Cara Menjalankan Kempen Promosi Jualan Pengguna yang Berkesan dengan Ganjaran

Kita semua suka promosi jualan yang hebat. Sama ada diskaun 30%, Beli satu & Dapatkan satu percuma, atau tawaran tempoh terhad, kita semua adalah penyedut untuk tawaran yang baik. Keseronokan membeli sesuatu yang baru + kepuasan membolehkan kami menjimatkan wang adalah apa yang menjadikan promosi jualan sangat berkesan. 

No matter how successful a brand is, it needs to boost sales. This could be when sales are super low or when they are trying to build a solid customer base. That's when the need for strategizing effective sales promotion campaigns comes into the picture. 

What is a sales promotion campaign? 

A sales promotion campaign is a short-term marketing strategy designed to boost sales, attract new customers, and increase brand awareness. It typically includes discounts, limited time offers, coupons, free samples, cashback, or bundled deals to create urgency and drive conversions.  

These campaigns aim to influence buyer decisions, enhance customer engagement, and improve revenue within a specific timeframe. 

Sales promotions are one of the best marketing devices ever designed and one of the most used advertising channels to scale a business. 

Itulah sebabnya pasaran untuk pengiklanan digital berkembang pada kadar yang luar biasa. Anggaran awal perbelanjaan iklan digital telah melepasi, dan unjuran semasa akan meniup anda. Ruang iklan digital menduduki 67.8% daripada jumlah perbelanjaan iklan media hari ini. 

Things to consider for running promotional sales campaigns 

Untuk memastikan jualan diterima dengan baik dan memberikan ROI (Pulangan Pelaburan) yang tinggi, setiap perniagaan mesti mengikuti amalan terbaik yang disenaraikan di bawah. 

• Keep things simple and clear: Stay away from creating anything complicated for your customers to understand. The easier the promotion, the more the interaction. Be it the offer or the design, keep it simple. 
• Think like a customer: The mindsets of sellers and buyers are different. As a seller, what might seem effective to you might not be appealing to a buyer (or customer). While brainstorming your sales promotion campaigns, put yourself in the customer's shoes. 
• Be cautious of the time zones: Keeping a check on time zones is crucial if you have customers worldwide. You don't want your promotional emails to reach your customer in the middle of the night. For example, if your target audience is working professionals, the chances are that they won't open your email during work hours. So it's best to send your promotions late evening. Experiment with multiple time schedules to see what works best for you. 
• Keep your terms and conditions watertight: Before publishing your promotion, make sure there are no loopholes in the terms and conditions. Keep them precise so that you don’t face any problems in the future. Moreover, ensure that the terms and conditions are communicated to the customers. 
• Offer real value: For promotional campaigns to work, they should provide real value. Your customers will invest if they find the offer valuable enough for their time and money. 
• Create a sense of urgency or scarcity: ‘Urgency’ is one of the best-selling techniques and creates FOMO (Fear of Missing Out) in a customer. The sense of urgency or limited options makes customers take action instantly. To make a significant impact, generate FOMO. Nike is known for the simplicity and directness of its advertisements. 
• Test different ways of presenting sales promotions: What might work for someone else might not work for you. The key is experimenting with ideas and coming up with different ways to present your sales promotions better than before. 

CRED’s Mega Jackpot: A masterclass in sales promotion 

CRED’s 2020 IPL Mega Jackpot campaign is a prime example of how a well-executed sales promotion can drive massive engagement. By leveraging the excitement of the IPL season, CRED managed to boost app downloads by an incredible 700%. 

Their Mega Jackpot campaign offered customers the chance to win luxury prizes—including iPhones, gold, and even Harley Davidsons—simply by paying their credit card bills through the CRED app. 

Did CRED’s Mega Jackpot promotion follow the best practices? 

CRED’s Mega Jackpot campaign showcases how a well-timed, high-value promotion paired with digital advertising can create exponential growth. The campaign’s success underscores the power of social media, strategic incentives, and FOMO-driven marketing in today’s hyper-digital world. 

How to run successful consumer sales promotion campaigns using rewards 

Consumer promotions are successful only if they are exciting and engaging because these two factors trigger customers to make a purchase. 

Apabila dilakukan dengan betul, promosi pengguna membantu memperoleh: 

• New customers 
• Convert potential customers 
• Get your current customers to buy more 
• Boost sales and increase revenue 

Khalayak anda tidak akan berinteraksi sehingga mereka mendapat sesuatu sebagai balasannya. Itulah sebabnya 'ganjaran' telah terbukti menjadi strategi pemasaran terbaik. 

