35+ Best Marketing Tools to Catapult Your Business Forward

Establishing a business and running it successfully in this competitive digitized environment is anything but easy. With rapid digitization transforming business environments, marketing your offerings to the right customers is no longer an option. However, getting the right results with your marketing efforts is not always easy.

This is where modern marketing tools come into play to help businesses drive better results. You can use these tools to address different marketing spheres and reach the right customers. But which marketing tools should you choose for your business? Thankfully, here is a list of advanced marketing tools to help you drive better business growth.

Social media management tools

Social media marketing is now more important than ever before, so here are some management tools to help you reach the right customers.

1. Buffer

Buffer is a highly intuitive tool designed to help you streamline all your social media management requirements.

Features: Buffer offers a forever free plan and a paid one starting at $6 per month per channel. Besides that, you can even get a free trial for 14 days. The best thing about using Buffer is the user-friendly interface and unmatched customer support.

Pros

• Comes with a creator tool called Pablo that helps create images for social media posting.
• With Buffer analytics, you can check the best and worst-performing posts which gives you useful insight.

Cons

• Instagram integration is a little bit of a hassle.
• Monitoring tools are not available for mentions, hashtags, and searches.

Price: Paid one starting at $6 per month per channel.

G2 rating: 4.3/5

2. Hootsuite

Hootsuite is a well-designed and all-in-one platform that allows you to monitor your social media presence across multiple keywords and accounts.

Features: It is considered one of the best social media management tools because it lets you organize and schedule content, run social media ads, measure its metrics, etc.

Pros

• Highly interactive interface to manage social media streams and engagement activity.
• A wide range of social media apps can be handled using one interface.

Cons

• The interface can be confusing for some users.
• Cost can mount up when more members are added.

Price: The plans of Hootsuite start at $9.99 per month and have a 30-day free trial.

G2 rating: 4.1/5

3. Sprout social

It consists of several social media tools in one platform.

Features: It can schedule and monitor social media and analytics tools for amazing reports. Sprout Social is among the few social media management tools that provide CRM features, meaning you can serve your customers well and build strong relationships with them.

Pros

• Has a Smart Inbox that syncs the messages from all social media channels.
• Messages can also be scheduled for publishing.

Cons

• Limited social networking channels can be added.
• A costly tool.

Price: Sprout Social starts at $59 monthly

G2 rating: 4.4/5

4. Sendible

Sendible is a robust tool built specifically for agencies dealing with several clients.

Features: Sendible allows its users to design customizable dashboards as per their brand to attract new clients. Not only that, it has noteworthy integrations like royalty-free image search, Canva graphics editor, etc.

Pros

• The list-building option helps ease the posting of the same content on multiple platforms.
• The Calendar View helps with convenient usage and posting

Cons

• Crashes may happen when large-sized images are uploaded.
• Pricing may be costly for small businesses.

Price: It offers a 14-day free trial, starting from $29 per month.

G2 rating: 4.5/5

5. Social pilot

Social Pilot can fit many management tools into a simple dashboard, including scheduling and analytics.

Features: Social Pilot suggests and curates content from many industries like education, technology, health, etc. So, it's believed to be great for agencies with several clients and multiple team members.

Pros

• Bulk Posting makes it an ideal platform for enterprise-level users.
• The Analytics tool helps get useful insights.

Cons

• There is no completely free plan.
• There is no Instagram analytics in the system.

Price: It offers valuable services at $30 monthly and has a 14-day free trial.

G2 rating: 4.5/5

6. SocialBee

SocialBee is a social media publishing automation tool that offers multiple features for all your social media marketing needs.

Features: SocialBee has a wide range of features to enhance your social media presence. With support for all major social media platforms, you can manage all your accounts in one place, generate captions and images using AI, automate content imports from RSS feeds, post performance, and engage with followers directly from SocialBee.

Pros

• Allows you to recycle evergreen content and customize your posts for each social network.
• Integrates with multiple apps for visual design, link tracking, and content curation.

Cons

• Doesn’t allow content creation and scheduling via the mobile app.
• Doesn’t offer a free plan.

Price: SocialBee plans start at $29 per month and they also offer a 14-day free trial.

G2 Rating: 4.8/5

7.Hopper HQ 

Hopper HQ is a refreshingly simple-to-use tool designed for social media managers and business owners, offering a range of features that make managing your online presence more efficient. 

