When it comes to running a successful rewards and incentives program, businesses need a platform that is global, scalable, and customizable. Whether rewarding employees, engaging customers, or incentivizing survey participation, choosing the right rewards platform can make all the difference. 

Plum and Tango Card are two leading players in this space, but which one is the better choice for your business? This battlecard compares both platforms on reward options, integrations, user experience, and support to help you make an informed decision. 

What are Xoxoday Plum and Tango Card? 

  • Plum: Plum is a comprehensive rewards and incentive automation platform offering a global catalog of gift cards, merchandise, experiences, perks, and cash rewards in 55+ countries. 
  • Tangocard: Tangocard is a digital gift card provider with a limited international presence, focusing primarily on eGift cards and prepaid rewards, mostly for the US market. 

Below is a detailed comparison to help you determine which platform best fits your needs. 

Plum vs. Tangocard: Feature comparison 

Selecting the right digital rewards and incentives platform is crucial for businesses looking to enhance employee engagement, customer loyalty, and sales incentives. Two popular players in this space, Plum and Tango Card, offer digital rewards, but their capabilities differ significantly when it comes to global reach, integrations, reward options, and scalability. 

While Tango Card focuses mainly on gift cards, Plum offers a much broader selection, including experiences, merchandise, perks, and prepaid cards across 55+ countries. Additionally, Plum’s multi-channel reward delivery, advanced automation, and API flexibility make it a highly scalable solution for businesses of all sizes. 

This detailed comparison of Plum vs. Tango Card will help you decide which platform best suits your reward and incentive needs. 

Feature

Xoxoday Plum

Tango Card

Gift Cards

Available

Available

Experiences

Available

Not Available

Cash & Prepaid Cards

Available (including Virtual VISA & PayPal International)

Available

Merchandise

Available

Not Available

Swag

Available

Not Available

Perks

Available

Not Available

Charity and Donations

Available

Available

Flights, Air Miles Exchange & Hotel Options

Available

Not Available

Lounge Passes

Available

Not Available

Mobile Top-up

Available

Not Available

Total Reward Options

10 million+

1000+ (Limited options outside the U.S.)

Reward marketplace 

Plum offers a broader and more versatile rewards marketplace compared to Tango Card, catering to a global audience with over 10 million reward options across 55+ countries. Its extensive catalog includes gift cards, experiences, prepaid cash cards, merchandise, travel rewards, and unique perks like lounge passes and mobile top-ups.  

In contrast, Tango Card primarily focuses on digital gift cards and prepaid cards, with limited availability outside the U.S. Plum’s diverse selection ensures businesses can create personalized and engaging reward experiences for employees, customers, and partners worldwide.

Reward delivery 

Efficient reward delivery plays a crucial role in ensuring a seamless experience for recipients. Plum goes beyond traditional reward distribution by offering multi-channel delivery options, including SMS and WhatsApp, alongside bulk and email-based rewarding.  

Unlike Tango Card, Plum also provides point-based rewarding and automated reminder emails for unredeemed rewards, maximizing engagement and redemption rates. These additional features give businesses greater flexibility and control over how rewards are delivered, making Plum a more comprehensive and user-friendly solution for global reward management. 

Feature

Xoxoday Plum

Tango Card

Bulk Rewarding

Available

Available

Point-Based Rewarding

Available

Not Available

SMS Delivery

Available

Not Available

Email Delivery

Available

Available

Reminder Emails for Unredeemed Rewards

Available

Not Available

WhatsApp Delivery

Available

Not Available

Integrations 

Seamless integrations with existing business tools are essential for automating workflows and maximizing efficiency. Plum offers a wider range of integrations across CRM, HRMS, survey, and marketing automation platforms, making it a more flexible solution for businesses looking to streamline their reward distribution.  

While both platforms integrate with Salesforce and HubSpot, Plum extends its capabilities by supporting tools like Zoho, ActiveCampaign, SAP SuccessFactors, and Marketo, ensuring compatibility across multiple business functions. This broad integration ecosystem makes Plum the superior choice for companies seeking a fully connected and automated rewards experience. 

Feature

Xoxoday Plum

Tango Card

CRM Integrations (HubSpot, Zoho, ActiveCampaign)

7+ integrations including Salesforce, Zoho, HubSpot

Only Salesforce and HubSpot

Survey Integrations (Qualtrics, SurveyMonkey, Typeform)

Available

Only Qualtrics

HRMS Integrations (SAP SuccessFactors, Zoho People, Darwinbox)

Available

Not Available

Marketing Automation (Webflow, Marketo, Eloqua)

Available

Not Available

Zapier Integration

Available

Available

Freshworks, a globally recognized CRM platform, leveraged Plum by Xoxoday to enhance its ABM and referral campaigns across the Asia-Pacific region. Facing challenges in scaling incentives and ensuring seamless reward distribution, Freshworks integrated Plum’s reward API into its marketing and CRM systems. 

