AIDA Model in Marketing: How to Increase Conversions at Each Stage Using Rewards

Sebagian besar dari kita memahami rasa frustrasi karena kehilangan keunggulan setelah bekerja keras untuk mendapatkannya sejak awal. 

Terlepas dari upaya terbaik kami untuk menjaga prospek tetap terlibat selama perjalanan pembeli, kami terkadang kehilangan kontak dengan mereka. Lebih buruk lagi, bahkan ketika kita berhasil mempertahankan perhatian prospek hingga akhir, kita masih cenderung gagal dalam hal menutup mereka sebagai klien baru. 

The key here is to keep clients engaged throughout the buyer's process. By leveraging the power of AIDA marketing model and rewards, you can surely level up your conversions. 

While the AIDA model might help you understand your buyers' needs through different customer journey stages, rewards will give an added advantage to woo prospects towards you. 

This blog will help you understand AIDA marketing model in depth and how to apply it in your digital marketing funnel.  

What is the AIDA marketing model? 

The AIDA Model has been an efficient digital marketing model for ages. It has helped businesses increase their sales. Attention, interest, desire, and action: The four components of the AIDA model form the backbone of many great marketing strategies. 

Brands use the AIDA model to identify how to design and deliver valuable information to the right people at each step of the buying process. 

The 4 stages of the AIDA model 

Mari kita pahami berbagai tahapan AIDA secara lebih mendetail. 

1. A (Perhatian) 

Ini adalah level pertama model AIDA. 

Pada awalnya, pelanggan potensial Anda mungkin tidak akan memperhatikan postingan perusahaan Anda. Dengan demikian, tujuan Anda sebagai pemasar adalah untuk meningkatkan kesadaran akan produk atau layanan Anda di antara target prospek. Dengan cara ini, konsumen Anda akan lebih memahami apa yang Anda lakukan dan bagaimana Anda dapat membantu mereka. 

You must first capture the attention of your target customers for them to engage with your brand's advertisements, for instance, by creating viral content or advertising discounts on new products. 

2. I (Bunga) 

Menarik perhatian konsumen Anda adalah satu hal; mempertahankannya adalah hal yang berbeda. 

Namun, menstimulasi minat konsumen jauh lebih rumit daripada menarik perhatian mereka. 

AIDA model's second stage deals with maintaining the interest of your target audience. 

Agar prospek Anda tetap tertarik dengan iklan atau pesan pemasaran Anda, Anda harus menawarkan alasan kepada mereka. Tunjukkan kepada mereka mengapa hal itu penting, atau mereka mungkin menginginkan bantuan Anda. 

You might accomplish this by storytelling or consumer advertising that allows the customer to "feel" their pressing problem, prompting them to seek a definitive answer. Make it about them rather than about you. 

3. D (Keinginan) 

Setelah mempersempitnya menjadi beberapa perusahaan, Pembeli akan kembali melakukan riset. Mereka akan mulai dengan membuat perbandingan mendalam dari setiap perusahaan yang mereka evaluasi. 

Hal ini membawa kita ke tahap ketiga dari AIDA-menciptakankeinginan untuk merek Anda. 

Pada tahap ini, Anda harus menyoroti semua karakteristik produk Anda dan menunjukkan bagaimana pengguna akhir akan mendapatkan keuntungan dari produk atau layanan Anda. Di sini, ini akan membantu menunjukkan proposisi penjualan unik merek Anda dan membedakannya dari pesaing Anda. 

Jika semuanya dilakukan dengan baik, prospek Anda dalam tahap 'keinginan' akan memenuhi syarat untuk dikonversi.

4. A (Aksi) 

Akhirnya, pembeli Anda siap untuk membeli setelah berhari-hari, berminggu-minggu, atau berbulan-bulan melakukan riset. 

Tahap terakhir dari model AIDA adalah beraksi. Di sini, prospek mengambil langkah penting untuk menjadi klien. 

If you want more people to take action at this level of AIDA, make it simple for them. You may accomplish this by including a CTA button on your product pages, adding links to your registration page, and so on. 

Selain itu, Anda mungkin memiliki beberapa studi kasus dan testimoni klien untuk menunjukkan kepada prospek apa yang telah dicapai orang lain dengan bekerja sama dengan Anda dan betapa hebatnya pengalaman mereka.