Features: 

The platform’s AI-driven assistance helps optimize your posts with features like smart caption suggestions, ensuring maximum reach and engagement. With its visual planning interface, you can easily drag and drop content into a calendar view, allowing you to keep track of your social media strategy. Hopper HQ also supports multi-account management, team collaboration, and editing features, making it a one-stop solution for all your social media needs.

Pros: 

Easily create posts with its AI assistance for image resizing, captions, and more

Visually plan your social media with a dynamic calendar and Instagram grid planner. 

Cons: 

Not ideal for large companies or enterprises 

Price can increase by the number of social bundles selected  

Price: Starts at $16 a month on the yearly plan 

G2 rating: 4.4

Email marketing tools

Creating an email campaign isn't as easy as it sounds. However, many email marketing tools can help you; these include:

1. Constant contact

Constant Contact is among the most robust email marketing tools today. You'll receive tons of email templates that can be used to create perfect email newsletters.

Features: Offers specialized features which can cater to your industry specifically. Constant Contact also supports you through user-oriented discussion forums and live chat so that you get instant feedback on your technical assistance.

Pros

• All emails sent through the tool are mobile-optimized.
• The tool can sync with several social media, eCommerce, and CMS tools.

Cons

• There are a variety of templates but customization is still limited.
• Pricing is on the higher side for small businesses.

Price: The pricing starts at $12/month.

G2 rating: 4.0/5

2. Omnisend

Omnisend is another robust email marketing tool, as it offers a full suite of features. These features include email capture tools, a drag-and-drop visual builder, and unlimited templates for automation workflows and emails.

Features: One special thing about Omnisend is that it allows you to add various channels in the same automation workflow: SMS, push notification, emails, Facebook, WhatsApp, etc.

Pros

• Omnisend's omnichannel features let companies reach clients via email, SMS, and social media.
• Omnisend offers options for advanced automation, such as cart abandonment, welcome series, and follow-ups after purchases.

Cons

• Compared to some of its rivals, Omnisend may have fewer design options, which might be problematic for companies that need greater customizability.
• Businesses that need more sophisticated features and capabilities may find Omnisend's pricing levels to be somewhat pricey.

Price: It has two plans.

• Standard (Starting at $16.00)
• Pro (Starting at $59.00)

Also, it gives one-month free trial.

G2 rating: 4.5/5

3. Sendinblue

Sendinblue is another comprehensive email marketing tool.

Features: It has an all-in-one marketing software with features like Marketing Automation, Email Marketing, and CRM. SMS, Chat, Shared Inbox, Landing Pages, etc.

Pros

• It offers reasonably priced pricing levels, making it a desirable choice for individuals and small organizations.
• Sendinblue provides a wide range of automation options, including transactional and trigger-based emails.

Cons

• Sendinblue has fewer reporting options than some of its rivals, which might be a disadvantage for companies that need more in-depth information.
• It has fewer design alternatives than some of its rivals, which might be a disadvantage for companies that need more customizability options.

Price: In it, you can save unlimited contacts and send almost 300 emails per day using a forever-free plan. You can also go beyond with a simple pricing model, which is based on monthly email volume.

G2 rating: Not mentioned

4. Sender

Sender is highly affordable, has a strong focus on inbox delivery.

Features: It has all-in-one features that allow you to easily manage SMS and email campaigns just from one dashboard. You can have easy access to premium features with every plan.

These features include segmentation and automation of workflows, access to a rich library for instant pop-ups, email newsletters, and embeddable forms.

Pros

• Sender offers an intuitive user interface that makes it simple for companies to develop and send email campaigns.

Cons

• It has fewer automation options than some of its rivals, which might be problematic for companies that need more sophisticated automation tools.
• Sender has fewer connectors, which might be problematic for companies that use third-party solutions.

Price: Sender's pricing options are reasonably priced, making it a desirable choice for individuals and small organizations.

G2 rating: 4.4/5

5. MailChimp

MailChimp came to be known in the marketing world long ago because of its free-to-use feature advantage, provided that the capacity is limited.

Features: It has a user-friendly interface which makes it easier for beginners to operate. In MainChimp, you can create lists from nothing and import subscribers. Additionally, you can customize your emails and track all of them in one platform.

Pros

• MailChimp provides several marketing tools, for landing page design, email marketing, social media marketing, and e-commerce platforms.
• MailChimp offers post-purchase follow-up emails, product retargeting emails, and abandoned cart emails, among other advanced automation features.

