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When it comes to running a successful rewards and incentives program, businesses need a platform that is global, scalable, and customizable. Whether rewarding employees, engaging customers, or incentivizing survey participation, choosing the right rewards platform can make all the difference.
Plum and Tango Card are two leading players in this space, but which one is the better choice for your business? This battlecard compares both platforms on reward options, integrations, user experience, and support to help you make an informed decision.
What are Xoxoday Plum and Tango Card?
- Plum: Plum is a comprehensive rewards and incentive automation platform offering a global catalog of gift cards, merchandise, experiences, perks, and cash rewards in 55+ countries.
- Tangocard: Tangocard is a digital gift card provider with a limited international presence, focusing primarily on eGift cards and prepaid rewards, mostly for the US market.
Below is a detailed comparison to help you determine which platform best fits your needs.
Plum vs. Tangocard: Feature comparison
Selecting the right digital rewards and incentives platform is crucial for businesses looking to enhance employee engagement, customer loyalty, and sales incentives. Two popular players in this space, Plum and Tango Card, offer digital rewards, but their capabilities differ significantly when it comes to global reach, integrations, reward options, and scalability.
While Tango Card focuses mainly on gift cards, Plum offers a much broader selection, including experiences, merchandise, perks, and prepaid cards across 55+ countries. Additionally, Plum’s multi-channel reward delivery, advanced automation, and API flexibility make it a highly scalable solution for businesses of all sizes.
This detailed comparison of Plum vs. Tango Card will help you decide which platform best suits your reward and incentive needs.
Reward marketplace
Plum offers a broader and more versatile rewards marketplace compared to Tango Card, catering to a global audience with over 10 million reward options across 55+ countries. Its extensive catalog includes gift cards, experiences, prepaid cash cards, merchandise, travel rewards, and unique perks like lounge passes and mobile top-ups.
In contrast, Tango Card primarily focuses on digital gift cards and prepaid cards, with limited availability outside the U.S. Plum’s diverse selection ensures businesses can create personalized and engaging reward experiences for employees, customers, and partners worldwide.
Reward delivery
Efficient reward delivery plays a crucial role in ensuring a seamless experience for recipients. Plum goes beyond traditional reward distribution by offering multi-channel delivery options, including SMS and WhatsApp, alongside bulk and email-based rewarding.
Unlike Tango Card, Plum also provides point-based rewarding and automated reminder emails for unredeemed rewards, maximizing engagement and redemption rates. These additional features give businesses greater flexibility and control over how rewards are delivered, making Plum a more comprehensive and user-friendly solution for global reward management.
Integrations
Seamless integrations with existing business tools are essential for automating workflows and maximizing efficiency. Plum offers a wider range of integrations across CRM, HRMS, survey, and marketing automation platforms, making it a more flexible solution for businesses looking to streamline their reward distribution.
While both platforms integrate with Salesforce and HubSpot, Plum extends its capabilities by supporting tools like Zoho, ActiveCampaign, SAP SuccessFactors, and Marketo, ensuring compatibility across multiple business functions. This broad integration ecosystem makes Plum the superior choice for companies seeking a fully connected and automated rewards experience.
Product Capabilities
An effective rewards platform should offer customization, scalability, and automation to streamline engagement. Plum goes beyond basic reward delivery, providing multi-currency and multilingual support, AI-powered personalization, and a fully white-labeled storefront for a seamless brand experience. Features like DIY self-serve onboarding, flexible reward delivery, and advanced analytics make it highly adaptable for global businesses.
Tango Card, while offering essential reward options, lacks advanced customization and automation features. It provides basic email-based branding and limited currency support, making it less scalable for companies needing a global, feature-rich rewards solution.
Customer support and security
Customer support and security compliance are crucial when selecting a rewards platform, ensuring smooth operations and data protection. Plum provides 24/7 customer support through email, in-app chat, and phone, allowing businesses to resolve issues instantly. Tango Card, on the other hand, offers only email support, with response times that may vary, potentially delaying issue resolution.
In terms of reporting and analytics, Plum offers customized reports and multi-user reporting, enabling businesses to track engagement and optimize campaigns effectively. Tango Card provides limited reporting capabilities, lacking in-depth insights on user redemption data.
What makes Plum the best e-gift card platform?
When selecting an eGift card platform, businesses need a scalable, flexible, and feature-rich solution that supports diverse use cases like referral programs, employee rewards, customer incentives, and sales development. Below is a side-by-side comparison of Plum and Tango Card, highlighting key differences in reward capabilities, integrations, automation, and more.
User-driven growth & incentive programs
Stakeholder alignment & use cases
Enhance your reward campaigns with automation & data-driven insights using Plum
Seamlessly track engagement, optimize distribution, and gain real-time insights to maximize ROI—all with minimal manual effort using Plum’s advanced analytics and automation. Plum played a pivotal role in Kantar’s transformation of its rewards and incentive system.
As a global leader in data, insights, and consulting, Kantar needed a scalable, automated reward solution to incentivize survey respondents across multiple regions. The company sought to eliminate manual processing, ensure timely incentive distribution, and improve participant engagement.
By integrating Plum’s Rewards API, Kantar streamlined its incentive management by automating reward selection, distribution, and tracking. This enabled instant, region-specific reward fulfillment across 80+ countries, significantly enhancing user experience. Plum’s real-time analytics dashboard provided Kantar with deep insights into redemption patterns, engagement trends, and campaign effectiveness, allowing for continuous optimization.
The impact:
✅ 75% reduction in operational effort through automated incentive management.
✅ Faster reward distribution across 80+ countries, improving respondent experience.
✅ Scalable, API-driven integration eliminating manual intervention.
✅ Data-driven insights enabling Kantar to refine its incentive strategy for higher participation.
With Plum, Kantar successfully automated, optimized, and scaled its global research incentive program—ensuring a frictionless experience for respondents and researchers alike.
Looking to automate and scale your incentive programs? Take your next steps with a free Plum demo today!