Product Capabilities 

An effective rewards platform should offer customization, scalability, and automation to streamline engagement. Plum goes beyond basic reward delivery, providing multi-currency and multilingual support, AI-powered personalization, and a fully white-labeled storefront for a seamless brand experience. Features like DIY self-serve onboarding, flexible reward delivery, and advanced analytics make it highly adaptable for global businesses. 

Tango Card, while offering essential reward options, lacks advanced customization and automation features. It provides basic email-based branding and limited currency support, making it less scalable for companies needing a global, feature-rich rewards solution. 

Feature

Xoxoday Plum

Tango Card

Multi-Currency Support

55+ Currencies

Limited (Does not support Chinese Yen or Japanese Yuan)

Multilingual Support

55+ Languages

Not Available

White-labeled Storefront

Available

Not Available

Flexible Reward Delivery

Available

Not Available

Reward Expiry Customization

Available

Available

Rewards Email & SMS Customization

Available (Both Email & SMS)

Limited (Minimal branding options)

Pay Only for Redeemed Rewards

Available

Not Available

DIY and Self-Serve Onboarding

Available

Not Available

AI-Powered Personalization

Available

Not Available

AI-Powered Campaigns

Available

Not Available

Customer support and security

 Customer support and security compliance are crucial when selecting a rewards platform, ensuring smooth operations and data protection. Plum provides 24/7 customer support through email, in-app chat, and phone, allowing businesses to resolve issues instantly. Tango Card, on the other hand, offers only email support, with response times that may vary, potentially delaying issue resolution. 

In terms of reporting and analytics, Plum offers customized reports and multi-user reporting, enabling businesses to track engagement and optimize campaigns effectively. Tango Card provides limited reporting capabilities, lacking in-depth insights on user redemption data. 

Feature

Xoxoday Plum

Tango Card

24/7 Customer Support

Available (Email, In-App, and Phone)

Email Only (Response time varies)

Onboarding Assistance

Available

Available

Dedicated Customer Success Manager

Available

Available

Reporting & Analytics

Available (Customized reports, multi-user reporting)

Limited (Lacks reports on user redemption data)

Security Compliance

SOC 2, GDPR, CCPA, CPRA, HIPAA, ISO 27001, ISO 14001

SOC 2, GDPR

What makes Plum the best e-gift card platform? 

When selecting an eGift card platform, businesses need a scalable, flexible, and feature-rich solution that supports diverse use cases like referral programs, employee rewards, customer incentives, and sales development. Below is a side-by-side comparison of Plum and Tango Card, highlighting key differences in reward capabilities, integrations, automation, and more.  

User-driven growth & incentive programs

Feature

Plum

Tango Card

Referral Programs

Available

Available

Marketing Contest Campaigns

Available

Data Not Available

Loyalty Programs

Available

Available

Customer Feedback & Survey Programs

Available

Available

Stakeholder alignment & use cases 

Feature

Plum

Tango Card

Employee Rewards

Available

Available

Sales Development

Available

Not Available

Channel Partner Development

Available

Not Available

Customer Success Teams

Available

Not Available

E-commerce Delivery Teams

Available

Not Available

Enhance your reward campaigns with automation & data-driven insights using Plum 

Seamlessly track engagement, optimize distribution, and gain real-time insights to maximize ROI—all with minimal manual effort using Plum’s advanced analytics and automation. Plum played a pivotal role in Kantar’s transformation of its rewards and incentive system

As a global leader in data, insights, and consulting, Kantar needed a scalable, automated reward solution to incentivize survey respondents across multiple regions. The company sought to eliminate manual processing, ensure timely incentive distribution, and improve participant engagement. 

By integrating Plum’s Rewards API, Kantar streamlined its incentive management by automating reward selection, distribution, and tracking. This enabled instant, region-specific reward fulfillment across 80+ countries, significantly enhancing user experience. Plum’s real-time analytics dashboard provided Kantar with deep insights into redemption patterns, engagement trends, and campaign effectiveness, allowing for continuous optimization. 

The impact: 

75% reduction in operational effort through automated incentive management. 
Faster reward distribution across 80+ countries, improving respondent experience. 
Scalable, API-driven integration eliminating manual intervention. 
Data-driven insights enabling Kantar to refine its incentive strategy for higher participation. 

With Plum, Kantar successfully automated, optimized, and scaled its global research incentive program—ensuring a frictionless experience for respondents and researchers alike. 

Looking to automate and scale your incentive programs? Take your next steps with a free Plum demo today!  

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