Cons

• Limited reporting choices: MailChimp may have fewer reporting options which can be a disadvantage for companies that need more detailed information.
• MailChimp may have fewer help alternatives, which might be problematic for companies that need more specialized assistance.

Price: To obtain information about pricing, kindly reach out to our team.

G2 rating: 4.3/5

Paraphrase-online

Paraphrase-online is an AI-powered tool that can paraphrase written emails in an engaging manner without damaging their original meaning or intent. It makes use of diverse AI algorithms that first understand the context of the input text, and then paraphrase it in an efficient way. It is a highly effective tool for improving the quality of emails in terms of readability, clarity, etc.

Features:

This paraphrasing tool comes equipped with 5 different modes, for users with different email content requirements (like simple, engaging, direct, etc.). Each mode operates on a different set of algorithms and has its own way of paraphrasing the given content.

One of the amazing things is that if you are not satisfied with a specific sentence in paraphrased content, then you can again rephrase it on the spot. All you have to do is just click on it, and a drop-down menu will appear containing three paraphrased versions of the selected text.

Pros:

• Easy to use
• Available in both free and paid plans
• 5 different paraphrasing modes
• Light and dark mode

Cons:

• Ads on the home page

Price

Paraphrase-online is available in both free and paid plans, with free users only making use of its first two modes with a maximum limit of 1,000 words. On the other hand, paid users can enjoy all of the modes with a limit of up to 5,000 words. The tool offers three paid plans $5 monthly, $3.25 weekly, and $39 annually.

G2 Rating

4.5/5

Customer relationship management (CRM) tools

When it comes to marketing tools for amplified business growth, you cannot ignore CRM tools as it essentially helps in building your relationship with the customers. Here are some of the amazing platforms for CRM tools.

1. Zendesk

Zendesk CRM is designed with the primary goal of customer satisfaction and deal closure.

Features: This software enables daily sales, facilitates performance visibility, tracks conversions, and improves sales pipeline management. Its top features include sales analytics and reporting, seamless integrations and API, sales prospecting, sales email intelligence, etc.

Pros

• A wide range of customer support tools, including ticketing, live chat, and self-service help, is provided by Zendesk.
• Zendesk is a flexible alternative for organizations thanks to its integration possibilities with a variety of other platforms, such as email, social media, and CRM applications.

Cons

• Businesses that seek greater customization capabilities may find Zendesk to have fewer customization options.
• Businesses needing more sophisticated features and capabilities may find Zendesk's pricing options to be too costly.

Price: Zendesk has three pricing plans: $19 for Sell Team, $49 for Sell Professional, and $99 for Sell Enterprise.

G2 rating: 4.3 /5

2. HubSpot

HubSpot is a popular choice among marketers today as it allows clients to start without making big changes.

Features: It has an option for customization, a board for the task, and comes with a cell phone integrated with Email and a Website. HubSpot helps you to manage pipelines with proper visibility and synchronize the marketing departments.

Pros

• Offering a variety of marketing and sales tools, including email marketing, social media marketing, and CRM capabilities, HubSpot provides a comprehensive set of marketing and sales features.
• HubSpot's user-friendly interface makes it simple for organizations to manage their marketing and sales initiatives.

Cons

• For companies that need more sophisticated features and capabilities, HubSpot's pricing tiers may be rather pricey.
• HubSpot may have fewer customization options than others, which might be a disadvantage for companies that need more customization options.

Price: The plans of HubSpot start from $50 for starters.

G2 rating: 4.4/5

3. Salesforce

Salesforce is a cloud-based CRM software/tool with creative SRM solutions that can be effectively integrated into all business requirements.

Features: It provides markets and communities for leads and sales and supports email integration to run various applications. Salesforce provides analytics, chatter, and real-time visualization.

Pros

• Salesforce offers a range of CRM services, including customer support, sales automation, and marketing automation.
• Salesforce is a versatile option for businesses because of the variety of different technologies it may work with.

Cons

• Salesforce might be difficult for businesses without professional IT workers to comprehend and use.
• Businesses that want more advanced features and capabilities may find Salesforce's pricing tiers to be expensive.

Price: The open source for Salesforce is free, whereas lightning essentials start at $25 monthly.

G2 rating: 4.3/5

4. Zoho CRM

Zoho is also a cloud-based CRM tool that caters to enterprise customers, SMBs, and other businesses.

