15 Geschenke für den Vertrieb zur Förderung einer harmonischen Unternehmensbeziehung

Sales prospecting gifts can do more than break the ice—they build trust, spark conversations, and turn cold leads into warm relationships. Explore 15 personalized, practical gift ideas and see how thoughtful gifting can elevate your outreach strategy.

Written by Nagma Nasim, 3 Apr 2025

Werbegeschenke sind ein leistungsfähiges Instrument, um potenzielle Kunden durch strategische Werbung zu erreichen, die Geschäftsbeziehungen zu verbessern und einen bleibenden Eindruck zu hinterlassen. 

Sales representatives engage with qualified leads to turn them into opportunities and customers to help businesses connect with potential customers. A McKinsey report has shared that 71% of consumers anticipate personalized interactions from companies. 

Additionally, according to Forbes, 96% of marketers claim that personalized prospecting helps improve customer relationships. This makes curating the best yet impactful gift ideas a sought-after matter in the sales and marketing segment.  

Zu den allgemeinen Kontaktpunkten bei der Akquise gehören kalte E-Mails und/oder Telefonanrufe mit Skript. Die Methode der Kontaktaufnahme kann jedoch leicht vernachlässigt werden, es sei denn, sie wird durch Personalisierung und Einzigartigkeit ergänzt, um die Akquisitionsbemühungen hervorzuheben.  

Therefore, giving gifts in the corporate sector goes beyond simply exchanging items. According to a research paper, “Gifts, emotions and cognitive processes: An inquiry of gift receiving from a consumer psychology perspective,” such an aspect connotes emotional and psychological triggers that result in recognition, appreciation, and the obligation to reciprocate.  

In diesem ausführlichen Blog werden 10 Geschenke für die Kundenakquise besprochen, die eine harmonische Unternehmensbeziehung fördern. 

What is a sales prospecting gift? 

A sales prospecting gift is a thoughtful item or incentive sent to a potential customer (prospect) to capture their attention, build rapport, and initiate or advance a sales conversation. It’s not about closing a deal immediately—it's about opening the door to meaningful engagement. 

What is the purpose of a sales prospecting gift? 

The purpose of a sales prospecting gift is to capture a prospect’s attention, spark curiosity, and open the door to a sales conversation—especially in a noisy, competitive landscape where traditional outreach is often ignored. 

Here are the core objectives behind sending a sales prospecting gift: 

1. Break through the noise 

Your email or call may be one of hundreds a prospect receives. A well-chosen gift creates a moment of surprise and intrigue that sets your outreach apart. 

2. Establish goodwill early 

Gifting shows thoughtfulness and initiative. It helps create a positive first impression and sets the tone for a warm, respectful interaction. 

3. Encourage response or engagement 

Whether it's to book a meeting or read a piece of content, the gift serves as a friendly nudge. It creates a sense of reciprocity, making the prospect more likely to respond. 

4. Build personal connection 

Sales is about relationships. A relevant, personalized gift can show that you’ve done your research and that you care about their preferences, not just the sale. 

5. Initiate conversations 

Prospecting gifts help transition a cold prospect to a warm lead by starting the conversation on a memorable note—one that doesn't begin with a sales pitch. 

6. Demonstrate value 

Creative or contextually relevant gifts can hint at the value your solution provides, making the outreach more meaningful and less transactional. 

A statistical study of sales prospecting gifts

The statistical study on the effectiveness of giving gifts to initiate conversations has been trending for quite some time as gifts play an important role in sales prospecting.

Let’s check out some compelling statistics emphasizing the importance of sales prospecting gifts:

→ According to a Hubspot Report, for 82% of sales professionals, building relationships with people is the most crucial and enjoyable aspect of their job. 

→ According to Forbes, sales prospecting gifts can strengthen a company's reputation and overall client relationship. 42% of organizations cite gifting initiatives as a mark of relationship management. 