But it's not that simple. Buyers do not want to be prospected, demoed, or closed unprepared. You can't expect someone who hasn't ever heard of your brand to convert. 

Ketika Anda menyajikan sesuatu kepada pelanggan yang salah pada waktu yang salah, maka hal itu tidak akan memberikan nilai tambah bagi bisnis. 

Mengetahui tahap AIDA pelanggan Anda - akan membantu menyesuaikan taktik strategi pemasaran berdasarkan tahap yang dicapai. 

How to know in which AIDA stage a customer is? 

Berikut ini adalah 3 cara untuk mengetahui di tahap mana pelanggan berada dalam kerangka kerja AIDA: 

Use 'website analytics tools' 

Analisis web adalah pengumpulan, pemrosesan, dan analisis data situs web. Ini adalah cara yang bermanfaat untuk meningkatkan kinerja situs web Anda dengan mengungkapkan bagaimana orang berinteraksi dengan data Anda. 

Beberapa keuntungan mengintegrasikan analisis web ke situs web Anda adalah sebagai berikut: 

• Pantau dari mana lalu lintas berasal 
• Menghitung rasio pentalan*. 
• Pengoptimalan dan Pelacakan Kampanye Pemasaran 
• Pahami apa yang dicari konsumen Anda 

Using this information, you can distinguish contacts who are still in the 'attract' stage from those interested in your business or who have an urge to make a purchase. 

You might want to use analytics tools like Google Analytics, HubSpot, Adobe Analytics, etc., to keep track of your website. 

Additionally, integrating reliable tools like dependable website performance monitoring into your digital marketing strategy can significantly enhance the effectiveness of your efforts. By understanding the performance of your website in real time, you’re empowered to make data-driven decisions that keep the audience engaged through every stage of the AIDA model, ultimately steering them towards the action stage with greater efficiency. 

Leverage 'heatmaps' 

Heatmap software allows you to identify what areas of your website you might need to fix. It displays a colour-coded description of the sections that receive the greatest (hot) and least (cold) interaction. 

Berdasarkan halaman yang dijangkau dan diklik oleh pengunjung (atau yang coba diklik), Anda dapat menentukan di tahap mana mereka berada dalam model AIDA. 

Ketika Anda memiliki gagasan yang lebih baik tentang apa yang harus dimodifikasi, Anda dapat memberikan pengalaman yang layak bagi pengguna Anda. 

For this, you can use tools like Hotjar, Crazy Egg, Lucky Orange, etc. 

Map buyer touchpoints 

Setiap kali klien berinteraksi dengan merek Anda, titik kontak terjadi sebelum, selama, atau setelah membeli apa pun dari Anda. Titik sentuh ini bisa berupa situs web, halaman arahan, halaman produk, formulir kontak, halaman harga, media sosial, dll. 

Akan sangat membantu jika Anda mempertimbangkan semua titik kontak potensial antara konsumen dan perusahaan Anda. Kemudian, untuk mendapatkan wawasan yang lebih dalam, aturlah titik-titik kontak untuk setiap langkah perjalanan konsumen. 

You may use tools like Lucid Chart, UXPressia, Smaply, etc., to map these touchpoints. 

AIDA in funnel marketing: How to increase conversions with rewards? 

By allowing you to classify your existing digital marketing strategy into different categories, AIDA model might help you convert strangers to buyers. This way, you can evaluate if you're covering all the stages a prospect goes through to become a customer. 

Mari kita lihat bagaimana Anda dapat meroketkan konversi di setiap tahap AIDA. 

1. Tahap perhatian 

Dunia dipenuhi dengan pesan yang memperebutkan perhatian prospek Anda. 

Tujuan Anda adalah untuk membuat mereka berhenti sejenak dan menarik perhatian mereka sepenuhnya pada pesan Anda. Anda dapat melakukan ini dengan bantuan kata-kata dan visual yang menarik. Hanya dengan begitu Anda dapat berharap untuk membawa mereka ke tahap berikutnya dari model AIDA. 

Di sini, pemasaran ulang masuk ke dalam gambar. Anda dapat meningkatkan rasio konversi ketika penargetan ulang dilakukan dengan tepat. Misalnya, jika seseorang berada di Tahap Perhatian dan pergi, pemasaran ulang dapat mendorong mereka ke Tahap Minat. 

Pada tahap ini, konsumen ingin tahu, "Apa itu?" 

