15 Hadiah Prospek Penjualan untuk Membina Hubungan Perusahaan yang Harmonis

Hadiah prospek penjualan adalah alat yang ampuh untuk menjangkau klien potensial melalui prospek penjualan strategis untuk meningkatkan hubungan bisnis dan meninggalkan kesan yang mendalam bagi mereka. 

Sales representatives engage with qualified leads to turn them into opportunities and customers to help businesses connect with potential customers. A McKinsey report has shared that 71% of consumers anticipate personalized interactions from companies. 

Additionally, according to Forbes, 96% of marketers claim that personalized prospecting helps improve customer relationships. This makes curating the best yet impactful gift ideas a sought-after matter in the sales and marketing segment.  

Titik kontak prospecting generik termasuk email dingin dan/atau panggilan telepon yang ditulis. Namun, metode penjangkauan dapat dengan mudah diabaikan, jika tidak ada personalisasi dan keunikan yang ditambahkan untuk membuat upaya prospeksi lebih menonjol.  

Therefore, giving gifts in the corporate sector goes beyond simply exchanging items. According to a research paper, “Gifts, emotions and cognitive processes: An inquiry of gift receiving from a consumer psychology perspective,” such an aspect connotes emotional and psychological triggers that result in recognition, appreciation, and the obligation to reciprocate.  

Blog komprehensif ini akan membahas 10 hadiah prospek penjualan untuk membina hubungan perusahaan yang harmonis. 

What is a sales prospecting gift? 

A sales prospecting gift is a thoughtful item or incentive sent to a potential customer (prospect) to capture their attention, build rapport, and initiate or advance a sales conversation. It’s not about closing a deal immediately—it's about opening the door to meaningful engagement. 

What is the purpose of a sales prospecting gift? 

The purpose of a sales prospecting gift is to capture a prospect’s attention, spark curiosity, and open the door to a sales conversation—especially in a noisy, competitive landscape where traditional outreach is often ignored. 

Here are the core objectives behind sending a sales prospecting gift: 

1. Break through the noise 

Your email or call may be one of hundreds a prospect receives. A well-chosen gift creates a moment of surprise and intrigue that sets your outreach apart. 

2. Establish goodwill early 

Gifting shows thoughtfulness and initiative. It helps create a positive first impression and sets the tone for a warm, respectful interaction. 

3. Encourage response or engagement 

Whether it's to book a meeting or read a piece of content, the gift serves as a friendly nudge. It creates a sense of reciprocity, making the prospect more likely to respond. 

4. Build personal connection 

Sales is about relationships. A relevant, personalized gift can show that you’ve done your research and that you care about their preferences, not just the sale. 

5. Initiate conversations 

Prospecting gifts help transition a cold prospect to a warm lead by starting the conversation on a memorable note—one that doesn't begin with a sales pitch. 

6. Demonstrate value 

Creative or contextually relevant gifts can hint at the value your solution provides, making the outreach more meaningful and less transactional. 

Jenis-jenis metode pencarian prospek 

Prospek penjualan, yang dianggap sebagai proses yang menghasilkan prospek, melibatkan identifikasi dan kualifikasi calon pelanggan atau prospek yang kemungkinan besar akan membeli produk atau layanan. Namun, berbagai metode prospek dapat dikategorikan secara luas menjadi masuk dan keluar. Berikut ini adalah ikhtisar dari keduanya: 

1. Prospek masuk 

Inbound prospecting involves attracting and funneling potential customers to your business using various marketing and content strategies. 
 
Inbound prospecting aims to create valuable and relevant content that draws people in rather than actively reaching out to them and converting them into qualified sales opportunities. 
 
Standard inbound prospecting methods include: 

• Content marketing: Content marketing is a prospecting method that allows the customers to find relevance to the product as they continue interacting with the educational content. Content marketing aims to generate relevant content that addresses the needs and challenges of potential customers. 

Strategi pemasaran konten yang dijalankan dengan baik dapat menghasilkan prospek yang berkualitas, meningkatkan kesadaran merek, dan mendorong konversi, serta berkontribusi langsung pada saluran penjualan.  

• Social media marketing: This prospecting method prompts the sales representatives to use social media platforms to connect with their targeted audience, share content, and engage in conversations that can lead to potential sales opportunities.  
   