→ With gift products considered ideal for personalization, a Deloitte study has revealed that half of the consumers believe customized items make excellent gifts. 

If these sales prospecting gifts are strategically curated, it can help to: 

-Initiate a conversation with the prospect 

-Connect with a suitable lead. 

-Introduce your product as a solution to their problem. 

Arten von Prospektionsmethoden 

Bei der Akquise, die als Lead-Generierungsprozess betrachtet wird, geht es darum, potenzielle Kunden oder Leads, die ein Produkt oder eine Dienstleistung kaufen könnten, zu identifizieren und zu qualifizieren. Die verschiedenen Prospektionsmethoden lassen sich jedoch grob in Inbound- und Outbound-Methoden einteilen. Hier finden Sie einen Überblick über beide: 

1. Eingehende Anwerbung 

Inbound prospecting involves attracting and funneling potential customers to your business using various marketing and content strategies. 
 
Inbound prospecting aims to create valuable and relevant content that draws people in rather than actively reaching out to them and converting them into qualified sales opportunities. 
 
Standard inbound prospecting methods include: 

  • Content marketing:Content marketing is a prospecting method that allows the customers to find relevance to the product as they continue interacting with the educational content. Content marketing aims to generate relevant content that addresses the needs and challenges of potential customers. 
According to a CMI study, most businesses acknowledge the significance of lead generation. 85% of B2B enterprises consider lead generation their foremost marketing objective. 

Eine gut umgesetzte Content-Marketing-Strategie kann qualifizierte Leads generieren, die Markenbekanntheit steigern und die Konversionsrate erhöhen, was sich direkt auf die Vertriebspipeline auswirkt.  

  • Social media marketing: This prospecting method prompts the sales representatives to use social media platforms to connect with their targeted audience, share content, and engage in conversations that can lead to potential sales opportunities.  
     
    Platforms such as Facebook, Instagram, LinkedIn, and Twitter are used by businesses to target specific demographics and reach a broad audience. 
According to the same CMI study, 93% of businesses acknowledge the significance of lead generation via social media marketing. (hyperlink source) 
  • Webinare und Veranstaltungen: Webinare und Veranstaltungen ermöglichen es den Vertriebsmitarbeitern, ihr Fachwissen zu präsentieren und interessierte Kunden anzusprechen, indem sie eine Plattform für den gezielten und interaktiven Kontakt mit potenziellen Kunden bieten.  
A majority of 73% of B2B marketers and sales leaders think webinars represent the most effective method for generating high-quality leads. 

2. Ausgehende Kundenwerbung 

Im Gegensatz zum Inbound Prospecting, bei dem Unternehmen den Kontakt zu potenziellen Kunden aufnehmen, ist dies ein weiterer proaktiver Ansatz für den Vertrieb. Dabei werden Personen oder Organisationen angesprochen, die an einem Produkt oder einer Dienstleistung interessiert sind, auch wenn sie zuvor kein Interesse bekundet haben. 

  • Cold calling:Cold calling in terms of outbound prospecting refers to the practice of reaching out to potential customers or clients who have not expressed prior interest in your product or service. It's called "cold" because there is no established relationship or connection with the individuals contacted to initiate a conversation, introduce your offering, and generate interest or leads. 
According to Forbes, the average success rate for cold calling is 2%. 
  • Email marketing: In terms of outbound prospecting, email marketing is a targeted strategy to reach potential customers through personalized email messages. It involves sending carefully crafted emails to a specific audience to generate interest, engagement, and conversions.  
Forbes has found that over 70% of marketers believe email marketing can generate impeccable returns as a marketing channel. 
  • Referral prospecting:Referral marketingv in outbound prospecting involves leveraging existing relationships to generate new business opportunities. In this strategy, current clients or contacts recommend a product or service to potential leads, expanding the outreach beyond traditional marketing channels.  
According to Forbes, 84% of B2B decision-makers initiate the buying process with a referral. The same report has shown that companies with referral programs reported 71% higher conversion. 
  • Customer referrals: Customer referral can be a powerful method for expanding your customer base, as it relies on trust and credibility established through existing partnerships. By tapping into your partners' connections, you can access a broader audience and increase the likelihood of acquiring qualified leads.  
  • Partner referrals: Partner referral in outbound prospecting involves leveraging existing business relationships to generate new leads. It entails encouraging business partners to recommend your products or services to their network.  