Untuk mencapai tahap ini, Anda harus terlebih dahulu menampilkan konten Anda di depan mereka. Hal ini dilakukan dengan menciptakan kesadaran merek dan pesan yang menarik. 

Berikut ini beberapa tips yang dapat Anda gunakan untuk menarik perhatian kelompok pelanggan yang ditargetkan: 

• Establish a sense of urgency: E-commerce websites like Amazon add lightning deals to make sure the prospects feel that they could potentially "lose" if they don't act fast. 
• Add emotions to attract customers: Do you remember the famous Nike campaign “Just Do it”? Nike is one of the best brands that connect emotionally with consumers. It is a great way to demonstrate the emotional trigger related to leadership. 
• Write a short and clear copy targeting your audience: For example, Trello has excellent copywriting on its website. Like most of the copies on their site, their product description is crystal clear. It's always best to use a content writing marketplace to create high-quality, unique content that is best for your brand. 
• Create a viral content strategy: For instance, a video from Dollar Shave Club helped the razor company skyrocket to unprecedented success after getting just under 27 million views. 
• Use rewards to gain attention: Rewards let you create urgency. It is one of the most common scarcity tactics and can be highly effective. It's also an excellent angle for FOMO marketing. And, adding a discount at this point is only going to boost conversions. Realizing that the clock is ticking and there's only a finite amount of time to take advantage of an offer can be a strong incentive. 
• Exclusive rewards help gain customers' attention: Exclusive rewards are a great way to get started with branding. CRED gained popularity using its exclusive rewards approach. The company offered exclusive rewards to its customer base for paying credit card bills using CRED. 

• Attract customers with a chance to win grand prizes: During the holiday season, Bass Pro conducted a contest in the United States and Canada for two high-value prizes. The promotion, which was designed to bring people into Bass Pro shops or the retailer's online site, helped increase brand awareness throughout the holiday season. 

2. Interest stage 

Kami sering melihat iklan yang fantastis gagal pada tahap ini. Jadi, pastikan pengunjung Anda dapat memahami pesan yang relevan dengan cepat. 

Sebagai contoh, seseorang mungkin akan menghentikan pesan Anda jika Anda menggunakan gambar yang menarik atau judul yang menarik, tetapi jika Anda gagal menjelaskan mengapa hal itu penting, mereka akan melanjutkan ke pesan berikutnya. 

Tujuannya pada tahap ini adalah untuk membuat mereka mengatakan, "Saya menyukainya." 

Setelah orang tertarik dengan produk atau layanan Anda, mereka akan ingin memahami lebih lanjut tentang merek Anda, manfaat dari solusi Anda, dan bagaimana Anda dapat menyesuaikan diri dengan mereka. Hasilnya, mereka melanjutkan ke tahap berikutnya-Tahap Keinginan. Jika dilakukan dengan benar, sebagian besar prospek ini kemungkinan besar akan segera dikonversi! 

Berikut ini beberapa trik yang akan membantu Anda menjaga prospek tetap tertarik pada Anda: 

• Give useful information with the help of how-to videos: One of such videos is made by Moz. Whiteboard Fridays is a famous Moz video series that breaks down SEO concepts in simple language and images.  

Moz understands that SEO is a challenging subject and strives to make it easy for its audience to understand. You can implement the same using video and voice changer tools to enhance the effectiveness of the video. 

• Offer free tools/ebooks: Do you know HubSpot is awesome at this? It has an entire knowledge base that provides many free marketing and sales templates used by millions of marketers. 
• Maintain consistency: Dropbox, for instance, shines at maintaining consistency in design and personalization across platforms. You won’t find any Dropbox platform without its characteristic open, blue box logo alongside. This approach is present in all of the brand's designs, whether home pages or error pages. 
• Focus on consumer interest: Consider the cosmetics department, where the emphasis is convincing you to buy the product through samples and expert makeovers. Sephora and Ulta, on the other hand, offer teaching, community service to assist customers to feel confident in their ability to apply makeup at home. 
• Use rewards to keep your audience interested: Interest is what will keep your reader hooked to your brand. So add features that might interest your target customers. And one brand that does a great job at it is Grammarly. Their advertisements highlight the benefits of using their product in different situations. They end with a simple CTA—which says, it's free! 
• Rewards let you empathize with customers: Gift cards may be a terrific method to bring clients in the door, especially during the holiday season. One of the ideal times to use gift cards is when families exchange gifts during the holidays. In addition, it's a fantastic approach for businesses to keep an emotional connection with their prospects. For example, Amazon has a creative lot of gift cards you can choose from. Confused about what to gift to a friend? Pick an Amazon gift card. 