Features: It is a fantastic platform that helps you connect with customers on various channels. Zoho provides sales automation, customizable dashboards, marketing attribution for insights, reports with multiple options, etc.

Pros

• Small organizations and individuals may find Zoho CRM an appealing alternative because of its reasonably priced pricing.
• Zoho CRM has several features that can be modified to meet the unique requirements of different enterprises.

Cons

• Zoho CRM may have fewer integration choices which can be a disadvantage for companies that use third-party solutions.
• It has fewer reporting options than many others which can become a limitation for businesses that need more comprehensive reporting.

Price: The plans of Zoho CRM start from $14, but you can enjoy its services for free for up to 3 years.

G2 rating: 4.0/5

5. Freshmarketer

Freshmarketer is a valuable all-in-one CRM tool that meets the unique needs of every eCommerce business and organization.

Features: This platform allows businesses to seamlessly interact with their customers through SMS, chat, WhatsApp, and email channels. The main feature of Freshmarketer is that it helps in market segmentation.

Pros

• Freshmarketer provides a user-friendly interface that makes it simple for businesses to manage their marketing campaigns.
• They have competitive pricing choices making them an appealing alternative for individuals and small businesses.

Cons

• Freshmarketer provides fewer customizability options which can become a turn-off for many businesses seeking a high level of customization.
• Businesses that employ third-party solutions may find it a little difficult to use it with its fewer integration options.

Price: It is free for a hundred marketing contacts, starting from $19 per month.

G2 rating: 4.0/5

Search engine optimization (SEO) tools

Due to its ability to help businesses rank their websites higher on search engine results pages (SERPs), search engine optimization (SEO) has become an essential component of digital marketing. Businesses may achieve this aim using SEO tools, which can aid with insights into website performance, keyword research, backlink analysis, and other areas.

1. SEMrush

A prominent SEO tool with a wide range of functions is SEMrush. It enables customers to conduct competition analysis, track keyword, content marketing ,ranking, and execute keyword research.

Features: SEMrush also provides insights into site audits, social media analysis, and backlink analysis.

Pros

• Comprehensive competitor and keyword research: SEMrush offers many tools for doing competitor and keyword research, making it a crucial component of SEO and PPC campaigns.
• SEMrush is a flexible tool for digital marketers because of its many capabilities like site audit, backlink analysis, and social media tracking.

Cons

• SEMrush's pricing levels might be relatively expensive, especially for individuals and small enterprises.
• For new users, especially those with no background in SEO and digital marketing, SEMrush may be intimidating.

Price: SEMrush's starting monthly price is $119.95, providing a 7-day free trial.

G2 rating: 4.5/5

2. Moz Pro

The all-in-one SEO tool Moz Pro has a lot of functions to offer.

Features: It offers information on how well websites operate and keyword and backlink research. Moz Pro has capabilities like content optimization, rank tracking, and site audit.

Pros

• Moz Pro has several capabilities for thorough site audits, tracking, and monitoring making it a crucial tool for SEO operations.
• It provides a user-friendly interface that makes it simple for organizations to manage their SEO initiatives.

Cons

• Moz Pro has fewer features which can be a little disappointing if you are looking for more sophisticated functionalities and features.
• Moz Pro's pricing options may be somewhat pricey, especially for individuals and small organizations.

Price: Moz Pro is available at $99 a month with a 30-day free trial.

G2 rating: 4.4/5

3. Google analytics

Google Analytics is a free tool that offers user behavior and website traffic information. Businesses may monitor the effectiveness of websites, user interaction, and conversion rates.

Features: Additionally, Google Analytics provides capabilities like audience segmentation and custom reporting.

Pros

• Google Analytics offers a wide range of website analytics tools, including visitor monitoring, user behavior analysis, and conversion tracking.
• Google Analytics is an appealing choice for small organizations and individuals because it is free to use for the most basic analytics functions.

Cons

• Beginners may find Google statistics intimidating, especially if they have no prior knowledge of website statistics.
• Google Analytics may offer less in the way of customer help which might be problematic for companies that need more direct assistance.

Price: It is a tool that doesn't require any payment.

G2 rating: 4.4/5

4. Serpstat

An all-inclusive SEO tool, Serpstat offers information on backlink analysis, keyword research, and website performance.

Features: Serpstat provides tools like competition research, site audits, and rank tracking.