Partner referral in outbound prospecting is a collaborative strategy to drive business growth through mutual recommendations. 

  • Social selling: Social selling involves using social media platforms to identify, connect, and engage potential customers. This method combines inbound and outbound prospecting elements, as it involves creating valuable content and actively reaching out to prospects on social media platforms. Targeting B2C customers works best on platforms like Instagram and Facebook, while prospecting on LinkedIn works best for an B2B audience. 

Acht Geschenke für Outbound-Verkaufsprospekte 

Im Folgenden finden Sie eine Liste mit fünf Geschenken für potenzielle Kunden im Outbound-Geschäft: 

1. Eintrittskarten für Sportereignisse 

Sporting event tickets are an exceptional sales prospecting gift due to their universal appeal and ability to create memorable experiences. Such tickets demonstrate appreciation for clients or prospects while fostering positive relationships. 

Die Aufregung und Vorfreude, die mit dem Besuch eines Sportereignisses verbunden sind, können einen bleibenden Eindruck hinterlassen und sind ein wirksames Mittel zum Aufbau von Kontakten.  

2. Geschenkkarte für ein technisches Geschäft 

A gift card from a tech store is an excellent sales prospecting gift because of its appeal to a wide audience interested in technology products. It offers recipients the freedom to choose the items they desire. So. it ensures satisfaction with their selection. 

Außerdem zeigt es, dass man die Interessen und Vorlieben des Empfängers kennt, was einen positiven Eindruck hinterlässt. Die praktische und bequeme Option macht das Rätselraten bei der Auswahl eines bestimmten Produkts überflüssig und eignet sich für verschiedene Anlässe und demografische Gruppen. 

3. Kopfhörer mit Geräuschunterdrückung 

Noise-canceling headsets are an excellent choice for sales prospecting gifts due to their practical usage in the professional environment. They offer superior sound quality and allow recipients to engage in clear and focused communication during calls or virtual meetings. 

Darüber hinaus werden externe Ablenkungen minimiert und die Konzentration verbessert, was die Produktivität und Effizienz steigert. Davon können Vertriebsmitarbeiter, die häufig in dynamischen und lauten Umgebungen arbeiten, erheblich profitieren. 

4. Maßgeschneiderte Workshops 

Customized workshops or training sessions addressing prospects' challenges are valuable ABM-based sales prospecting gifts. They demonstrate a genuine understanding of the prospect's needs and a commitment to providing tailored solutions. 

Diese Sitzungen bieten einen direkten Nutzen, da sie sich mit den Problemen des Kunden befassen und umsetzbare Erkenntnisse bieten, die eine engere Beziehung zwischen dem potenziellen Kunden und dem Unternehmen fördern. Indem sich das Unternehmen auf die Herausforderungen des potenziellen Kunden konzentriert, stellt es sein Fachwissen unter Beweis und positioniert sich als vertrauenswürdiger Berater, was die Wahrscheinlichkeit einer Konversion erhöht.  

5. Entspannen Sie bei einem Wellness-Tag  

Experiential gifts are considered among the most impactful gifts that garner positive intent. Spa day as a gift to a sales prospect could impact them to build a positive and lasting impression. It will showcase that you value their well-being beyond business and emphasize relaxation and self-care in today's busy business world. 

According to a research paper, experiential gifts are more appreciated and reciprocated than materialistic gifts. Moreover, the study has found that experiential gifts elicit intent and positive results. 

