Ideas de recompensas digitales para impulsar la participación en sus campañas de generación de demanda
Discover impactful digital reward ideas to enhance your demand generation campaigns. From webinars and surveys to ABM and lead generation, learn how digital rewards can increase engagement, build connections, and drive meaningful customer actions.
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Las recompensas siempre han sido una parte fundamental de la historia de la humanidad. Desde las personas que repartían trozos extra de pan para atraer a más gente hasta las empresas que daban recompensas e incentivos para atraer a los consumidores, todos estamos familiarizados con las recompensas y nos sentimos inexplicablemente atraídos por ellas.
Las recompensas están literal y figuradamente integradas en nuestra biología. Cuando obtenemos una recompensa, nuestro cerebro activa vías especiales y libera dopamina (la hormona de la "felicidad"), con la consiguiente demanda de buscar más estímulos gratificantes.
Ahora bien, a menos que seas Steve Jobs, necesitas algo más que tu producto o tu propuesta de valor para impulsar el compromiso, atraer a más consumidores y destacar entre la competencia.
- Strengthening loyalty programs has emerged as a top growth priority among retail executives. This focus underscores the critical role of loyalty initiatives in driving customer retention and business growth.
- Modern consumers are seeking more personalized and unique experiences from loyalty programs. Adapting program features to align with these evolving preferences is essential for maintaining customer engagement and satisfaction.
- Top-performing loyalty programs have been shown to significantly enhance customer spending. Specifically, customers who redeem points tend to increase their purchases by 15% to 25% annually.
These are mind-boggling statistics that can’t be ignored.
Intentemos primero entender qué se entiende por compromiso.
Customer engagement can be interpreted in several different ways. While some might associate customer engagement with CTRs, others relate it with customer education KPIs, meetings accepted, webinar registrations or MAU(Monthly Active Usage), and a few with the holy grail of Customer LifeTime Value (CLTV).
Independientemente de sus métricas, necesita que los clientes le dediquen un tiempo precioso.
Pero, ¿cómo lo hace una organización sin cansar al usuario, sobre todo cuando los periodos de atención son menores y las llamadas a la acción mayores? "Compre esto", "Haga clic aquí", "Compruebe esto", y la lista de cosas que conducen a la fatiga digital continúa.
Cómo las recompensas e incentivos digitales ayudan a crear demanda
En el mundo digital, los anuncios en línea compiten por captar la atención del cliente sin aportar ningún beneficio inicial. Si quieres darle la vuelta a la situación, haz que todo consista en aportar valor al consumidor.
You or your marketing team come up with a great digital campaign. You launch the campaign across several digital channels, and it raises your impressions but not your CTRs.
Could you ask for valuable time from your users without providing any upfront value? Consumers will immediately think, “if I click on this ad, will I be buying this product?”
Consumers who click on the advertisement might evaluate their decision to go forward with the purchase and decide against it.
Introducing digital rewards in your campaign significantly reduces this risk. It helps grab attention, drive engagement, and make the customers feel valued.
That’s just not it; rewards can do a lot more and here are a few more benefits to drive the point:
- Rewards make your consumers feel valued: This is an established fact that strategic rewards like exclusive access to discounted items, special events for members, or other similar campaigns should be an invaluable part of your marketing and sales campaigns. They provide a reason for continued engagement from your client's perspective. Needless to say, they demonstrate that your business values its prospects and customers and allows you to showcase the same.
- Rewards surprises and delights them: Who doesn't love surprises? Be it physical gifts or gift cards or freebies, or benefits. It’s always a treat to receive “something extra”.
4 Digital reward ideas that help marketers to drive engagement for demand generation campaigns
Let’s look at a few use cases for digital reward ideas for generating demand:
Use case 1: Events & webinars
How to host incentivized webinars for your intended audience:
An example could be: "We know you value your coffee break. Register for our webinar on Oct 22 at 4 pm; your coffee is on us. Get a $10 Starbucks gift card with your registration email. It’s our way of saying we value your time.
Razones por las que debería plantearse hacerlo:
- Increase consumer participation and engagement, resulting in a better understanding of your products.
- Drives better lead generation and results in these webinars driving more sign-ups.
- Además, los correos electrónicos de entrega ofrecen una gran oportunidad para impulsar más contenido y CTA y oportunidades de venta cruzada o de venta ascendente.
- Los consumidores están más que dispuestos a ceder sus datos y opiniones cuando se les compensa bien.