Pros

• A wide range of SEO and PPC services, such as keyword research, competitor analysis, and ad campaign tracking, are offered by Serpstat.
• Serpstat offers reasonably ranged pricing levels, making it a desirable choice for any business.

Cons

• Serpstat may limit your sophisticated capabilities due to some of its restricted features.
• Serpstat may provide fewer integration possibilities than some of its rivals, which might be a disadvantage for companies that use third-party solutions.

Price: Serpstat's price is $69 monthly and includes a 7-day free trial.

G2 rating: 4.6/5

5. Ahrefs

Another well-known SEO tool that focuses on backlink research is Ahrefs. It offers information on keyword research, competitive analysis, and website performance.

Features: Ahrefs has capabilities like rank tracking, content analysis, and site audit.

Pros

• A wide range of backlink analysis tools for a complete backlink analysis is offered by Ahrefs, which makes it a crucial tool for SEO efforts.
• Ahrefs features an interface that is easy to use, making it simple for businesses to manage their SEO efforts.

Cons

• Ahrefs' pricing options are quite high rendering it to be a hard choice for individuals and small organizations.
• Ahrefs may have fewer keyword research options than some of its rivals, which might be problematic for those who need more sophisticated tools.

Price: Ahrefs starts at $99 a month and provides a 7-day trial for $7.

G2 rating: 4.6/5

6. DataForSEO

Features: DataForSEO offers APIs that can help businesses in their SEO strategies, as well as creating powerful SEO software. For instance, their Google Trends API offers features such as trending topics, historical search data, real-time updates, geographic and demographic segmentation, customizable queries, and easy integration. It provides valuable actionable keyword data insights for understanding search trends, enhancing market research, and optimizing content strategies.

Pros

• The availability of real-time data ensures that you can stay up to date with the latest trends and changes in search interest.
• By combining market research and SEO data generated by SEO APIs can provide actionable insights.

Cons

• DataForSEO APIs can incur higher costs for long-term projects or applications once the free trial period ends.
• The APIs functionality and data reliability depend on availability and accuracy, making it susceptible to any limitations, changes, or disruptions in the Google service.
  

Price: DataForSeo's starting price is $0.009 Price per task, also offers a $1 free trial account balance.

G2 rating: 4.5/5

SEO PowerSuite

SEO PowerSuite is a professional SEO toolkit covering all aspects of search optimization. It lets users perform keyword research, audit backlinks, and investigate competitors.

Features: SEO PowerSuite can analyze content, calculate PageSpeed metrics, and do on-page and technical SEO audits + suggest improvements.

Pros

• SEO PowerSuite’s unlimited Rank Tracker allows users to track positions locally and globally, monitor SERP changes, and integrate data from Google Search Console and Analytics 4. Keyword mapping included.
• SEO PowerSuite tools are multilingual and super-customizable: users can adjust workspaces, set up alerts and notifications, and even change crawling modes.

Cons

• SEO PowerSuite’s learning curve may seem steep for users who have little or even no SEO experience.
• SEO PowerSuite may take more time when analyzing a big website with millions of pages.

Price: SEO PowerSuite pricing plans start at $299 per year. Free sandbox version available.

G2 rating: 4.5/5

Pay-per-click (PPC) advertising tools

Pay-per-click (PPC) marketing is a powerful tool for increasing website traffic and sales. You may do this to post advertisements on search engines and other websites and only be charged when someone clicks on them. PPC campaign management, however, may be difficult and time-consuming.

1. Ads by google

One of the most well-liked PPC advertising platforms is Google Ads. You may make advertisements for the Google Display Network, which includes YouTube, other websites, and the Google search engine. Features:

Google Ads has a pay-per-click business model, so you only have to pay when someone clicks on your advertisement. The keyword, the level of competition, and other elements all affect the cost per click.

Features: Assists in identifying appropriate keywords to attract targeted visitors to your website and monitors the efficiency of advertisements and identifies the ads or campaigns that are generating clicks and conversions.

Pros

• There is no denying the fact that Google boasts the most extensive reach in today's market. As a result, this does not come as a surprise that using Ads by Google will allow you to reach an extensive audience compared to others.
• The other great thing about using Ads by Google is the ability to reach the right audience at the right time. This means you no longer need to waste your time and efforts while getting the maximum results for your input.

