, and distribution through APIs. 

Integration features 

Here are the major features of the integration: 

1. One-to-one eGifting 

Add the Xoxoday Plum widget on your HubSpot contact page and personalize your one-to-one conversations with key prospects in a single click using a delivery channel of your choice (email/sms etc). Strengthen relationships, differentiate your brand, and drive results for your SDRs and Account Executives. 

2. One-to-many eGifting campaigns 

By incorporating delectable rewards in your customer email campaigns, stand out in a crowded inbox and drive higher open and click-through rates. Integration with Xoxoday Plum will be a simple and effective way to enhance your marketing efforts while delivering campaigns that accelerate conversions and engagement. 

3. Workflow based rewarding across customer lifecycle 

Integrate the power of personalized rewards in a single click within your workflows to automate the delivery of targeted, personalized gifts at key touchpoints in your customer journey while saving your team's time and effort. Improve customer engagement, drive desired actions, and ultimately increase customer retention and lifetime value. 

4. Data-driven decision making within HubSpot 

Track the success and ROI of your reward campaigns in real-time through key data points like redemptions, clicks, opens, reward balance, and more within HubSpot. Take accurate data-driven decisions using in-depth reports with details like invoice date, amount, invoice note, balance, and comments. 

Benefits of using Xoxoday Plum rewards & incentives with HubSpot CRM 

El problema de muchos programas de recompensas e incentivos es que requieren mucho tiempo y atención personalizada en cada punto de contacto. 

La integración de HubSpot Xoxoday Plum evita esta fuga de recursos, permitiendo a los equipos de ventas y marketing implementar una estrategia de incentivos a lo largo de todo el recorrido del cliente a escala utilizando los flujos de trabajo y programas que ya han establecido. 

Here are just a few examples of the benefits of integration: 

1. Un amplio catálogo global de regalos electrónicos 

Xoxoday Plum offers access to a global eGift catalog across 100+ countries, including a personalization feature that tailors each gift towards its recipient and uses their native currency. Choose from gift cards, experiences, and prepaid Visa, Mastercard, or Rupay cards. 

Esta función de personalización es especialmente importante para empresas internacionales o con un público internacional. Garantiza que los destinatarios reciben algo que les gusta y que no tienen que pasar por el aro para disfrutar del regalo o la experiencia. 

2. Entrega de recompensas omnicanal a través de SMS, correo electrónico, etc. 

No matter how customers or employees prefer to receive eGifts, Xoxoday Plum can make it happen. Use SMS, email, WhatsApp, and more to send bulk gifts to international contacts. By incorporating the contact’s preferences, you can increase the likelihood that they will respond and use the reward. 

3. Automated work-flow-based rewarding 

You can set up custom workflows and triggers to automate the complete process of sending, tracking and managing rewards, incentives, gift cards, etc. 

4. Approval based workflow 

Xoxoday Plum empowers you with a built-in approval process, thus giving you more control of the entire process. Your admin/campaign in charge can review before approving the reward/gift, eliminating any repeat claims. 

5. Significant company savings on unredeemed gifts 

La realidad del envío virtual de regalos de empresa (mediante cheques regalo o regalos electrónicos) es que no todos los destinatarios reclaman su oferta. Cuando Xoxoday Plum potencia el proceso de incentivos, los clientes recuperan el 100 % del valor de los regalos no canjeados. 

This preserves sales and marketing dollars for other high-impact measures (or more gifts for recipients who do claim them). 

6. Direct connection with HubSpot sales workflows and marketing sequences, preventing manual work 

Para las empresas que desean automatizar campañas basadas en recompensas e incentivos, HubSpot CRM puede integrarse perfectamente con Xoxoday Plum para activar regalos y recompensas a través de flujos de trabajo de ventas y secuencias de marketing. 

Esta automatización permite una estrategia de incentivos que funciona en segundo plano, ofreciendo una ventaja de "configúrelo y olvídese" que conserva tiempo y energía para otras iniciativas. 

Xoxoday Plum seamlessly integrates with HubSpot to make sure your users get a unified view of the platforms - from anywhere, anytime. 

Ways to use the Xoxoday Plum integration with HubSpot CRM for impactful sales and marketing 

Hoy en día, las marcas buscan formas de reconocer a los clientes fieles, endulzar los acuerdos de venta y sorprender y deleitar a los clientes potenciales desde el primer contacto hasta el cierre del trato. 

Integration between HubSpot Marketing hub and Xoxoday Plum helps you improve your campaign response rate by engaging prospects and customers with personalized rewards, incentives, gift cards, etc.  

The seamless integration between the two platforms allows you to analyze and track details like the number of campaigns running, the number of gift coupons sent, etc. from either platform, without having to juggle between the two. 

Let’s take a closer look at three specific use cases for the Xoxoday Plum HubSpot integration. 

1. Acelerar los canales de ventas internacionales 

Xoxoday Plum puede distribuir recompensas más allá de las fronteras nacionales sin ninguna complicación a través de HubSpot. Los equipos de ventas y marketing pueden habilitar campañas basadas en recompensas para aumentar las conversiones, acelerar sus canales de ventas y, en última instancia, impulsar los ingresos. 

Gracias a la rica y elegante interfaz de usuario de Xoxoday Plum, los usuarios pueden seleccionar vales masivos enviados por correo electrónico, SMS, WhatsApp, etc. Incentive a los clientes potenciales iniciando su proceso de compra con una tarjeta regalo o haga que el seguimiento de reuniones y conversaciones sea más significativo con vales para cafés y restaurantes. 

Cada recompensa ayuda a construir una relación con el cliente potencial o el cliente, que ahora se siente como un individuo en lugar de una tarea en la lista de tareas pendientes de un asociado de ventas. 

