Sociologists define culture as the set of beliefs, behaviours, objects and characteristics that unify members of a certain group or society. Culture, in this sense, gives meaning and defines people and groups. Culture helps them conform to society’s shared values and contribute to the betterment of society. We human beings are nothing without our culture.
What is Company Culture?
In a similar sense, company culture has various elements like the company’s vision, mission, values, ethics, goals and expectations. Culture is kind of a personality of the company and goes on to define the environment in which employees work. Strong work culture is important for companies to survive in the long run. However, the approach to building and sustaining a work culture has been very passive. In a Culture summit 2016, Katie Burke, CPO of Hubspot said, “When it comes to culture, most companies have a can’t-do attitude.” Companies seem to have this perception that culture is not something they can or need to control. If they just leave it alone, everything will fall into place. But such an approach might do your company more harm than good.
Building a company culture is important now more than ever. Did you know that 30% of the workforce consists of Millennials? Millennials are not just after money, they want their work to have a meaning, a purpose and something that makes a difference. They want a good culture fit.
Why do we need a strong office culture?
Company culture shapes your corporate identity, paves the way to success and a long-lasting legacy.
- Culture builds a brand identity: Culture plays a crucial role in shaping your brand image and making your company unique. Your office culture can help your audiences understand you’re brand and identify with your company. The more they know you, the more they’ll buy from you. In this case, culture can help you forge strong bonds and strike a connection with your brand.
- Culture builds trust among employees: Your employees should love coming to the office and value their work. Culture acts as a driving goal and gives purpose to the employee. It connects employees with the leadership team and binds them with a set of shared beliefs.
- Culture makes employees good brand ambassadors: It’s true that good talent knows another good talent. And when your employees are happy at work, they are more likely to share their experiences with others. They’ll spread the word about their positive interaction with your company, and you’ll gain a strong reputation as an “employee’s company”.
How can the culture of recognition help you build a strong work culture?
Humans are social animals. They crave recognition and desire belongingness to the group they associate with. The logic correlates with some of the most extensive studies of human psychology famously known as Maslow’s Hierarchy of Needs. One of the most defining factors of any company cultures is how well its employees are valued and appreciated. A study was done by Job Exodus – 2017, found out that little or no appreciation is the third most common reason because of which employees leave their organisation. Hence, it’s true that many companies still struggle to define and produce a meaningful ecosystem of reward and recognition. But if you are looking for a program that can help you create a meaningful Rewards & Recognition experience for employees, then the following is a checklist of things you need to tick off –
When your employees do something right, they need to be recognised immediately. Delayed or no gratification can lead to disengagement and loss in productivity.
Recognition Comes in All Shapes and Sizes
There is a great deal of research that indicates people are motivated by more than money. Beyond a bonus or a raise, consider gifting experiences, tickets to events, or give employees the gift of choice and let them choose their rewards. You can also give your employees non- monetary rewards in the form of badges, visual kudos, shoutouts, for their everyday contribution.
Little Things Go a Long Way
While it is very important to recognize significant accomplishments and milestones, every day thank you can be just as, and sometimes more motivating to employees. Writing handwritten notes, or a shout out on Social Media can go a long way.
Connect to the Bigger Picture
Regular recognition practices make employees feel that they are valued. They feel that they are an integral part of the success of their team, their department and the company overall. This helps organizations grow and change, as it helps employees build a sense of security, which motivates them to continue performing better.
Xoxoday is a saas commerce platform that can help you build a happy and productive workforce. Our innovative and effective solutions for – Employees (Product: Empuls), Channels (Product: Compass), and Rewards (Product: Plum) can definitely help your company in building a positive and engaging work culture. If you want to learn more about us then sign up for a demo here.