Cons

• Ads by Google rely on the pay-per-click mechanism. That means you will have to pay for someone clicking on the ad regardless of whether they convert into paying customers.
• It comes with restricted character limits in Ads that limit your creativity and the potential to reach the right customers.

Price: It works on a bidding model. Hence, the prices vary according to the keywords selected.

G2 rating: 4.2/5

2. Bing Ads

Bing Ads is a PPC advertising solution enabling you to advertise on websites controlled by Microsoft and the Bing search engine.

Features: These are a few of its attributes:

• Research and targeting tools for keywords
• Options for creating and scheduling ads
• Automatic bidding techniques
• Conversion monitoring and improvement

Bing Ads has the same pay-per-click business model as Google Ads. The keyword and level of competition affect the cost per click.

Pros

• Since most businesses are still focusing on Google, advertising on Bing gives you a competitive edge over others.
• With less competition Bing also allows you to benefit from more cost-effective ad campaigns compared to other alternatives.

Cons

• Bing ads receive less traffic and have less geographic reach than Google ads.
• There are currently just twenty or so nations where Bing Ads are accessible.

Price: To obtain information about pricing, kindly reach out to our team.

G2 rating: 3.5/5

3. AdRoll

You may put advertisements using the PPC advertising tool AdRoll on various websites and social media networks. It provides tools for audience segmentation and targeting, Options for creating and testing ads.

Features: It helps in automatic bidding techniques, conversion monitoring, improvement, analysis, and performance reporting.

Pros

• AdRoll is optimally designed to help you generate better brand awareness and drive growth.
• You need not have any additional technical training to leverage the features of AdRoll.

Cons

• AdRoll provides selected resources on ways to generate creative ad campaigns.
• Uploading lists takes much longer with AdRoll.

Price: It has two plans

• Ads (Pay as you go)
• Marketing & ad plus (Starting at $36.00)

G2 rating: 4.0/5

4. WordStream

A PPC advertising solution called WordStream assists you in managing campaigns on many platforms, such as Google Ads and Bing Ads.

Features: It allows marketers to establish metrics that are used for automated optimization of their campaigns and is capable of focusing on specific audiences by considering demographic and behavioral factors.

Pros

• Manage all your ad campaigns with a centralized tool for better convenience and efficiency.
• Benefit from excellent support to resolve almost any query in no time.

Cons

• It is not exactly a beginner-friendly tool, and you will need some prior knowledge about online marketing.
• There are often some issues with the tracking when using the WordStream tool for your marketing needs.

Price: WordStream provides many price options, with the entry-level package starting at $264 monthly.

G2 rating: 4.5/5

5. Facebook Ads

Facebook is an excellent space with an endless range of customers for your business exposure. Utilizing it for your Facebook ads, enables you to advantageously engage in push marketing and create a brand reminder for your brand image. For even greater ad reach, consider using the Meta Ads Library. This valuable resource offers a comprehensive collection of successful advertising campaigns, providing insight and inspiration for optimizing your own advertising strategy and effectively promoting your brand. The Facebook ad management software can be used with many other integrated marketing tools that make it easy to design and run a variety of ad campaigns.

Feature: Facebook Ads offers a wide range of features to create, manage, and optimize ad campaigns. Some notable features include precise audience targeting based on demographics, interests, and behaviors, various ad formats such as image, video, carousel, and slideshow ads and many more.

Pros

• Facebook ad manager is very simple and easy to use with a familiar environment to work in with a wider reach.
• It allows you to run multiple ad campaigns at the same time with an easy in-depth evaluation of their performance.

Cons

• It may not exactly be the best option for large organizations and companies due to its limited setup for their distinct needs.
• Reportedly, some of its features are complex to run or have compliance issues which can result in low performance.

Price: Facebook Ads operates on a bidding system, allowing advertisers to set their budget and bid for ad placements.

G2 rating: 4.2/5

Content creation tools

Any internet business must provide compelling, high-quality content to prosper. Businesses may shorten the process and produce content that connects with their audience using content production tools.

1. Canva

Infographics, social media postings, presentations, and other visual material can all be created by businesses using Canva, an online graphic design tool. Nobody can create visually attractive content without prior design knowledge with Canva's large selection of customizable templates, stock photos, and graphics.

Features: It is a flexible graphic design platform that provides a range of capabilities, including design templates, a user-friendly drag-and-drop editor, options for text and typography customization, collaboration and sharing features, and more.