Dengan itu, berikut adalah beberapa petua yang perlu diingat untuk menjadikan promosi anda berkesan: 

1. Jalankan promosi jualan kilat 

Jualan kilat ialah kempen pemasaran yang dijalankan untuk masa yang singkat. Ideanya adalah untuk menawarkan diskaun yang lebih besar daripada jualan biasa. Promosi kilat adalah cara terbaik untuk menjana lebih banyak jualan dalam masa yang lebih singkat. 

Mereka membuat penonton membeli secara impulsif kerana diskaun besar dan had masa. Kebanyakan kita telah mendapat diskaun 'OMG 70% untuk hari ini! Saya perlu memanfaatkan tawaran itu tidak lama lagi. Apa yang anda perlukan ialah jualan kilat anda menjadi viral, dan anda akan berenang dalam jualan dan pelanggan baru. 

2. Kembalikan program kesetiaan anda dengan e-hadiah 

Pemerolehan pelanggan mahal. Oleh itu, kehilangan pelanggan sedia ada anda boleh menjadi masalah besar. Itulah sebabnya membuatkan mereka gembira adalah penting. Produk/perkhidmatan anda mungkin memastikan mereka berpuas hati, tetapi mungkin tidak mencukupi untuk mengekalkannya untuk masa yang lebih lama. 

So boost your customer loyalty programs with exciting rewards and e-gifts. This hooks the customers and makes them stay with your brand for a long time. 

Contoh terbaik ialah program kesetiaan Uber, di mana mereka menawarkan mata ganjaran kepada pelanggan mereka setiap kali mereka menaiki atau menggunakan Uber Eats. Mata ini boleh ditebus sebagai ganjaran. 

It is a bit tricky to set up a loyalty program that ensures great returns on your investment. Don’t worry! We got your back. Here is an actionable guide for you: “The Anatomy of Ideal Reward Points System for Your Customers”. 

3. Berikan diskaun yang tidak dapat ditolak oleh pelanggan anda 

Peti masuk kami dihujani dengan beberapa diskaun dan tawaran setiap hari. Mereka ada di mana-mana. Tetapi adakah anda akhirnya membeli semuanya? Nope. Mengapa? Kerana masa, tawaran itu sendiri, persembahan, dan CTA bersama-sama memainkan peranan penting untuk promosi untuk menukar. 

Tidak kira berapa besar diskaun atau promosi itu, ia harus menarik. Contoh terbaik ini boleh menjadi Grammarly, untuk menukar pengguna percuma namun terlibat untuk menukar kepada pengguna berbayar: 

4. Memberi baucar diskaun ke atas pembelian untuk meningkatkan jualan masa depan 

Pemberian baucar diskaun untuk pembelian seterusnya boleh meningkatkan jualan masa depan. Jika pelanggan tahu mereka mendapat sesuatu sebagai balasan semasa membeli, mereka akan terus membeli lebih banyak pada masa akan datang. Ia semudah itu. 

Untuk menjadikan sesuatu menarik, tetapkan skala pembelian. Sebagai contoh, baucar hadiah di bawah daripada Desigual memberikan potongan $30 untuk pembelian seterusnya sekurang-kurangnya $150. Tetapkan had masa dan buat FOMO untuk memujuk pelanggan untuk membeli walaupun mereka tidak merancang. 

5. Berikan baucar hadiah sebagai ganjaran 

Promosi pengguna mungkin tidak selalu terikat dengan lebih banyak jualan. Kadang-kadang, mungkin terdapat faedah tidak langsung yang berkaitan. 

For instance, SaaS companies need a lot of reviews for their products on listing platforms. They can incentivize their users with gift vouchers to write reviews. For example, SEMrush offers a $25 Amazon gift card for an honest review on G2. 

Delight your happy customers by going beyond the traditional monetary perk. Our rewards infrastructure can help you send out points, payouts, benefits, personalized to your customers’ needs. Turn your loyal customers into your brand advocates. 

6. Berikan tawaran hadiah kecil 

Just like giving vouchers, providing pre-decided gift offers can nudge your customer towards making a purchase. The offer might not play a central role, but it will stay at the back of their minds. It creates excitement. It makes the customers think they are getting more than they are paying for. That small gift is what will differentiate you from your competitors. 

We also recommend that you go digital with rewards and gifts. By the way, digital gifting is not just vouchers. Digital gift vouchers aren't just a piece of paper or a line of code. Here are some experiences gifting ideas that change their perception. 

Going digital with gifts and rewards can further help you with hassle-free scaling. Here is how - “Physical vs Digital Gifts: A Thorough Competitive Analysis and Beyond”. 

7. Sampel percuma adalah kunci kepada pelanggan baru 

How many times have you not purchased something because ‘god knows how it might turn out?’ Many. It is very often that customers are curious about the product/service but not confident enough actually to buy it. 
 