  Platforms such as Facebook, Instagram, LinkedIn, and Twitter are used by businesses to target specific demographics and reach a broad audience. 

• Webinar dan acara: Webinar dan acara memungkinkan perwakilan penjualan untuk menunjukkan keahlian dan menarik prospek yang tertarik dengan menyediakan platform untuk berinteraksi dengan calon pelanggan secara terfokus dan interaktif.  

2. Prospek keluar 

Tidak seperti prospek masuk, di mana bisnis memulai kontak dengan calon pelanggan, adalah pendekatan proaktif lainnya untuk penjualan. Pendekatan ini melibatkan menjangkau individu atau organisasi yang tertarik dengan produk atau layanan, meskipun mereka belum pernah menyatakan ketertarikannya. 

• Cold calling: Cold calling in terms of outbound prospecting refers to the practice of reaching out to potential customers or clients who have not expressed prior interest in your product or service. It's called "cold" because there is no established relationship or connection with the individuals contacted to initiate a conversation, introduce your offering, and generate interest or leads. 

• Email marketing: In terms of outbound prospecting, email marketing is a targeted strategy to reach potential customers through personalized email messages. It involves sending carefully crafted emails to a specific audience to generate interest, engagement, and conversions.  

• Referral prospecting: Referral marketingv in outbound prospecting involves leveraging existing relationships to generate new business opportunities. In this strategy, current clients or contacts recommend a product or service to potential leads, expanding the outreach beyond traditional marketing channels.  

• Customer referrals: Customer referral can be a powerful method for expanding your customer base, as it relies on trust and credibility established through existing partnerships. By tapping into your partners' connections, you can access a broader audience and increase the likelihood of acquiring qualified leads.  
• Partner referrals: Partner referral in outbound prospecting involves leveraging existing business relationships to generate new leads. It entails encouraging business partners to recommend your products or services to their network.  

Partner referral in outbound prospecting is a collaborative strategy to drive business growth through mutual recommendations. 

• Social selling: Social selling involves using social media platforms to identify, connect, and engage potential customers. This method combines inbound and outbound prospecting elements, as it involves creating valuable content and actively reaching out to prospects on social media platforms. Targeting B2C customers works best on platforms like Instagram and Facebook, while prospecting on LinkedIn works best for an B2B audience. 

Delapan hadiah prospek penjualan keluar 

Berikut ini adalah daftar lima hadiah untuk prospek penjualan keluar: 

1. Tiket acara olahraga 

Sporting event tickets are an exceptional sales prospecting gift due to their universal appeal and ability to create memorable experiences. Such tickets demonstrate appreciation for clients or prospects while fostering positive relationships. 

Kegembiraan dan antisipasi yang terkait dengan menghadiri acara olahraga secara langsung dapat meninggalkan kesan abadi dan menjadikannya alat yang efektif untuk membangun hubungan baik.  

2. Kartu hadiah toko teknologi 

A gift card from a tech store is an excellent sales prospecting gift because of its appeal to a wide audience interested in technology products. It offers recipients the freedom to choose the items they desire. So. it ensures satisfaction with their selection. 

Selain itu, hal ini menunjukkan pemahaman mengenai minat dan preferensi penerima, sehingga menumbuhkan kesan positif. Sebagai pilihan yang praktis dan nyaman, ini meniadakan dugaan yang terkait dengan pemilihan produk tertentu, sehingga cocok untuk berbagai acara dan demografi. 

3. Headphone peredam bising 

Noise-canceling headsets are an excellent choice for sales prospecting gifts due to their practical usage in the professional environment. They offer superior sound quality and allow recipients to engage in clear and focused communication during calls or virtual meetings. 

Selain itu, ini meminimalkan gangguan eksternal dan meningkatkan konsentrasi, meningkatkan produktivitas dan efisiensi. Hal ini dapat secara signifikan menguntungkan para profesional penjualan yang sering bekerja di lingkungan yang dinamis dan bising. 

4. Lokakarya yang disesuaikan 

Customized workshops or training sessions addressing prospects' challenges are valuable ABM-based sales prospecting gifts. They demonstrate a genuine understanding of the prospect's needs and a commitment to providing tailored solutions. 