3. Desire stage 

People like to do business with people they know, like, and trust. The AIDA model's first two stages establish the knowledge and the like. 

Tujuan tahap ini adalah untuk mengubah "Saya suka" menjadi "Saya menginginkannya." 

Dan, Anda dapat melakukannya dengan mendapatkan kepercayaan target pelanggan Anda. 

Anda dapat melakukannya dengan menunjukkan kepada mereka apa yang Anda miliki untuk mereka. Jelaskan bagaimana produk Anda lebih murah atau lebih menarik daripada model pesaing. Terus berikan informasi kepada mereka. Pastikan mereka mengikuti Anda di media sosial, berlangganan buletin Anda, dan mengunduh penawaran Anda. 

The more prospects connect with your brand, the more they'll trust you, increasing the likelihood that they'll buy your product or service. Leading you to make them easily flow to the last stage of the AIDA model- The Action Stage. 

Berikut ini beberapa trik yang bisa Anda ikuti untuk merangsang keinginan prospek potensial Anda: 

• Stimulate, excite, and ignite your target audience: For instance, some brands, such as Red Bull, Gatorade, and Mountain Dew, radiate that sense of excitement in their advertising strategies, making them appear to be a go-to drink for players, particularly those involved in extreme sports. 
• Have options for everyone: “Freedom to Choose” is a good feeling. H&M's tagline, for instance, is "More fashion choices that are good for people, the planet, and your wallet." The company guarantees a wide range of clothing for everyone, as well as the goal of remaining environmentally friendly. Also, they have customized websites for different regions and countries. 
• Use case studies & testimonials to add value: For example, HubSpot Partner Agency, Blueleadz, does incredible work by telling a story about their client and their problems while providing a detailed account of how they solved them. 
• Create memories and make people connect: For example, Cadbury engages with its potential buyers with the Cadbury dominoes ad. The idea of the ad was so unique that it made people remember the ad and the product well. 
• Use rewards to stimulate desire in the audience: Rewards create a sense of excitement in people. Highlight relevant products members can earn with their points. Here’s how Starbucks Rewards works. You earn 1 Star every time you spend some amount with your registered Starbucks Card. The more stars you earn, the greater the rewards you receive. It helps you convert many leads, and they are likely to make purchases from you, again and again, to get rewarded. 

4. Action stage 

Akhirnya, target konsumen Anda mengetahui Anda, tertarik dengan produk/jasa Anda, dan ingin membeli. Yang harus Anda lakukan sekarang adalah menunjukkan kepada mereka apa yang harus mereka lakukan selanjutnya. 

The aim is to convince them to say, "I'm getting it." 

Misalnya, jika pengguna menambahkan barang ke keranjangnya tetapi tidak jadi membeli, iklan yang seharusnya ditampilkan menyoroti promosi yang tidak boleh Anda lewatkan. 

Strategi pemasaran Anda harus secara jelas mengekspresikan tindakan apa yang Anda inginkan untuk dilakukan oleh seseorang dan menawarkan alat untuk melaksanakannya. Apa pun "langkah selanjutnya," Anda harus memaksa mereka untuk merespons dengan menggunakan ajakan bertindak dengan insentif rendah. 

Berikut ini ada beberapa trik yang bisa diikuti untuk mendorong 'tindakan' pada audiens Anda: 

• Make it easy for your customers to purchase: For example, The Buy Now Bottom of Amazon helps the users quickly buy a product without putting the product in a cart and then making the purchase. 
• Create assurance: Free warranties and guarantees work well. For example, Eddie Bauer offers a full refund on any of their products. With proof of purchase, you can have up to a year to receive all your money back if you’re not happy. 
• Give free trials or live demos: For example, Hellosign does this well. Though they have a free option with limitations, they know that the key to getting clients into their larger tiers is by offering a free trial upfront. So their pricing page sets the prospect's expectations and points them to the free trial. 
• Referral incentives: For example, with Tesla’s referral program, you can earn awards when your friends and family use your referral link to order eligible Tesla products and transition to sustainable energy. 