They need a little nudge that will make them take action. That nudge is a free product/ service. If they like it, they’ll buy it. If they love it, they’ll buy more of it and probably tell others about it too. Providing free samples is an excellent way of building trust and a new customer base. 

8. Menganjurkan pertandingan dan cabutan bertuah untuk menjana keseronokan 

Menganjurkan Peraduan & Cabutan Bertuah bermanfaat untuk meningkatkan kesedaran jenama dan menjana keseronokan. Menjalankan tawaran promosi sedemikian sering membuat pelanggan anda terikat kepada anda. Apabila mereka berada di sekitar untuk seketika, mereka mungkin akhirnya membeli sesuatu. 

Media sosial adalah cara terbaik untuk menjangkau pelanggan untuk pertandingan; Interaksi lebih cair dan mudah. Kelebihan lain ialah anda boleh meminta orang memasukkan butiran hubungan mereka semasa memasuki. Melakukan itu akan menjadikan mereka lebih mudah diakses pada masa akan datang. Lain kali anda menghantar e-mel, anda akan mempunyai khalayak yang lebih besar, yang sama dengan lebih banyak penjualan. 

9. Berikan hadiah berjenama yang akan menggembirakan pelanggan anda 

No one wants a gift card from a who-knows-where salon for a free haircut. It isn’t exciting enough. If a customer makes a big purchase, show them that it means something to you. Give a branded gift that will make them happy, and they will want to come back. As a brand, this also makes you stand out from the crowd. 
 
Plum has an extensive catalog of branded gift cards that will leave your customers content. They’ll be happy and excited to buy from you again. 

10. Jalankan tawaran jualan bermusim 

Jualan bermusim mungkin merupakan jenis kempen jualan yang paling popular. Tidakkah kita semua menunggu jualan akhir tahun atau jualan musim panas untuk mendapatkan tawaran terbaik? Jualan ini mempunyai kuasa untuk mempengaruhi keputusan pembelian pelanggan mengikut kehendak mereka. 

A person wants to buy a TV but then realizes that there is a sale two weeks later, which will give them a heavy discount. Will they buy it? No. They will put the purchase on hold unless there's a dire need. Seasonal offers are the best way to get as many sales as possible. 
 
The customers acquired during this stage will stay with you because they know you keep offering these fantastic seasonal discounts often. 

11. Jalankan jualan dan promosi yang disasarkan hiper 

Penyasaran hiper ialah satu bentuk pengiklanan yang menyasarkan khalayak tertentu. Anda boleh memilih penonton berdasarkan umur, niche, tempat atau faktor lain yang mungkin menyumbang kepada lebih banyak kadar penukaran. 

Promosi ini diperibadikan dan hanya boleh dilihat oleh penonton terpilih. Menjalankan kempen yang disasarkan hiper bermakna peluang yang lebih tinggi untuk khalayak anda ditukar. Pemperibadian dan memilih orang yang betul adalah kunci kejayaan. 

12. Berikan kod promo masa terhad 

Nothing is more satisfying than seeing the tag of "price drop" or applying a "discount code" on your favorite products. The person knew the price before, which was higher. 
 
That reduction in the price just before checking out gives a sense of achievement and excitement. Running these promos for a limited time creates a sense of urgency to boost the campaign. 

13. Gamify promotion  

Tidak kira berapa umur seseorang, keseronokan memenangi sesuatu dalam permainan tidak dapat dijelaskan dengan kata-kata. Itulah sebabnya kita sering melihat promosi 'Spin & Win' itu digunakan di kebanyakan laman web membeli-belah untuk membangkitkan emosi 'bermain dan menang.' 

It doesn't matter if a person doesn't want to buy anything from your website; if they see something similar to the Spin-the-Wheel, they will click on it. This serves as a perfect opportunity to impress them with gamified rewards. Give them a significant discount or a gift on their purchase, and there's a big chance they'll buy from you then and there. 

14. Menawarkan rebat 

Rebat adalah satu lagi cara untuk membuat pelanggan anda gembira. Mereka tidak memberikan diskaun segera tetapi bayaran balik selepas masa tertentu. Malah orang yang mungkin tidak mahu membeli produk anda boleh membelinya kerana mereka akan mendapat jumlah kembali. 

Now how is this beneficial for business? You might get sales because of the rebate, which you wouldn’t have obtained otherwise. If they like the product, they’ll buy it in the future, even if there is a rebate or not. 

15. Bersorak pelanggan anda dengan promosi jualan percutian 

Seperti Jualan Bermusim, anda boleh meningkatkan jualan anda dengan menganjurkan kempen promosi unik untuk cuti. Anda boleh menambah sentuhan khas dengan mengikuti tema percutian untuk memanfaatkannya sepenuhnya. Percaya atau tidak, pelanggan suka melihat bahawa jenama melepasi pemeriksaan getaran. Ia memberikan jenama atau syarikat sentuhan manusia. Selain itu, diskaun akan menarik pelanggan yang secara automatik bermaksud lebih banyak penjualan. 