Pros

• Canva comes with a very user-friendly interface ideally suited even for beginners.
• Using Canva gives you access to ample social media templates.

Cons

• Users have often raised concerns about alignment issues when using Canva.
• Canva does not allow users to download the raw file to their computer.

Price: A premium edition of Canva is also available, with monthly pricing ranging from $9.95 to $30.

G2 rating: 4.7/5

2. Grammarly

Grammarly is a writing helper powered by AI that assists companies in improving their writing and producing error-free material. The algorithm used by Grammarly looks for grammatical, punctuational, and spelling issues and improved vocabulary suggestions.

Features: Grammarly is a comprehensive writing tool that offers a range of features to enhance written content. It automatically corrects grammar and spelling errors, provides suggestions for improving writing style and clarity, offers vocabulary enhancements to enrich language, detects potential plagiarism, helps adjust tone and formality, and provides readability analysis.

Pros

• Grammarly allows users to make customizations based on their unique requirements.
• Using Grammarly is one of the most effective ways to get rid of common grammatical errors.

Cons

• The free version of Grammarly offers very limited features.
• Grammarly can often be a pricey tool, especially for the ones using it in developing nations.

Price: A premium version of Grammarly is also available, with monthly rates ranging from $11.66 to $29.95.

G2 rating: 4.7/5

3. Adobe Creative Cloud

Adobe Creative Cloud is a remarkable suite of 20+ software apps and tools that enables you to produce myriad graphic and web content with less effort.

Features: It offers a range of templates, designs, features, and customizing options for content creation and management on all the popular social media and web pages. From Brochures to infographics and Logos to Pages, this tool empowers your business presentation strategies with innovation.

Pros

• Fast and free versions at competitive pricing.
• Access to a large collection of stock photographs and content with easy collaborating options.

Cons

• The tools download is not portable or accessible from multiple devices.
• It is said that it has a considerable learning curve to navigate through its complex features and functions.

Price: Since it is suitable for many, they offer numerous subscription plans from $54.99/mo to $1,019.88/yearly for Individuals, Businesses, Students and Teachers, and Schools and Universities. Each of its 20 tools is also available individually with their monthly or yearly rates.

G2 rating: 4.6/5

4. BuzzSumo

Businesses may use BuzzSumo, a content marketing and research tool, to discover the most popular material in their sector.

Features: Businesses may use it to research their rivals, locate trending topics, and find influencers in their particular market.

Pros

• The search and influencer database of BuzzSumo is excellent.
• BuzzSumo is an excellent tool for analysis and monitoring.

Cons

• The tool does not offer data for every social platform.
• BuzzSumo offers limited backlink metrics.

Price: In addition to a free trial, BuzzSumo has a monthly subscription edition that costs between $99 and $499.

G2 rating: 4.5/5

Analytics and data tools

Any organization that wants to make smart decisions and expand must have access to analytics and data technologies. These technologies inform companies about consumer behavior, website traffic, and other important indicators.

1. Google Analytics

Google offers a free web analytics tool known as Google Analytics. Businesses may use it to monitor website traffic, calculate conversion rates, and learn more about client behavior. Businesses may access statistics from Google Analytics on website visitors' demographics, geographic location, and online activity.

Features: It tracks website traffic, user behavior, and conversions, offering valuable insights into audience demographics, acquisition channels, and content performance.

Pros

• Using Google Analytics does not cost anything since the tool is free.
• Google Analytics allows you to drive better decision-making based on analytical data.

Cons

• Reliability has been a major concern with Google Analytics since it sometimes reports bot traffic as real traffic.
• The other concern with Google Analytics is the display of redundant analytics that can often make things confusing.

Price: Use of Google Analytics is free.

G2 rating: 4.5/5

2. Tableau

Businesses may analyze and visualize data from numerous sources using Tableau, a data visualization tool. It aids companies in producing interactive graphs, charts, and dashboards that may be utilized to show data insightfully.

Features: Tableau may connect data sources to include databases, spreadsheets, and cloud services.

Pros

• Unmatched data visualization is one of the greatest things about using Tableau.
• The seamless implementation that comes with Tableau makes the tool highly user-friendly.

Cons

• Tableau does not allow users to refresh reports automatically.
• The other disadvantage of Tableau is the tool does not allow users to import custom visuals.

Price: Tableau offers a free trial and a premium edition that cost between $12 and $70 monthly.