Sesi ini menawarkan nilai langsung dengan mengatasi masalah dan menawarkan wawasan yang dapat ditindaklanjuti, sehingga menumbuhkan hubungan yang lebih kuat antara prospek dan perusahaan. Dengan berfokus pada tantangan prospek, perusahaan menunjukkan keahliannya dan memposisikan diri sebagai penasihat tepercaya, sehingga meningkatkan kemungkinan konversi.  

5. Bersantai dengan hari spa  

Experiential gifts are considered among the most impactful gifts that garner positive intent. Spa day as a gift to a sales prospect could impact them to build a positive and lasting impression. It will showcase that you value their well-being beyond business and emphasize relaxation and self-care in today's busy business world. 

6. Tiket konser atau pertunjukan teater 

Giving a sales prospect tickets to a concert or theater show will showcase appreciation and build a positive connection. A live entertainment event is a unique and memorable experience and will create a lasting impression beyond traditional gifts and business interactions. 

7. Pelacak kebugaran 

A fitness tracker can be an excellent sales prospecting gift due to its versatility and practicality. It demonstrates a thoughtful consideration for the recipient's well-being, promoting a healthy lifestyle. 

A study has suggested that physical activeness enhances productivity by encouraging regular physical activity, which has been shown to improve mood and cognitive function. The gift of a fitness tracker also aligns with the modern trend of prioritizing wellness, showcasing the giver's awareness of current lifestyle preferences. 

8. Konsultasi yang dipersonalisasi 

Konsultasi yang dipersonalisasi menawarkan panduan yang disesuaikan dan menjawab kebutuhan dan tantangan calon klien. Pendekatan ini menunjukkan komitmen kami untuk memahami dan menyelesaikan masalah unik dari setiap calon mitra. Hal ini dapat membangun fondasi untuk hubungan yang bermakna dan saling menguntungkan. 

Konsultasi yang dipersonalisasi menunjukkan dedikasi kami untuk memberikan nilai dan menumbuhkan kepercayaan dengan prospek kami. Hal ini dapat digunakan sebagai alat strategis untuk prospek penjualan yang efektif, meningkatkan kemungkinan konversi yang sukses dan kemitraan jangka panjang.  

Six inbound sales prospecting gifts: 

Berikut ini adalah daftar lima hadiah untuk prospek penjualan masuk: 

1. Donasi ke badan amal favorit atas nama mereka 

Donating to a charity in someone's name as a sales prospecting gift is a thoughtful gesture that can strengthen the relationship between the giver and the recipient. It shows care and consideration for their interests and values. So, aligning the donation with their favorite charity will show a personal touch and understanding of their preferences.  

2. Barang dagangan bermerek 

Branded merchandise is a reminder of a company's presence and values. It reinforces brand recognition and loyalty among potential clients. Offering branded merchandise as a sales prospecting gift demonstrates appreciation and fosters a positive relationship.  

Kegunaan barang bermerek memastikan eksposur dan keterlibatan yang berkelanjutan dengan merek. Menggunakan barang dagangan bermerek sebagai hadiah ABM untuk hadiah prospek penjualan dapat secara efektif meninggalkan kesan abadi dan mendorong peluang bisnis di masa depan. 

3. Aksesori teknologi 

Ergonomic keyboards, mice, and laptop stands can improve comfort and productivity for individuals working long hours on computers. In addition to this, charging cables, portable power banks, and other accessories ensure that devices remain powered throughout the day, enhancing mobility and usability.  

4. Mencicipi anggur 

Wine tasting is a sophisticated and enjoyable experience, making it a favorable gift for sales prospecting. It provides a unique opportunity to engage clients in a memorable and leisurely activity to elicit a positive and lasting impression. Wine tasting promotes rapport-building and facilitates meaningful conversations, creating an ideal setting for discussing business matters in a relaxed environment. 

5. Pengalaman perjalanan yang dipersonalisasi 

Providing travel experiences as a sales prospecting gift is advantageous for several reasons. Firstly, it will show a genuine interest in the recipient's preferences and interests.  

Such a gift can ignite a deeper connection and rapport. Secondly, it showcases the value of your business by offering a thoughtful and memorable gift tailored to their individual tastes, which can leave a lasting impression.

