Comment Kantar Automated Survey récompense l'approvisionnement et l'expédition pour ses panélistes

Founded in 1992 and headquartered in London, Kantar is world's leading data, insights, and consulting company. With a presence is 90 countries, they help their customers to create strategies, be it – improving brand awareness, attracting more consumers, increasing brand penetration, financial success, or growing peoples’ confidence in public services.  

With a strong focus on digital data collection and self-service solutions, Kantar delivers insights at scale and speed, empowering organizations with actionable market intelligence.  

The company was looking for a survey rewards platform that could automate reward procurement and distribution for its panelists – a task that was manual, time-consuming, and caused significant operational and logistic challenges for the company.  

Défis à relever 

As Kantar scaled its research operations, managing survey incentives manually became increasingly complex. With the rise in online surveys and a shift to remote work, the company needed a more efficient solution to streamline reward distribution and improve tracking. 

• Manual reward procurement and distribution led to logistical and operational inefficiencies. 
• Increased online surveys and remote work demanded an automated incentive system. 
• The existing process consumed excessive employee bandwidth and caused delays. 
• Lack of analytics and reporting made it difficult to track reward redemption patterns. 

The solution: Branded reward marketplace for Kantar  

Plum provided a storefront for Kantar to integrate their reward catalog and send e-gift cards and vouchers upon study completion. Kantar also utilized Plum's robust APIs to distribute rewards en masse.  

With the implementation of the reward marketplace which took just 72 hours, survey respondents could browse, select, and purchase gift vouchers from Plum’s vast reward catalog containing 10 million+ rewards in 55+ countries. 

Les administrateurs de récompenses peuvent également accéder à des rapports détaillés et à des analyses sur les modèles d'échange de récompenses, disponibles sur un tableau de bord unique et intuitif. 

Highlights of the solution implemented by Plum 

Here's how Kantar leveraged Plum’s capabilities to streamline and enhance their incentive programs for survey participants:  

• Global reward catalog: Automated voucher distribution to panelists upon survey completion, allowing them to choose from a vast catalog of 21,000+ reward options across 100+ countries. 
• Anonymous rewards: Ensured data privacy by keeping participant information secure. 
• 100% automation from sourcing to distribution: Plum Enabled researchers and business teams to focus on core tasks by outsourcing procurement and distribution. 
• Seamless adaptation: Adapted to the post-COVID world with instant rewards for online participants. 
• Rapid implementation: Implemented the solution within 72 hours without affecting existing processes. 
• 100 % conforme aux normes SOC et GDPR : Avec Plum, Kantar a pu se conformer aux lois sur la confidentialité des données dans le monde entier.  
• Rapports et analyses : Grâce à un tableau de bord unifié, les administrateurs de récompenses peuvent analyser les modèles d'échange de récompenses et prendre de meilleures décisions quant à la sélection des récompenses pour les campagnes futures. 

Résultats 

With Plum, Kantar achieved the following: 

• Instant delivery of rewards across devices through emails and SMS with encrypted voucher links. 
• Access to a rich international catalog of 21,000+ experiences, gift vouchers, and products for panelists. 
• Dedicated customer support team and account manager for seamless service, onboarding, and post-sales support. 
• Easy integration with simple onboarding steps. 
• Delivered more than $3.32 million in rewards over the last three months, with anticipated growth due to the rise of online surveys. 
• Better utilization of resources across research, product, and business teams by eliminating audits and logistical hassles. 

"The overall online respondent experience has been excellent. Thanks to Plum, we can now automate the reward procurement and distribution, this saving high costs and time. We are planning to expand our business with Plum”  

Ayansen Gupta, Commercial Manager, Kantar  

A retenir pour les sociétés d'études de marché  

Pour les sociétés d'études de marché, le passage à un partenaire spécialisé dans les récompenses et les incitations est un pas en avant et peut contribuer à atténuer et à résoudre un grand nombre de leurs problèmes actuels, y compris, mais sans s'y limiter, les suivants : 

1. Économiser la bande passante et les ressources des employés  

En automatisant 100 % de l'approvisionnement et de la distribution des récompenses avec une solution comme Plum, les employés peuvent se concentrer sur leurs tâches principales plutôt que de consacrer des ressources et du temps à la recherche de récompenses pertinentes pour les panélistes.  

2. Conserver les coûts  

For panel admins, a rewards and incentives player like Plum could save them significant costs by only paying for rewards that end up being redeemed by end-users.   

3. Augmenter les taux de réponse aux enquêtes  

Les récompenses peuvent jouer un rôle clé en augmentant le taux de réponse aux enquêtes et en persuadant les non-répondants de participer.  

4. Envoi de récompenses anonymes  

Grâce à l'API de Plum, les administrateurs peuvent facilement distribuer des récompenses en masse tout en préservant la confidentialité des données des répondants.  

5. Providing data-driven reward analytics 

Many firms lack insights into how rewards impact participation. A rewards solution like Plum offers detailed analytics on redemption rates, reward preferences, and engagement trends, enabling firms to optimize incentive strategies. 

6. Ensure seamless reward admin experience  

Les acteurs de la récompense et de l'incitation comme Plum s'intègrent de manière transparente à vos outils d'enquête existants tels que Qualtrics, SurveyMonkey et d'autres, garantissant une expérience sans tracas pour les administrateurs de récompenses. 

Conclusion 

Kantar's successful implementation of Plum transformed its survey rewards procurement and distribution process, effectively addressing the challenges of manual management. 

Plum stands out as the ideal solution for market research companies seeking to simplify their incentive strategies. Whether it's bulk reward distribution, real-time analytics, or seamless API integration, Plum makes rewarding fast, flexible, and impactful. 

Elevate your market research efforts with Plum and watch your engagement soar!