G2 rating: 4.3/5

3. Mixpanel

An analytics platform called Mixpanel assists companies in monitoring user engagement and behavior. Businesses may learn more about the user journey, conversion rates, and retention.

Features: To track certain user activities and behaviors, organizations may use Mixpanel to build their unique events and funnels.

Pros

• Mixpanel gives you access to great mobile analytics to help drive informed decision-making.
• You can personalize the Mixpanel tool to make it more convenient to use its features to your advantage.

Cons

• Mixpanel has long held a reputation for overwhelming users with more features than needed.
• The tool does not offer any free trial, which can be a deal-breaker for many.

Price: A free and a premium version of Mixpanel are available, with monthly fees beginning at $999.

G2 rating: 4.5/5

4. Hotjar

Hotjar is a tool for website optimization that gives companies information on how users interact with their websites.

Features: Businesses may monitor website users' activity using heatmaps, click tracking, and session records. Businesses may improve the user experience of their websites by optimizing them with the aid of Hotjar, which offers insightful information on user behavior.

Pros

• It is very easy to install and use the Hotjar tool, helping you track behavior in no time.
• Hotjar can help you measure a website's accuracy, making things much easier for marketers.

Cons

• Hotjar can be a relatively pricey tool compared to other alternatives in the market.
• It would be much better if the Hotjar tool offered the predictive analytics feature.

Price: Hotjar has both a free and a premium version, with monthly subscription costs ranging from $39 to $989.

G2 rating: 4.3/5

5. Kissmetrics

It is a distinct person-based behavioral analytics and data tool that allows you to understand your user activities individually.

Features: Best for Startups and large organizations both, it has remarkable features like tracking marketing channels, user activities from start to end, analyzing user interaction, and many more on a user-friendly dashboard. It has proved to be highly efficient in SaaS, eCommerce, Marketing, and Sales for defining conversions. Kissmetrics is free for an initial month.

Pros

• It gives you individual touchpoints of each user in real-time with in-depth key insights for better decisions and product designs.
• It is highly customizable with considerable data collection and easy-to-understand analysis.

Cons

• Many users opine that the pricing is quite high compared to the features that are allowed in each plan.
• It may have limited capabilities for many third-party integrations.

Price: It offers 3 pricing models Silver at $299, Gold at $499, and Platinum plans at a custom price.

G2 rating: 4.1/5

Project management software

Here is the best project management software.

1. Trello

Project management software called Trello may be used to oversee content development initiatives.

Features: Businesses may use it to assign work, plan content, and interact with team members.

Pros

• It is best for project management, visualization, and organization with an easy-to-use interface.
• Trello's internal automation tool- Butler permits selected internal task automation even for unpaid accounts.

Cons

• It gets difficult to use for large-scale complex projects, especially without data access.
• It does not allow checking on the iterations which makes it difficult to keep track of the process.

Price: Trello offers a free version and a subscription for between $9.99 and $17.50 each month.

G2 rating: 4.4/5

1. ProofHub

ProofHub is a powerful project management and team collaboration tool that can help marketing teams to plan, collaborate, and execute projects effectively. It offers a wide range of features that are specifically designed for marketing teams, and it is highly customizable to meet the specific needs of your team.

Features:

ProofHub offers detailed road maps with milestones, tasks, and deadlines for clear campaign visualization. The tool facilitates effective task management through workflows, divisions, assignments, and dependencies. Robust communication features like chat, comments, and @mentions foster real-time collaboration. It streamlines feedback by allowing stakeholders to provide input directly on tasks or documents, ensuring clear communication.

Pros

• Offers a wide range of features like task assignment, deadline setting, and progress monitoring.
• ProofHub is user-friendly and intuitive, requiring a minimal learning curve to understand.
  

Cons

• ProofHub may not be an ideal choice for individual users, as it is designed for team collaboration.
• Sometimes notifications can be overwhelming.

Price: ProofHub comes with a 14-day free trial. Its starting paid plan costs $45/per month/billed annually and it doesn’t cost extra for additional users.

G2 rating: 4.5/5

Explore more project management tools on G2

Conclusion

There is no denying that choosing the right marketing tool is one of the most challenging aspects with so many alternatives in the market. However, it does not make this decision any less important since using the right marketing tools can potentially influence your business' success.

Therefore, make sure you refer to the aforementioned information and pick the right tool based on the specific requirements of your business.