• Use rewards to create curiosity: One of the most popular and well-used discounts is new subscriber promotions. It's a great way to incentivize your new potential shoppers. The trick is finding a balance between profit margins and your brand's perceived value to ensure that you're not diminishing product value. This leads us to a great example of a new subscriber discount from Cinnabon. 
• Gratis ongkos kirim agar mereka menyelesaikan aksi mereka: Beberapa bisnis menganggapnya menarik. Pengiriman gratis kemungkinan besar akan mendorong konversi terbanyak. Perusahaan yang menyediakan layanan pengiriman menggunakan pengiriman gratis sebagai hadiah. Menariknya, penawaran ini menjadi semakin populer di situs web E-commerce seperti eBay dan Amazon.

AIDA: A simple formula for persuasive email marketing 

Writing persuasive emails is key to driving conversions. The AIDA model helps structure your emails effectively to guide prospects toward making a purchase. 

1. Grab attention 

Your email must stand out in an inbox filled with 92+ emails daily. The sender’s name and subject line are crucial. Generic senders like "info" or "no-reply" often get ignored, while personalized names increase open rates. 

A compelling subject line should: 

• Create urgency (e.g., “Limited Time Offer”). 
• Be relevant to the recipient’s interests. 
• Use personalization (e.g., including the recipient’s name). 
• Spark curiosity (e.g., posing an intriguing question). 
• Highlight offers (e.g., “Exclusive 20% Off Just for You”). 

2. Build interest 

Once opened, the first paragraph should hook the reader by: 

• Telling a story to create emotional engagement. 
• Using humor to build rapport. 
• Addressing pain points with solutions. 
• Including facts & figures to establish credibility. 

3. Create Desire 

Make readers want what you’re offering by: 

• Highlighting benefits over features. 
• Offering rewards and incentives. 
• Showcasing social proof (reviews, testimonials, ratings). 
• Removing objections with security assurances and warranties. 

4. Drive action 

Your Call to Action (CTA) should be clear and direct—whether it's signing up, downloading, or making a purchase.  Using a rewards automation platform to appreciate your users’ actions – be it a sign-up on your page, product purchase, or webinar registration - sending out a reward can build a bond that goes a long way.  

Plum, which can be integrated into your existing CRM / marketing automation platform like HubSpot, Active Campaign, Zoho CRM etc. offers a wide range of reward options like branded gift cards, vouchers for dining experiences, eCommerce gift cards, etc. across 20+ categories. These can be automatically sent to your users as soon as they take some action. 

Power up your marketing with Plum 

Crafting a winning marketing funnel isn’t just about catching someone’s eye—it’s about holding their attention, building real connection, and inspiring action. The AIDA model lays the foundation for this, but turning each stage into measurable outcomes requires the right tools. 

Xoxoday Plum is not just a reward engine, but as a full-stack engagement platform that supports every phase of your marketing journey. 

Plum enables you to: 

Grab attention 

With instant gratification through surprise incentives, gamified campaigns, or entry-level engagement rewards. 

Fuel interest  

By layering digital rewards within your content strategy, from webinars to gated content or lead magnets. 

Create desire  

Using its global rewards catalogv, offering: 

• 21,000+ digital gift cards, experiences, and services 
• 20+ reward categories including retail, wellness, dining, travel, entertainment, and lifestyle 
• Localization across 100+ countries to resonate with your global audience 

Drive action  

By integrating rewards into your conversion points—form submissions, demos, trial sign-ups, or purchase completions—with: 

• Omnichannel delivery (email, SMS, WhatsApp, Slack, MS Teams, and more) 
• Real-time tracking and analytics for redemptions, CTRs, and campaign performance 
• Seamless integration with CRMs, marketing automation platforms, and sales tools 
• Fully automated workflows for bulk campaigns, triggered journeys, or milestone-based gifting 

To maximize conversions, you need more than just attention, you need engagement, desire, and action. The AIDA model, combined with strategic rewards, ensures that your prospects move seamlessly through each stage of the funnel. 

Xoxoday Plum makes this effortless by offering 21,000+ reward options across 20+ categories, helping businesses capture attention, sustain interest, and drive action with personalized incentives.  

Start leveraging rewards today and turn prospects into loyal customers with Plum! Book a free demo and we will get you started!