Lastly, personalized travel experiences have a universal appeal. It offers the recipient the opportunity to create cherished memories and experiences. 

6. Solution or product demonstration 

Demonstrasi solusi adalah hadiah ABM yang efektif untuk hadiah prospek penjualan karena memberikan wawasan langsung tentang bagaimana produk atau layanan Anda dapat memenuhi kebutuhan prospek. Pendekatan yang dipersonalisasi ini menunjukkan komitmen untuk memahami dan menyelesaikan tantangan mereka.  

By showcasing the solution in action, it will be easy to establish credibility and trust, positioning the organization as a valuable partner in their success.

Additionally, solution demonstrations visualize the benefits and value the solution brings to the prospect's organization. They help the prospects make informed decisions and accelerate their journey through the sales pipeline. 

How Xero Boosted Conversions by 25% with Reward Automation 

 Xero, a worldwide accounting software platform, increased its conversion rates by 25% by automating rewards for its customer referral program. 

Overview 

Xero is a New Zealand-based company that offers cloud-based accounting software for small businesses worldwide. It boasts over 3 million subscribers and provides real-time financial data accessible on any device. Recognized for innovation and leadership, Xero aims to simplify accounting processes for its users. 

Tantangan 

With the UK government's implementation of Making Tax Digital (MTD), Xero saw an opportunity to expand in the UK market. However, they faced obstacles in rapidly acquiring market share and providing seamless customer experience. Xero saw this as a chance to grow but faced challenges:  

• Mereka membutuhkan strategi yang cerdas untuk tumbuh dengan cepat. 
• Mengirim hadiah fisik untuk promosi adalah hal yang rumit dan mahal. 
• Biaya logistik sangat tinggi. 
• Pelanggan tidak dapat memilih hadiah mereka. 
• Mereka tidak dapat mengukur laba atas investasi (ROI) dari pemberian hadiah fisik. 

Solusi 

Xero partnered with Plum, a digital reward platform, to address these challenges. Xero enhanced customer satisfaction and reduced costs by automating rewards distribution and offering a wide range of digital rewards. This approach allowed for faster scalability and better customer engagement. 

• Plum membantu Xero menjalankan kampanye rujukan dengan lancar. Jadi, pelanggan mendapatkan hadiah digital secara instan. 
• Dengan hadiah digital, Xero menghemat waktu dan uang karena Plum memiliki berbagai macam hadiah. 

Dampak 

Xero mengadopsi Plum dan melihat manfaat berikut ini: 

• Mengurangi biaya akuisisi pelanggan dan meningkatkan tingkat konversi. 
• Peningkatan kepuasan dan advokasi pelanggan. 
• Mencapai pertumbuhan 20% dari tahun ke tahun. 
• Mendistribusikan 1900+ hadiah di pasar Inggris. 
• Merencanakan ekspansi ke Amerika Utara, Timur Tengah, dan Afrika. 
• Integrasi hadiah yang dimaksudkan ke dalam anak perusahaan Planday dan vertikal pemasaran lainnya untuk pertumbuhan eksponensial. 

Make every prospect count with smart gifting 

Sales prospecting gifts aren’t just a nice touch—they’re a strategic lever to capture attention, spark interest, and build genuine business relationships. A well-timed, personalized gift can break the ice, build rapport, and turn cold leads into warm conversations. 

That’s where Xoxoday Plum comes in. Designed for global teams and fast-paced outreach, Plum offers everything you need to make gifting seamless and impactful: 

• Global reach: Send gifts in any currency, language, or country—without logistical headaches. 
• Massive catalog: Choose from over 1 million+ experiences, vouchers, and products across categories. 
• Personalized engagement: Customize gifts to reflect your brand and match each recipient’s taste. 
• Plug-and-play integration: Easily connect Plum with your CRM or sales tools to automate prospect gifting. 
• Trackable ROI: Monitor redemptions and engagement with powerful analytics. 

Whether you're nurturing a warm lead or opening a new door, Plum helps you stand out where it matters most—with relevance, speed, and a human touch. 

Ready to turn more leads into conversations? 
Book a free demo with Xoxoday Plum and reimagine your prospecting strategy with personalized gifting.