- Ayuda a convertir clientes potenciales en usuarios de pago.
Use case 2: Surveys and feedback
How to reward potential clients and customers for participating in surveys and providing valuable feedback.
A great example could be: Give us feedback on our most recent update to receive an instant $10 gift card.
Razones por las que debería plantearse hacerlo:
- Brand reputation comes automatically when you value your customers and reward them for their engagement.
- As is evident from the previous example, I am willing to bet among a fixed set of people, a lot of people would have participated in the amazon survey rather than Disney+’s survey. Just asking consumers to spend their time which rewards only you, is not a great strategy.
- Mucha gente recibe muchas encuestas y solicitudes de opinión de diversas organizaciones. Incorporar recompensas digitales ayuda a que la suya destaque y obtenga el máximo de respuestas.
Descargue nuestra guía para aumentar la participación en encuestas con recompensas instantáneas.
Use case 3: ABM (Account-Based Marketing) campaigns
Digital rewards can be a great way to accelerate your ABM campaigns and reach out to the right people. Digital rewards also help to form long-lasting relationships.
Cómo puede impulsar su programa ABM con recompensas:
Demand gen campaign idea: "I wanted to thank you for introducing me to [person X] at your organization. Sending you a $20 gift voucher to show my genuine appreciation."
Razones por las que debería plantearse hacerlo:
- Las recompensas digitales son una forma estupenda de hacer saber a alguien que valoras su tiempo si ya tienes un cliente en mente.
- Los incentivos digitales son una estrategia eficaz para superar al guardián o conseguir presentaciones con los responsables adecuados.
Ideas para regalar:
- $20 Gift card to any popular online store, corporate swag, personalized gifts, etc.
Use case 4: Lead generation
Cómo recompensar a los clientes potenciales por asistir a una demostración de producto o preguntar por su servicio.
Su equipo de ventas, su equipo de marketing y usted lo saben de memoria. La generación de clientes potenciales es la clave del éxito de cualquier empresa. Incorporar recompensas digitales ayuda a generar una mayor cantidad y calidad de clientes potenciales.
Razones por las que debería plantearse hacerlo:
- Una buena forma de iniciar el recorrido del comprador y de hacerle saber que valoras su tiempo.
- Ayuda a su equipo de producto a obtener una retroalimentación excelente y precisa.
- Al igual que los seminarios web incentivados, el correo electrónico de seguimiento puede utilizarse para más llamadas a la acción.
Use case 5: Referral marketing program
What this looks like: “Get a $10 reward when you refer a friend. When your friend makes their first purchase, they will also get a $10 reward as a welcome from our team.”
Reasons you should consider doing this: An effective referral marketing program turns your customers into your second sales team.
A University of Chicago study found that non-cash incentives are 24% more effective at boosting performance than cash incentives. Digital rewards for referrals can be an effective lead generation tool that also establishes brand loyalty and goodwill with existing customers.
Use case 6: Feedback or review reward
What this looks like: "Write a review of our software on Yelp or TrustPilot for a $5 reward."
Reasons you should consider doing this: Thanking customers for providing feedback builds brand goodwill. Their reviews will help you leverage word-of-mouth marketing and tap into new audiences who may be shopping for a product like yours.
Use case 7: Reward prospects for attending a product demo.
What this looks like: "Join a brief 15-min demo for a $5 reward."
Reasons you should consider doing this: Digital rewards for reviews show people you appreciate their time right away. Pairing them with demos helps jumpstart the buyer’s journey and get your product team the feedback they need to ensure a great product.
Like the incentivized webinar, use the follow-up reward email to your advantage by offering more content and calls-to-action.
Conclusión
As you craft engagement strategies for your demand generation campaigns, remember these key takeaways: consumer happiness fuels loyalty, their time is valuable, and in today’s crowded marketing landscape, only meaningful gestures stand out. Digital rewards aren’t just perks—they’re powerful tools that drive participation, build connections, and convert attention into action.
Whether it’s through events, surveys, ABM, lead generation, or customer appreciation, rewards can transform interactions into lasting relationships.
Looking to deliver rewards that resonate? Xoxoday Plum makes it effortless. From integrating digital rewards across your marketing stack to offering a global catalog of personalized incentives, it equips you to engage your audience where it matters most—at every stage of their journey.
Explore how Xoxoday Plum can power up your next campaign—book a free demo today!