6. Eine Eintrittskarte für ein Konzert oder eine Theateraufführung 

Giving a sales prospect tickets to a concert or theater show will showcase appreciation and build a positive connection. A live entertainment event is a unique and memorable experience and will create a lasting impression beyond traditional gifts and business interactions. 

7. Fitness-Tracker 

A fitness tracker can be an excellent sales prospecting gift due to its versatility and practicality. It demonstrates a thoughtful consideration for the recipient's well-being, promoting a healthy lifestyle. 

A study has suggested that physical activeness enhances productivity by encouraging regular physical activity, which has been shown to improve mood and cognitive function. The gift of a fitness tracker also aligns with the modern trend of prioritizing wellness, showcasing the giver's awareness of current lifestyle preferences. 

8. Personalisierte Beratung 

Persönliche Beratungsgespräche bieten maßgeschneiderte Beratung und gehen auf die Bedürfnisse und Herausforderungen der potenziellen Kunden ein. Dieser Ansatz unterstreicht unser Engagement für das Verständnis und die Lösung der einzigartigen Anliegen jedes potenziellen Partners. Ein solches Geschenk kann die Grundlage für eine sinnvolle und für beide Seiten vorteilhafte Beziehung bilden. 

Persönliche Beratungsgespräche zeigen, dass wir uns bemühen, einen Mehrwert zu bieten und das Vertrauen unserer potenziellen Kunden zu stärken. Sie kann als strategisches Instrument für eine effektive Verkaufsprospektion eingesetzt werden und erhöht die Wahrscheinlichkeit eines erfolgreichen Abschlusses und einer langfristigen Partnerschaft.  

Six inbound sales prospecting gifts: 

Im Folgenden finden Sie eine Liste mit fünf Geschenken für potenzielle Neukunden: 

1. Eine Spende in ihrem Namen an ihre bevorzugte Wohltätigkeitsorganisation 

Donating to a charity in someone's name as a sales prospecting gift is a thoughtful gesture that can strengthen the relationship between the giver and the recipient. It shows care and consideration for their interests and values. So, aligning the donation with their favorite charity will show a personal touch and understanding of their preferences.  

2. Markenartikel 

Branded merchandise is a reminder of a company's presence and values. It reinforces brand recognition and loyalty among potential clients. Offering branded merchandise as a sales prospecting gift demonstrates appreciation and fosters a positive relationship.  

Der Nutzen von Markenartikeln sorgt für eine kontinuierliche Präsenz und Bindung an die Marke. Die Verwendung von Markenartikeln als ABM-Belohnung für Werbegeschenke kann einen bleibenden Eindruck hinterlassen und zukünftige Geschäftsmöglichkeiten fördern. 

3. Technisches Zubehör 

Ergonomic keyboards, mice, and laptop stands can improve comfort and productivity for individuals working long hours on computers. In addition to this, charging cables, portable power banks, and other accessories ensure that devices remain powered throughout the day, enhancing mobility and usability.  

4. Weinverkostung 

Wine tasting is a sophisticated and enjoyable experience, making it a favorable gift for sales prospecting. It provides a unique opportunity to engage clients in a memorable and leisurely activity to elicit a positive and lasting impression. Wine tasting promotes rapport-building and facilitates meaningful conversations, creating an ideal setting for discussing business matters in a relaxed environment. 

5. Personalisierte Reiseerfahrung 

Providing travel experiences as a sales prospecting gift is advantageous for several reasons. Firstly, it will show a genuine interest in the recipient's preferences and interests.  

Such a gift can ignite a deeper connection and rapport. Secondly, it showcases the value of your business by offering a thoughtful and memorable gift tailored to their individual tastes, which can leave a lasting impression.

Lastly, personalized travel experiences have a universal appeal. It offers the recipient the opportunity to create cherished memories and experiences. 