2. Permitir una generación de demanda holística 

La generación de demanda ha evolucionado enormemente en los últimos años, y la asistencia a seminarios web y eventos virtuales se ha convertido en un motor clave de nuevos clientes potenciales y compromiso. Las tasas de asistencia a seminarios web rondan el 40-50 %, lo que ofrece la oportunidad de atraer a más participantes al evento y mantener su atención una vez allí. 

Gifts and incentives support every step of this process, providing another reason for registrants to show up to the event and actively watch and listen once they’re there. One company, Graziani Multimedia, used this integration to provide a $5 voucher gift card for all those present during the webinar. 

Durante el webinar, se utilizaron vales adicionales de 10 dólares para animar a los asistentes a responder preguntas y unirse a la conversación. Como resultado, el 85% de la audiencia de Graziani estuvo presente hasta el final del webinar, y el 95% habló durante las sesiones de breakout. 

Puedes utilizar el mismo enfoque para disuadir a los asistentes de que no se presenten a las reuniones e impulsar el compromiso con los clientes potenciales antes y después de las demostraciones. Dado que el CRM de HubSpot ya gestiona estos puntos de contacto, añadir recordatorios automáticos y mensajes personalizados con la integración de Xoxoday Plum es muy sencillo. 

3. Conseguir más referencias 

Finally, automated Xoxoday Plum rewards can be used to encourage existing customers to refer others to the brand. This integration empowers marketers to run tiered reward programs, with each new tier offering improved benefits and tapping into aspirational desires. Game-play mechanics also provide an immediate reward. 

Thanks to the integration, businesses can make customers their promoters, accelerating the business flywheel and helping lead to exponential growth. They can even incentivize the specific actions they’re hoping to drive, whether that includes referrals, endorsements, reviews, or something else altogether. 

Together, Xoxoday Plum and HubSpot can be combined for a robust incentive strategy that helps to attract, engage, and delight customers. See how your organization can use the Xoxoday Plum integration with HubSpot to generate new business and engage with existing audiences. 

4. Influencer marketing campaigns 

Managing influencers becomes seamless with automated rewards. Whether you're running a campaign with micro-influencers, brand advocates, or ambassadors, you can use HubSpot and Xoxoday Plum to instantly reward them after task completions like publishing a social post, writing a review, or hosting an unboxing video.  

Rewards can vary depending on the influencer's engagement rate or campaign size—from digital gift cards to premium experiences. Instant gratification keeps influencers motivated and ensures continued brand loyalty and advocacy. 

5. Surveys and contests (NPS surveys, product surveys, etc.) 

Surveys are critical for gathering insights, but getting people to complete them is a challenge. Boost response rates by offering instant rewards when a survey is completed. Set up workflows in HubSpot where survey completions trigger a gift—like a virtual prepaid Visa card or a discount voucher.  

Whether it’s for NPS, product feedback, feature requests, or even fun contests, immediate incentives motivate faster, more genuine participation and give you better-quality data to drive strategic decisions. 

6. Webinars, trainings, and other online sessions 

Webinars, product training sessions, and virtual events often face a major problem: drop-offs before completion. With the Xoxoday Plum and HubSpot integration, you can create automated flows to offer a small incentive just for attending, staying until the end, participating in polls, or providing session feedback.  

For example, you can send a coffee voucher after a training session or a bonus gift card for webinar attendees who fill out a post-session survey. This not only improves attendance rates but also keeps the audience highly engaged during the session. 

7. Customer advocacy programs and client rewarding 

Building a formal advocacy program can transform your customers into powerful brand promoters. With Xoxoday Plum’s integration in HubSpot, you can reward loyal customers for activities like leaving a review, submitting a testimonial, speaking at events, participating in a case study, or referring other customers.  

Rewards like branded merchandise, prepaid Visa cards, or exclusive experiences keep advocates feeling valued and motivated to share their positive experiences publicly, strengthening your brand reputation. 

8. ABM rewards (Account-Based marketing campaigns) 

Account-Based Marketing thrives on hyper-personalization, and timely rewards can be a game-changer. Create targeted campaigns where you send personalized rewards—like curated e-gift cards or prepaid Visa cards—to key decision-makers at target accounts after they engage with your content, complete a call, or attend a demo.  

Automate reward delivery through HubSpot to ensure no touchpoint is missed. With tailored rewards, you enhance relationship building, accelerate deal cycles, and differentiate your brand from competitors in competitive ABM plays. 

9. Email marketing campaigns 

Email campaigns are the heartbeat of modern sales and marketing—but standing out in crowded inboxes is harder than ever. With the Xoxoday Plum integration in HubSpot, you can supercharge your email marketing by embedding rewards directly into your outreach. 

For example, you can send special reward-based offers for completing a survey, attending a demo, or making a repeat purchase.  

You can also run promotional email blasts where recipients get a small incentive—like a Visa reward card or a discount voucher—if they take the desired action (e.g., book a meeting, upgrade a plan, refer a friend). 

By tying meaningful rewards to your call-to-action (CTA), you significantly boost open rates, click-through rates, and conversion rates—making your email marketing far more impactful and engaging. 

Supercharge your sales and marketing with rewards 

Integrating Xoxoday Plum with HubSpot CRM unlocks a whole new level of efficiency, personalization, and impact for your sales and marketing initiatives. By embedding personalized rewards into your campaigns, workflows, and customer journeys, you not only drive higher engagement but also strengthen your brand relationships at every touchpoint. 

From nurturing leads and delighting customers to accelerating referrals, ABM, webinars, and email marketing performance—reward-driven strategies can turn everyday interactions into meaningful brand experiences. 

When you streamline your reward-based marketing with a powerful integration like Xoxoday Plum, you free up your teams to focus on what matters most: building stronger customer relationships, increasing conversions, and driving revenue growth.