5 Mistakes to avoid while running sales promotion campaigns 

Here are some mistakes you should avoid while running a sales promotion campaign: 

• Insufficient research: Before planning anything about your promotion, conduct thorough research around your customers and your industry. Understand the likes and dislikes of your customers and plan accordingly. Knowing your competitors and their strategies is also equally important and creating competitive battlecards help you identify any gaps between yourself and other players in the market which then allows you to plan accordingly.. 
• Not having a clear goal: Think about what you want from your consumer promotion. Is it more sales? New customers? Or something else? Defining your goals is one of the most crucial steps to making your consumer promotions successful. 
• Not keeping track of your performance: The idea is to recalibrate the promotion strategy based on each campaign's performance. Tracking the performance shall help you gauge signals about your customers' receptive or aversive to. 
• Getting stuck with one strategy: A strategy might work brilliantly the first time you use it. It might even work a second or third time. But if you are stuck with it for a more extended period, the growth will decrease. Try new marketing methods, get creative. Experiment with ideas to understand your customer psychology. 
• Ignoring the power of social media: Social media might not have been a priority ten years back, but it is essential today. Almost the young crowd and a significant part of the rest of the population are hanging out on social media platforms. Having brand awareness on social media can do wonders for your consumer sale promotion campaigns. 

Examples of sales promotion campaigns 

Contoh Kempen Promosi Jualan 

Mari lihat bagaimana jenama telah melakukannya pada masa lalu dan menyaksikan kejayaan. 

1. Starbucks – “Starbucks for Life” Campaign 

Every holiday season, Starbucks runs its hugely popular “Starbucks for Life” sweepstakes—a gamified promotion that rewards loyal app users. Customers earn game entries by making qualifying purchases using the Starbucks app or card. They then play an online game to collect digital game pieces and win prizes. 

Prizes range from free drinks for a week, a month, or even "Starbucks for Life"—essentially one free drink or food item every day for 30 years. Smaller rewards include bonus stars (loyalty points), free drinks, holiday merchandise, and more. 

This campaign drives: 

• Increased app usage. 
• Higher purchase frequency. 
• Stronger engagement during peak holiday periods.  

2. Ambil 

Grab’s referral programs are another excellent example of how timely promotions can do wonders for a business. One of their referral programs went viral because it included attractive rewards. The promotion was about getting both referrers & referees onboard and rewarding them with $10. These promotions helped ‘Grab’ acquire new customers while building customer loyalty. 

3. Dominos 

Dominos is another brand that saw a 10X incremental return on investment of £113,000—doubling on their targets with 4:1 returns). Through timely sales promotions and personalized digital ad campaigns in the UK, Dominos reached 3.1 million customers. 

Kembali kepada soalan besar-bagaimana untuk menjalankan kempen promosi jualan yang berjaya? 

Masa untuk merancang promosi pengguna sangat besar. Itulah ketika anda dapat mengusahakan produk atau perkhidmatan sebenar anda dan meningkatkan pengalaman pengguna anda. Dan menjana wang, tentu saja. Sekiranya kempen gagal, kemungkinan yang jauh tinggi, kerugian sekali lagi besar. 

Promosi pengguna anda boleh gagal jika ia tidak memotong bunyi promosi yang dikelilingi oleh pelanggan sasaran anda. Kempen promosi juga boleh gagal jika anda tidak menggunakan alat yang betul, khalayak anda tidak berinteraksi, atau hanya kerana anda menyasarkan khalayak yang salah. 

Elevate your sales promotion campaigns with Plum 

Running a successful sales promotion campaign requires more than just discounts and flashy offers—it demands strategic planning, customer-centric rewards, and seamless execution. Whether you’re aiming to attract new customers, boost conversions, or retain loyal buyers, the right rewards and incentives can supercharge your promotions and maximize engagement. 

However, managing rewards at scale—ensuring automation, personalization, and easy redemption—can be overwhelming. That’s where Plum makes it effortless. 

With Plum’s rewards and incentives infrastructure, businesses can: 

• Automate reward distribution to streamline sales promotions. 
• Offer diverse rewards from 21,000+ global options, including e-gift cards, cashback, and experiences. 
• Provide seamless redemption with multiple choices tailored to customer preferences. 
• Integrate effortlessly with CRM, e-commerce, and marketing platforms. 

Why settle for generic sales promotions when you can create memorable, high-impact campaigns with personalized rewards? Visit Plum today to explore our solutions and elevate your next sales promotion campaign!