6. Solution or product demonstration 

Lösungsdemonstrationen sind wirksame ABM-Belohnungen für Werbegeschenke, da sie aus erster Hand zeigen, wie Ihr Produkt oder Ihre Dienstleistung die Bedürfnisse des potenziellen Kunden erfüllen kann. Dieser personalisierte Ansatz zeigt das Engagement, die Herausforderungen des Kunden zu verstehen und zu lösen.  

By showcasing the solution in action, it will be easy to establish credibility and trust, positioning the organization as a valuable partner in their success.

Additionally, solution demonstrations visualize the benefits and value the solution brings to the prospect's organization. They help the prospects make informed decisions and accelerate their journey through the sales pipeline. 

How Xero Boosted Conversions by 25% with Reward Automation 

 Xero, a worldwide accounting software platform, increased its conversion rates by 25% by automating rewards for its customer referral program. 

Overview 

Xero is a New Zealand-based company that offers cloud-based accounting software for small businesses worldwide. It boasts over 3 million subscribers and provides real-time financial data accessible on any device. Recognized for innovation and leadership, Xero aims to simplify accounting processes for its users. 

Herausforderungen 

With the UK government's implementation of Making Tax Digital (MTD), Xero saw an opportunity to expand in the UK market. However, they faced obstacles in rapidly acquiring market share and providing seamless customer experience. Xero saw this as a chance to grow but faced challenges:  

  • Sie brauchten intelligente Strategien, um schnell zu wachsen. 
  • Der Versand von Geschenken für Werbeaktionen war kompliziert und teuer. 
  • Die Logistikkosten waren hoch. 
  • Die Kunden konnten sich ihre Geschenke nicht aussuchen. 
  • Sie konnten den Return on Investment (ROI) von Sachspenden nicht messen. 

Lösung 

Xero partnered with Plum, a digital reward platform, to address these challenges. Xero enhanced customer satisfaction and reduced costs by automating rewards distribution and offering a wide range of digital rewards. This approach allowed for faster scalability and better customer engagement. 

  • Plum half Xero, Empfehlungskampagnen reibungslos durchzuführen. So erhielten die Kunden sofort digitale Belohnungen. 
  • Mit digitalen Prämien sparte Xero Zeit und Geld, da Plum eine große Auswahl an Prämien hatte. 

Auswirkungen 

Xero hat Plum eingeführt und die folgenden Vorteile festgestellt: 

  • Geringere Kundenakquisitionskosten und höhere Konversionsraten. 
  • Verbesserte Kundenzufriedenheit und Kundenbindung. 
  • 20 % Wachstum im Vergleich zum Vorjahr erreicht. 
  • Mehr als 1900 Belohnungen wurden auf dem britischen Markt verteilt. 
  • Geplante Expansion nach Nordamerika, in den Nahen Osten und nach Afrika. 
  • Geplante Integration von Belohnungen in die Tochtergesellschaft Planday und andere vertikale Marketingbereiche für exponentielles Wachstum. 

Make every prospect count with smart gifting 

Sales prospecting gifts aren’t just a nice touch—they’re a strategic lever to capture attention, spark interest, and build genuine business relationships. A well-timed, personalized gift can break the ice, build rapport, and turn cold leads into warm conversations. 

That’s where Xoxoday Plum comes in. Designed for global teams and fast-paced outreach, Plum offers everything you need to make gifting seamless and impactful: 

  • Global reach: Send gifts in any currency, language, or country—without logistical headaches. 
  • Massive catalog: Choose from over 1 million+ experiences, vouchers, and products across categories. 
  • Personalized engagement: Customize gifts to reflect your brand and match each recipient’s taste. 
  • Plug-and-play integration: Easily connect Plum with your CRM or sales tools to automate prospect gifting. 
  • Trackable ROI: Monitor redemptions and engagement with powerful analytics. 

Whether you're nurturing a warm lead or opening a new door, Plum helps you stand out where it matters most—with relevance, speed, and a human touch. 

Ready to turn more leads into conversations? 
Book a free demo with Xoxoday Plum and reimagine your prospecting strategy with personalized gifting. 

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